Mediaboss Marketing

The new report by Expert Market Research titled, Indian Digital Marketing Market Size, Share, Price, Trends, Growth, Report and Forecast 2021-2026, gives an in-depth analysis of the Indian digital marketing market, assessing the market based on its segments like end-user industries and digital channels. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porters Five Forces models.

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The key highlights of the report include:

Market Overview (2016-2026)

Historical Market Size (2020): USD 353 billion (Global Digital Marketing Market) Forecast CAGR (2021-2026): 17.6% (Global Digital Marketing Market) Forecast Market Size (2026): USD 930 billion (Global Digital Marketing Market)

In the historical period 2016-2020, the digital marketing market saw considerable progress due to a considerable boom in the demand forsmartdevices, especially smartphones. There is also a considerably large young population, which has also led to a considerable shift towards newertechnologiesbeing adopted. With India and China emerging as major economic centres, there has been a general rise ineconomicprosperity over the years. As people increasingly rely on the Internet, the need for digital marketing has also increased considerably and multiple means are utilised by companies for it. In the future, the value of this market is expected to increase rapidly and so is the rate of growth.

Industry Definition and Major Segments

Advertising using digital displays, like mobile phones, television, advertising displays, mainly using the Internet comprises digital marketing. The main activities involved in digital marketing include content marketing, search engine optimisation (SEO), search engine marketing (SEM), content management, social media marketing, display advertising-books, data-driven marketing, and e-commerce marketing. The means of digital marketing have also expanded to offline platforms like mobile phones (through SMS or caller-tunes).

Read Full Report with Table of Contents https://www.expertmarketresearch.com/reports/indian-digital-marketing-market

Based on end-user industries, the Indian digital marketing industry can be segmented as follows:

AutomotiveConsumerPackaged GoodsTelecom Real EstateRetail Others

The market can be differentiated by digital channels into:

Email Marketing Search Engine Optimization (SEO) Interactive Consumer Website Online/Display Advertising Blogging and Podcasting (Including Microblogging) Social Network Marketing Mobile Marketing Viral Marketing Digital OOH Media Online Video Marketing Others

Market Trends

As the popularity of social media rises amongst not just Indias youth, but also its senior population, marketing firms have had to redirect their advertising methods to target all sections of the population. Increased Internet connectivity and improved Internet speeds have helped people across the country to access content on the Internet, which opens newer audiences for marketing companies. As industrialisation increases across the country and more people are buying smartphones than before, there has been a further growth in audience on the Internet. The overall growth in the economy and schemes like Digital India are expected to cause considerable growth of digital marketing across India.

Key Market Players

The major players in the market are Dentsu Webchutney, iProspect, WatConsult, ShootOrder, Gozoop, EveryMedia Technologies Pvt. Ltd, and Phonethics Mobile Media Pvt. Ltd, amongst others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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About Us:

Expert Market Research is a leading business intelligence firm, providing custom and syndicated market reports along with consultancy services for our clients. We serve a wide client base ranging from Fortune 1000 companies to small and medium enterprises. Our reports cover over 100 industries across established and emerging markets researched by our skilled analysts who track the latest economic, demographic, trade and market data globally.

At Expert Market Research, we tailor our approach according to our clients needs and preferences, providing them with valuable, actionable and up-to-date insights into the market, thus, helping them realize their optimum growth potential. We offer market intelligence across a range of industry verticals which include Pharmaceuticals, Food and Beverage, Technology, Retail, Chemical and Materials, Energy and Mining, Packaging and Agriculture.

We also provide state-of-the-art procurement intelligence through our platform,https://www.procurementresource.com. Procurement Resource is a leading platform for digital procurement solutions, offering daily price tracking, market intelligence, supply chain intelligence, procurement analytics, and category insights through our thoroughly researched and infallible market reports, production cost reports, price analysis, and benchmarking.

Informes de Expertos (https://www.informesdeexpertos.com), the Spanish variant of Expert Market Research, is a platform that offers market research and consultancy services to a broad clientele base across Spanish speaking countries. With our primary focus on the Latin America and Spain markets, our research experts provide relevant and actionable insights into the markets and track major trends, economic developments, and global trade data.

Determined to bring client satisfaction, we make sure that our tailored approach meets the clients unique market intelligence requirements. Our syndicated and customized research reports cover a wide spectrum of industries ranging from pharmaceuticals and food and beverage to packaging, logistics, and transportation.

