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Summer is coming soon and so are millions of travelers excited to explore San Luis Obispo County. Now is the time to advertise your business to the rush of tourists coming to our county, says Scott Brennan, publisher of the San Luis Obispo County Visitors Guide.

Access Publishing is preparing its summer edition now, ad reservation deadline is May 10. The tourist magazine is celebrating its 15th anniversary this year as the #1 travel guide in the county.

The guide boasts over 300,000 readers visiting San Luis Obispo County with distribution to over 650 hotels and visitor hot spots. The guide is available in thousands of local hotel rooms to greet tourists and help them plan their adventures.

Its more than a visitors guide, its a lifestyle magazine for everyone who enjoys San Luis Obispo County, says Brennan. Its a great time to advertise to the 8 million people who visit the county every year and spend over $1 billion. The summer edition is one of the most popular among readers and advertisers.

The SLO County Visitors Guide features local wine tasting, restaurants, attractions, spas, lodging, shopping, art galleries, museums, golf courses and events throughout its 100-plus pages. A favorite feature for tourists is the comprehensive Paso Robles wine tasting map.

The guide gets great feedback from advertisers:

Our ad in the Visitors Guide was one of the best avenues for bringing in new customers this past year, especially from hotels! Access Publishing does a really nice job developing crisp clear and colorful ads, and provides a lot of great descriptions of our Central Coast Communities. Great investment for your business! Susan Stewart, Beads By The Bay, Morro Bay.

The Visitors Guide magazine has been a great tool to provide visitors who stop in our office and want information about the area and things they can do while here in our county. We often get people stopping in asking for them because friends have told them about it as well. We probably go through more than 50 a month and cannot seem to keep them in stock. Norma Moye, Paso Robles Downtown Main Street Association

As a small mom and pop 500 case winery, we have been very mindful in our advertising endeavors. We have used Access Publishing products since their beginning. In particular, the Visitors Guide and wine map have been invaluable in bringing us business. Most important is that their rates are very fair and their advertising staff is friendly and very responsive! I most highly recommend Access Publishing for your advertising needs. Dave King, Winegrower & Owner, Vista Del Rey Vineyards.

Scott and Beth Brennan of Paso Robles started the magazine in 2007 with the vision of offering tourists a complete guide to the county. Its layed out into city sections with beautiful photography, in-depth articles, detailed maps and recommendations, called Favorite Places.

The SLO County Visitors Guide covers San Luis Obispo, Avila Beach, Pismo Beach, Shell Beach, Oceano, Arroyo Grande, Nipomo, Los Osos, Morro Bay, Cayucos, Cambria, San Simeon, Santa Margarita, Atascadero, Templeton, Paso Robles and San Miguel.

Click to view or order a copy of the current edition by US Mail. Click to get free copies of the Visitors Guide to distribute at your business. Click here to get a business listing in the guide for only $99 per edition Ad reservation deadline is May 10. Next edition is published June 15. Sign up for a year and save 25% Email Beth@accesspublishing.com or call for more information (805) 226-9890

Access Publishing was founded in 2006 by Scott and Beth Brennan. The Paso Robles-based business has 10 creative and hardworking employees. The company creates magazines, guides, and directories, including the Paso Robles Daily News, and provides Internet marketing, local search optimization, search engine marketing, web design, blog writing, graphic design, and printing services in San Luis Obispo County, Calif.

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About the author: News Staff

News staff of the A-Town Daily News wrote and edited this article from local contributors and press releases. Scott Brennan is the publisher of this newspaper and founder of Access Publishing. Connect with him on Google+, Twitter, LinkedIn, or follow his blog. He can be reached at scott@accesspublishing.com.

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It's time to advertise in SLO County Visitors Guide and reach summer tourists - A-Town Daily News

Ogilvy UK recently announced that it would no longer work with influencers who distort or retouch their bodies or faces for brand campaigns. The step was taken as an attempt to combat social medias systemic mental health harms. The decision also came after the UK governments proposal to introduce Digitally Altered Body Image Bill.

