Mediaboss Marketing

It was in the 1960s that some pioneers in the US Dept of Defence decided to create an inter-connected network of all their computers to ease data sharing and communication. At the root of all human invention lies the simple need to make life easier. And with the creation of this network, the ARPANET, the US Dept of Defence had effectively ushered in a new era. An era of inter-connectivity at a hitherto unseen level. And further accelerating this phenomenon was the invention of the World Wide Web in 1989 at CERN, which was made public in 1991. Suddenly, a plethora of information became available at our fingertips. And the creation of the web served as the genesis of the age of Web 1.0. The age of the internet was born.

The commencement of the web 1.0 period was marked not only by novel technologies and greater connectivity but also by the creation of new jobs and employment opportunities. Web 1.0 signaled the arrival of new opportunities in the employment market. Jobs such as Web developer, User experience designer, software engineers and Search Engine Optimization (SEO) specialist all were introduced into the world. For many, these jobs didnt seem lucrative and vague. But those who ventured into the possibilities that Web 1.0 offered often reaped significant rewards. The advent of Web 1.0 thus, not only signaled a change in the world of tech but also served to create new opportunities for those who were bold enough to claim them.

The trajectory of human technological advancement always follows a upward graph. And the web was no exception. With the turn of the century, newer additions were made as the nature of the web underwent some prominent changes. The websites were becoming increasingly interactive as the days of static webpages were becoming redundant. The stage was set: it was time for Web 2.0. The term was coined by Darcy DiNucci in 1999 and later popularized by Tim OReilly and Dale Dougherty at the first Web 2.0 Conference in late 2004. A Web 2.0 website allows users to interact and collaborate with each other through social media dialogue as creators of user-generated content in a virtual community. This contrasts the first generation of Web 1.0-era websites where people were limited to viewing content in a passive manner. Examples of Web 2.0 features include social networking sites or social media sites (e.g., Facebook), blogs, wikis, folksonomies (tagging keywords on websites and links),video sharingsites (e.g.,YouTube),image sharingsites (e.g.,Flickr) etc.

And with the arrival of Web 2.0, a plethora of new jobs were introduced. Occupations such as Blogger, copywriter, app developers, Web designers, digital marketer etc all became highly sought after by big tech companies. In fact, to cater to the growing demand, most educational institutions started introducing courses to teach the skillsets required to work in the Web 2.0 world. The social media revolution occurred and the world as we know it, altered.

Crypto, Blockchain and Metaverse are the buzz words in the mouth of most IT experts and followers. The transition is close by. Web 3.0 is waiting at the rafters, ready to take centre stage. Decentralisation is one of the central tenet of the next iteration of the Web. And the world is slowly advancing and accepting new technology. The recent crypto crash, and the subsequent social media reaction, is an indication of the pervasion of Web 3.0 tech in the society. And with the arrival of Web 3.0, newer employment opportunities are bound to come up. Blockchain engineers, solidity developers, blockchain software developer all seem gibberish terms but would soon evolve to be lucrative employment opportunities.

But Web 3.0 is still in its nascent stage and as such, avenues for training in these new jobs are limited. There is a considerable need for effective training tools and methods to prepare interested individuals in venturing into the new possibilities that are gradually opening up. Newer training methods will have to be introduced and syllabuses in colleges and universities would have to be updated! Some companies have already commenced training in the Metaverse, with the most obvious example being Meta (formerly Facebook). In India, ZyenaLABS has tapped into the possibility of utilizing the Metaverse as a training space by introducing Safeverse, a metaverse for providing industry-specific training.

Gartner predicts that 25% of consumers will spend at least one hour a day engaging with the metaverse for work, shopping, education, social or entertainment purposes by 2026. An indication of what the future holds. The onus is on the companies to invest in the next generation of the Web.

Views expressed above are the author's own.

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Industrial training in the web 3.0 world - Times of India

Upcoming TVING variety show Young Actors Retreat is set to show a once in a lifetime sight for all the K-drama fans. Kim Sung Yoon PDs cast members from his dramas Itaewon Class, Love In The Moonlight, and The Sound Of Magic will all be gathering for a fun trip.

Called MT (Youth Membership Training) for its Korean name the gathering of 15 talented actors who have previously worked with the same crew will be taking up a crucial role in the show, as they reunite and create new fond memories. A new preview still from the program shows the cast posing for a camera in their designated attires where some can be seen in server uniforms, while some seem to have become the chefs.

Itaewon Class team includes Park Seo Joon, Ahn Bo Hyun, Kwon Nara, Ryu Kyung Soo, and Lee Joo Young. Love in the Moonlight team includes Park Bo Gum, Kim Yoo Jung, Jung Jinyoung, Chae Soo Bin, and Kwak Dong Yeon. Finally, The Sound of Magic teams Ji Chang Wook, Choi Sung Eun, Hwang In Yeop, Ji Hye Won, and Kim Bo Yoon are present in the photo.

Interestingly, only Kim Da Mi, who is the leading female character of Itaewon Class seems to be missing. All other main characters from the three shows have made it to Young Actors Retreat. The cast present for filming have all opened a small restaurant/pub and have made sure a helping hand common to their past projects, Kim Hye Eun dropped by.

