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Participants will have access to various supports including workshops, e-learning, and access to digital advisers

L-R Lisa Corcoran, Vodafone; Colin Creagh, Klarna Ireland; Emma Jones, Enterprise Nation and Peter Lougheed, Microsoft Ireland

A new digital training programme offering virtual training and supports to small businesses across Ireland has launched. Go and Grow Online, aims to help 20,000 small businesses to accelerate their digital, sales, CRM, and financial skills by offering on average more than 5,000 worth of supports.

Go and Grow Online is supported by Vodafone, Microsoft, and Klarna.Irish businesses who take part will have access to the platform and the supports provided including workshops, e-learning, and access to digital advisers.

The programme is devised in response to demand from small business owners many of whom founded their companies in response to the pandemic, with stats showing a 42% increase in new company registrations in the first half of 2021 alone who are looking for training on how to ensure their businesses succeed online.

When restrictions allow, there will also be in-person digital drop-in sessions, hosted in selected locations around the country, with content delivered by a network of digital trainers, all of whom are experts in topics ranging from SEO to online selling.

We are witnessing a once-in-a-generation opportunity for small businesses, said Emma Jones, founder of Enterprise Nation. The events of the last two years have fundamentally altered the way we live and created markets that simply didnt exist beforehand. You need look no further than the transition from offline to online selling. The acceleration of digital technology and social media has levelled the playing field, providing virtual marketing platforms and marketplaces for every business to connect directly with their audience wherever in the world they may be. We want to inspire the next generation of entrepreneurs in Ireland, giving them the tools they need to build their digital skills and grow their companies throughout 2022.

Sinead Bryan, managing director of Vodafone Business Ireland, said: SMEs account for a large majority of businesses in our economy, playing a pivotal role in innovation, job creation and economic development.Were therefore very excited to work with Enterprise Nation to deliver a best-in-class skills training programme to support businesses across all sectors and helping them maximise their digital potential. In doing so, businesses can unlock new areas for growth and customer interaction, empower employees and create operational facilities. This initiative will play an important role in future-proofing our SME sector and addressing skills gaps to make sure every business has the best chance of success.

Peter Lougheed, SME Lead, Microsoft Ireland said: The Go and Grow Online initiative is a unique opportunity for Irelands small businesses to continue the journey of digital transformation that has accelerated across all sectors in the last two years. The programme reflects Microsoft Irelands commitment to supporting the digital and online ambitions of SMEs to create efficiencies, grow and expand and remain competitive. We are excited to work with organisations around the country to help employees work productively wherever they are, adapt business processes with automation and business insights, provide advice on new ways to engage with customers and to embrace security as more businesses move to the cloud.

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Training programme aims to get thousands of SMEs online - TechCentral.ie

In this post, youre going to learn exactly how to create and implement an effective SEO strategy, step-by-step.

In fact, this approach has helped me grow my website to 362,732 organic visitors every month:

So if youre looking to get higher Google rankings, this guide is for you.

An SEO strategy (also referred to as SEO approach) is the process of planning and implementing steps designed to improve organic search engine rankings.

In other words: an SEO strategy is the process that you follow when you want to get more organic traffic.

With that, here are the steps to create an SEO strategy in 2022:

Keyword research is usually the first step of any legit SEO strategy.

And one of the best ways to find keywords that your target customers search for?

Google Suggest.

Start typing a keyword into Googles search field, and it will populate a list of suggestions:

These usually make great keywords for SEO because they come straight from Google.

(Which means you know that people are actually searching for them.)

Plus, longer keywords (known as long tail keywords) tend to be less competitive than short tail terms.

So even though long tails have relatively low search volume levels, theyre much easier to rank for.

I recommend typing a few different keywords into Google until you have a list of about 10 keywords.

If you want to check out the search volume and competition levels for those terms, you can use a keyword tool like Semrush or Ubersuggest.

If you want to dive deeper into keyword research, you can check out this video.

Once you have 10 keywords jotted down, youre ready for step #2.

OK, so you found a handful of keywords.

Now its time to see who already ranks for those keywords.

To do that, just type one of the keywords that you found into Google.

Scan the top 10 results:

And jot down any patterns that you notice.

For example, the SERPs for SEO Tools is PACKED with lists of tools:

So if you wanted to cover that topic on your site, youd want to note that the first page results are made up mostly of list posts.

And youd probably want to publish a list post on your blog.

Now its time to create some super high-quality content.

When it comes to SEO content, youve got two options:

Option #1: You can create something different.

Option #2: You can create something better.

