Mediaboss Marketing

According to the World Health Organization, an estimated 1.3 billion people in the world experience a significant disability. Living with a disability is more common than you think!

The Convention on the Rights of Persons with Disabilities states disability results from the interaction between persons with impairments and attitudinal and environmental barriers that hinder their full and effective participation in society on an equal basis with others.

The inclusion of persons with disabilities is a key objective and a core area of the United Nations Disability Inclusion Strategy. It provides a foundation for sustainable and transformative change towards inclusion throughout all pillars of the organizations work, and highlights the need to strengthen system-wide accessibility and mainstream disability in all plans and efforts.

In light of this, UNSSC has taken various actions to improve the digital accessibility of its online learning content, and to create an inclusive environment. Digital accessibility refers to designing and developing online learning materials in a way that makes them perceivable, operable, understandable, and robust; ensuring they are usable by all learners. It is crucial to prioritize accessibility in online education to ensure every learner, irrespective of their personal capabilities, has equal access to learning opportunities.

Being mindful of that: how can we, as facilitators/trainers, ensure that all learners benefit from online learning offerings?

Our data training programmes feature a multidisciplinary curriculum that draws on insights from the social sciences, statistics, andmanagement while focusing mainly on datavisualization and storytelling; the fundamentals of descriptive and predictive analytics.They have been designed to better equip UN staff to formulate problem statements for data-informed solutions,use data visualization and storytellingdesign principles to communicate key findings, and build basic predictive models.

Data training material introduces learners to a variety of charts, formulas, tables, algorithms, and data processes. For instance, in our data analysis lessons, we present statistical models and techniquesfor analysis once the data has been collected and cleaned.In our data visualization modules, we explore how to select the right visualization for a data research question, and share best practices and lessons learned . In the predictive analytics sections, we switch to the features needed to explore statistical algorithms and machine learning techniques to identify the likelihood of future outcomes and applications in the UN context.

Considering the complexity of the content and the amount of visuals displayed, ensuring digital accessibility is crucial , as it enables all learners to understand the metrics and clarify their findings with appropriate explanations. In the past months, we have been working to improve the accessibility aspect of our learning products to offer an inclusive learning experience for our participants regardless of their abilities.

Below are some key aspects that we found particularly important to address to ensure an inclusive instructional design.

Audio, transcripts, visual descriptions and closed captions for videos

We provide lots of videos and interactive presentations in the modules because motion pictures reinforce and make learning easier. . We designed our videos in a way that fosters engagement by highlighting key points or asking questions to encourage learners to pause and reflect.

However, it is essential to think about those with hearing impairment, blindness, and non-native speakers. For every video and presentation, we provided a voice-over, closed captions, and time-synchronized text. We also inserted transcripts to offer a written version of the audio content and descriptions to explain all visual elements displayed in the video.

Creating visual descriptions that are both illustrative and concise is a challenge. We recognized the importance of providing accurate descriptions, but it can be difficult to understand which details are crucial to convey. We have invested considerable time and effort to develop informative and clear descriptions that work effectively for all learners.

Colour and Contrast

Colour is a powerful design tool because over time they can easily be associated with brands, themes, or emotions. However, relying on colour only is not enough if you have a visually impared or colour-blind audience. It should not be the only indicator for interactive elements. It is important to provide the right contrast between the content and the background so that the text can be easily read.

In this regard, we ensured that our visual elements respected these parameters by using a colour blindness simulator. We provided guidance in our lessons on how to identify when a data visualization does not use accessible colours.

Alternative text to images

Alt text is a brief description added to images and other visual content on web pages to ensure accessibility for the visually impaired and improve search engine optimization. It is intended for screen readers and is visible when images fail to load due to network issues. We added alt text to all images so that screen readers can read the descriptions for learners.

Describing complex images, especially those that serve as learning exercises, can be challenging. We chose to provide enough information for the users who cannot see the image, while also ensuring the information is concise and does not reveal the answer or complete the task on their behalf. To address this challenge, our team regularly discussed complex images and tried to empathize with impaired people to guarantee accurate and effective alt-text descriptions.