Industry observers say influencer marketing, so long considered as the authentic side to marketing, may not be that authentic after all. A section of medical experts has also warned that the need to look good as influencers is causing obsession and mental health issues. It has been noted that young women are undergoing plastic surgery to get the influencer look, medical practitioners have warned. Many also point out the role of filters and editing apps that have contributed to this trend.

As per GroupM INCAs India Influencer Marketing Report, the Indian influencer marketing industry is estimated to be around Rs 900 crore. The market is expected to grow at a compound annual growth rate of 25% till 2025 to reach a size of Rs 2,200 crore, the report says.

exchange4media caught up with industry heads to read their minds on this issue.

According to Sandeep Goyal, MD of Rediffusion, Influencer marketing is currently fairly murky inflated numbers, incorrect claims and creation of fictitious narratives and more. The UK intervention is a good example to emulate in India. But honestly, this is easier said than done. This will require a lot of will to enforce.

Kosal Malladi, Vice President, Madison Digital, feels the topic is layered and a simple right or wrong would be doing complete injustice. The one thing that needs to be followed in influencer marketing is calling out paid partnerships for what they are. And most influencers are doing just that. This was put into place on the basis of the ASCI guidelines for influencer marketing that came into effect in 2021. Putting out a legitimate claim is as much the brand's responsibility, as it is the influencers.

As for Dhruv Jha, Co-Head, Mediabrands Content Studio, India, influencer marketing needs to be handled with utmost caution. We exercise due diligence about our choices and associations as it is all about our clients, brand equity, and brand following. Mediabrands employs tools to identify influencers using both quantitative and qualitative parameters, and are in the process of further refining them.

Jha underscores influencers must look at genuine narratives that are trusted by their followers.

Jag Chima, Co-founder, IPLIX Media, agrees, We need to bring our authentic selves to the table, only then can we do justice to the content.

The impact that this section creates on consumers can be gauged by the fact that there are hundreds of macro, micro, nano influencers-cum-content creators who are part of this growing industry. The sector involves several Indian and international brands, especially in the cosmetics, personal care and grooming category.

On the question of accountability, Malladi remarks, The market reality will force the industry to change. Does it mean that marketers do not have the responsibility of changing society? Absolutely not.

Social media is all about choice, he says. If an influencer does a touch-up through photoshop, that is a choice he or she is making. It probably makes them feel good about themselves. But what about the impact they have on people who are following them? But aren't people following them as a choice? Also, social media is a private space. People have the right to post what they want in their private space. But if influencers are monetizing it, does it still remain a private space? Who decides what is right and what is wrong?

Talking about the options ahead, Malladi asks, Would we put out a law that photoshop should not be used in a print ad or touch-ups should not be done on artists in a TVC? Similarly, influencers should have the right of choice.

If users start calling out influencers for fake photos, influencers will change. And brands will adapt. A central body should not regulate how people interact with each other digitally.

Role of brands

Industry observers say it is difficult to draw the line on what counts as too much or too little alteration. In many cases, brands and agencies are also involved in image alteration, industry people say.

There have been numerous instances where agencies and brands have modified images in order to make them more appealing to the target audience. Hence, it is only fair that we also give influencers the same power, says Triller India Vice President, Rohan Tyagi.

#NoFilter Gains Momentum

A number of influencers are now posting content with hashtags like #NoMakeup and #OwnYourScars.

There is a shift towards presenting a more authentic version of yourself to the public. The conversations around this topic will automatically push the marketers towards making a change in their strategy of choosing the relevant influencers, Malladi said.

Sharing the creators perspective, Saloni Gaur, known for her Nazma Aapi content, says, Changing looks or body shape is a personal choice. I have to be Saloni at all times without any alterations. Thats why the brands that reach out to me rarely ask me to change anything about myself and if they do, I politely decline.

Lifestyle content creator Neha Doodles says, Authenticity and transparency are the two things I cannot compromise at all. This stems from my personal experiences. I was a fat teenager who was insecure about her body. It was only when I grew up that I realized that so much of the media we consumed was photoshopped.

Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

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Is it time for influencers to take the authenticity test? - Exchange4Media

U.S. Clinical Oncology Next Generation Sequencing (NGS)Market: Snapshot

With the advent of new technology, the potential that next generation sequencing (NGS) application holds in genetic counseling, disease management and treatment, and risk assessment is remarkable. From a clinical perspective, the technology can be applied to prenatal diagnosis, molecular diagnosis of genetic and infectious diseases, medical genetics and pharmacogenomics, carrier detection, cancer molecular diagnosis, and prognosis.

In terms of technology, targeted sequencing and re-sequencing is a major contributor to the clinical oncology next generation sequencing market in the U.S. This technological segment will gain traction by enabling even higher throughput at reduced price per sample. Due to a decrease in the complexity of implementation, the use of whole genome sequencing (WGS) technology to make comparisons between tumor tissue and normal tissue is expected to witness a steep rise during the forecast period. In addition, researchers are of the opinion that through WSG everyone will be able to develop a personalized treatment plan. The segment is expected to grow further with the introduction of new tools such as NextSeq and MiniSeq platforms, which are likely to enhance the implement ability for a broad spectrum of research labs with varying sequencing needs.

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Based on end user, the U.S. market for clinical oncology next generation sequencing is segmented into pharmaceutical and biotech entities, clinical research, academic research institutes, and hospitals and clinics. Owing to growing awareness regarding the benefits associated with the implementation of second-generation sequencing in academic and university-based research projects, academic institutes will hold a strong presence in the clinical oncology next generation sequencing market.

There are numerous players operating in the U.S. market. To hold their dominant position, many are banking on capitalizing data analysis requirements and need for more robust sequencing platforms through mergers and funding deals between major and minor players. A case in point would be Partek collaborating with Kennedy Krieger Institute. Together they have developed a commercial software for analyzing chromosomal abnormalities in diseases such as autism spectrum disorder, bipolar disorder, and schizophrenia.

U.S. Clinical Oncology Next Generation Sequencing (NGS)Market: Overview

With continued enhancement of new sequencing technology,next-generation sequencing(NGS) is being increasingly used in cancer genomics research. Also known as massively parallel sequencing, these days NGS is being leveraged in clinical oncology to provide improved tailored therapy for cancer. Next generation sequencing finds application in detecting rare forms of cancer mutations, uncovering familial cancer mutation carriers, and in providing molecular rationale for the exact targeted therapy. Hence, it is widely considered as a disruptive technology in the area of cancer treatment.

There have been many noteworthy achievements in the field of cancer genetics in the past couple of years on account of cutting-edge technologies and tanking costs of next-generation sequencing (NGS). The report by TMR Research offers key insights into the U.S. clinical oncology Next Generation Sequencing (NGS) market. It studies the degree of research and development in next generation sequencing for clinical oncology and furnishes crucial market figures from 2017 to 2025.

U.S. Clinical Oncology Next Generation Sequencing (NGS) Market: Trends and Opportunities

Next generation sequencing has a number of advantages over traditional sequencing. First is its ability to completely sequence every kind of mutations for a large number of genes in one test cost-effectively. However, challenges exist in leveraging NGS, especially with respect to the need for simpler assays, more flexible throughput, reduced turnaround time, and most importantly in analyzing and interpreting the data. Overall, continued efforts to apply NGS in clinical oncology will take us one step closer to personalized medicine.

In the U.S., the clinical oncology next generation sequencing market has been buoyed by the astute initiatives of the government in the field of research and development in oncology. For example, loans and grants have been liberally disbursed by the U.S. government and various funding bodies to bring down the gap between genomic sequence analysis platforms development and their use in oncology research. In the near future, the substantial increase in spending related to cancer in the U.S. is slated to further drive up the demand for second generation sequencing platforms for diagnostic monitoring and theranostics applications.

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A major challenge to the next generation sequencing is the time taken to uncover insights from the copious amount of data generated after the genome is sequenced. While this benefits the cancer patients as its aids in accurately studying many genes simultaneously that may be relevant to the patients tumor by using only a small amount of tissue at a reasonable cost, it also accords innumerable opportunities to commercial service providers to come up with proper solutions in much less time.

