Mediaboss Marketing

Kristina: What can brands can expect to see from Snap in the coming quarter?

Aaron Goldman, CMO, 4C: Snap is starting to secure a more evergreen spot on the media plan for brands as it moves beyond test budgets. For advertisers looking to reach an engaged audience with high-impact messaging, Snap is one of the premier options available on the market. For brands more focused on direct response such as app installs, Snap has proven to provide the targeting and scale needed for optimization to cost-per-install and lifetime value metrics.

Kristina: What are the implications for Snap's enterprise enablement?

Aaron: One of the biggest barriers to entry for Snap Ads has been creative development. Many brands don't have vertical video assets in the can. The launch of Snap Publisher makes it very easy for anyone to create a video to the specs of Snap Ads. This, coupled with the launch of Snap's self-serve Ad Manager will attract small and medium-sized businesses to the platform. For the larger enterprises, the robust tools provided by Snap Partners enable managing targeted campaigns at scale to meet bespoke marketing goals.

Kristina: What does Wall Street think of Snapchat's potential?

Aaron: Snap has vast, long-term potential as it offers an engaging platform for communication and entertainment. The latter is what positions it so well to augment TV ad budgets, especially those targeting the younger demographic. The key metric to watch is time spent with the app. The more it can keep people tuned in throughout the day the more it will become the premier destination for brands looking to break through the multi-screen clutter and engage their key audiences.

Tags: 4C Insights, advertising, Snapchat, social advertising, social marketing, social marketing ad spend

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Snapchat's ad spend is up, what that means for brands - BizReport

Position summary: The primary goal of the Social Programming Manager is to work alongside the GM with the focus on driving top line revenue by executing the strategic marketing plan. This includes, but is not limited to, creating promotions and campaigns, assisting with Sales initiatives, private event coordination, overseeing social media, and fully utilizing the various marketing channels to support the property.

It is the responsibility of the Social Programming Manager to work within the guidelines outlined by Kimpton, to possess knowledge of local trends, proactively respond to the restaurant needs, and work in tandem with the GM and Sales team to support top line revenue.

Sales & event management: Work closely with the Sales team through lead qualification and assistance in sales and event management initiatives. Constantly provide customers with accurate information about the venue and property as well as the entertainment offered in each. Grow revenue by maximizing available space and upholding event minimums at all times. Communicate all relevant event information to the service team, putting the service team in the best possible position to execute flawless service. Collect customer information for the venue database, while constantly striving to increase the size of personal clientele. Work with a high level of professionalism towards all customers, ensuring they will return. Communicate with management, hosts and service staff immediately to rectify any and all customer needs and requests. Generate revenue by cultivating strategic partnerships to strengthen and enhance the brand.

Marketing: Responsible for the execution of annual marketing / strategy plan based on company goals, structure, market knowledge and revenue needs. Manage integrated campaigns inclusive of Marketing, Social media, Digital marketing, PR. Marketing Plans Assist in the development and execution of the strategic marketing plan to drive business. Assess and target the best market segments to ensure the success of each event and promotion. Event Calendars Create a detailed calendar of events and promotions: weekly programming and one-off special events. Design Briefs Complete and submit detailed and accurate design briefs to enhance our marketing collateral to raise awareness of the events and promotions. Keep an accurate and realistic timeline while submitting design briefs to allow enough lead time to properly advertise and promote. Marketing Collateral Work with the design team to create eye catching, informative collateral pieces that enhance and complement the brand. Develop new and creative pieces of marketing collateral. Event Promo Graphics Complete and submit design briefs for all events and promotions. Create graphics that give each event and promo their own identity. Work with artists and/or their management teams to create pieces that satisfy their needs while still maintaining the brands within Kimpton as well as the property. Website Assist in the development and maintenance of the website. Consistently fill each monthly calendar with events and promotions. Offer insight and suggestions on design and functionality. Develop creative and unique add-ons to help make the website unique and engaging.

Programming: Entertainment Utilize existing relationships to execute top level promotions and entertainment. Develop the venue as a premier destination for special events and private event bookings. Special Events Execute unique special events to differentiate from other venues in the market. Develop a strategic special events calendar to capitalize on the holes created by other venues and organizations throwing events and parties around the same time. Artists / Performers / DJs Create a comfortable experience for all third party artists and performers. Properly represent the brands of Kimpton and the venue when hosting guests. Introduce them to the level of hospitality that Kimpton delivers so they can become mouthpieces for the company.