Consistency in design, writing style, fonts, and URL

Coherence in design by using a consistent layout and formatting for all materials is a must for us. It helps learners navigate the platform easily, reduces confusion, and improves the learning experience.

We chose accessible fonts and provided descriptive text for all URLs. We included keyboard instructions in lesson introductions, enabling users who may have difficulty using a mouse or touchpad to navigate the platform using only their keyboard.

Despite the challenges faced, we were thrilled to start this path! Our team is committed to creating an inclusive and accessible learning environment. We will continuously strive to improve our course content to ensure that it is accessible to all our learners.

Accessibility not only allows full and effective participation and inclusion in society, but also ensures a better learning experience for all. Universal design and compliance with accessibility standards provides an opportunity to create a learning environment where all users have the possibility to understand, navigate, and interact more efficiently.

Excerpt from:
Ensuring inclusive e-learning: reflections from UNSSCs data ... - United Nations System Staff College

An essential part of hanging onto the best and brightest stars on your team is making sure everyone feels fulfilled and like they are improving.

However, newsrooms are busy places and it can be hard to prioritise this amongst all the other fires to put out. Here are some ideas you can use to help gain, train and retain the most talented journalists.

During the pandemic, CNN started up its e-learning platform CNN Academy. It realised that as the world shifted to digital, it needed to follow suit with its training arm.

The Academy partners with universities and media entities around the world, where participants enrol for online training, live masterclasses with CNN pros and, more recently, a simulated newsroom experience.

The e-learning platform has a short-term, ten-course syllabus that yields a CNN qualification on completion. Those courses cover the staples of journalism ethics, breaking news on social media, and an array of storytelling techniques. The essentials to work in the frenzy of 24/7 news.

Just before Christmas 2023, CNN trialled a simulation of a rolling breaking news story, where 88 participants took part in a game over five days. Each day, the story moved on, and journalists had to chase new information, grill mock press officers, navigate a custom-made social media platform and come up with new ways to report the story.

It took place in Abu Dhabi, in the UAE, and it was designed by gaming experts as well as CNN journalists, mirroring the fast-paced dynamic of the newsroom in a "safe to fail" environment. As in, where mistakes would not prove dire or costly.

Six teams went to a final day round with a full day of editing and producing with a CNN editor, with one team coming out as a winner.

Director of CNN Academy, Alireza Haji Hosseini, said on the Journalism.co.uk podcast that this helps participants discover what their best attributes are, the true demands of the job and, ultimately, what career path to pursue.

Of the 250 academy graduates, one now works with CNN full-time, whereas others have gained internships at the broadcaster, returned to their old jobs upskilled, or even launched their own YouTube channels.

"It gives us an opportunity to spot and recruit talent from around the world," says Haji Hosseini.

"It also means that people go out into the world and do amazing things with the CNN ethos and guiding principles providing them with a path forward when it comes to factual, effective storytelling."

The goal of developing talent should not always be retaining talent, argues Amy Lewin, editor of the European startup news website Sifted, on the Journalism.co.uk podcast. In fact, it can be beneficial to be realistic about helping journalists move on in their careers.

"We know people arent going to be at Sifted their whole career. Lots of our journalists are 28, it would be madness to assume they would," she says.

"Plus, wed like to be able to say previous people who have worked here - and this has happened - now works with Reuters in Mexico. That probably helps us attract more talent in the future.

"Its being realistic about people not being here forever, but if we can get two to four amazing years out of them, and help them get a really good start or next step in their career - thats beneficial for both of us."

To that end, Lewin has been inspired by the clever startups Sifted reports on. Well-known consumer tech companies like Monzo realise that their best employees perform better when they are unshackled from the burdens of leadership. The equivalent for newsrooms is not to steer star reporters into the usual ascension of editor roles.