Young Actors Retreat is set to air its first episode on September 9.

Stay updated with the latest Hallyu news on: Instagram, YouTube, Twitter, Facebook and Snapchat

ALSO READ: Park Seo Joon, Ji Chang Wook, Park Bo Gum, Ahn Bo Hyun & more display adorable smiles in Youth MT teaser

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Young Actors Retreat: Itaewon Class, Love In The Moonlight, The Sound Of Magic cast members gather for bondin - PINKVILLA

The social media content generator by IXI Design LLC is handy for content creators and social media managers to help them generate video and image content for their social media pages and profiles

According to Statista.com, in the United States, at least 82% of Internet users are active on social media. By the end of 2023, the total number of social media users in the United States is projected to get to 257 million which adds to the global number of over 4.6 billion users. For businesses and entrepreneurs who have to use social media as a marketing tool for their enterprise, the burden of developing content to meet the evolving landscape of social media users can be enormous and overwhelming. Several new startups have launched in recent years to address this need, but many of them are too expensive or dont deliver the quality needed.

Today, IXI Design LLC, a software development company creating quality consumer products and software is pleased to announce the launch of ContentOgre for social media content creators and businesses. ContentOgre is a social media content generation software that can produce large volumes of high-quality video and image assets for any social media marketing campaign. The software automates the production of high-quality content in a matter of minutes. This means that content creators do not have to spend hours trying to create social media posts, images, and videos but can simply use the software to generate images and videos.

We are excited to launch ContentOgre as part of our mission to offer quality technological innovations, explained Dev Kumar, Manager at IXI Designs LLC. ContentOgre helps you to create hundreds of videos and images in a day. You can create an army of ready-to-go videos and images for the big 5 platforms which includes TikTok, Instagram, Facebook, Twitter, and Pinterest. It would take you 20 employees to do what ContentOgre can do for you in a day. Get the Ogre. Level the digital media battle field today. See results with your own eyes. Overwhelm the competition with quantity and quality.

ContentOgre is easy to use, cost-effective, and comes with a drag-and-drop interface that makes it simple to create custom content. The software can be used by both business owners and their teams, and also comes with a full suite of training materials. It takes simple images and videos, combines them with product images, slogans, inspirational text that are provided by a user and generates huge numbers of unique, beautiful, and shareable content in a matter of minutes. The files generated will be automatically named using search engine optimization (SEO) keywords provided.

In just a few clicks, ContentOgre can help you generate a huge amount of engaging content that will bolster your social media marketing, commented Dev Kumar. We have a free plan and an affordable paid plan. With ContentOgre, you cut down on your digital marketing costs and increase your campaign results.

The developers have announced a $100 giveaway to one lucky user. To qualify and win, a user has to have a working PayPal account and must be a legal resident of the United States.

For more information, please visit http://www.contentogre.com or email [emailprotected].

About IXI Designs LLC

IXI Designs is a software startup based out of the beautiful Pacific Northwest in Spokane, WA. The company is committed to developing and innovating quality consumer products and software. From product designs to innovations and marketing services, IXI Designs are initiatives that are geared towards creating products that are not just aesthetically pleasing but also functional and user-friendly.

To learn more, log on to http://www.ixidesigns.com.

Media ContactCompany Name: IXI Design LLC Contact Person: Dave HartEmail: Send EmailPhone: 3082109216Country: United StatesWebsite: https://contentogre.com

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Introducing ContentOgre, a Content Generation Software for Creating Alluring and Effective Social Media Campaigns - Digital Journal

Google Analytics is a powerful tool that can tell you a lot about your website and how people are using it. If youre not using Google Analytics, youre missing out on valuable information that can help you improve your site.

In this post, well explain what Google Analytics is, how it works, and why you should use it. Well also show you how to set it up and get started tracking your website traffic. So lets get started!

Google Analytics is a free website traffic tracking tool offered by Google. It provides detailed information about who visits your website, what pages they view, how long they stay on your site, and much more.

By understanding how people are interacting with your website, you can make better decisions about what content to create and how to improve your sites design and navigation.

How does Google Analytics work?

Google Analytics works by tracking code that is added to your websites pages. This code sends information about each page view to the Google Analytics server.

The server then processes this data and produces reports that you can use to understand your website traffic.

Why should you use Google Analytics?

Google Analytics collects a lot of data about your website visitors, including things like:

Google Analytics can be overwhelming at first because there is so much data to look at. Here are some of the most important reports to look at:

If youre just getting started, you may want to check it weekly or monthly. As you get more traffic, you may want to check it daily. And if youre running an online business, youll probably want to check it multiple times per day!

One of the most common mistakes people make with Google Analytics is not checking it regularly. Like we said before, how often you check Analytics depends on your goals for your website. But if youre not checking it at least once per month, youre missing out on valuable insights about your visitors.

Another common mistake is not setting up goals. Goals are a way to track conversions on your site, so you can see which traffic sources are driving the most sales or leads. Without goals, you wont be able to track your progress or measure your success.