Social media: Develop creative and relevant social media campaigns on Social media; Facebook, Instagram and others in an ongoing effort to boost traffic, increase revenue and attain overall Social goals. Manage all Social channels and provide analytics on responsiveness of Social campaigns and programming monthly.

Public relations: Manage and liaise with the Kimpton public relations team by communicating upcoming promotions and events.

Financials: Pro Formas / Post Event Recaps Create event specific pro formas to properly analyze and assess the profitability of each promotion/event. Create post event recaps to pinpoint any missteps or weak areas that may have caused us to miss out on potential revenue. Use recaps to apply necessary changes to future events to ensure we are maximizing revenue. Budgeting Create accurate and realistic entertainment budgets: yearly, quarterly and one off event specific. Forecasting Assist with the 30-60-90 forecasting. Keep abreast of each propertys performance relative to budget, forecast and pace.

Administrative: Maintain the social calendar of events and promotions. Maintain image library on the share drive as well as Kimpton Visual Library (KVL). Develop PowerPoint and assorted presentations as required.

Job requirements: To perform this job successfully, an individual must be able to perform each essential duty exceptionally. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Skills needed: Must emulate Kimpton culture. Ability to think creatively and adapt to the dynamic needs of the market. Extensive knowledge and experience with events and promotions. Detail oriented with the ability to manage multiple projects from inception through execution. Excellent communication skills, both verbal and written. Excellent command of the English language both writing and verbal communication skills, computer literacy and working knowledge of Microsoft Office is required. Self-starter with both a collaborative and hands-on approach.

Other necessary skills: Aptitude to navigate through analytics and P/L statements. Ability to multi-task. Diplomacy.

Language: Proficient at all levels of English to include reading, writing and speaking. Able to read and interpret financial statements, able to create and conduct presentations to top management and peers that is creative, informative, and presents the point of view respectfully and timely.

Education:Bachelors degree in Hotel Administration, Business, or minimum 18 months in Events Marketing or similar industry.

Mathematical: Ability to calculate figures and amounts such as discount, commission, proportions, percentages and build formulas using excel is a needed skill set.

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Social Programming Manager - Charlotte Agenda

By Dr. Deirdre Christofalo, Tim Guella, August 8, 2017 at 8:00 AM

We live our lives and do business through social media. Over 2 billion social media users worldwide spend an average of two and a half hours per day on Facebook, Twitter, Instagram and YouTube. And they're doing more than sharing vacation photos or following their favorite celebrities.

Research has found 74 percent of consumers rely on social media to make purchasing decisions. In turn, social media has become a powerful tool used by businesses to build brands, sell products and deliver services to customers.

As social media becomes woven into our lives, businesses are spending more resources than ever to reach consumers and customers in these digital spaces. According to a recent report by Statistia, social media advertising budgets have doubled worldwide between 2014 and 2016 going from $16 billion to $31 billion. Social media spending in the U.S. alone is expected to reach $17.3 billion by 2019.

Employers are looking for people at all career levels from entry-level positions to the C-suite, who understand how social media works and how to leverage this technology to build the bottom line. Recruiting site Indeed.com currently lists over 700 social media manager jobs in New Jersey, for Fortune 500 companies like Johnson & Johnson and Verizon as well as small businesses, advertising agencies and not-for-profit organizations. Social media specialists can earn from $46,000 to $71,000 annually, and social media marketing managers command salaries in the range of $115,000.

Social media skills are an important part of the managers tool kit. Older professionals in particular may feel the need to bolster their expertise and knowledge in this area. They may be familiar with Facebook and LinkedIn from personal use, but less conversant with platforms more popular with 20-somethings like WhatsApp and Snapchat. Understanding the ever expanding array of social media channels, the potential opportunities (and threats) they create for organizations, and knowing how to use social media to further business objectives are common concerns for managers across a range of industries and disciplines.

How do older professionals build their fluency with how social media works as a business tool? Reverse mentoring is one option, particularly for senior executives, who can be partnered with a younger social media expert for one-to-one tutorials.

For most managers, the most expedient course is to explore adult learning programs that provide an overview of current and emerging technologies as well, as practical experience using social media in business applications.

While the chosen program depends on the students personal interests and career goals, a robust social media adult learning program should offer the following components:

The uses of social media as a business tool are rapidly evolving as new technologies and applications emerge and new players enter the scene. Staying current on developments in social media, and thinking about the impact of these changes on your organization and your career, will be key to your personal and professional success in a digital world.