Instead, Sifted has a 'progression framework' to constantly monitor their skills and keep them developing where they need to. The framework lives in a shared document for the whole editorial team to see what others need help with.

Currently, there are three tracks for editorial assistants, reporters and senior reporters. It is like a school report on six key skills: writing, ideas, network and sources, sector expertise, responsibility and behaviours. It is developing another track for editors.

This shows the areas where staff are thriving, where they need improvement, how to get to the next level, and how long it may take to get a promotion.

The framework is pulled up for biannual and annual reviews, which provide agreed goals for salary increase but there are no quantitative targets for the performance of their articles.

Lewin has one-to-one meetings to ensure progress is constantly being made and can assign custom tasks, like specific original stories to dig into, or ways to widen networks. She says the framework must be reviewed regularly to account for new team members and editors should be flexible where possible.

A busy editor might not have time to spare. That is where dedicated roles in training can be useful.

Jon Yarker is an experienced financial journalist working for business content agency Rhotic Media. That was until he was given a new position as head of editorial development at the start of the year.

It is a bridge role that ensures that multiple departments can work together on a shared objective. In this case, HR, editorial and senior management are all plugged into editorial training.

It is now built into his job description and time management to oversee training, mentor graduates, design internship programmes and manage degree apprenticeships.

Yarker was speaking on the Journalism.co.uk podcast about the challenges of getting adjusted to the blurring lines between editorial and corporate financial writing.

It is similar in that there are one-to-one meetings with staff, where he can introduce actions to improve their performance, like getting them to more industry events or collaborating with different colleagues. It is a role where he is looking for signs of improvement, like whether the copy is filed quicker and they can act more independently.

"This is as vocational as it gets," says Yarker. He wants to capitalise on the enthusiasm of young reporters which is seldom explored by newsrooms that do not have the capacity or proper vision for work experience students.

"You're brimming with motivation and they get you doing something arbitrary and harmless.

"We're not going to give them the keys to everything and set them up on the expensive accounts. But we want to get them stuck in, sleeves rolled up and ready to go."

Rhotic now has two offices in London and Essex but is offering remote work and flexibility around studies to appeal to a broader remit of young journalists. As Yarker says: "if they can log on, they can learn."

There is nothing quite like hands-on training from media industry experts. If you are looking to send reporters out for a day of training, look no further than our upcoming Newsrewired conference on 23 May 2023.

We have workshops on hostile environment training with VR and generating innovative ideas, plus plenty of panel discussions on live blogging, artificial intelligence and more. Check out the full agenda here and be sure to grab your tickets here.

Alternatively, check out our range of open training sessions on mobile journalism, SEO, media law, interviewing and much more.

If you like our news and feature articles, you can sign up to receive our free daily (Mon-Fri) email newsletter (mobile friendly).

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Innovative ideas to gain, train and retain journalistic talent - Journalism.co.uk

With the rapid onset of generative AI chatbots, you may wonder which is best for your needs.

With the recent release of Google Bard, we decided to test it against ChatGPT, Bing, and Claude to see responses for prompts on search engine optimization, website coding, content generation, productivity tools, news, and social media.

Specifically, we used the following versions of each AI chatbot for the upcoming examples.

Now, lets look at some prompts marketers might use and the responses they could receive from each of these chatbots to see which one is best.

The first prompt is a simple question what is SEO? You might receive the following responses from ChatGPT, Bing (More Balanced), Bard, and Claude+.

ChatGPT purely defined SEO search engine optimization followed by its purpose and key aspects of the process. No sources were provided, as it uses training data from articles, blog posts, books, and websites from September 2021 or earlier.

Bing AI chat provided a shorter answer with several sources and three additional prompt suggestions to learn more about SEO.

Google Bard gave us three answers to choose from using the drafts dropdown. The first answer did not provide sources. The second (shown below) and third answers were based on different sources.

Claude+ offered a detailed answer with what appeared to be internal links.