Sometimes you want to create something bigger and better than whats out there.

(aka The Skyscraper Technique.)

But sometimes youre better off with content thats completely different.

Why?

Because it helps your content stand out.

For example:

Some time ago I sat down to write a piece of content optimized around: Mobile SEO.

And I noticed Googles first page was littered with list posts, like: X Ways to Mobile Optimize Your Site.

Now:

I could have created a bigger list post like: 150 Ways to Mobile Optimize Your Site.

But that wouldnt make any sense.

Instead, I created something totally different.

Specifically, I published an ultimate guide to mobile optimization.

And because my content stood out, it got a ton of shares:

Comments:

And most important of all, backlinks:

So, what if you want to create something thats simply better than whats already ranking on the first page of Google?

In this case, you want to publish content thats 10x better than whats out there.

For example:

A while back I noticed that most content about SEO tools only listed 10-20 tools.

And I knew that publishing another list of 20 tools wouldnt work.

So I decided to create a list of 177 SEO tools.

That post now ranks in the top 3 for the keyword SEO Tools:

If you want to improve your search engine rankings in 2022, you need to get backlinks.

(And lots of them.)

In fact, according to a study by Stone Temple Consulting that was published on the Moz blog, links are still strongly correlated with first page Google rankings.

Which means theyre still a key Google ranking factor.

The question is: how do you do it?

Well, you need to figure out why people link to specific pieces of content in your industry.

(Also known as The Hook.)

Then, include that Hook in your content.

Lets look at a real-life example:

A while ago I noticed more and more bloggers writing about voice search.

I noticed something else too:

When people wrote about voice search, they linked to content that featured stats and data:

So I decided to do a voice search study that was packed with stats:

To date, this single post has racked up 5.6K backlinks:

And 90%+ of these backlinks cite a specific stat from my post:

That said:

Data is just one type of Hook that you can use to build links to your content.

Another Hook thats working well right now is Ultimate Guides.

When you publish an ultimate guide, your guide itself is The Hook.

Ill explain with an example

A few years back I published Link Building: The Definitive Guide.

It was (and still is) the most complete guide to link building out there.

Every now and again a blogger will mention link building in a post.

But they dont have room to cover the entire topic.

So they link to my guide as a way for their readers to learn more:

Very cool.

This step is all about keyword-optimizing your content for SEO.

Theres a lot more to on-page SEO than I could cover in a single post.

So if you want to learn more about optimizing your content for SEO, this video can help.

That said, here are three core on-page SEO techniques that I recommend focusing on in 2022.

Internal Linking

Yup, internal linking still works.

But you have to do it right.

Specifically, you want to link from high-authority web pages to pages that need more authority.

For example, few years ago I published Google Search Console: The Definitive Guide.

So I found a page on my site with a ton of authority

and linked from that page to my new guide.

Simple.

Short, Keyword-Rich URLs

Our analysis of 11.8 million Google search results found something that surprised a lot of people:

When it comes to search engine optimization, short URLs generally outperform long URLs.

Thats why I make my URLs either just my keyword

Or my target keyword plus one more word:

Either way works.

Semantic SEO

Finally, I optimize my content for Semantic SEO.

In other words:

The rest is here:
How to Create an Effective SEO Strategy In 2022

As a company that empowers everyday entrepreneurs, GoDaddy supports small business owners and entrepreneurs for them to be well-equipped to thrive online, especially given the current landscape. The company is particularly focused on empowering micro, small, and medium enterprises (MSMEs), as the global pandemic has significantly impacted this sector.

The Department of Trade and Industry (DTI), in a recent survey, said that 10% of Philippine MSMEs have closed operations since June of 2021, with 46% of MSMEs in partial operations, and 53.8% reporting a decline in their sales.

With these figures, its no surprise that many have adapted a digital means of conducting business, with varying degrees of success. While social media is often the main entry point and a great first step in establishing an online presence and futureproofing your business, GoDaddy also emphasizes the need to identify the unique advantages that having an official business can bring to help entrepreneurs move along in their digital journey.

While its instinctive, especially for small businesses, to think that creating a website is time-consuming and expensive, establishing an online presence via an official website is actually a great, long-term investment. Having your own website allows you to leverage borderless communication, control your own messaging, and increase your reach among audience segments you might otherwise lose to other brands on social media.

With tools like the GoDaddy Website Builder, you can launch your website in no time, as the tool gets you started with thousands of templates to choose from, as well as a drag-and-drop editor to easily build the websites look. Custom site content can also be added in each section of the website. The Website Builder features tablet and mobile layouts, making your website more responsive and unique to your business.

