Archive for the ‘SEO Training’ Category

Power Moves: Cassie Guerin joined Better Work Ventures and two Black-led orgs got Google funding – Technical.ly

Power Moves is a column where we chart the comings and goings of talent across the region. Got a new hire, gig or promotion? Email us: pittsburgh@technical.ly.

Cassie Guerin describes herself as a boomerang.

The Pittsburgh native has left the city before, but always ends up returning. And in her professional life, she told Technical.ly that she always tries to return to pursuits that make her sing. Throughout her career thats happened as a yoga instructor, putting her environmental studies degree to use as a green infrastructure researcher, and founding Miror, a virtual hosting platform focused on mental health.

As a big believer in therapy, she noticed a problem when people were feeling especially isolated in 2020: There were a lot of people who needed to talk, but they didnt necessarily know where to go to seek support. While Miror isnt specifically a therapy app, Guerin said, it does convene people who are tackling similar issues related to cultural, social and mental health topics. The startup has participated in the local AlphaLab accelerator.

Although she said she never saw herself in the tech field, shes enjoyed being able to use the platform to bring people together. In 2021 she met Lynsie Campbell, founder and managing director of Better Work Ventures, a startup studio that partners with overlooked founders to create community-driven tech companies, when Campbell attended one of the gatherings Guerin was hosting called Fempreneur for women entrepreneurs. Campbell felt the sense of community Guerin was cultivating was just what Better Work Ventures was looking for, and the two began collaborating professionally.

Now, in between her training to become a counselor herself and running her startup, Guerin will be joining Better Work Ventures to take charge of facilitating meetups for members of the orgs Community, as well as helping to create the orgs 12-month strategic plan.

Whether its through yoga or tech, Guerin wants to go wherever shell be able to help people improve themselves and their relationships with those around them.

I am excited to have conversations about the human [and] the personal aspects of starting and running a company, the entrepreneur said. Its easy to find conversations about accounting and legal and SEO, its harder to find a place for honest discussion about the personal challenges around being an entrepreneur finding balance between purpose and financial success between family and business success. People are at the core of companies. Lets talk about being human, not just a founder.

Black Tech National Ventures partners (L to R) Kelauni Jasmyn, Sean Sebastian and David Motley. (Courtesy photo)

Pittsburghs Gainvest and Black Tech Nation Ventures, respectively an investing startup and a venture capital firm, have been tapped by Google to receive funding.

For Gainvest, the funding comes through its Google for Startups Black Founders Fund. That fund was launched in 2020 with the goal of easing the constraints on Black-led startups and closing the racial funding gap. Recipients come to the fund via nomination or participation in a previous Google program and receive $100,000 in addition to hands-on support to aid them in their growth.

For Nashid Ali, the CEO and cofounder of Gainvest, the funding presents the chance to make up for missed opportunities.

I planned to sell Gainvest last year and part of me regretted not doing so, Ali said in a statement. Now, with this opportunity from Google, we have several new partnerships that will be announced before the end of the year 2022. These partnerships, along with Googles support, will help us remove some growing pains and finally scale to the powerful, mighty Gainvest.

Meter Feeder, the Pittsburgh startup founded by technologist Jim Gibbs, also received a $100,000 investment from Google for Startups Black Founders Fund in 2021.

Black Tech Nation Ventures is receiving an undisclosed amount from Google through a different program from parent company Alphabet. The org is one of six Black-led venture capital firms in the country to be selected for such funding as a part of $60 million that has been allocated from the CapitalG investment fund. The news comes amid Black Tech Nations own efforts to raise $50 million for Black and underserved startup founders.

Last week, Seegrid CEO Jim Rock announced that after eight years, hed be stepping down from the robotics company for personal reasons. While his next career move remains to be determined, hes not stepping away from the company entirely: As Joe Pajer, a seasoned CEO whos run three companies in the past decade, takes the reins, Rock plans to stick around as a shareholder and member of the Seegrid board of directors.

I have tremendous respect for, and confidence in the team, and want to thank everyone involved in growing Seegrid, including current and former employees, customers, partners, advisors and investors, Rock wrote in a public LinkedIn post. While I contemplate options for the next chapter of my professional life, I will continue to enthusiastically champion for Seegrids continued success in the burgeoning robotics and automation space.

This leadership changeup follows the August news that Seegrid had both raised $30 million of a planned $75 million round, and laid off around 90 employees.

Module Design Inc. has a mission to address the displacement due to the rising rents in many Pittsburgh neighborhoods by building affordable, energy-efficient homes. Now, after a few years of filling vacant lots across the city with sustainable housing, the South Side-based startup is one of six startups across the country to have been chosen to participate in the 2022 Housing Lab Cohort.

