Archive for the ‘Internet Marketing’ Category
Advertising in the New Normal – WCNC.com
Sign up for the Webinar with Tom Ray of JDA.Media taking place October 12th at 10am
CHARLOTTE, N.C. Advertising post pandemic is the focus of todays subject. Tom Ray Exec VP, JDA.Media is here with more. Tom Ray is a perennial favorite speaker at the National Association of Broadcasters conferences and at various programs and seminars, he is often introduced as the premier television sales trainer in the country.
Tom brings more than 35 years of local media experience to your team. From radio, television, cable and streaming video, to five years in Internet marketing and development, Toms diverse background gives him a unique perspective on driving results for local advertisers.
For more than 15 years, Tom has traveled the country 25-plus weeks a year, helping sales teams and advertisers discover what works (and what does not) in local advertising.
His popular book, Branding is OUT, Results are IN! Lessons for the LOCAL Advertiser is a well-respected hit with sales and marketing professionals achieving Amazon bestseller status. He released a new book in May of 2020 to help media professionals during the pandemic, Recession Lessons: Selling Through Adversity.
Toms webinar will be held on Wednesday, October 12th, 10am.
Any and all influencers, advertisers and local business owners are invited to sign up to attend this virtual event.
The webinar will focus on local advertiser and what they need to do. Also how to address advertising in this new normal. As well as tips and techniques to allow your message to thrive. The Pandemic has changed the landscape of advertising and the webinar will inform and teach advertisers or businesses how to reemerge and reengage says Ray. It is important to tailor their message and pricing to meet the demands of the new times. Its not enough anymore to Brand your business, you need to be more deliberate with your message. We will get into the Tradigital conversation where traditional advertising melds into the digital construct. To register and get more information visit JDA.media
See the original post:
Advertising in the New Normal - WCNC.com
400 Mn+ exclusive TV viewers in India cannot be reached by digital video – Exchange4Media
Indias enormous TV universe of 900 million individuals continues to grow and is set to achieve a future scale of 1,300 million on the back of rapid economic growth. There is also the potential conversion of one-third of the countrys homes, which dont have a TV just yet.The current scale and expected growth in the future will keep TV audiences substantially higher than digital video platforms. In this article, we delve deeper into the massive audience exclusivity that TV possesses over digital video in India.
TVs mammoth presence gives it exclusive access to over 400 Mn+ audiences
TVs audience universe of 900 million as compared to online video viewers of 497 million, as reported by FICCI-E&Y M&E 2022, clearly demonstrates an exclusive TV audience of 400 million that cant be accessed by digital video platforms.
While the reported online video viewers are a touch below 500 million, the daily reach levels are much lower for even the biggest video platform - YouTube - at 360 million, according to App Annie report in August 2022. This further confirms the presence of over 400-500 million TV viewers who remain out of bounds for digital video platforms. Ormax Medias OTT audience report 2021 estimates, Indias OTT audience universe stands at 353 million which not only shows the wide reach gulf vis--vis TV but also highlights that only TV can provide unique audiences at a huge scale. This gulf in scale between TV and digital video has been a key factor behind brands across categories and life-stages, making TV the core of their media plans.
While TV has broad-based reach across geographies, pop strata and various affluence segments, digital video in contrast gets more than 60%+ of its watch time from places other than the top metros. Additionally, while nearly 80% of TV universe is watching pay TV content, paid OTT audience estimated at 109 million by Ormax barely constitutes about 30% of the overall 353 million OTT audience universe. This indicates that TV possesses a greater proportion of affluent audiences relative to digital video, which has attracted its core viewers from lower socio-economic classes and outside the top 6 metros that comprise of only 11% of the OTT universe.
Exclusive digital audience is miniscule in comparison to TV, unlikely to gain adequate scale this decade
Digital videos exclusive audience is only 12 million, as per the FICCI-E&Y M&E 2022 report which is no match for the scale of exclusive 400mn+ audiences offered by TV. Despite the smartphone user base being over 500 million, it has been unable to provide an exclusive digital audience. This is best exemplified in cord cutters being limited to a few million only.
Considering the current base of digital videos exclusive audience and expected growth rates over the next few years, it is unlikely to provide brands with a significant incremental audience over TV for the remainder of this decade. TV in India unlike other global markets will continue to expand its universe with a huge opportunity to reach another 400 million people moving forward and its scale of exclusive audiences is only going to get bigger in the years to come.
Read more news about (marketing news, latest marketing news,internet marketing,marketing India, digital marketing India, media marketing India, advertising news)
View original post here:
400 Mn+ exclusive TV viewers in India cannot be reached by digital video - Exchange4Media