Mediaboss Marketing

Do you have a website? And do you want more traffic? If yes, then theres no doubt about it: SEO should be part of your marketing efforts. Its a great way to get and keep people on your website. But what does it actually entail? In this post, well explain what SEO is and how you can get started!

SEO stands for Search Engine Optimization. Its the practice of optimizing your web pages to make them reach a high position in the search results of Google and other search engines. In other words: People will be more likely to encounter your website when searching online. SEO focuses on improving the rankings in the organic aka non-paid search results.

In the image above, we see the first few results when someone searches for the keyphrase Neptune planet. In this case, Wikipedia is the first result and this means that their page on Neptune ranks #1 on this search term. The idea behind SEO is that when you optimize your page to become the best result, you can climb those rankings and become one of the first results that people see. Which will get you more clicks and traffic to your site!

Although this example only shows us organic results, that isnt always the case. Depending on the search term someone uses, there can also be ads or a rich result at the top, or a few products by Google Shopping. There are a lot of different possibilities. What Google shows can also depend on what it knows about the searcher (the country they live in, for example).

Youve created a website because you want people to buy your product, subscribe to your service, or read your content. Whatever your goal, you want people to visit your website. If you own a donut shop in Amsterdam, for example, you want your website to be number 1 when people Google: donuts Amsterdam. Because the chances of people clicking on your website are much higher when its the top result!

But how do you make this happen? One word: Search Engine Optimization! SEO is a great way to get people to your website for free. Which is especially useful if youre a small business owner who doesnt have a lot of money to spend on advertising.

How high each result ranks is determined by Googles algorithm. And although parts of Googles algorithm remain secret, years of experience in SEO have given us insight into the most important ranking factors. These ranking factors can be divided into two categories:

The ranking of your pages is partly determined by on-page factors. On-page factors are all the things on your website that you have a direct influence on. These factors include technical aspects (e.g. the quality of your code and site speed) and content-related aspects, like the structure of your website or the quality of the copy on your website. These are all crucial on-page SEO factors that you can work on.

In addition to on-page SEO factors, your rankings are also determined by a few off-page SEO factors. These factors include links from other websites, social media attention, and other marketing activities that happen off of your own website. Although not impossible, these off-page SEO factors can be more difficult to influence. The most important of these off-page factors is the number and quality of links pointing towards your site. The more quality, relevant sites that link to your website, the higher your position in Google will be.

Another off-page factor that plays a role in SEO is your competition relating to the niche of your particular business. In some niches, it is much harder to rank than in others. The competitiveness of your market therefore also has a major influence on your chances of ranking.

At Yoast, we practice holistic SEO. With holistic SEO, your primary goal is to build and maintain the best possible website. You dont try to fool Google; Instead, you invest your time and effort in a sustainable long-term strategy. If you work on improving your pages and having a high-quality website, then your chances of ranking will improve too. After all, Google wants to offer its users the best results to their search query, and the best results often have great content and are user-friendly, fast, and easily accessible.

Ranking well in search engines like Google asks for an extensive SEO strategy focused on every aspect of your website and its marketing. The technical side, the user experience (UX), the content on your website: all need to be top-notch. To keep ranking well in Google, you should develop what we call a holistic SEO approach.

A holistic SEO approach isnt just better for your rankings it also helps users find what they need more quickly. And thats better for environmental sustainability too!

At Yoast, our mission is to make SEO accessible for everyone. Thats why we have a few plugins that can help you with that, like our popular Yoast SEO plugin. We have a free and premium version of this plugin. One of the main advantages is that it helps you create high-ranking content. Our free SEO and readability analysis gives you detailed suggestions to create copy humans and search engines enjoy!

The premium version of our plugin will help you get to that next level and optimize your content for synonyms and related keywords and boost your site structure with our internal linking suggestions. Youll also get access to all of our SEO courses, where you can learn vital SEO skills that you will be able to apply immediately!

Premium comes with lots of features and free access to our SEO courses!

SEO is the practice of optimizing websites to make them reach a high position in Googles or another search engines search results. At Yoast, we believe that holistic SEO is the best way to rank your pages because you focus on optimizing every aspect of your site.