Media Contact

Company Name: EMR Inc.Contact Person: Eliana Grace, Business ConsultantEmail: sales@expertmarketresearch.comExpert Market ResearchToll Free Number: US +1-415-325-5166 | UK +44-702-402-5790Address: 30 North Gould Street, Sheridan, WY 82801, USACity: SheridanState: WyomingCountry: United StatesWebsite:https://www.expertmarketresearch.com

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*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

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Indian Digital Marketing Market To Be Driven By Improving Internet Connectivity In The Forecast Period Of 2021-2026 Queen Anne and Mangolia News -...

The Central Mountain Small Business Development Center (SBDC) is offering a thorough number of in-person and online supportive workshops in May for local entrepreneurs.

Among upcoming offerings are The Power of WE (Women Entrepreneurs) Conference, May 16, from 8:00 a.m. to 6:30 p.m. at the Salida SteamPlant Events Center, with workshops addressing resources and funding opportunities available to women-owned businesses and the tools to access them.

Courtesy image

The featured presenter is entrepreneur and author, Holly Woods, PhD, who helps budding entrepreneurs use a purpose-driven philosophy to develop businesses with sustainability and meaning. Meals and a swag bag are included and participants can register on the Central SBDC website.

Email Miranda Grant, Programs Coordinator for the Central Mountain SBDC for further details.

The Business Foundations Technical Assistance Program provides information on how to get a business started from the ground up and they are also offering $1,200 grants. Registration is available for this program at the Colorado Office of Economic Development.

Additionally, microloans are offered by the state from $5,000-$50,000 helping start-ups and small businesses that are underserved by traditional debt markets. Preference is given to businesses in rural areas. These loans have terms up to eight years and a maximum interest rate is the prime rate plus 2 percent. Applications are available at the Colorado Office of Economic Development.

The Central Mountain SBDC, with its partners, provides consulting and training services to foster innovation and catalyze the economic potential of Chaffee, Lake, and Park counties. They offer ongoing help with all aspects of starting and sustaining a business. Online workshops on subjects such as leadership, cash flow, and internet marketing optimization are held weekly, most for just $10/session with free one-on-one consultation available as well. Learn more on their website.

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The Power of We Heads up SBDC Spring Workshops - by Jill Carstens - The Ark Valley Voice

The Piscataquis County Economic Development Council has hired a new executive director at a time when big decisions that will affect the countys future are pending.

Angela Arno, who works as the Maine State Chamber of Commerces director of events and programming, starts as executive director on Monday. Former director John Shea departed last monthto lead a Kansas nonprofit.

The economic group has chosen a new leader during a pivotal time for development in Piscataquis County. Municipalities and county commissioners are pursuing solutions to spotty internetin different ways, and a proposed ski resort redevelopment projecton Big Moose Mountain will soon go to public hearing. Arno willplay an important rolein facilitating efforts to grow the countys economic opportunities.

Angela is a local, said Denise Buzzelli, who serves as the economic groups board president and was the interim director. She knows this region like the back of her hand. She knows what weve accomplished, what has worked and what hasnt, and [she] is ready to roll up her sleeves and take us into our next successful season.

Arnos roots in Piscataquis, seven years on the economic groups board of directors and connections with state and federal agencies made her the best candidate for the job, according to the Piscataquis County Economic Development Council search committee. The search for the new director took six weeks.

Arno will also have to work with Piscataquis County Commissioners, who expressed frustration with Shea and his focus on broadband last month and debated whether to cut the economic councils funding.

Growth of the local economy should be a thoughtful balance between attracting new businesses and residents and the nature-based tourism and recreation that the county is known for, Arno said.

One of the councils duties under Arnos leadership includes creating a new economic development strategy for Piscataquis. The group received a $70,000 grant for the effort and has until March 2023 to develop the strategy.

From what I understand, this will be a wonderful opportunity to review what is working, what needs improvement and create an updated road map for our organization, she said, noting that reconnecting the organization with communities in the county will inform the plan and move the economic council forward.

The search committee saw Arnos experience as an asset to the organization, particularly the strong relationships she has built with state and federal agencies during her time with the Maine State Chamber of Commerce.

Arno grew up in Dover-Foxcroft and has ties to the northern part of the county in Kokadjo. She lives on Sebec Lake in Bowerbank.

Arno has worked as the Maine State Chamber of Commerces director of events and programming since March 2019, according to her LinkedIn profile.

