Mediaboss Marketing

OTT: Perception, Use, and Business Modelshighlights viewer preferences for OTT business models and conversion rates for OTT trials

DALLAS, July 14, 2022 /PRNewswire/ -- International research firm Parks Associates' new consumer study OTT: Perception, Use, and Business Modelsreveals 40 million US internet households trialed and subscribed to at least one OTT service in the first half of 2021. The research analyzes consumer use and perception across multiple business models, their libraries, and features.

Free trials offer consumers the opportunity to experiment with different streaming services. Nearly 50% of US internet households trialed at least one service in past six months, and 78% of those households ended up subscribing to at least one of these services. While major services such as Netflix and Disney+ have dispensed with free trials, smaller services find that trials turn into subscribers and help them stay competitive in this crowded market.

"Trials are an effective onboarding tool, with 40 million households trialing and then subscribing to at least one service in the past six months," said Eric Sorensen, Sr. Contributing Analyst, Parks Associates. "The more services consumers try, the more they are likely to subscribe to at least one. Consumers who frequently trial different services are highly engaged video consumers in general, so services need to cater to these users."

For consumers, content ultimately drives their decision to stay with a subscription. The large providers are planning significant content development expenditures in 2022 and beyond. For example, Netflix is set to spend more than $17 billion on content, while Disney+ has committed to spending $33 billion on programming and content.

"Low cost barriers drive consumers to sign up for free trials, but the content will keep them," Sorensen said. "All content creation efforts are focused on acquiring new customers and retaining those who are already subscribed by providing compelling content."

To schedule an interview with an analyst or to request specific data, please contact Rosey Sera at [emailprotected] or 972-490-1113.

About Parks Associates

Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webinars, the CONNECTIONS Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media. http://www.parksassociates.com

Contact:

Rosey SeraParks Associates972.490.1113[emailprotected]

SOURCE Parks Associates

See the rest here:
Parks Associates: 40 Million Households Trialed and Subscribed to at Least one OTT Service in the First Half of 2021 - PR Newswire

Scuba and Snorkeling Accessories Market: Overview

With the growing trend among youngsters to indulge in adventure activities in their leisure time, scuba is becoming one of the top choices. Earlier, scuba diving was limited for defense, research & development, and maintenance purposes. One of the main reasons, people are opting for this recreational activity is because it is safe. Also, swimming skill is not required to undertake the activity.

However, the recreational activity is safe only when done under correct supervision and with proper equipment. While going for underwater dive, individual is supposed to carry breathing tool called as scuba, which assists in underwater breathing. Scuba equipment constitutes of propulsion vehicle and cylinder, regulators, and decompression scuba diving equipment products. The scuba and snorkeling accessories makes diving safe, comfortable, and easy.

GET A BROCHURE OF THE REPORT

Nowadays, scuba diving is gaining popularity not just as a recreational activity but also as physical activity. As per medical science, scuba is one of the best cardio exercises. Besides, it helps in regulation of blood pressure and in reducing the risk of strokes. Hence, people tend to opt scuba diving frequently. This, in turn, is driving the growth of scuba and snorkeling accessories market.

The upcoming report on scuba and snorkeling accessories market have detailed various facts and figures that decide the growth of the market in duration of forecast period (2019-2029). The intelligence report also provides insights about the restraining factors and strategies undertaken by key players to overcome the hindrance.

Lately, government bodies, in various countries, are raising the bar pertaining to the safety of scuba diving. The rules are valid for instructors, divers and the manufacturing companies. Moreover, the agencies providing the diving facilities must adhere to safety guidelines and should keep monitoring the condition of equipment from time to time. The equipment used during the diving should match the safety standards set by the government bodies.

The government bodies formed the rules in an effort to decrease the number of accidents occurring while scuba diving. The new rules and regulations are anticipated to favor the growth of scuba and snorkeling accessories market in the coming years.

GET THE TABLE OF CONTENT OF THE REPORT

With growing demand of scuba and snorkeling accessories, the manufacturing companies are working to bring innovation in the products to enhance the safety. For example, few companies have integrated bluetooth communication technology with scuba equipment. This will help in the underwater communication, certainly improving the underwater safety while diving. Such innovations are likely to contribute to expansion of scuba and snorkeling accessories market.