Having a website can also allow you to spotlight your brands offerings, away from the clutter of images on any given social media platform. You can organize this further, and dedicate an ecommerce shopping section integrated with your website, with GoDaddy E-Store.

Another benefit of having your own website in the early stages of a business is being able to pin down both the quantity and quality of your website traffic. To maximize this capability, a powerful tool you can add in your kit is the Digital Marketing Suite, with inclusions such as analytics to track marketing success, and Search Engine Optimization (SEO) training to guide you in driving even more traffic to your site. This suite of digital tools comes with tailored action plans, enabling you to plan your next moves, guided by data, in attainment of your business goals and toward expansion of your business.

Its only logical to go where the audience is, and that is online with the quarantine having increased the online activity. With a lot of businesses having started doing so, the challenge now evolves to how to drive and retain online engagement, Norman Barrientos, GoDaddys Director of Marketing for Southeast Asia, said. There are many ways to go about this and one of the most exciting things about digital is the capability to experiment. For those who have little wiggle room for extra time, having a website can be a way for businesses to strengthen and streamline their online presence, he added.

Consider taking steps now to create a website for your business or your new business ideas. Visit ph.GoDaddy.com to learn more.

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The benefits of establishing ones brand in the digital space through an official website - Manila Bulletin

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Job Description

Job Purpose

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As the team champions the universitys digital marketing efforts, this person possesses a natural passion in and keen pulse on latest digital marketing, martech trends and consumer insights, which are key to advance our digital strategies and impart best practices to internal stakeholders.

If you think you fit this role, join us to part of our universitys brand building journey!

Roles & Responsibilities

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Digital Campaign Management (15%)

Analytics Reporting & Asset Production cum Training (15%)

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Hallyu stars create the biggest buzz when it is something to do with fashion. These well-dressed celebrities can cause their fans to go wild with a simple OOTD (outfit of the day) posting.

Park Seo-joon has had his fair share of attention on social media. His Instagram account has over 20 million followers.

The South Korean actor, who is known for starring in numerous television series, is seen actively sharing his fashion looks there and they range from well-tailored getups to more casual, yet cool ensembles.

He says that it is a matter of convenience for him. His ability to move from one look to another is all about what is best to get him through the day.

When I have a schedule, I usually wear suits, but since its a tight fit, there are some inconveniences in activities, Park points out, in an email interview.

Thats why I usually wear comfortable casual clothes. I also think that the natural style can present the true me.

Read more: Want to dress like BTS? K-pop group's outfits for Grammys to be auctioned off

The 32-year-old was recently named Skechers regional brand ambassador for Malaysia, Singapore, Hong Kong, Macau, Thailand and Vietnam. He will front campaigns for the footwear brand.

Seen frequently wearing sneakers in his Instagram snaps, he says it is something that can complement his chameleon-like aesthetic.

It goes well with training clothes, but I think it will go well with all styles in daily life, either suits or casuals, Park notes, regarding rocking a nice pair of sneakers in his upcoming television commercial.

A fan favourite

Frequently seen on television, Park has made quite a name for himself. He starred in Kill Me, Heal Me, She Was Pretty, Hwarang: The Poet Warrior Youth, Fight For My Way, Whats Wrong With Secretary Kim and Itaewon Class.

That said, he actually made his debut back in 2011 by appearing in singer-songwriter Bang Yong Guks music video I Remember. He has also made inroads in films.

Park is currently filming Concrete Utopia, a thriller about the aftermath of a devastating earthquake that ravaged Seoul.

That is in addition to having wrapped up the filming of The Marvels, the upcoming sequel to Captain Marvel.

He is currently on the cover of South Koreas Marie Claire. In the photo shoot, he managed to pull off both classy and casual looks which totally underscores his sophisticated and trendy side.

Read more: Celebrity Watch: Zendaya's fashion transformation is tempered by brave choices

Park told the magazine that he tries to challenge himself with new things and takes pride in having positive influence on someone.

Despite his busy schedule, he still thinks a lot about his loyal fans. To him, it is about presenting himself the best way he can, especially for those who try to emulate his style.

I think this opportunity has brought me a little closer to overseas fans. I am so grateful to all the interest and support from people, he says about his recent appointment by Skechers.

I hope Covid-19 will end soon and there will be an opportunity to meet overseas fans in person. Even if we cant meet in person, I hope I can show various sides of myself through different contents.

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Why Park Seo-joon has become the fashion industry's latest obsession - The Star Online