The accelerator which is hosted by The Housing Lab, a program of the California nonprofit Terner Housing Innovation Labs at UC Berkeley was founded in 2019, and the 11 startups the cohort has supported have received an estimated $340 million in funding since. With regard to cohort participants, they can look forward to receiving $75,000 in funding and six months of technical support and coaching.

The ventures selected for the 2022 Housing Lab Cohort address some of the root causes of our housing affordability, equity, and climate crises in the U.S., said Carol Galante, cofounder and CEO of The Housing Lab and founder and advisor of the Terner Center, in a statement. Their models and solutions are diverse, innovative, and can be scaled to reach communities all over the country, not just in their metro areas of origin.

Module earned third place and $250,000 at the Richard King Mellon Foundations first pitch competition in early 2022.

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Power Moves: Cassie Guerin joined Better Work Ventures and two Black-led orgs got Google funding - Technical.ly

After Running Successful SEO Training Sessions Across the UK, Ignite SEO Are Now Offering Their Expert SEO Services in London – GlobeNewswire

London, Sept. 05, 2022 (GLOBE NEWSWIRE) -- Ignite SEO offer skilled search engine optimisation services for businesses looking to boost their online credibility, rank higher and be more readily accessible on google, increase their brand awareness and to achieve a higher percentage of sustainable traffic.

Their industry leadingSEO Consultantservices provided by Ignite SEOs founder and CEO, Adam Collins who has over 12 years of experience and an impressive portfolio of successful SEO campaigns for a range of businesses across a variety of different industries has proven to help offer customised strategies, guidance, and techniques to boost your online presence.

Widely recognised by industry professionals as anSEO Expert, Adam Collinsruns several SEO training sessions and SEO business seminars across the UK, and is now using his experience to make the move and offer Ignite SEOs specialist search engine optimisation services in London.

Helping You Grow Your Business

Adam Collins SEOservices at Ignite SEO are unlike other SEO companies as he doesnt keep his expert techniques a secret.

Instead, he routinely attends and hosts SEO training and business seminars to not only acquire the latest techniques in the industry currently available, but to also share them with you and help you understand keyword research, technical SEO, link building and other vital aspects of search engine ranking so that you have the knowledge to implement an effective SEO strategy yourself.

Ignite SEO pinpoint four crucial areas that businesses should prioritise if they are aiming to grow their organic traffic and in turn generate an increase in genuine sales, all of which are included in theirSEO Consulting Services. These are:

Boost Your Rankings

Ignite SEO are now offering their expert SEO services in London.

Whether you are a large, small or start-up business,Ignite SEO Londonhave the skills and experience to boost your search engine rankings, help you tap into the local market and stand out from your competition.

Their SEO London services have a variety of strategies to help improve your businesss online presence, and include:

More information

To find out more about Ignite SEO London and to see their full list of SEO services, please visit their website athttps://www.igniteseo.co.uk/services/seo-consultant/.

Source:https://thenewsfront.com/after-running-successful-seo-training-sessions-across-the-uk-ignite-seo-are-now-offering-their-expert-seo-services-in-london/

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After Running Successful SEO Training Sessions Across the UK, Ignite SEO Are Now Offering Their Expert SEO Services in London - GlobeNewswire

319th RW Airmen partner with UND medical professionals for hand on training – grandforks.af.mil

GRAND FORKS AIR FROCE BASE, N.D. --

Many units on Grand Forks Air Force Base maintain a working relationship with their civilian counterparts from the local community. Most recently Airmen from several different units within the 319th Reconnaissance Wing participated in a simulated first aid and triage training under the direction of medical professionals partnered through the University of North Dakota School of Medicine and Health Sciences Simulation Center.

With the help of mannequins, actors and civilian medical instructors, Airmen received classroom instruction and then rotated between three hands-on training stations with real life medical emergency scenarios.

One station simulated a plane crash where an Airmen walked through identifying which level of triage each victim fell under, said Tawni Havala, University of North Dakota simulation education and mobile coordinator. If you're first on scene, you don't need to be a medical professional to provide some level of care. In mass casualty events it's important to know not to run in and injure themselves but how to try to keep more people safe.

Medical readiness and first-aid knowledge should not be exclusively reserved for people in the medical field. Airmen who participated in the event recognized how beneficial this kind of training can be for service members regardless of their career field.

It doesn't matter whether or not you are a first responder, more people should participate in this type of training, said Senior Airman Eun Seo, 319th Medical Group aerospace medical technician. If you're on the scene and have the basic knowledge of how to handle these situations, you can help save more lives.

The training also continued to strengthen the relationship between members of Grand Forks AFB and the city of Grand Forks.