People have started undertaking diving more like a fitness activity rather than just as a recreational activity. The shift in the trend has come due to increase in the disposable income. The shift is likely to contribute to the expansion of scuba and snorkeling accessories market in the duration of forecast period.

On the other hand, rising water temperature and coral bleaching are disrupting the balance in aquatic ecosystem. Registering the disruptions, government bodies are introducing stringent regulations in favor of marine conservations. Consequence of which, diving has been banned at various sites, which, further, may interfere with the growth of scuba and snorkeling accessories market during the forecast period.

Asia Pacific is witnessing emergence of various diving locations. Also, rising interest of people for scuba diving is likely to drive scuba and snorkeling accessories market in the region.

Some of the key players of scuba and snorkeling accessories market are Aqua Lung International, Dive Rite, Mares S.p.A, and Duton Industry co.

The companies are trying to sustain their foothold in global scuba and snorkeling accessories market by bringing technological advancements in the product.

GET A DISCOUNT ON THE REPORT

About Us:

TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in todays supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

Contact Us:

Rohit BhiseyHead Internet MarketingTel: +1-415-520-1050Website:https://www.tmrresearch.com/

See the rest here:
Scuba and Snorkeling Accessories Market Predicted to Accelerate the Growth by 2021-2031 - Digital Journal

Indian apparel wear brand Manyavar has partnered with Indian Olympic Association as the Indian official style partner for the upcoming Commonwealth Games, Asian Games 2022 and Paris Olympics.

With Manyavar being the Indian official style partner, the aim is to celebrate India and the feeling of national pride by wearing Indian outfits. It is a proud moment to represent the best of the talents like Dutee Chand, Dhanlaxmi Sekar; Indian professional sprinters, Ronaldo Laitonjam & David Beckham champions in Cycling, Manpreet Singh & P.R Sreejesh Indian field hockey players adorning Indian wear, which is the topmost symbol of their culture. The athletes will be heading off to Birmingham to participate in the Commonwealth games.

At the association, IOA Secretary General Rajeev Mehta said, It is a great sign for the Indian Olympic movement that popular and respectable brands like Manyavar are stepping up to support our athletes. Our athletes deserve the best whatever the occasion and a brand like Manyavar will ensure that they are ambassadors of Indian culture and traditions not only on the field but off the field as well. On behalf of the IOA, I would like to express our sincere gratitude towards them.

Vedant Modi, Chief Marketing Officer, Vedant Fashions Limited said, Manyavar has been known for promoting Indian culture and trends in mens fashion. We strongly believe that Indian culture speaks volumes about ones personality. Our brand has always been about standing up for the core cultural values of India. We feel proud to associate with the Indian Olympic Association as their Indian official Style Partner. With this, we hope to take Manyavars Pehno Apni Pehchaan to a global level & evoke love, pride and passion for our culture across the world. We wish luck to all our athletes representing India at the Commonwealth games.

Read more news about (marketing news, latest marketing news,internet marketing,marketing India, digital marketing India, media marketing India, advertising news)

Visit link:
Manyavar partners with Indian Olympic Association as Indian Official Style Partner - Exchange4Media

Devon Thomas |Refilwe Moloto spoke tosenior engineer and researcher at Sasol Fuels Application Centre - Adrian Velears about the dangers of using fuel tablets as a hack in order tomakefuel lastlonger.

As the fuel price continues to increase, people are looking for ways to save so their tanks last longer on the road.

Enter fuel tablets - which promise to drastically reduce fuel consumption.

And like with many products that promise bold results, internet marketing via social media platforms such as TikTok has not necessarily helped the matter, as it can lead to some unrealistic promises for some very real concerns by people burdened by these rising costs.

But do these tablets work? No they don't, according to research done by Sasol.

Senior engineer and researcher at the Sasol Fuels Application Centre Adrian Velears said that not only would purchasing these products be a waste of money, but it may also lead to manufacturers cancelling the warranty of your vehicle due to the safety risks that these tablets may have on your engine.

Is it safe? I think, no, it's probably not safe. I don't think your manufacturer would approve it. They wouldn't honour your warranty if they knew you were putting such things in your car and something went wrong. So, from that point of view, it's not safe.

Even if there was some way to increase performance, Velears says that if it was possible for these claims to be true, major fuel and car manufacturers would be all over it and these tablets would be everywhere on major global markets.

