Mediaboss Marketing

Position summary: The primary goal of the Social Programming Manager is to work alongside the GM with the focus on driving top line revenue by executing the strategic marketing plan. This includes, but is not limited to, creating promotions and campaigns, assisting with Sales initiatives, private event coordination, overseeing social media, and fully utilizing the various marketing channels to support the property.

It is the responsibility of the Social Programming Manager to work within the guidelines outlined by Kimpton, to possess knowledge of local trends, proactively respond to the restaurant needs, and work in tandem with the GM and Sales team to support top line revenue.

Sales & event management: Work closely with the Sales team through lead qualification and assistance in sales and event management initiatives. Constantly provide customers with accurate information about the venue and property as well as the entertainment offered in each. Grow revenue by maximizing available space and upholding event minimums at all times. Communicate all relevant event information to the service team, putting the service team in the best possible position to execute flawless service. Collect customer information for the venue database, while constantly striving to increase the size of personal clientele. Work with a high level of professionalism towards all customers, ensuring they will return. Communicate with management, hosts and service staff immediately to rectify any and all customer needs and requests. Generate revenue by cultivating strategic partnerships to strengthen and enhance the brand.

Marketing: Responsible for the execution of annual marketing / strategy plan based on company goals, structure, market knowledge and revenue needs. Manage integrated campaigns inclusive of Marketing, Social media, Digital marketing, PR. Marketing Plans Assist in the development and execution of the strategic marketing plan to drive business. Assess and target the best market segments to ensure the success of each event and promotion. Event Calendars Create a detailed calendar of events and promotions: weekly programming and one-off special events. Design Briefs Complete and submit detailed and accurate design briefs to enhance our marketing collateral to raise awareness of the events and promotions. Keep an accurate and realistic timeline while submitting design briefs to allow enough lead time to properly advertise and promote. Marketing Collateral Work with the design team to create eye catching, informative collateral pieces that enhance and complement the brand. Develop new and creative pieces of marketing collateral. Event Promo Graphics Complete and submit design briefs for all events and promotions. Create graphics that give each event and promo their own identity. Work with artists and/or their management teams to create pieces that satisfy their needs while still maintaining the brands within Kimpton as well as the property. Website Assist in the development and maintenance of the website. Consistently fill each monthly calendar with events and promotions. Offer insight and suggestions on design and functionality. Develop creative and unique add-ons to help make the website unique and engaging.

Programming: Entertainment Utilize existing relationships to execute top level promotions and entertainment. Develop the venue as a premier destination for special events and private event bookings. Special Events Execute unique special events to differentiate from other venues in the market. Develop a strategic special events calendar to capitalize on the holes created by other venues and organizations throwing events and parties around the same time. Artists / Performers / DJs Create a comfortable experience for all third party artists and performers. Properly represent the brands of Kimpton and the venue when hosting guests. Introduce them to the level of hospitality that Kimpton delivers so they can become mouthpieces for the company.

Social media: Develop creative and relevant social media campaigns on Social media; Facebook, Instagram and others in an ongoing effort to boost traffic, increase revenue and attain overall Social goals. Manage all Social channels and provide analytics on responsiveness of Social campaigns and programming monthly.

Public relations: Manage and liaise with the Kimpton public relations team by communicating upcoming promotions and events.

Financials: Pro Formas / Post Event Recaps Create event specific pro formas to properly analyze and assess the profitability of each promotion/event. Create post event recaps to pinpoint any missteps or weak areas that may have caused us to miss out on potential revenue. Use recaps to apply necessary changes to future events to ensure we are maximizing revenue. Budgeting Create accurate and realistic entertainment budgets: yearly, quarterly and one off event specific. Forecasting Assist with the 30-60-90 forecasting. Keep abreast of each propertys performance relative to budget, forecast and pace.

Administrative: Maintain the social calendar of events and promotions. Maintain image library on the share drive as well as Kimpton Visual Library (KVL). Develop PowerPoint and assorted presentations as required.

Job requirements: To perform this job successfully, an individual must be able to perform each essential duty exceptionally. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Skills needed: Must emulate Kimpton culture. Ability to think creatively and adapt to the dynamic needs of the market. Extensive knowledge and experience with events and promotions. Detail oriented with the ability to manage multiple projects from inception through execution. Excellent communication skills, both verbal and written. Excellent command of the English language both writing and verbal communication skills, computer literacy and working knowledge of Microsoft Office is required. Self-starter with both a collaborative and hands-on approach.

Other necessary skills: Aptitude to navigate through analytics and P/L statements. Ability to multi-task. Diplomacy.

Language: Proficient at all levels of English to include reading, writing and speaking. Able to read and interpret financial statements, able to create and conduct presentations to top management and peers that is creative, informative, and presents the point of view respectfully and timely.

Education:Bachelors degree in Hotel Administration, Business, or minimum 18 months in Events Marketing or similar industry.

Mathematical: Ability to calculate figures and amounts such as discount, commission, proportions, percentages and build formulas using excel is a needed skill set.

Originally posted here:
Social Programming Manager - Charlotte Agenda