When you click on one of the links, it prompts Claude to give you another answer.

Next, we asked how to get high-quality backlinks for a website.

ChatGPT listed link-building techniques that were heavily promoted in 2021.

Bing AI offered five suggestions with sources, such as using tools like Ahrefs and Semrush to research competitors backlinks.

Google Bard gave three distinct answers to the question but no sources. Included in Bards suggestions were blog commenting, forum posts, and directory submissions, as shown in this third draft.

Claude+ offered many suggestions, including private blog networks and Yahoo Answers, which no longer exist.

Can generative AI chatbots code a simple website?

ChatGPT provided HTML and CSS that could be copied and pasted.

Using W3Schools TryIt Editor, we proved the code does create a functional webpage.

Bing AI also provided code, but only the HTML portion.

The result was less impressive than ChatGPTs version, but it still works.

Google Bard gave three different versions of its one-page website code to choose from, each of which is HTML only, like Bings. The first option is shown below.

All three worked in the TryIt Editor.

Claude+ offered HTML and CSS in its response, but the format wasnt as clean as ChatGPT, Bing, or Bard.

The result also referenced Poes API key, which appears on the test webpage.

Can generative AI chatbots give you the news?

ChatGPT, of course, couldnt search the web (yet)and doesnt have data past 2021. But it does offer suggestions for how you can find news.

Bing AI responded with a few stories with links to each.

Google Bard offers three versions of recent TikTok news overviews but no sources. This was the first draft.

Claude+ shared several news stories, but they are not from the week when the prompt was asked.

Want to find influencers in your niche or professionals to follow to learn more about a particular topic?

ChatGPT gave suggestions based on its training data up until 2021. One account on the list was suspended, but the rest were active.

Bing AI offered the shortest list. While it gave links, the links pointed back to the source of information rather than the actual Twitter accounts.

Google Bard offered three lists filled with suggestions. Unfortunately, some suggestions did not include usernames or had nothing to do with AI.

Claude+ produced the longest list, but a few accounts did not match the descriptions provided in its answer.

Looking for new tools to enhance your productivity? Depending on the context of the question, its unclear which generative AI chatbot can give you what you seek.

ChatGPT gave 15 tools in five categories for organizations to increase productivity.

Bing AI offered a list of simple tips and two tools.

Google Bard listed the types of tools you would need in the first draft and suggested specific tools in the other two drafts. Shown below is the second draft.

Claude+ gave a lengthy answer but only suggests three specific tools.

Need inspiration for your content strategy? AI chatbots can help you get started in the right direction.

Its important to note that AI-generated content is not unique. Large language models (LLMs) are trained on large amounts of data, including content published on the internet. Using AI-generated content as is may result in accusations of plagiarism.

Another concern is inaccurate information from AI responses. If you were to publish content directly from an AI chatbot without checking, you could accidentally promote misinformation to your audience.

Google expects all content including AI-generated content to be valuable for search users and demonstrate E-E-A-T quality.

Its in your best interest to use the content generated by AI as inspiration to help you create unique content with verified facts and your perspective.

ChatGPT initially provided 1,008 words after prompting it to please continue when it stopped halfway through. When prompted to write more to make it 2,000 words, it added an additional 1,068 words.

Bing AI refused to write a blog post but offered starting points.

Google Bard drafted three posts, only one of which had proper formatting. The highest word count in a single draft was 760. When prompted to write more to reach 2,000 words, it gave suggestions about additional topics it could write about related to Slack.

Claude+ wrote 627 words. When prompted to write more to reach 2,000 words, it rewrote the same post in 569 words.

Finally, heres what each generative AI chatbot believes it can do best.

ChatGPT provided a detailed but humble version of its capabilities.

Bing AI offered a short and sweet answer.

Google Bards answers seem similar to ChatGPTs.

Claude+, as usual, provided the most detailed answer with more advanced capabilities.

AI chatbots can already perform a wide variety of tasks. With time and refinement, each has the potential to make workers more productive and capable of higher-quality output.