The claims they make are miraculous and, if it were true, we would be all over it and, I think, every oil company and car manufacturer in the world would offer it as standard if it did what it did.

The lack of a candid conversation being had by these borderline marketing enthusiasts should also operate as a warning sign to consumers because of its resemblance to pyramid schemes and online scamming with studies revealing no credible increase in fuel performance.

It's a competitive industry and, so, if there was something like this we would definitely love to have it but, unfortunately it's too good to be true. It doesn't work at all. It's not only a matter of risk, it's a matter of they don't do anything. So, really it's a pyramid scheme and a scam more than anything else, unfortunately.

Remember to stay woke and if it seems to good to be true, it probably is.

Listen to the full interview above.

This article first appeared on 702 : Why you should steer clear of fuel tablets in your tank

See the rest here:
Why you should steer clear of fuel tablets in your tank - EWN

Adhish Zaveri, AVP-Marketing, People Interactive at Shaadi.com, takes us through the journey of its campaign and shares why Founder Anupam Mittal himself has appeared in the film

Excerpts:

Could you give us an insight into your latest ad campaign?

Weve recently hit this pretty incredible milestone of 7 million success stories. As a category that is all about serious matchmaking, we are often faced with the issue of high success rate and low advocacy. Advocacy drives a different sort of perception. So, when we go out and tell the world that we have 7 million success stories on Shaadi.com, it further re-establishes the fact that our platform has worked. Thus, if someone wants to find the right life partner, Shaadi.com is a great place for him or her. So, the campaign informs the world about the number of success stories.

We also have our Founder, Anupam Mittal in the film, and hence, a lot of things added up pretty nicely. After Shark Tank (and even before that in some form) a lot of people want to start something of their own. Shaadi.com is a start-up, which was started 20 years ago, and we thought it would be really interesting if we talk about its evolution by going back and narrating our first success story.

Whats the reason behind taking your Founder, Anupam Mittal in the ad film?

There are actually a couple of reasons. The first is a no-brainer - many people recognize him. Not many brands are in an advantageous position where their founders have a mass appeal. If you look at the early-stage companies in India, their founders might be popular within the business. But when it comes to reaching out to households or being a part of Indian television, very few brands have that opportunity. So, we said that we should absolutely make good use of that. Secondly, as the Founder of the brand, Anupam stands for certain values, and, eventually, those values rub off on the brand itself. So, we practically see him as a celebrity ambassador for us. Also, in a film when you have the person who has built the company, you get a different level of impact.

In the past your site was accused of caste discrimination. Can you please throw some light on it?

The accusations were pretty baseless. It was almost a smear campaign and we responded strongly. We do not discriminate on any front. When people come and create profiles on Shaadi.com, they choose who they want to meet. We dont discriminate by saying you will be shown this person or that. In the case of people who dont select a partner preference, we dont explicitly state what kind of people they should meet. We default them to their community. Thats the simple way of looking at it.

Of late, there were multiple news articles wherein genuine users are cheated on matrimonial sites. How do you look at this menace?

As far as our records are concerned, 99.67% people do not experience any sort of misuse on the platform. We have a five-step process for eliminating any misuse. First, we have a machine verification process, and under this, suspicious patterns are monitored and acted upon, depending on the severity. Second, we have a manual verification and that further ensures that we minimise any slippages. Third, we also do some rule-based IP screening to ensure that there is no scam happening there. Fourth, we have a process called Community Reported Misuse. For the few cases that make it through our robust systems, we encourage users to report any suspicious activities on the platform through a two-click feature that we immediately act upon. Fifth, we also have a strong outreach programme which is based on the consumer life cycle, and the life-stage of a person on the platform. We inform them about different safety measures, such as, whats the right way to deal with people on the platform, why they should not share bank details or give money to unknown people, etc.

Can you please give a brief about your marketing mix?

One big evolution that has happened is that the world is now pretty much living between two screens - phone and TV. We strongly believe that just by utilizing these two, we can practically reach out to people the way we want to. So, our marketing media mix is largely centred on Television and Digital. To be precise, we spend around 90% of our marketing budget on Television and Digital, while the remaining 10% goes to Print and cinema advertising for very specific markets.

Read more news about (marketing news, latest marketing news,internet marketing,marketing India, digital marketing India, media marketing India, advertising news)

View post:
The world is now pretty much living between two screens - phone and TV - Exchange4Media