Mediaboss Marketing

Sheffield-based digital agency, Evoluted, has won a joint SEO and PPC contract with northern pharmacist Weldricks.

Weldricks heritage stretches back to the 1930s and its presence has grown to 59 pharmacies across the north of England, with an especially strong footprint in South Yorkshire.

The brand has a mature online presence dating back to 1998, but during initial discussions with Weldricks, Evoluteds marketing team identified new areas of search behaviour to capitalise on and improvements to better manage the split between organic and paid keyword targeting to optimise ad spend.

The agencys managing director, Giorgio Cassella, said: Were thrilled to be working with a company of Weldricks stature and were relishing the challenge of taking an already strong online presence to the next level.

The medical space can be difficult to navigate for marketers, but our team has plenty of experience running campaigns involving Your Money, Your Life (YMYL) keywords which will serve us well with this project.

Being appointed for both SEO and PPC is a great reflection of our full-service expertise and our ability to run truly integrated campaigns across channels.

The client win is the latest in a string of recent marketing contract wins for Evoluted which have included major UK pub company Stonegate Group, social enterprise Printed By Us and fashion retailer Sorelle.

:::

Leeds-based Aberfield Communications has been appointed by coffee specialist Lincoln & York Coffee Roasters as its trade and corporate communications consultancy.

Aberfield was appointed following a competitive pitch process and will deliver a focused programme of strategic PR and social media consultancy and wider marketing support, to help further establish Lincoln & York as the private label partner of choice across the hospitality, retail and wholesale sectors.

The manufacturer behind hundreds of the countrys best known blends, Lincoln & York has been operating out of its home in Brigg for over 29 years and turns over nearly 50m.

Keely Wade, marketing manager at Lincoln & York, said: We pride ourselves on driving growth for customers through the quality of our coffee, our expertise and market knowledge, and the robustness of our supply chain and global network, which Aberfield intimately understood during the pitch phase.

We were really impressed with the teams creative approach to trade and corporate communications, as well as their clear enthusiasm for the brand and were excited to be working together to drive consideration of Lincoln & York and affirm our position as the best kept secret in coffee.

Erin Jones, senior consultant at Aberfield Communications, added: As an office full of coffee lovers, we jumped at the chance to work with Lincoln & York.

The companys passion for providing sustainably sourced, high-quality coffee was evident from the off, and through a concentrated programme of insight gathering, we quickly identified some exciting opportunities to reintroduce them to our extensive media network and potential new customers.

Across both corporate and trade channels, Lincoln & York has plenty to shout about this year, so were looking forward to kick-starting activity and helping to further bolster the credentials of one of the coffee industrys highest regarded manufacturers.

:::

Specialist PR agency, Prohibition, has been awarded a contract with multi-national healthcare organisation, Diaverum, to handle its global social media strategy following a competitive pitch process.

A provider of life-enhancing renal care to patients with chronic kidney disease, Diaverum operates around 440 clinics across four continents, including 24 clinics in the UK alone.

With over 13,000 staff and around 38,000 patients worldwide, the organisation provides 5.9 million treatments annually.

Leeds-based Prohibitions team of social media experts initially conducted a social listening exercise and content audit with Diaverum, which informed the development of a new comprehensive social media strategy for its clinics across the world.

Now responsible for the day-to-day management of all Diaverums social media channels, Prohibition will also upskill its team with specialist training and content creation best practices.

Joanna Borczak director, global marketing, branding & digital channels said: As the healthcare industry continues to evolve, we at Diaverum must ensure patients needs, our portfolio of treatments and services are easily accessible and digestible, but also accurate, informative and timely.

With our organisation spanning multiple continents, it became increasingly clear our digital footprint needed to be enhanced for our communications to be aligned, updated in real-time and utilised effectively.

After undergoing the social listening audit with Prohibition, it was evident their social media expertise was capable of delivering the strategic insight we required for optimising our multichannel presence and engage with our target audience.

Chris Norton, found of Prohibition, said: As social media is constantly developing, staying at the forefront of new innovations and developments can be extremely difficult for all clients.

However, we pride ourselves on staying ahead of the latest innovations by taking a proactive approach and utilising the most updated and sophisticated software and dedicated systems.

From our initial social audit with Diaverum, it was fascinating to see how their critical work impacts the lives of people across the globe living with such debilitating conditions.

As we have developed their social strategy, we are eager to establish a distinctive and authoritative digital presence that is reflective of their position as a shining light in renal care.

:::

West Yorkshire-based integrated agency The Bigger Boat (TBB) is helping to facilitate rapid growth for Lancashire-based engineering company, Roq, with a reimagined brand identity, tone of voice, and website.