Companies Mentioned in Report

To present an in-depth assessment of the competition prevailing in the U.S. market for clinical oncology next generation sequencing, the report profiles companies such as Roche, llumina Inc., Pacific Bioscience, Agilent Technologies, GATC Biotech Ag, Macrogen Inc., Oxford Nanopore Technologies Ltd, Foundation Medicine, Life technologies Corp, Exosome Diagnostics, CLC Bio, Paradigm, Perkin Elmer, Inc, Inc, Partek, Inc, GnuBIO, and Caris Life Sciences.

This report gives you access to decisive data such as:

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About Us:

TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in todays supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

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Rohit BhiseyHead Internet MarketingTel: +1-415-520-1050Website:https://www.tmrresearch.com/

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U.S. Clinical Oncology Next Generation Sequencing (NGS) Market Expansion Projected to Gain an Uptick During 2025 - Digital Journal

The Evolution From Simplistic to Complex Marketing Strategies

People have opened their hearts and minds for centuries as business-minded individuals who go back centuries, even during Biblical times and many moons before this. Bartering goods and services is a way that many individuals still do business. A friendly handshake made a man as good as his word. This is how conducting business was done. There was no such thing as marketing until companies started to fiercely compete for the same customers.

As our forefathers began settling throughout the Americas, these settlers, who had a special gift as business entrepreneurs, began opening simple brick and mortar storefronts to sell their goods and services. In those early days, business owners recognized and quickly realized that if they did not get the word out about their goods, services, and special deals, there would be no profit through the growth of their customer base. Marketing was uninvolved and straightforward.

It was commonplace to see vendors coming through town with horse-drawn carts that sold goods on the spot. The vendor would yell and shout while standing on the cart seat, drawing attention to what they were selling. This was a form of marketing for that entrepreneur. When that vendor was done, he would pack up and move to the next settlement.

We still see this type of private and independent business in cities across America. We call them street vendors. Depending on the towns size, you can see more or less of these vendors on street corners selling their goods.

Perhaps the business owner hired a young man to wear a sign over his shoulders and march up and down the rough dirt road, letting individuals know that the doors were open at a new business and they should come on in and see the fantastic deals. This was a form of marketing in the good ole days.

As the years passed, business owners did their own marketing. One of the oldest plans was printed marketing. A business owner advertised in paper form, creating a sales message for the public. Wall posters were utilized.

Soon, the 4Ps of marketing came into play that targeted the place, the price, the product, and the products promotion. The 4Ps ensured the business owner had a visible product or service that consumers could not do without.

Simple marketing strategies took very little time away from the business owner. As time passed, owners came up with newer and more crafty marketing techniques, of which some are still utilized today in the 21st Century.

In the late 1980s, computers came on the scene, and the Internet was gradually introduced globally. It became possible to get the word out far and near about businesses in seconds for the first time. In 1994, Netscape was born, providing business owners with the first successful mass-marketed browser.

From 1994 forward, computer technologies continue to evolve and improve. While many older business owners prefer the more straightforward and more traditional marketing options, they have no choice but to jump on the internet bandwagon to learn how to improve their marketing skills through these new technologies at the risk of being left behind and having to close their doors.

The business owner no longer has the time or the skills it takes to market their business as in years past. They have a company to run that demands most of their time. Besides, it now takes skilled SEO professionals with many hours of internet training to market companies, assuring that these companies grow, prosper, and remain in business for many years to come.

Marketing in the 21st Century is all about picking and choosing the right keywords that place a business on page one or two in Googles rankings. Most business owners do not have the skills to do modern-day internet marketing or have the time to market their company successfully. They need lots of help.

New internet marketing companies are springing up throughout the globe because they realize this dilemma of successful internet marketing and that it is a full-time job. The aspiring business owner is hard-pressed to find and hire an individual (s) whose job is to successfully market a company.

That is where a successful SEO Agency can help in the growth and profitability of any company. More companies are turning to and hiring these SEO agencies to ensure that their company continues to prosper and grow.

Many SEO agencies target specific industries such as the law or medical arena and become trusted and skilled marketers in that particular industry. Internet marketing is becoming more complex and fiercer. SEO agencies must keep up with the demand that businesses have to present themselves on page one or two of Google rankings.

