Mediaboss Marketing

With the coronavirus spreading to all corners of the world, the United Nations is enlisting the help of creatives around the world in areas not yet overrun by the disease to avoid or minimize the outbreak.

The United Nations, in its Global Call to Creatives: An Open Brief from the United Nations, states that it needs help translating critical public health messages into different languages, different cultures, communities and platforms, reaching everyone, everywhere.

We need to meet people where they are, with a stream of fresh, innovative content which drives home the personal behaviors and societal support needed today. We are equipping you with WHO-provided knowledge and messages to spread, said the call to action.

The UN is launching this first-ever open brief to creatives everywhere to help spread the public health messages in ways which will be effective, accessible and shareable.

It is not a single campaign, according to the document the UN is looking for a multitude of creative solutions to reach audiences across different cultures, age groups, affiliations, geographies and languages. It is seeking those with imagination, ambition and ingenuity.

By reaching out to creatives around the world, the UN hopes to inspire creators, influencers, talent, networks, media owners and others who can take these key messages and bring their own magic to them a creative twist, a cultural quirk, an interpretation which helps amplify them to audiences not yet reached.

The organization will work with media partners, and clients with media inventory, across social, digital, streaming, broadcast, print and radio to amplify the best of the creative community.

The UN called out six key areas of activation it hopes to hit with its mini-briefs or episodes: personal hygiene, social distancing, know the symptoms, myth-busting and do more, donate.

Each brief lists the areas of focus, inspiration, existing UN assets and the tone it would like creators to use. For instance, for physical distancing, it states maintaining a six-foot distance from others and having people stay at home. For inspiration, it lists balcony concerts, social distancing matches and a Together, At Home concert series toolkit.

In concluding, it notes the formats needed video, graphics, audio, activation and solidarity ideas plus the platforms it will be spreading information and the languages needed.

We plan to amplify and share the best responses to this brief as widely as possible, states the brief. Were moving fast and we hope you can too. By following the WHO key messages and sharing them truthfully and effectively, you can help Flatten the Curve yourself.

Those who want to join the effort are asked to fill out a form on Google Forms, or contact StrategyHub@UN.org.

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United Nations issues global call to creatives to help spread the word on the coronavirus - The Drum

Global Microlearning Software Market Size, Status and Forecast 2019-2025 describes market introduction, product scope, market overview, market opportunities, market risk, and market driving force. The report explains business plans and approaches, consumption propensity, regulatory policies, recent changes done by competitors, as well as potential investment breaks. The research report is intended to help readers with a thorough analysis of recent trends, as well as the competitive landscape of the global Microlearning Software market during the forecast period from 2019 to 2025. It analyzes the market based on various factors- price analysis, supply chain analysis, Porter five force analysis, etc. The research study will help clients to make convincing decisions on the basis of the prediction chart.

Purpose of This Report:

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This report focuses on volume and value at the global level, regional level, and company level. From a global perspective, this report represents the overall market size by analyzing historical data and future prospects. Regionally, this report focuses on several key regions: North America, Europe, China, Japan, Southeast Asia, India, Central & South America

Key companies profiled in term of company basic information, product introduction, application, specification, production, revenue, price and gross margin (2014-2019), etc are: Epignosis, Optimity, iSpring Solutions, Whatfix, BizLibrary, SmartUp, Axonify, Gnowbe, uQualio, Epignosis, Inkling Systems, NovoEd, ExpandShare, SVI World, Verb, GoSkills, Avanoo,

Most important types of global market products covered in this report are: Monthly Subscription, Annual Subscription,

Most widely used downstream fields of global market covered in this report are: Corporate Training, Social Marketing, Others,

Major Market Drivers & Restraints:

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Global Microlearning Software Market 2019 Industry Statistics on Key Trends, Growth Status, and Opportunities to 2025 - Bandera County Courier

Cell service providers collect location data on all of their customers, all of the time. This means that anywhere you go with an operating cellphone, your provider is monitoring and recording your every step based on GPS coordinates. These data are sold to marketers, who use it for a wide variety of uses.

Here's an example: Your local Chevy dealer buys the cellphone ID information of everyone who walks into the Ford dealership across the street. As soon as someone test-drives a new Ford, the Chevy dealer taps into a massive database to match their phone information to their name, home address and email, not to mention a host of other profile information about each person.

Now that Chevy knows all of Ford's potential customers, it can market its own cars in very competitive ways. The company not only knows who's in the market for a new car, it can also target sale prices, incentives and the benefits of a Chevy in ways that compete directly with Ford. This can include email blasts, postcards and digital marketing ads through a network of third-party websites that those specific users frequent.

"Location marketing is taking over the digital landscape," said Mike Ruffing, a digital marketing expert with Midwest Direct in Cleveland. "Buying ads to increase awareness is one thing, but placing incentives in front of qualified, active buyers takes this technology to a completely different level."

While location-marketing technology has been around for several years, until very recently it was cost-prohibitive for small and midsize companies to take advantage of it.

Today, for small businesses, location-data marketing has become far more approachable, accessible and cost- effective. It can be a very useful tool when trying to match elusive audiences with very specific offerings.

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Adviser: Digital marketing at the speed of change - Crain's Cleveland Business

Issuu, the worlds largest digital discovery and publishing platform, today announced it has made two major marketing hires:Kevin Walkeras Senior Vice President of Marketing andMichelle Zuccaas Global Head of Digital Marketing. They will be responsible for leading content marketing programs, brand management and demand generation to support the companys strategic growth plan martech news.