From 2014 to 2018, she served as the Moosehead Lake Region Chamber of Commerces executive director. Arno is also an independent marketing consultant for Further North Consulting, which she started in 2011, according to her profile.

Arno hasnt had a chance to meet with the board of directors to discuss priorities, so she chose not to comment in detail on the economic councils role in efforts such as broadband expansion and the ski resort project under her leadership. A collective vision is important, she said.

She looks forward to meeting and having conversations with town managers and others around the county.

As a resident who is committed to the region, I want to hear what their challenges are and where they feel they need support, she said.

More articles from the BDN

Link:
Piscataquis County's new hire will play role in internet and ski resort issues - Bangor Daily News

Click the cover to review the latest edition or to order a copy.

Summer is coming soon and so are millions of travelers excited to explore San Luis Obispo County. Now is the time to advertise your business to the rush of tourists coming to our county, says Scott Brennan, publisher of the San Luis Obispo County Visitors Guide.

Access Publishing is preparing its summer edition now, ad reservation deadline is May 10. The tourist magazine is celebrating its 15th anniversary this year as the #1 travel guide in the county.

The guide boasts over 300,000 readers visiting San Luis Obispo County with distribution to over 650 hotels and visitor hot spots. The guide is available in thousands of local hotel rooms to greet tourists and help them plan their adventures.

Its more than a visitors guide, its a lifestyle magazine for everyone who enjoys San Luis Obispo County, says Brennan. Its a great time to advertise to the 8 million people who visit the county every year and spend over $1 billion. The summer edition is one of the most popular among readers and advertisers.

The SLO County Visitors Guide features local wine tasting, restaurants, attractions, spas, lodging, shopping, art galleries, museums, golf courses and events throughout its 100-plus pages. A favorite feature for tourists is the comprehensive Paso Robles wine tasting map.

The guide gets great feedback from advertisers:

Our ad in the Visitors Guide was one of the best avenues for bringing in new customers this past year, especially from hotels! Access Publishing does a really nice job developing crisp clear and colorful ads, and provides a lot of great descriptions of our Central Coast Communities. Great investment for your business! Susan Stewart, Beads By The Bay, Morro Bay.

The Visitors Guide magazine has been a great tool to provide visitors who stop in our office and want information about the area and things they can do while here in our county. We often get people stopping in asking for them because friends have told them about it as well. We probably go through more than 50 a month and cannot seem to keep them in stock. Norma Moye, Paso Robles Downtown Main Street Association

As a small mom and pop 500 case winery, we have been very mindful in our advertising endeavors. We have used Access Publishing products since their beginning. In particular, the Visitors Guide and wine map have been invaluable in bringing us business. Most important is that their rates are very fair and their advertising staff is friendly and very responsive! I most highly recommend Access Publishing for your advertising needs. Dave King, Winegrower & Owner, Vista Del Rey Vineyards.

Scott and Beth Brennan of Paso Robles started the magazine in 2007 with the vision of offering tourists a complete guide to the county. Its layed out into city sections with beautiful photography, in-depth articles, detailed maps and recommendations, called Favorite Places.

The SLO County Visitors Guide covers San Luis Obispo, Avila Beach, Pismo Beach, Shell Beach, Oceano, Arroyo Grande, Nipomo, Los Osos, Morro Bay, Cayucos, Cambria, San Simeon, Santa Margarita, Atascadero, Templeton, Paso Robles and San Miguel.

Click to view or order a copy of the current edition by US Mail. Click to get free copies of the Visitors Guide to distribute at your business. Click here to get a business listing in the guide for only $99 per edition Ad reservation deadline is May 10. Next edition is published June 15. Sign up for a year and save 25% Email Beth@accesspublishing.com or call for more information (805) 226-9890

Access Publishing was founded in 2006 by Scott and Beth Brennan. The Paso Robles-based business has 10 creative and hardworking employees. The company creates magazines, guides, and directories, including the Paso Robles Daily News, and provides Internet marketing, local search optimization, search engine marketing, web design, blog writing, graphic design, and printing services in San Luis Obispo County, Calif.

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About the author: News Staff

News staff of the A-Town Daily News wrote and edited this article from local contributors and press releases. Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Connect with him on Google+, Twitter, LinkedIn, or follow his blog. He can be reached at scott@accesspublishing.com.