The project forms an integral part of Roqs aim to quadruple in size over the next four to five years.

Roq CEO and founder, Stephen Johnson, said: Were evolving at pace, and have a clear vision to be the UKs leading quality engineering company.

It felt like the right time to revisit our brand identity, personality, and visibility, as well as investing in an updated website.

Weve always tried to punch above our weight with how were perceived, and wanted our digital home to act as an effective tool for self-promotion, lead-generation, and educational resources that reflects a company four times as big as we are today.

Employing around 125 people across the UK, the business is expecting to hire 150 new staff over the next four to five years from experienced professionals to those studying STEM subjects at university through to new entrants into the technology sector via its apprenticeship programme.

Carrie Webb, head of content at TBB added: Roq is a people-focused organisation, and wanted its identity and assets to demonstrate its inclusive, values-driven approach to attracting and retaining colleagues, by promoting Roq as an employer of choice and a great place to work.

Continue reading here:
Agency roundup: Evoluted; Aberfield Communications; Prohibition ... - The Business Desk

The recent ban on ChatGPT in Italy is just one of many potential legal challenges OpenAI faces.

As the European Union works towards passing an Artificial Intelligence Act, the United States defines an AI Bill of Rights, and the United Kingdom recommends existing agencies regulate AI, users of ChatGPT have filed complaints globally against OpenAI for potential safety issues.

The Center for AI and Digital Policy filed a complaint with the Federal Trade Commission to stop OpenAI from developing new models of ChatGPT until safety guardrails are in place.

The Italian Garante launched an investigation into OpenAI on a recent data breach and lack of age verification to protect younger users from inappropriate generative AI content during registration.

The Irish Data Protection Commission plans to coordinate with the Italian Garante and EU data protection commission to determine if ChatGPT has violated privacy laws.

According to Reuters, privacy regulators in Sweden and Spain do not have plans to investigate ChatGPT now but can in the future if users file complaints against AI technology.

And those are only some of the recent complaints, investigations, and commentary from various countries about the accountability of AI companies.

Meanwhile, in Germany, Ulrich Kelber, a spokeswoman for the regions Federal Commissioner for Data Protection, said a ban similar to those in other nations could follow if OpenAI violates GDPR or similar policies.

However, Volker Wissing, Minister of Transport and Digital Infrastructure of Germany, has indicated a ban isnt the best approach.

We dont need a ban on AI applications, but ways to ensure values such as democracy and transparency, says Wissing.

Canada, too, appears to be following suit after its Office of the Privacy Commissioner launched an investigation into a complaint against ChatGPT collecting personal data without consent.

And in France, Jean-Nol Barrot, Minister for Digital Transition and Telecommunications, commented on the wave of AI excitement, followed by AI fear. The countrys plan, it seems, is to master AI technology and develop models and technologies that uphold French values.

OpenAI recently published an FAQ for Italian users and reaffirmed its commitment to creating systems that are safe, accurate, and private.

But what are the chances that investigations against OpenAI will result in a permanent ban of its technology from Italy and other countries?

Considering that a judge in Colombia recently used ChatGPT to assist in a court ruling and another in India used it to decide on bail, OpenAI does have some odds in its favor.

ChatGPT+ with model GPT-4 offers surprisingly balanced points about the impact of its technology and the risks it poses.

In response to the prompt, Should a country like Italy ban ChatGPT over data handling concerns?, ChatGPT+ replies:

Data Privacy: It is essential for AI systems to comply with data protection regulations, such as the EUs General Data Protection Regulation (GDPR). Ensuring that ChatGPT follows these rules and respects user privacy is crucial. If there are concerns regarding data handling, it would be worth investigating whether OpenAI complies with the necessary regulations.

The response continues with an overview of AI benefits, ethics, and bias, competitiveness, and alternatives.

Of course, if a country does not have access to ChatGPT, some users can access it using a virtual private network (VPN) service. Google Trends shows that Italy had a spike in searches for VPNs at the beginning of April, coinciding with the ChatGPT ban.

Are users of OpenAI legally responsible for issues arising from the use and output of its tools? It depends, according to OpenAIs Terms of Use.

If users broke any OpenAI terms or policies while using tools like ChatGPT or the API, they could be responsible for defending themselves.

OpenAI does not guarantee its services will always work as expected or that certain content (input and output of a generative AI tool) is safe noting that it will not be held responsible for such outcomes.

The most OpenAI offers to compensate users for damages caused by its tools is the amount the user paid for services within the past year, or $100, assuming no other regional laws that apply.

The cases above are only the tip of the AI legal iceberg. OpenAI and its peers face additional legal issues, including the following.

Each case has the potential to shake up the future of AI development.