Each AI chatbot has its unique benefits.

Unfortunately, all generative AI chatbots may offer outdated or incorrect information. Its up to users to take the information they receive and verify that it is the best information possible before utilizing it in any application.

Featured image: Rokas Tenys/Shutterstock

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ChatGPT, Bing, Bard, Or Claude: Which AI Chatbot Generates The ... - Search Engine Journal

Park Seo Joon, IU; Picture Courtesy: Megabox Plus M

IUs Palette is a popular web variety show where singer and actress IU invites guests over for fun conversations. The talk show also has a segment where the guests team up with IU to cover different songs and sing duets. On March 27, 2023, it was revealed by Star News Korea that Fight For My Way fame Park Seo Joon is all set to make an appearance on K-pop singer IUs talk show IUs Palette. Various famous personalities from the Korean popular music industry have made appearances on IUs Palette so far. The aforementioned list includes BTS J-Hope, boy groups SHINee and SEVENTEEN and more.

Responding to the aforementioned news, Park Seo Joons agency confirmed that the star will in fact make an appearance on IUs web variety talk show. The filming for the same is yet to begin, the agency added. The dates and filming schedule for Park Seo Joons appearance is currently being planned out. The two stars are all set to star in an upcoming Korean sports comedy drama Dream.

Dream is an upcoming Korean sports comedy drama film that will be released next month on April 26, 2023. The movie is written by Lee Byeong Heon who is credited as the man behind blockbuster hits like 2019s action comedy film Extreme Job. He also directed and wrote Jeon Yeo Been starrer K-drama Be Melodramatic. In the movie, Park Seo Joon will be playing the role of Yoon Hong Dae, a football player whose involvement in an unfortunate incident subjects him to disciplinary action.

Following the latter, Yoon Hong Dae is given the responsibility of training a group of homeless people for an upcoming Homeless World Cup, the only problem is, no one on his team has ever even held a ball. IU will be seen playing the role of Lee So Min who is an aspiring director. Lee So Min is supposed to document the journey of Yoon Hong Daes team from knowing nothing about the game to participating in the world cup.

Stay updated with the latest Hallyu news on: Instagram, YouTube, Twitter, Facebook and Snapchat

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Itaewon Class star Park Seo Joon now confirmed to make an appearance on IUs Palette - PINKVILLA

You've probably seen their ads on TV: "we do better when our clients do better."

In the wake of the stunning decision by the WA State Supreme Court to uphold the notion that the capital gains tax is an excise tax and not an income tax (as considered by dozens of financial experts and even the IRS), Fisher Investments announced they are leaving WA state.

Their headquarters are in Camas, WA, and according to The Columbian Newspaper,they employ about 905 people in Clark County at their headquarters there.

According to Presswire, Fisher released this hilarious but blistering statement about relocating the headquarters to their facilities in Texas:

"PLANO, Texas,March 24, 2023/PRNewswire/ --In honor of theWashington StateSupreme Court's wisdom and knowledge of the law, and in recognition of whatever it may do next,Fisher Investmentsis immediately moving its headquarters fromWashington StatetoTexas."

As Simon Cowell once said famously, "this is some spectacular trolling." But the underlying foundation is much more serious. This is the first in what many financial and political experts say will be a steady exodus from WA state over this ruling. WA state is now the only place on the planet that considers capital gains to NOT be income. Income taxes are prohibited by the state constitution and therefore illegal.

When asked about the news released, according to The Columbian, Gov. Inslee's office responded with this statement thatincluded this from one of his press deputies:

Were not sure what this terse announcement means for the companys employees in Washington, Well be following developments. Its unfortunate that a company would go to such lengths to avoid a fairer tax system that will benefit working families.

The Columbian reports so far, no word from Fisher on how fast they will move, or if workers will be transferred from WA.

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Read Hilarious Trolling by Financial Firm Over WA Capital Gains ... - newstalk870.am