Excerpt from:
It's time to advertise in SLO County Visitors Guide and reach summer tourists - A-Town Daily News

Ogilvy UK recently announced that it would no longer work with influencers who distort or retouch their bodies or faces for brand campaigns. The step was taken as an attempt to combat social medias systemic mental health harms. The decision also came after the UK governments proposal to introduce Digitally Altered Body Image Bill.

Industry observers say influencer marketing, so long considered as the authentic side to marketing, may not be that authentic after all. A section of medical experts has also warned that the need to look good as influencers is causing obsession and mental health issues. It has been noted that young women are undergoing plastic surgery to get the influencer look, medical practitioners have warned. Many also point out the role of filters and editing apps that have contributed to this trend.

As per GroupM INCAs India Influencer Marketing Report, the Indian influencer marketing industry is estimated to be around Rs 900 crore. The market is expected to grow at a compound annual growth rate of 25% till 2025 to reach a size of Rs 2,200 crore, the report says.

exchange4media caught up with industry heads to read their minds on this issue.

According to Sandeep Goyal, MD of Rediffusion, Influencer marketing is currently fairly murky inflated numbers, incorrect claims and creation of fictitious narratives and more. The UK intervention is a good example to emulate in India. But honestly, this is easier said than done. This will require a lot of will to enforce.

Kosal Malladi, Vice President, Madison Digital, feels the topic is layered and a simple right or wrong would be doing complete injustice. The one thing that needs to be followed in influencer marketing is calling out paid partnerships for what they are. And most influencers are doing just that. This was put into place on the basis of the ASCI guidelines for influencer marketing that came into effect in 2021. Putting out a legitimate claim is as much the brand's responsibility, as it is the influencers.

As for Dhruv Jha, Co-Head, Mediabrands Content Studio, India, influencer marketing needs to be handled with utmost caution. We exercise due diligence about our choices and associations as it is all about our clients, brand equity, and brand following. Mediabrands employs tools to identify influencers using both quantitative and qualitative parameters, and are in the process of further refining them.

Jha underscores influencers must look at genuine narratives that are trusted by their followers.

Jag Chima, Co-founder, IPLIX Media, agrees, We need to bring our authentic selves to the table, only then can we do justice to the content.

The impact that this section creates on consumers can be gauged by the fact that there are hundreds of macro, micro, nano influencers-cum-content creators who are part of this growing industry. The sector involves several Indian and international brands, especially in the cosmetics, personal care and grooming category.

On the question of accountability, Malladi remarks, The market reality will force the industry to change. Does it mean that marketers do not have the responsibility of changing society? Absolutely not.

Social media is all about choice, he says. If an influencer does a touch-up through photoshop, that is a choice he or she is making. It probably makes them feel good about themselves. But what about the impact they have on people who are following them? But aren't people following them as a choice? Also, social media is a private space. People have the right to post what they want in their private space. But if influencers are monetizing it, does it still remain a private space? Who decides what is right and what is wrong?

Talking about the options ahead, Malladi asks, Would we put out a law that photoshop should not be used in a print ad or touch-ups should not be done on artists in a TVC? Similarly, influencers should have the right of choice.

If users start calling out influencers for fake photos, influencers will change. And brands will adapt. A central body should not regulate how people interact with each other digitally.

Role of brands

Industry observers say it is difficult to draw the line on what counts as too much or too little alteration. In many cases, brands and agencies are also involved in image alteration, industry people say.

There have been numerous instances where agencies and brands have modified images in order to make them more appealing to the target audience. Hence, it is only fair that we also give influencers the same power, says Triller India Vice President, Rohan Tyagi.

#NoFilter Gains Momentum

A number of influencers are now posting content with hashtags like #NoMakeup and #OwnYourScars.

There is a shift towards presenting a more authentic version of yourself to the public. The conversations around this topic will automatically push the marketers towards making a change in their strategy of choosing the relevant influencers, Malladi said.

Sharing the creators perspective, Saloni Gaur, known for her Nazma Aapi content, says, Changing looks or body shape is a personal choice. I have to be Saloni at all times without any alterations. Thats why the brands that reach out to me rarely ask me to change anything about myself and if they do, I politely decline.

Lifestyle content creator Neha Doodles says, Authenticity and transparency are the two things I cannot compromise at all. This stems from my personal experiences. I was a fat teenager who was insecure about her body. It was only when I grew up that I realized that so much of the media we consumed was photoshopped.

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Originally posted here:
Is it time for influencers to take the authenticity test? - Exchange4Media