Featured image: Giulio Benzin/Shutterstock

Read more:
ChatGPT And Generative AI Tools Face Legal Woes Worldwide - Search Engine Journal

National apprenticeship provider Paragon Skills has appointed The SEO Works to take its SEO, PPC and Web services to the next level.

Inspiring over 7,000 learners each year, Paragon Skills works with over 2,000 businesses across a variety of sectors to provide award-winning apprenticeships on a national level.

Throughout its history, Paragon Skills has sustained steady growth, but its ongoing ambitions led it to seek an external service provider to help accelerate their growth once again.

Following initial enquiries from Paragon Skills for assistance with SEO, PPC and Web, came a number of in-depth audits from the respective teams at The SEO Works. The resulting findings were incorporated into the pitch process, and it became clear that the Sheffield-based agency would be best suited to lead these campaigns.

With award-winning teams in both the organic and paid spaces, The SEO Works will take an integrated approach to the new partnership.

Sarah Arnsesen, marketing director of Paragon Skills, said: The team at SEO Works has shown us that they wanted to work with Paragon Skills and have the expertise, creative ideas, and forward-thinking processes that we believe will add tremendous value and support our continued growth. I believe theyll be an effective extension of our marketing team and will help us continue to grow our digital presence and website activity in 2023.

Alex Hill, sales director at The SEO Works, added: We are a strong believer in apprenticeships, having been involved with the scheme for a number of years, so were very keen to help improve the visibility of an award-winning company like Paragon Skills. Our proven track record of successful clients within the education sector makes me believe that we are best placed to help deliver results that Paragon Skills are worthy of.

The SEO Works specialises in SEO, PPC, Digital PR, Web and Paid Social advertising and has many clients within the education and training sector, including IPAG Business School, Edge Hill University, Maudsley Learning and Interac Network.

Read the original:
The SEO Works expands its education and training portfolio - Prolific North

Born in Seoul as the only child in the family, Jeon Jong-seo moved to Canada as a child before returning to South Korea to attend an arts high school, which led to admission into a university to major in film. With no prior experience in acting, Jeon got cast in Lee Chang-dongs mystery flick Burning, which eventually kicked-started her career. Ever since 2018, shes been receiving critical acclaim for her performances.

More recently, Jeon has been recognized on an international scale, playing Tokyo in the South Korean remake of Money Heist. Jeon is said to star in a Netflix film called Ballerina and a K-drama called Wedding Impossible, which are getting released later in 2023. Let's take a look at all the projects of this rising star.

Based on the 2015 South Korean film Bargain, Ransom is a K-drama depicting humanity's struggle after an earthquake hits. The plot is centered in one motel only, with No Hyung-soo visiting the place to pay for Park Joo-young's (Jeon) services. What he does not realize is that he was brought there so that various people could bargain over the price of his organs. The earthquake hits during the auction and people there would do anything to survive. A lot of its scenes are shot in one take, making the filmmaking choice really impressive. With her layered performance, Jeon helps take the interesting plot to another level.

Related: Money Heist: Korea Season 2: Plot, Cast, Release Date, and Everything Else We Know

Written and directed by Jeong Ga-young for CJ ENM, Nothing Serious is a romantic film starring Jeon Jong-seo and Son Seok-gu in the leading roles as Ja-young and Woo-ri, respectively. Ja-young is a daring 29-year-old woman, whose boyfriend breaks up with her only after a month of dating, while she's swimming in debt. Woo-ri is a journalist who often writes about relationships, but is anxious himself about romantic attachments. The two meet, and although they both don't want to alone, they're also hesitant to get involved with each other. If you're into funny and unapologetic rom-coms, this is the right pick for you. It melts your heart and instantly lifts your mood.

The project you all probably know Jeon from is none other than the Korean remake of the popular Spanish Money Heist series, called Money Heist: Korea: Joint Economic Area. The South Korean production has put their own little twist on the plot. Setting it in a united Korean Peninsula, the thieves with different personalities and led by the Professor (Yoo Ji-tae) overtake the mint of united Korea. Serving as the narrator of the series, Jeon plays the main character of Tokyo, a North Korean woman with military training, who used to kill loan sharks before the Professor recruited her.

If you prefer the original and decide to go into the Korean version just to make comparisons, don't. But, if you're a genuine fan of Korean entertainment, you'll definitely prefer this version to the original, or at least will recognize the hard work the actors put into their acting and making the characters their own.