Its really nice to be able to come out and work with the military and to help with training, said Havala. It helps service members know that we'll take care of them just like theyd take care of us.

With a 30 minute drive to the nearest hospital, it's essential for Airmen to be prepared for any situation that may arise.

Working and training with the civilian sector synchronizes operations, so that we all understand the same language, said Air Force Technical Sergeant Matthew Oxenfield, 319th Security Forces Squadron non-commissioned officer in charge of police services. When we understand how our civilian counterparts operate, communication becomes easier and were able to smoothly transition care from our first responders to their care teams.

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319th RW Airmen partner with UND medical professionals for hand on training - grandforks.af.mil

The Best SEO Conferences In 2022-2023 (Virtual And In-Person) – Search Engine Journal

As an industry in a constant state of flux thanks to changing algorithms, user needs, and competitor content search engine optimization is a field that demands professionals to stay up to date on the latest trends and best practices.

And while you could spend hours scouring the internet for useful articles, forum discussions, and the like, theres a better way to gain new knowledge and grow your network simultaneously: SEO conferences.

In just a few hours or days, you can gain a wealth of new information from peers and industry leaders, including information on whats working and what isnt and various search engine ranking success strategies.

They allow you to share strategies, brainstorm solutions, and build relationships with current and future SEO leaders.

Of course, in the aftermath of a global pandemic that put the kibosh on in-person events for over a year, many of the top events in SEO went virtual.

Thankfully, as things have started to return to some sense of normalcy, the physical events have often returned.

But dont worry if youre still not comfortable going to crowded events with a bunch of strangers; there are plenty of online conferences, summits, and workshops too.

Heres a look at some of the best online and in-person SEO conferences for the rest of 2022 and heading into 2023.

There have already been several excellent SEO and digital marketing events held this year, but if you missed them, dont fret. There are still plenty of good ones on the docket.

You may not even have to travel; with concerns over COVID-19 still high, many events have added virtual components to their in-person events, so you can get all the benefits of attending without risking your health.

Date: September 6-9, 2022

Format: In-person or online

Location: Boston, MA

Speakers: Barack Obama, TJ Adeshola, Brian Halligan, and others

Cost: In-person $1,199; Virtual free

About: This annual event is powered by HubSpot, bringing together global thought leaders for a hybrid conference discussing marketing, sales, and customer success operations.

It covers a wide range of topics, including an SEO meetup hosted by Dale Bertrand and strategies for uncovering data-driven insights.

Date: September 13, 2022

Format: TBD

Location: TBD

Speakers: TBD

Cost: TBD

About: Ad Ages Next event will focus on the growing importance of influencer marketing in an age of ubiquitous social media.

Creators, brands, and agencies will be on hand to discuss how they are approaching this new economy.

Date: September 13-16, 2022

Format: In-person or online

Location: Cleveland, OH

Speakers: Kim Olson, Alison Jarris, Justin Ethington

Cost: In-person starting from $1,499; Virtual from $699

About: Over four days, attendees will learn strategies for building winning SEO teams, systems, and processes.

With more than 100 sessions, workshops, and industry forums, you can choose the topics and sessions that are relevant to you. Thousands of marketers and representatives from numerous global brands will be in attendance.

Date: September 20, 2022

Format: In-person

Location: Manchester, UK

Speakers: Christian Guerreiro, Omi Sido, Roxana Stingu, among others

Cost: Apply for tickets

About: This search marketing event offers engaging sessions with world-class digital marketing professionals.

A diverse range of topics will be covered, including SEO, PPC, content marketing, and social media.

Date: September 28-29, 2022

Format: In-person

Location: Toronto, ON

Speakers: Andrew Go, Bahm Booth, and Martin Gendron, among others

Cost: From $1,799

About: A two-day retreat designed to help online retailers maximize profits, it includes talks by some of the leading minds in Canadian ecommerce who will provide actionable strategies and answer questions.

Date: September 28-29, 2022

Format: Online

Location: Virtual

Speakers: TBD

Cost: Free

About: The MarTech Conference explores marketing technologys complex and ever-changing landscape.

To help attendees learn to leverage the latest technology to generate better results, it attracts senior-level marketers interested in technology-driven business transformation.

Date: October 6-7, 2022, in-person, October 20 & 22, 2022 online

Format: In-person and online

Location: Brighton, UK

Speakers: Parth Suba, Rumble Romagnoli, Izabela Wisniewska, and others

Cost: In-person starts at 240 + VAT; Virtual free

About: This twice-yearly conference is attended by thousands of digital marketers worldwide.

It features training workshops, sessions on niche topics, social networking events, and talks from experts.