Dont use any black-hat tricks, because eventually, this will have negative consequences for your rankings. Instead, practice sustainable SEO with your user in mind, and you will benefit in the long run. Read more on how to rank high in Google or if you use WordPress, make sure to check out our ultimate guide on SEO in WordPress:

Read more: The ultimate guide to WordPress SEO

Marieke is the head of strategy at Yoast and founder of Yoast SEO academy. She loves coming up with new ideas and products to make SEO attainable for everyone, and ensure a healthy growth for Yoast!

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What is SEO? SEO for beginners Yoast

HR Professionals Must Learn to Fuse Technology With Humanity. But How?  The Good Men Project

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HR Professionals Must Learn to Fuse Technology With Humanity. But How? - The Good Men Project

Goran Maurac Zagreb, Croatia

"Before this course, as a CRO consultant, I thought having a good grasp of SEO what a foolish idea. Thanks for the most unbiased, educational and actionable SEO insights. It was fun, too! :)"

George Woodbourne, NY

In the short time that I have been a member, I have found the training resources to be very helpful and relevant to my current SEO situations and questions that I have.

Paul Bend, OR

Unlike other agencies, Bruce Clay emphasizes education. I have taken his class a few times and I just signed up for the online class. Taking Bruces SEO training course gave me a solid understanding of how to do SEO right, and the learning continues. Now I can handle many SEO tasks on my own. In a word, Im a fan!

Robby Paragould, AR

Mr. Clay presents the materials as only someone with a complete grasp of the subject matter and its potential can. Difficult concepts and techniques are presented in ways that even the lowest luddite can grasp. We are absolutely going to benefit from this course and the tools.

Jonathan Kennesaw, GA

SEO seems complicated from the outside, but this helped make it make sense by bringing the ideas all together.

Chelsea Elkhart, IN

I felt like Bruce clearly showed himself as a knowledge leader and a teacher. His instruction was clear, helpful, and overall engaging.

Chris Kennesaw, GA

Topics were discussed that opened up great discussion within our web development team. Very open-ended ideas led to good brainstorming and thinking about the current state of search and the web, as well as speculating on where we are heading and how to plan for that.

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SEOtraining.com - SEO Training Online Program from Bruce Clay

The internet has become the most influential place for marketing as it provides a platform for everyone to promote their product or service. With the help of internet, we can easily reach a target audience and share our message with them.

In todays scenario, there are a lot of websites and blogs that provide the information about the market and trends that we need to follow. The internet is also helpful when it comes to analyzing the success or failure of a website. It also provides us the data about the number of users that visited the site and how much time they spent on each page.

All these data provide a great insight into the performance of the website. But to get this data, you need to use a tool which will provide you with the data about your website. And this is where Google Analytics comes into picture.

Here we are going to take a look at the various features of Google Analytics & its usage.

1. Website Traffic

This is the first feature of Google Analytics. This feature will tell you how many visitors visit your website. You can also find out how long they spend on your website and what pages they visit most.

2. Website Conversion Rate

This is the second feature of Google Analytics. In this feature, you will be able to find out how many people are interested in purchasing your product or service?

3. Source of Traffic

This is the third feature of Google Analytics. It is the most important feature because it helps you to analyze which sources are bringing the most traffic to your website. You can use the following types of sources to bring more traffic: Social Media Marketing, Direct Traffic, Search Engine Optimization (SEO), and Referral Marketing.

4. Campaigns

This is the fourth feature of Google Analytics. This feature will help you to find out which campaigns or marketing strategies are working and which ones are not. This feature will also provide you with the data about how many conversions you have achieved and how much revenue you have earned.

5. Demographics

This is the sixth feature of Google Analytics. This feature will provide you with the data about the age group, gender, and location of the visitors. It will also provide you with the information about the device they used to access your website.

Top 3 Benefits of Using Google Analytics

Google Analytics is not only useful for website owners but it is also beneficial for businesses, bloggers, e-commerce, and others who are interested in using this tool. Here are the top 5 benefits of using Google Analytics:

1. Improve SEO

If you want to improve your SEO then you should use Google Analytics as it helps in finding out what keywords are working and which are not. It also provides you the insights about your back links and it helps you to know the most popular content on your site.

