Mediaboss Marketing

July 29, 2017 By GISuser

Some useful week-end or holiday reading

16 Social Media Marketing Solutions for Small Businesses Social media marketing is an art form, and with the right social media marketing solution, business owners can master it.

The Essentials of Marketing Kit Includes the Free Social Marketers Guide to Pinterest The Essentials of Marketing Kit, brings together the latest in information, coverage of important developments, and expert commentary to help with your marketing related decisions.

Social Marketing: How to Build an Employee Advocacy Program This eBook will help employees use LinkedIn and Twitter to drive brand awareness, traffic, and leads.

Maximizing LinkedIn for Sales and Social Media Marketing:An Unofficial, Practical Guide to Selling & Developing B2B Business on LinkedIn The content presented in this book excerpt will equip sales, marketing, and business development professionals with new and creative ways to develop and foster business through LinkedIn

Successful Social Selling Best Practices Guide This best practices guide focuses on helping you organize, harness and capitalize on the information, buying signals and qualified prospects identifying themselves to you online every single day.

BONUS Tip Successful Social Selling Matt Heinz tells us how to find, manage and close more business from the social web.

Filed Under: Around the GeoWeb, Lists, Research, Social Media Features Tagged With: social media

Read more:
5 Free Resources to Equip you for Social Marketing, Selling and Engagement - GISuser.com (press release)

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Top 10+ Social Media Marketing Companies - 2017 Reviews ...

More important than ever. Thats what Simply Measured has to say about social marketing.

A pioneer in social analytics, the company has just released its third annual State of Social Marketing report, which provides insights from more than 2,700 social media professionals in 111 countrieswith the perspectives of both brands and agencies.

At the end of the day, your job as a marketerany kind of marketeris to sell. This is true even if you are tasked with increasing brand awareness and cultivating a community on social, as three-quarters of our survey respondents are, said Scott Fallon, vice president of Marketing at Simply Measured. It just means that your target market is closer to the top of the funnel. As more budget is devoted to socialsocial spending is expected to rise to 17.3 billion by 2019 social marketers will be pressed to make the link between engagement and conversions. Social marketers wont stop paying attention to engagement and amplification metrics, but they will be asked to set and meet conversion goals, too.

There is a severe gap here today: 90 percent of marketers surveyed struggle to measure ROI and/or tie social to business goals. The report positions 2017 as the year of contradictions, with social ad investment increasing, but a lack of industry-wide goal-setting, and more than half of brands saying that influencers are vital to the success of their social programs, but over 76 percent of brands saying they have no dedicated budget for influencer marketing.

Agencies, however, are pushing for results from social more than brands: 73 percent of agencies set goals for either web traffic or conversion goals, while only 57 percent of brand marketers do. This indicates that social marketers at agencies have stronger goal-setting (and achieving) baselines than social marketers within the brand environment.

Whether brand or agency, social media is a foundational marketing strategy thatif properly tracked and analyzedhas the ability to impact the buyers journey at all stages in the funnel, explains report author Lucy Hitz, head of Marketing Communications, Simply Measured. However, marketers still find difficulty quantifying the impact of social media and are unsure of how to distribute resources to generate the most value from their social campaigns.

To learn more, check out the full report here.

The rest is here:
Simply Measured Research Points to Increase in Social Marketing's Importance - Mobile Marketing Watch

Indore: The second day of the 2017 IIM Indore- NASMEI Summer Marketing Conference held at IIM Indore witnessed huge enthusiasm from the research scholars and delegates.

Around 300 participants presented papers on various themes ranging from advertising and promotion, consumer behaviour, business to business marketing, digital marketing, e-commerce, social marketing, consumer culture and society, marketing education, marketing for public sector and non-profit sector and marketing strategy to name a few.

The day began with a formal inaugural ceremony wherein IIM Indore director Prof Rishikesha T Krishnan shared the progress made by the Institute over years. This was followed by first address by Indian Management and Marketing Research Consultant Rama Bijapurkar.

Speaking on Customer Value- What the Industry Needs, she shared insights on how the changing consumer market is affecting marketing strategy of industries. Citing Missed call was something created by the customer, which now is served as a facility by various companies to get feedback from customers and stay connected without charging them, she noted Customers these days are better innovators than the industry itself.

Her talk was followed by that of Prof Raji Srinivasan, McCombs School of Business, University of Texas, Austin. Her topic of address was Creating Value by Managing Customers (Not Products). Discussing about two big giantsAmazon and Adobe, which understood their customer needs with changing time, she implied customer life value (CLV) to their marketing strategy and utilised it for gaining profits.