As a profitable and growing company, Issuu is continuing to expand our offerings in order to best serve our current customers, as well as further extend our base to the hundreds of millions of SMBs worldwide. With this new marketing push, our goal is to become the core platform that enables these businesses to tell their stories, share content and connect with their audiences, everywhere, saidJoe Hyrkin, CEO, Issuu. Both Kevin and Michelle have a huge focus on customer experience and bring a wealth of knowledge in growing SaaS businesses that will be instrumental for our next stage of growth and beyond martech.

Prior to Issuu, Walker served as Vice President, Marketing at InVision, a digital customer experience product design platform. Previously, he spent five years at Indeed, where he led country strategy and field marketing during its$300 millionto$3 billionrevenue growth phase. He also held a number of senior level marketing roles at Dell.

I was drawn to Issuu due to the companys attention to solving the biggest pain points of todays creators who are looking to share content on a greater scale, engage further with their audiences or even build a sustainable business, said Walker. Issuu has been at the forefront of innovation, developing solutions that help them achieve goals, and with exciting new features in the pipeline, Im looking forward to working with Michelle and Issuus impressive team to continue building on Issuus successes.

Zucca came to Issuu from Skillz, a leading mobile eSports platform, where as the Head of Marketing she helped double revenue from$400 millionto$800 millionin six months. Before Skillz, she was the Senior Director of Campaigns and Digital Marketing at Singularity University, a global learning and innovation community using technologies to tackle the worlds biggest challenges social media advertising.

Over the last year, Issuu has focused on streamlining the Story creation and distribution process and has rolled out a number of solutions within the Issuu Story Cloud, including top-tier integrations with InDesign, Dropbox, Google AMP and Google Drive. It also recently launched Issuu Promote, a Story Ad tool that, when combined with Adobe InDesign, allows users to create and serve Facebook and Instagram Story-formatted ads directly from InDesign. Still currently in beta, Issuu Promote has received positive feedback from test users.

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Issuu Bolsters Marketing Team with Executive Hires to Drive Growth - Martechcube

March 2020: SOCIAL has always believed in paving new paths with the spaces it creates. This International Womens Day, the brand is kickstarting some trailblazing activities both inside and outside SOCIAL to empower and enable its community of women.

Led by culture and inspired by our community, S(#stree)CIAL is not a one-off token day of celebration. Rather, it is an always-on conversation that is deeply embedded in the DNA of the brand. Divya Aggarwal, Head Marketing, Impresario Handmade Restaurants, says, SOCIAL is known for creating spaces that epitomize its core values of community and creativity. This International Womens Day, we are doing just that by initiating conversations around the pillars of Safety, Inclusivity, and Opportunity. These pillars are the driving forces behind our pledge to move forward with the community and leaving no one behind.

On the back of substantial experience in curating forward-thinking events across the country, the all-day caf and high energy bar is hosting three exciting #charcha panel discussions around the topics of Safety, Inclusivity, and Opportunity at select outposts in Mumbai, Delhi, and Bangalore on March 8, 2020. Adding to the conversation will be talk-worthy Live Art demos with three female artists. Whats more, SOCIAL is also collaborating with like-minded brands like MTV, LXME (Indias first financial planning platform for women), and Ladies, Wine and Design, to give its community a free and safe space to convene, collaborate, and communicate.

Special events include a fun session called Girls Just Want To Have Funds in collaboration with LXME, at antiSOCIAL Mumbai. FC Road SOCIAL in Pune will see Art Baithak in association with Palat Studios and Ladies, Wine and Design, where you can come by and discuss art with like minds and even buy handpicked art pieces created by women.

Says Riyaaz Amlani, MD & CEO, Impresario Handmade Restaurants, We have also internalised the core pillars of Safety, Inclusivity, and Opportunity at a company-wide level. Since January 2020, we have been working actively to make our spaces safer, more inclusive, and employment friendly for women. I hope this gives impetus to other brands in the Indian F&B industry to follow suit.

To make its customers day and nights safer at SOCIAL, the company has proactively employed women bouncers aka Safety Warriors who are always on hand to help, should you need it. SOCIAL also has a zero-tolerance policy towards incidents that make women uncomfortable in its spaces. Having shots at 12 AM? Going for a late-night gig? Theyll be there. If you need a cab back home after a late night of partying, the staff will help you book one and also make call backs to check if youve reached home safely. The goal is to ensure that your SOCIAL outing is fun, and more importantly, safe.

The company has also signed a year-long partnership with the not-for-profit organisation One Future Collective, to create company-wide policy changes and new trainings on sexual harassment in the workplace, gender sensitisation, as well as gender diversity and inclusion with empathy and heart at its core. Impresario is committed to the cause of inclusivity and diversity by also recently hiring a Diversity Officer to lead the initiative.

At your nearest Impresario restaurant, you will now find a lot more women working across all levels, with a new internal policy that mandates that a minimum of 20% of the workforce is to comprise women. By proactively employing more female staff across its culinary, managerial and guest relations teams, the company will provide more opportunities for employment and engagement.

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SOCIAL unveils the S(#stree)CIAL campaign for International Women's Day - Indiantelevision.com