Dr. Deirdre Christofalo is Centenary Universitys Vice President for Adult, Corporate & Online Education.Tim Guella is the Director of Social Media for Centenary Universitys Social Media Center of Expertise | #theVIBE.

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Social media management skills bolster your resume and enhance your career - NJBIZ

Kristina: What are the implications of the Messenger ad expansion for social marketers?

Michael Connolly, CEO at Sonobi: Basic economic laws tell us that in order for Facebook to continue to grow their business, they will need to either increase their available inventory or increase their pricing. Now that they have started to sell ads within their Messenger App, it is becoming apparent that the next logical step will be an adjustment to price.

Jason Beckerman, CEO and Co-founder at Unified: Facebook's world-class ad tech platform is already seamlessly serving ads into the Facebook network of Facebook, Instagram, and Audience Network. By bringing Messenger into the fold it will be incredibly easy for brands to expand into this new powerful channel through the same underlying infrastructure. The ability to message and re-message across the Facebook network before pushing someone into a customer care experience will be very powerful for the entire Enterprise.

Kristina: What does this move mean for advertisers?

Michael: With Facebook feeds nearly at capacity, it is not surprising that they are looking at Messenger to expand their inventory. However, additional frequency against the same audience ultimately drives down performance.

Jason: By showing ads on the Messenger platform, advertisers now have more ways to reach consumers beyond Facebook's core social network. With a staggering 1.2 billion monthly users engaging on Messenger each month-- there is clearly opportunity here.

Tags: facebook advertising, Facebook Messenger ads, social marketing, Sonobi, Unified

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What Facebook's Messenger ads mean for social marketers - Social ... - BizReport

Social Circle, the social influencer marketing service, has today made its Social Valuation platform publicly available, which provides engagement metrics vital to achieving accurate measurement and transparency across the industry. Social Circles platform was previously reserved for registered users across brands, influencers and agencies working directly with Social Circles managed service.

Social Circles Social Valuation tool draws on extensive campaign data and a cost per engagement metric to assign a potential value for social influencers. These values are based on the amount of engagement on each influencers channels and how that corresponds to potential worth in marketing campaigns. The platform offers access to a growing database of over 50,000 influencers spanning the globe.

Social Circles offering to influencers is uncontested, with its unique Social Valuation tool it provides real-time metrics for influencers cost, and reach to work out the best campaign for brands. This challenges the traditional model of measuring views, and subscribers. Social Circle has attracted brands such as Nickelodeon, Barclays, Soap & Glory, and Chupa Chups as well as a host of media, PR and creative agencies.

The move provides the industry with a standardised benchmarking system that is cross-platform, and designed to understand the true worth of influencer marketing, removing the guesswork from evaluating campaigns, and avoiding the pitfalls of bad practice such as fake engagement numbers and over or underpayment of influencers.

The Social Valuation tool, which is already used by a number of brands and agencies, attributes varying levels of value to influencer engagement across platforms whether it is a tweet, retweet, share, like or view by assigning weighted engagement points to each action, allowing brands to assess influencer campaigns against a database of other similar work.

As part of the offering, Social Circle will also provide influencers with free draft contracts and advisory materials when they sign up to the platform, empowering influencers to effectively manage their relationships with brands autonomously.

Matt Donegan

Matt Donegan, Managing Director at Social Circle said; A lack of science in influencer marketing has left pricing largely based on unreliable metrics or, worse still, gut feel. This leaves some campaigns vastly overpriced compared to what they deliver back to the brand, or leaves influencers short-changed. We want this move to be a stick of dynamite that will blow away bad practice amongst the industry and level the playing field to allow all brands to generate huge value from well-run campaigns.

Its clear that consumers are increasingly tuning out of traditional advertising and into influencers, with brand budgets naturally following. So, as influencer marketing receives ever-greater investment its crucial that we have a standardized way of pricing and evaluating campaign success, and in doing so protect the value of the industry. In this sense it was a no brainer to open up our platform to anyone one who wants to use it. Weve already got years worth of campaign data on the platform and our agency and direct clients all love the transparency weve been offering. Its time to share our data.

Also Read: Is Whitelisting a Win-Win for Brands and Influencers?

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Social Circle Adds Science To Influencer Marketing By Making 'Social Valuation' Tool Publicly Available - MarTech Series