Google rankings are so important because when a consumer is looking for a specific product or service, that consumer will search for a particular business through the Google service. Consumers do not appreciate hunting all day, and most will read through the first or second pages of Google, and few read beyond page three of Googles list of business rankings.

Companies that find a higher Google ranking see more consumers directed to their business websites. Thus, if that company can remain on the first or second page of the rankings, it will witness tremendous profit growth.

Most business owners do not know how to get their business into Googles higher ranks, nor do they have the time to learn these marketing strategies. This is where a trusted and highly skilled SEO agency knowing the art of SEO comes to the rescue of companies that yearn for continued profitability.

We do not expect the business owner or their staff to know about the importance of Search Engine Optimization or SEO because of its complexity. Many factors can influence a law firms ranking on Search Engine Ranking Pages (SERP).

In a nutshell, an SEO agency that caters to the marketing needs of law firms uses skilled tactics in digital marketing that helps drive traffic to the specific law firms website through search engines such as Google, Yahoo, or Bing and places the company into a high-ranking Search Engine Results Page or SERP.

It is the responsibility of SEO agencies to evolve and constantly update a companys website. The business owner has a company to run and does not have the skills or time for these highly complex marketing strategies that are now a demand for a company to remain viable.

Simple changes such as changing color, a font, or adding to or deleting a text on a website can drive more traffic to the website. Google is forever evolving and testing out its SERP.

As a seasoned and highly skilled SEO agency, at no time would we not recommend SEO to any law firm. However, SEO must produce a substantial return to make it worth that law firms time and money. We must propel that law firm forward to keep it in the higher rankings.

It does not matter how long your firm has done SEO, changes constantly occur that demand your attention, and you do not have the time to give to SEO, and that is where you need a skilled SEO agency to look after these factors.

Google considers many unique and personalized factors before ranking a website. These factors are basically unknown. However, we know that Google likely looks at a persons search history for specific law practices.

Google takes a long, hard look at unique search queries of specific law practices before deciding how to rank on google that firm. Every law firm websites goal is to sit at a high rank, and again, this may take years to accomplish unless you hire a skilled SEO agency to meet these needs.

Google is a massive company with a vital need to hire excellent and skilled contractors to evaluate search results and report back to Google to make changes to its algorithm.

In 2019, Google released its guidelines and updated them on what these contractors do. This is helpful information for SEO agencies to know what Google looks for when ranking law firms. Our responsibility is to make sure that your website meets specific criteria because if it does not meet this quality, your website will not rank on Google. A higher ranking drives more traffic to your firms website and is critical for increased profits. Without this, it would be difficult for your firm to remain viable.

There is a concern that Google can and does penalize websites. In this case, Google sends a message to your account. If you receive no notice, then you are not suffering a penalty. It is our responsibility to make sure this does not happen. Penalties occur when your rankings significantly drop. This means that a website is not optimized to the best practices of that industry.

As a skilled SEO agency, we know what consumers search for and keep updated on changes. Consumers are catching on quickly that if they want to search for a specific law practice, they will use the city and the particular law specialty, such as New York City Negligent Accident Attorney. Keywords have become more precise in the consumers mind.

Google looks at the type of keywords used and if they are explicit or implicit. For example, the keyword requires you to use New York City Negligent Attorney or Negligent Attorney. We believe that it is necessary to use explicit keywords to tell Google where you want to rank.

As digital marketing evolves, consumers rely not only on their PC or laptop but also on their smartphones when needing to search for anything. Improvements in voice-activated searches and texting are now commonplace.

Google always knows where you are, and it is no longer necessary to enter your location in their search engine. Google is working to make searches more personalized in addition to looking through your search history. Many consumers believe that this is an intrusion on their privacy. However, this is the way our new digital technologies now target marketing techniques.

Each company has varying degrees of needs, desires, and goals. The SEO agencys responsibility is to know each companys unique needs, desires, and goals, as no company is marketed the same as another.

Law firms nationwide are in fierce competition to place high in Googles rankings. Law firms must understand that spending less money on complex SEO tactics brings fewer results than spending more money and reaping higher profits. In this digital age of marketing, there is little room for an incompetent SEO agency that charges tons of money and does no work.