She concluded her talk discussing about Customers as Assets from the perspective of company and customers themselves, public policy perspective and investors perspective. Next speaker Prof Manoj Agarwal from School of Management, Binghamton University deliberated on The Value of Customer Value to the Firm.

Professor Agarwal said If any organisation has at least one board member with proper marketing experience, then it would have three per cent more chances of gaining profit even at the time when sales are declining, he said, adding that Its time to link marketing with metrics and develop correlation between CLV and firm value.

The inaugural ceremony concluded with a talk by Prof P Venugopal from XLRI, Jamshedpur, who deliberated on Incorporating Sustainability in the Realm of Marketing. He said that Amount of resources we are consuming today is driven by social norms and well-being is decided by the amount of things we buy and accumulate. According to a study, around 81 per cent of customers claim to care for environment and 50 per cent are aware of the products they use and willing to support sustainability, which have non-monetary implications.

We need to try and build up consumerism in a way to support sustainability, reorient marketing and develop products following the 3RReduce, Reuse and Recycleto encourage the consumers to do the same, he concluded.

See the original post here:
Indore: 300 participants present papers on varied marketing themes - Free Press Journal

Rival IQ helps professional sports teams become the leading source of news and engaging content and grow their social fan base while optimizing and informing their social marketing strategy.

Seattle, Washington (PRWEB) July 27, 2017

Rival IQ, the leader in social marketing analytics and insights, today announced that professional sports teams across the globe have chosen Rival IQ to analyze social media activities, prove social media value and empower strategic, data-driven decisions around social content.

The influence of social media as a communication channel is rapidly growing for professional sports organizations. According to a sports marketing study published in the British Journal of Marketing Studies, an increasing number of professional sports leagues are relying on social media channels to market their teams, citing it as a cost-effective way to reach the largest audience possible. "Empowered by social media, fans now expect an unprecedented level of access to players, coaches, and owners. Teams, leagues, and sponsors who fail to respond to activist fan movements risk major damage to tickets sales and brand equity. What is more, they expect to be part of decisions that were once made behind closed doors."

With Rival IQ, organizations in the professional sports industry have the powerful social media analytics they need to track the competition, benchmark their social marketing performance, discover trends and fresh content ideas, and stay aware of fan sentiment. Features, like boosted post detection and breakout post alerts even the playing field when competing for fan attention.

"Rival IQ gives us a great, detailed view of the landscape of where our fans go to discover news and information about the Denver Broncos, and has been critical in helping us make gains in audience engagement," said Ben Hunt, director of digital marketing, Denver Broncos.

"Social media has become an essential element in today's marketing mix and has proven a major communication channel for professional sports organizations to interact with their fans," said John Clark, CEO at Rival IQ. "Our customers trust Rival IQ to inform them about opportunities to educate, excite, and unite their most loyal fanbase through data that informs better, more timely and relevant content."

As an example of the type of analysis Rival IQ provides professional sports organizations, the company announced results of the first ever "NFL Social Media Engagement Report" on the effectiveness of each team's presence on social media. Leveraging their software to analyze 135k social posts across Facebook, Twitter and Instagram, Rival IQ tracked the social activity for every team in the NFL across the 2016 regular season (September 8, 2016 - January 1, 2017). Additionally, this report also includes rankings of all NFL teams based on social following, audience growth, and engagement rate. Unique to this report, Rival IQ ranks NFL teams based fan loyalty, or Fair-Weather Fans", from most loyal to least loyal fans calculated by analyzing social engagement post win and losses. Rival IQ dives deep into the data to determine if a team's success on the field translates into success on social media.

Among the professional sports teams standardizing on Rival IQ in the United States and around the world are the Seattle Seahawks, Denver Broncos, Club America FC, Toronto Wolfpack Rugby, and the Canadian Olympic Team. Marketing teams in professional sports seeking actionable social media analytics and competitive insights can visit the Rival IQ website and start a free trial of Rival IQ.

Contact: Danica Benson Rival IQ media(at)rivaliq(dot)com

About Rival IQ

Rival IQ helps digital marketers make more informed content decisions, better understand their audiences and improve their social media engagement using Rival IQ's clear analytics and competitive intelligence insights. For more information, visit http://www.rivaliq.com, call +1.206.395.8572, or follow us on Twitter, LinkedIn, and Facebook.

For the original version on PRWeb visit: http://www.prweb.com/releases/2017/07/prweb14549096.htm

More:
Rival IQ Selected by Professional Sports Teams Globally to Inform ... - Benzinga