2. Compare Different Websites

Google Analytics is also used to compare different websites. You can even compare your competitors and can find out what works and what doesnt. You can even compare your website with your competitors website.

3. Improve Customer Experience

If you are a business owner and you want to improve your customer experience then you must use Google Analytics. It will help you to improve your customer service and will help you to understand how customers interact with your website.

How to Set Up the Google Analytics Account?

Conclusion:

In a nutshell, Google Analytics is a free web analytics tool that allows you to monitor how many people are visiting your site, where they're coming from, what pages they're viewing and how long they stay on each page. It's really that simple. Once you have your Google account setup, simply click the Analytics link in your menu bar to launch your web browser. On the left side, you'll see a list of reports, including one for all the visitors to your website. If you'd like to learn more about Google Analytics, there is a wealth of information available online.

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Best Digital Marketing Training in Bhopal | SEO Course in Bhopal | SEO ...

Financial adviser, Navigation Wealth Management, has made three new appointments as part of the firms continuing growth.

Kate Ingle, James Cunningham and Leanne Urquhart have all joined the Adviser Support team, which provides individual support to Navigations financial advisers as well as acting as an additional point of contact for clients.

Matt Hammond, chief executive at Navigation Wealth, based in Beverley and Wakefield, said: To ensure we continue to deliver an exceptional client experience we must provide our financial advisers and relationship managers with the administrative support they need to focus wholly on the client and their needs.

Increasing the size of our Adviser Support Team enables a further investment into our people which will fundamentally deliver our client experience and service objective.

Ingle comes to the firm having previously been a manager in a FTSE 100 leisure and entertainment company. She is bringing her organisational and people management skills to Navigation Wealth, and also has longer-term career aspirations to become a financial adviser.

Cunningham joins the firm after a change in career direction. A former primary school teacher, he will work in the Adviser Support team before progressing through the companys academy training to become a financial adviser.

Meanwhile, Urquhart has been promoted internally, having already proven her exceptional work ethic after training and developing the firms client experience team members.

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Law firm, Freeths, has expanded its commercial offering with the appointment of consultant Roger Gough, who joins from DLA Piper.

With more than 25 years experience, he advises clients regionally, nationally and internationally on commercial contracts for the supply of goods and services with particular expertise in trading and supply agreements in the manufacturing and retail sectors as well as warehousing and transport contracts in the logistics sector.

Gough, who will be based in Sheffield, will help support and continue to grow the firms national commercial practice.

Iain Bowler, national head of commercial, said: We identified our Northern offices: Sheffield, Leeds, Manchester and Liverpool as important locations for us to grow our national Commercial team, so it is fantastic to be able to announce Rogers arrival from DLA Piper.

Roger is a highly rated commercial lawyer with huge experience of advising on a wide range of complex commercial transactions.

He is well known and very well respected in Sheffield and beyond. Along with Mark Lumley, who also joined the commercial team in Leeds this month, Roger and Marks appointments underpin our intention to become a regional heavyweight in commercial law in Yorkshire over the next two to three years.

Partner and head of Freeths Sheffield Corporate team, Peter Crawford, said: Roger is a highly experienced practitioner, who is very well regarded in the marketplace.

His appointment further increases the range of capabilities we can offer clients and underlines our intention to be the leading commercial law firm in the region.

We are looking forward to introducing Roger to the businesses that we are fortunate to work with across South Yorkshire and beyond.

Gough added: Its exciting to be joining Freeths as it continues to see growth and success year-on-year.

Its a busy and interesting time for commercial lawyers as clients face challenges to their supply chain and unexpected costs. I am looking forward to having the opportunity to support our clients navigating this landscape.

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Leeds-based digital marketing agency, Spike, has hired paid media specialist Matt Wilkinson to become its new head of paid media and promoted Tom Nelson to head of SEO to lead the agencys SEO team.

After working in digital marketing agencies for over 12 years, Wilkinson joins Spike with a wealth of paid media knowledge.