Mona Lisa and the Blood Moon is an American fantasy thriller starring Kate Hudson and Jeon in the leading roles as Bonnie and Mona Lisa Lee. The plot follows a struggling single mother who befriends a strange girl with supernatural powers. They join forces to make a quick fat cash from it, but find it hard to keep unwanted attention from them as the cops close in on their crimes. The originality of the idea, the groovy beats, and cool plot are supported by its fun execution, which makes the film a fun watch. Although the story may seem a little thin at times, it offers a stylish and colorfully amusing ride for a fantasy thriller.

Related: Money Heist Cast: Where They Are Today

Co-written, produced, and directed by Lee Chang-dong, Burning is a psychological thriller film, starring Yoo Ah-in, Steven Yeun, and Jeon Jong-seo in the leading roles. It follows a young delivery-man, Jong-su, who runs into his childhood friend Hae-mi (Jeon) and they reconnect. She asks him to watch this cat while she's away, but then returns with an enigmatic man, who instantly raises questions and suspicions in Jong-su's eyes. As he starts suspecting Hae-mi to be in danger, she suddenly disappears from the face of the Earth.

Burning received universal critical acclaim for its unease, ambiguity, and acting performances, despite it being Jeon's first ever acting role. The story excites the viewers' attention and doesn't let go until the end when you're left with numerous unanswered questions which essentially doesn't ruin the film at all, but rather enriches it.

Last but not least, you definitely have to check out The Call if you'd like to support Jeon's work thus far. A thriller film, it is based on the 2011 British and Puerto Rican film The Caller. It stars Park Shin-hye and Jeon Jong-seo as Kim Seo-yeon and Oh Young-sook, respectiely. The two portray two women living 20 years apart. They connect through a decades-old cordless phone, relating to each other due to the abuse they receive from their mothers. The absurd concept of the phone call traveling through time doesn't keep it from generating chills. Both actresses do an amazing job at keeping you drawn to the story and its unpredictable turns. It currently holds a 100% score on Rotten Tomatoes.

Read the original here:
Every Jeon Jong-seo Movie and TV Show, Ranked - MovieWeb

Upcoming ASMR drama has confirmed its cast and shared dreamy posters!

On April 7, n.CH Entertainment announced, We are producing ASMR drama Sound Candy Your Sound That Fills Me [literal translation] with the goal of airing in the first half of the year. Weki Mekis Choi Yoojung, singer Kim Jonghyeon, n.SSigns Lee Han Jun, and actor Baek Seo Hoo are confirmed to appear.

Sound Candy Your Sound That Fills Me is a fantasy romance drama about young men and women gathered at a guesthouse in Jeju who restore their love and friendships through mystery sound candy. Exhausted from the city life and suffering from noise sensitivity, Go Chae Rin returns to her hometown in Jeju and coincidentally discovers a mysterious glass bottle containing a candy full of sound. This ASMR drama introduces a new genre and will heal your five senses as Go Chae Rin uses the sound candy to treat her own wounds.

Weki Mekis Choi Yoojung stars as Go Chae Rin, the owner of the Jeju guesthouse. After getting diagnosed with burnout and sound sensitivity, Go Chae Rin returns home to Jeju in search of rest. But once she returns, the workaholic cannot ignore her grandmothers dedication to running their guesthouse so she steps up to assist. When she receives the gift of sound candy from her grandma, Go Chae Rin experiences an unexpected form of healing.

Former NUEST member Kim Jonghyeon (JR) will portray superstar Kang Hae Sung, a top solo artist in the fourth year of his career and a legend among idol trainees. In addition to having tons of fame and success, Kang Hae Sung is ridiculously narcissistic and has never sincerely liked anyone. However, that all changes when he visits Jeju Island and meets Go Chae Rin, who he is gradually drawn to.

Lee Han Jun of n.SSign plays Yoo Seung Yeon, whos been an idol trainee for the past six years. After six years of training, Yoo Seung Yeon has lost sight of his dreams and goals, being left with only desperation. Although he and Go Chae Rin bicker constantly like enemies, he eventually starts to see her in a different light.

Baek Seo Hoo takes on the role of Boo Hyun Jun, a neighborhood friend of Go Chae Rin whos essentially a celebrity in Jeju for being a young and successful entrepreneur. Boo Hyun Jun is a simple man with an unwavering devotion to Go Chae Rin.

Sound Candy Your Sound That Fills Me is currently in talks to air via Coupang Play. In Japan, the drama has been confirmed to air via the OTT (over-the-top) platform ABEMA.

While waiting for updates, watch Choi Yoojung in Single & Ready to Mingle:

Watch Now

And catch Kim Jonghyeons drama Let Me Be Your Knight with subtitles below:

Watch Now

Source (1)

How does this article make you feel?

Read the original post:
Weki Meki's Choi Yoojung, Kim Jonghyeon (JR), And More ... - soompi