SEO takes a lot of time, effort, and skill to reap success. This success can place a law firm in high ranks on Google, where they remain for at least three years. However, it may take that law firm years to rank #1 on Google.

When you hire an award-winning SEO agency to market your law firm, we work hard to place you at the top of Googles rankings. We do not take years to accomplish this goal. We,

Instant chat sessions on law firm websites answer the need for immediate contact. When a client reaches out to you, they are in search mode and have likely reached out to other law firms, and the competition becomes fierce for that potential client. It is vital to make contact with this person. Why should they chase you down? They can go elsewhere if you show no immediate interest in contacting them.

Considering what this new age of digital marketing demands, you can now better understand the vital importance and necessity of hiring an experienced, skilled, highly trained, and trusted SEO agency to meet your marketing needs. Your firm and its growth potential demand you do expert digital marketing.

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How Long Does It Take To Rank On Google? - TechGenyz

It seems to hurt worse when we learn these companies are treating us like products. For example, I have previously written about how diet companies like Weight Watchers have encouraged people to send their DNA for evaluations, making unsupported (and likely unsupportable) claims that a genetically customized diet would help people lose weight. Once the company has the key code to your physical makeup, what will it do with that information? Will it sell that DNA information to others, gather a huge database of customer DNA readings and use it for drug development, or simply run its own analytics to learn more about effectively marketing to you? Diet companies arent saying all the ways they will use this data, but if the ancestry DNA programs are any guide, then nearly all options are on the table.

Diet industry may seem to have their customers interests at heart, but these companies have been known to push limits of marketing. The Weight Watchers company was being sued by the Federal Trade Commission for using a diet app to illegally gather information on children as young as eight years old without their parents consent. The Guardian wrote, The FTC alleged that the apps signup process encouraged younger users to falsely claim that they were above 13 years old, despite text that indicated to children below 13 that they needed to sign up with a parent. This company has been in the process of recasting itself as a lifestyle brand, including adding a digital community called Connect that adds another useful stream of data about its paying customers.

Is all this new data used to sell more subscriptions and services, or will it pimp those customers out to third parties for different kinds of sales? Twice as expensive for a basic subscription, newer diet company Noom is structured for the digital age with interactive daily content, intrusive online questionnaires and encouraged interactions with other users. More data allows more ways to use it.

You also dont expect your tax assistant to be vacuuming your personal data. The Washington Post undertook a data investigation of the major tax preparation organizations finding the little-discussed evolution of the tax-prep software industry from mere processors of returns to profiteers of personal data. Its the Facebook-ization of personal finance. While there is a federal privacy law preventing tax preparation companies from disclosing the contents of its customers tax returns to anyone beyond the taxing authorities, the big tax companies are asking you to grant them special permission to go beyond these default federal protections and use your return including your income, investments and mortgage details to help them upsell you on other things.

The companies call this customer upselling personalized service and promote it as customizing the tax preparation experience to your individual needs. If only they could figure out a reason for you to send a DNA sample, then their data personalization could really take off. DNA has as much use in tax preparation as it does in diet recommendations. The Post reports that H&R Block asks to share your data with its overseas affiliated companies. You can choose not to do so, and you can revoke permission after jumping through some hoops. The Post points out that tax company Intuit recently acquired Credit Karma, whose entire business model asks you to pay with your privacy for free services like credit scores. So it is clear that tax preparation companies like Intuit see their future revenues arising from treating their tax preparation customers as the products for data-hungry business customers. They have gathered a tax-preparing herd, and now they are milking it.

Other kinds of life advice companies beyond diet and tax-prep are surely moving into this data-rich space, and milking paying customers for more and more economically valuable data. Realtors, accountants, bartenders, feng shui consultants all of our advisors and vendors can adopt this data centric model. Who knows what your dry cleaner is capturing about your behavior?

Read your options carefully before entering into an advisor relationship. Make sure you understand what advantages the premium package provides, because you are likely paying for it with both money and chunks of your privacy. If you send or allow collection of extra sensitive information, confirm that you understand what the vendor will use the data for. New laws allow a broader window into the data habits of your advisors. Take advantage of the new knowledge.

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Sneaking into the Data Business | Womble Bond Dickinson - JDSupra - JD Supra