With previous experience as head of campaign performance at Fusion Unlimited and working in-house for the past four years, he has an abundance of digital marketing knowledge to bring to the Spike team.

He said: After speaking with Spikes directors, Rob Powell and Duncan Colman, it was easy to see that coming back agency-side with Spike was a good move.

Their genuine drive to deliver the best results for clients through a collaborative approach is what drew me to the agency, and now I also understand why workplace culture is also so important in a new role the team has been straight forward chatting, cutting out all the empty promises that usually comes with agency culture.

After nearly three years at Spike, former SEO manager, Tom Nelson, now oversees an expanded team of SEO specialists as the new head of SEO.

Spike has recently expanded its SEO offering across Technical SEO Audit, Trend Analysis and Migration. Nelson is looking to grow the agencys SEO offering further by leading the team in top-class client delivery, while also developing thought leadership through short webinars hosted on the agencys digital platforms.

He said: With the SEO team growing due to excellent client wins, Im excited to develop my management skills and look after a bigger team of SEO specialists.

Although my day-to-day role wont change so much, we are actively recruiting so managing a bigger team will be the next challenge for me.

There are more opportunities to work on some amazing clients, deliver top-class work and be a part of an everchanging industry here at Spike and Im thrilled to see where it is going to take us.

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James Homer has joined Apex Mortgage and Protection UK Ltd as it continues to develop and grow its team of skilled advisors.

CeMAP qualified and with nearly 20 years of experience in the property sector, he will be providing expert advice and assistance on new residential mortgages, re-mortgages, further lending and buy-to-lets, in addition to a comprehensive range of insurance and protection products including life, critical illness, income protection and family income benefit.

Homer said: Im delighted to be joining such a forward-thinking and highly professional team.

Its a challenging environment for many people right now, so Im really looking forward to helping individuals and businesses with all of their mortgage and protection needs.

Headquartered in Yorkshire, Apex is a full-service brokerage and is an appointed representative of Primis which is the largest mortgage network in the UK. Apex is currently the fastest growing mortgage broker within the network.

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Leeds-based ecommerce agency, Onstate, has expanded its team with the appointment of three new staff members.

Pivoting to become a Shopify Plus partner back in 2019 has enabled Onstate to shift focus on becoming a full-service ecommerce agency.

The offering of digital marketing services to supplement design and development has seen the agency grow and require a larger team to deliver marketing strategies, alongside enhancing their technical capabilities.

Latest recruit, Mark Skeet, has been appointed head of technology & operations to help assist and manage new and ongoing projects.

With a rich history in IT, software development, DevOps and people management, Skeet brings plenty of relevant expertise to the team, having joined from The 55 Group in Hull.

Co-founder and e-commerce director, Chris Marshall, said: Mark brings with him a wealth of knowledge and experience, gained from years of working within the tech sector for businesses such as Orange, First 10 Digital (Now IMA Home) and Bewonder.

Weve crossed paths many times in the agency space and were looking forward to Mark joining the team during this exciting period for the agency.

Alongside technical growth, Onstate has also invested in its digital marketing offering with the appointment of two new hires, as it looks to gain a foldhold in the Shopify space.

Simon Jones joins as digital marketing manager following his spell at Shropshire-based agency The Web Orchard.

Jones knowledge from his roles in digital marketing has already been instrumental in delivering successful PPC and SEO strategies as well as informative data analysis for a raft of Onstate clients.

Onstate has also recruited Joel Peart in the role of content manager to assist clients with their organic strategies.

Peart previously held the role of marketing & events manager at a stately home in East Yorkshire and prior to that, spent five years co-running Hull-based agency The Northern Foundry.

Rich Day, co-founder and creative director, said: Onstate is an e-commerce specialist, first and foremost. While we pride ourselves on the design and performant sites we create, we are now able to support clients from the outset and throughout their journey with ongoing digital marketing solutions.

We want to be the go-to ecommerce agency for brands and retailers that want growth and need support in the areas of design, web development, CRO, data analysis and digital marketing services.

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People: Navigation Wealth Management; Freeths; Spike; and more | TheBusinessDesk.com - The Business Desk