In addition, many people dont take advantage of all the features that Google Analytics has to offer. Google Analytics is constantly evolving, so theres always something new to learn. By taking the time to explore all the features, you can get even more insights into your website visitors.

Google Analytics is a powerful tool that can help you understand your website visitors and make better decisions about your content and marketing strategy.

By taking the time to set up goals and learn how to interpret the data, you can get the most out of Google Analytics. And if youre looking for even more insights, there are many advanced features that you can explore.

Authors Bio:

Nick John Caminade is a Content Writer for VEED.IO. He has been a content writer for amost 3 years now.

Nick loves to create article that talks about Technology, Marketing Tips and Guides, Business, Social Media Marketing.

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Google Analytics: How It Works and Why You Need to Use It TechEconomy.ng - TechEconomy.ng

PR and communications specialists, Wild PR, has been appointed by two new clients, continuing to strengthen its client roster in 2022.

The agency has been chosen by Wakefield-based software development company, Propel Tech. It will be offering a range of services to this new client, including traditional and digital PR as well as social media content creation and community management.

The appointment comes as a result of the organisations rebrand, which was undertaken by Think Collectiv in March 2022.

Wild PR has also been appointed by Manchester-based waste management expert, Envirovue, to support with brand awareness and partnership engagement.

Based in Huddersfield, and founded in 2014, Wild PR works with clients in the travel, health, property, manufacturing and professional services sectors.

Daniel Redfern, director of Envirovue, said: We wanted an agency that could not only deliver on objectives and drive our PR forward, but who could be a good culture fit for our business too. Wild PR fits the bill perfectly.

We spoke to a few agencies in the search for someone to support our brand awareness and partnership engagement, but Wild stood out as really putting in the groundwork when pitching to us and came with tangible ideas instead of something generic.

Andy Brown, managing director at Propel, said: Following our rebrand, we knew we needed to partner with someone who could help us accelerate our brand awareness and get in front of our target market.

We were impressed with Wild PRs insight and data-driven approach, and we are looking forward to working together and achieving our business objectives.

Katrina Cliffe, managing director of Wild PR, added: So far in 2022, weve welcomed over ten new clients to our roster across a range of sectors and were delighted to continue adding to this list with Envirovue and Propel Tech.

We have big goals for where wed like to take our business in the future and we love playing an active part in our clients ambitions and helping them to achieve their business goals.

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Barnsley & Rotherham Chamber of Commerce has welcomed marketing agency, Objective, as the latest Chamber Patron.

The B2B marketing specialist is known for its collaborative partnerships with its clients to launch new brands, target new markets, and most importantly, drive sales growth.

It is hoped that this new patronage with Barnsley & Rotherham Chamber will open fresh opportunities within the membership, allowing members to connect with the marketing agency.

Objective managing director, Dan Broadbent, said: As the leading B2B creative marketing agency in the region we are pleased to be awarded Patron Status by Barnsley & Rotherham Chamber of Commerce.

Our award-winning team has worked in partnership with both the Chamber and member businesses for many years.

We look forward to successfully delivering B2B marketing services on behalf of Chamber members as we collectively work to support fantastic businesses in our region.

Barnsley & Rotherham Chamber head of commercial & partnerships, Shane Young, said: It is fantastic to see such an ambitious South Yorkshire business join as our latest Patron member.

Objective already has established long-standing partnerships in the region, through its unique B2B Marketing offering, which has led to outstanding results and rapid growth of the agency over recent years.

We all look forward to a long-lasting and productive relationship with Objective.

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Connected agency group, idhl, has welcomed 14 new starters to its biggest ever graduate training programme, which will be run from its Harrogate, Leeds and Manchester offices.

The 12-month specialist digital development programme for graduates was originally launched in February 2021 in the Paid Media team, with the goal of attracting new talent and investing in the training and development of entry level candidates.

However, it has been so successful that it has now been opened up to include other areas of the business.

This years graduates will undergo training and get first-hand agency experience in other digital marketing service specialisms such as Technical SEO, Copywriting and Digital PR as well as Web Development and Design.

They will also each have a dedicated and experienced mentor for day-to-day queries, be involved in regular structured development sessions, gain relevant certifications and accreditations, and have the chance for progression into a permanent role upon completion of the programme.

Graduate training manager, Giacomo Palmieri, who launched and ran the initial programme in the Paid Media team alongside idhl head of operations, Sophie Dalglish, said: I am proud to see this graduate scheme grow, with our successes and learnings in Paid laying solid foundation for the wider teams.

When we started this programme, we had just one graduate candidate in place at a time, but this year well have four people in Paid Media alone, and a further 10 across other areas of the business. Its so great to see.

Our six alumni have become key to the day-to-day running of our team, and one has recently been promoted to senior executive.

Ben Turner, people director of idhl, added: This is the first year that the idhl group has delivered a graduate programme of this scale.

It is important to us that we invest in our future workforce to support not only our growth, but the development of the next generation of digital marketing enthusiasts.

The 14 graduates started their idhl group journey in late July, coming together initially for a three-day immersion and team-building event at The Queens Hotel, Leeds.

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Agency update: Wild PR; Objective; and more | TheBusinessDesk.com - The Business Desk