Save the Date for 2023: April 20-21 and September 14-15, 2023

Date: October 6-7, 2022

Format: In-person and online

Location: Bologna, Italy

Speakers: Lisa Raehsler, Anu Adegbola, and Marco Battaglia, among others

Cost: Starting at 249 for a single day

About: Bringing together PPC experts from across the globe for the largest paid ad and conversion rate optimization event in Europe and the largest real PPC-based conference in the world.

Date: October 11-12, 2022

Format: Online

Location: Virtual

Speakers: Seth Godin, Jorie Waterman, and Ryan Deiss, among others

Cost: $119-$799

About: This virtual event, which bills itself as the worlds largest online advertising event, features 12+ digital advertising tracks.

Each has focused speeches, panels, and live Q&A sessions to help attendees gain valuable knowledge.

Date: October 24-25, 2022

Format: In-person and online

Location: Dallas, TX

Speakers: Jeremy Vest, Bill Hartzer, and Casey Markee, among others

Cost: In-person $397; Online $197

About: The State of Search brings together top speakers from the digital marketing field to cover a range of topics from search engine optimization to emerging technology and lead generation to display advertising.

Date: November 1 4, 2022

Format: Live

Location: Scottsdale, AZ

Speakers: Jim Christian,

Cost: $2,199

About:DMO Mastermind allows attendees to participate in an immersive experience with collaborative and cooperative learning methods to help you unlock your potential as a digital marketer.

Theres nothing quite like booking a trip for the future, especially if its to a fun location like Southern California or the Pacific Northwest.

Here are some SEO conferences and events coming up next year. Mark your calendar now so you dont miss them.

Date: February 27-March 2, 2023

Format: In-person and on-demand

Location: Palm Springs, CA

Speakers: TBD

Cost: In-person starting at $797; streaming $597

About: With a focus on digital commerce, this event is a four-day retreat designed to help ecommerce and omnichannel stores uncover new ways to maximize profits from some of Americas most successful retailers.

Date: March 13-15, 2023

Format: In-person and on-demand

Location: San Diego, CA

Speakers: Michael Stelzner, Joe Pulizzi, Mari Smith, and others

Cost: In-person starting at $797; streaming $597

About: Bringing together top social media marketing pros, this conference is not directly focused on SEO but features sessions on organic social marketing, content marketing, and paid social.

It strives to immediately provide attendees with ideas they can implement for their clients or business.

Date: March 21-22, 2023

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The Best SEO Conferences In 2022-2023 (Virtual And In-Person) - Search Engine Journal

8 New Concepts That Are Transforming the Tourism Industry, From Language-Translating Glasses to Emissions-Free Cruising – Cond Nast Traveler

The future of the travel industry is full of bright ideas. Players in tourism, big and small, are making big strides to create more equitable, eco-forward, and all-embracing ways to explore our worldall while taking much greater care of her, and the local communities that we love to visit. From ground breaking technologies to social programs seeking to influence the broader industry, we're spotlighting eight of this year's brightest travel innovations.

Read more about the Future of Travel here.

Silversea Cruises, Silver Nova

Thanks to a mix of hybrid technology, Silversea's Silver Nova will be the first low-emissions luxury cruise ship in the brand's new-build Nova fleet when it launches next July. It will be entirely emissions-free while at port (an industry first), with suites that generate 40 percent fewer greenhouse-gas emissions than the company's previous class of ships.

American hotel brand Proper Hospitality has brought tipping into the 21st century, developing an app system that allows guests to scan the QR codes of eligible employees, carried on their person. No more fumbling awkwardly for cash again.

One of Alphabet Inc.'s latest bright ideas might break down language barriers for good. While still in the prototype phase, its glasses will translate what you're seeing or hearing in real time, using A.R. technology to project closed-captioning in front of the lenses.

Opening this fall, Dubai's Atlantis The Royal used the past to inform its sustainable design: Taking inspiration from ancient courtyards, it's strategically stacked to create shade and foster airflow to its indoor and outdoor spaces, providing natural energy efficiency.

Next year Alaska's new Klawock cruise port will start bringing travelers on Oceania Cruisesand new revenueto a nearby Tlingit village, with locals leading tours and activities.

London-based tour operator Niarra Travel is hoping to change industry norms by halving the standard 20 percent commission on bookings and investing the other 10 percent in conservation and communities in the destinations it serves, like South Africa and Costa Rica.

Air4All, a patented system set to hit the market in the coming years, will allow power-wheelchair users to board planes while still in their chairs. The design enables an airline seat to fold up and securely lock in a variety of wheelchair sizesa game changer for travelers with disabilities who have avoided flying.

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8 New Concepts That Are Transforming the Tourism Industry, From Language-Translating Glasses to Emissions-Free Cruising - Cond Nast Traveler