Mediaboss Marketing

#WorryNot is a three-film campaign

by exchange4media Staff Published - May 6, 2023 6:00 PM | 3 min read

Health-tech company Fitterfly has launched the #WorryNot campaign, a multi-platform initiative to support people living with type 2 diabetes. The campaign aims to help people live worry-free, happy, and healthy lives with the help of technology and personal coaching.

Living with type 2 diabetes comes with numerous challenges, from managing blood sugar levels to dealing with food cravings and low-energy mornings. The constant worry about the impact of food choices and routines can make people feel isolated and disappointed with their quality of life. The #WorryNot campaign aims to address these worries and empower people with type 2 diabetes by providing them with a scientific, continuous glucose-monitoring-based approach that measures the impact of food on their glucose levels in real-time and gives them insights, helping them make better choices.

The three films launched as part of the #WorryNot campaign showcase the daily struggles of a person with diabetes - especially food restrictions, lack of motivation to exercise, and the effect of blood sugar fluctuations on sleep. These relatable situations are portrayed in a light-hearted manner followed by the coaches interventions which make life easier for the character.

A contest is launched as part of the campaign to understand the worries that trouble Indias population living with diabetes. Lucky winners can win prizes worth Rs 2 lakh. People can share their biggest worries by commenting, DMing, sharing videos, photos, etc. There are posts and reels by experts in the form of case studies and expert tips to reduce some of these worries.

"Science and technology have advanced and it is now possible for people to know what exactly works for their blood sugar and defeat diabetes in a simple and worry-free manner. We need to get this message across to each and every person living with diabetes. We want to create awareness and hope, inspire them to take action and live better," saidDr Arbinder Singal, Co-Founder and CEO, Fitterfly. "Our #WorryNot campaign is aimed at collating a huge bank of user-generated content about the daily struggles people living with diabetes face, and to provide them with a support system comprising of nutritionists, clinicians, fitness experts, and physios, as well as psychologists. We believe that with the right guidance, people with diabetes can enjoy their daily life without any worries."

Fitterfly's use of advanced data analytics and smart monitoring technologies such as Digital Therapeutics (DTx) is making it possible for people with type 2 diabetes to have the best of both worlds. The combination of technology and coaches who understand their needs in-depth provide people with diabetes the guidance they need to live their lives to the fullest.

The #WorryNot campaign is a call to action for people living with type 2 diabetes to share their worries, connect with others who share similar struggles, and find support and solutions from Fitterfly. It is an initiative that aims to empower people living with type 2 diabetes to live a free life even with diabetes.

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Fitterfly showcases everyday struggles of people with diabetes - Exchange4Media

The account will be handled out of the agencys Mumbai office

by exchange4media Staff Published - May 4, 2023 2:55 PM | 2 min read

Following a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, has won the digital creative mandate for LOral Paris.

Tonic Worldwide has come on board as the digital partner for the brand with a mission of growing the business through optimising consumer journeys across various e-tailer platforms.

Committed to quality, to scientific excellence and to disruptive innovation, LOral Paris is proud to be the worlds #1 beauty brand that is synonymous to accessible luxury and moves the world.

Speaking on the new win, Chetan Asher, Co-Founder & CEO, Tonic Worldwide, says, We are excited to partner with LOral Paris in its vision to reach relevant audiences for this category. Being a very specialised category, it needs a deep understanding of the consumer need gaps to nudge them with the right communication within various stages of their online journey. Our specialist arm GIPSI, will play an important role along with our ecommerce expertise in realising this vision.

Speaking about this new collaboration, Divya Reddy Shah, General Manager, LOral Paris, said, We are delighted to welcome Tonic to the LOral Paris family. With science, and innovation at the core, we at LOral Paris, strive to create a difference in the Indian beauty market with our differentiated products which are backed by science. We are ecstatic to join hands with Tonic to drive our digital strategies and executions and accelerate the beauty revolution in India!

The account will be handled out of the agencys Mumbai office.

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Tonic Worldwide bags digital creative mandate of LOral Paris - Exchange4Media

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This release was published on openPR.

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Internet Smart Firewall Market Size in 2023 To 2029 | Cisco Systems, Inc, Quick Heal Technologies Ltd, Sentia - openPR

The news: At the IAB NewFronts, Meta and TikTok went head to head in competing for ad dollars.

Why it matters: Both rivals are at a major inflection point, with a potential TikTok ban looming, while Meta faces concerns over lagging innovation after slow Q1 growth.

Metas newness:

TikToks pitch:

Our take: TikToks announcements are partner-heavy. Clearly, prospective advertisers are not being scared by the prospect of a US TikTok banperhaps because nearly half of US voters oppose such a move, partners view it as unlikely to come to fruition, despite TikTok bans spreading worldwide.

The final word: We expect digital ad spending to increase 9.5% this year (globally) and social media ad spending to grow 3.4% (US only). Given the restricted growth potential, Meta and TikTok are fiercely competing to capture a larger market share.

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Meta and TikTok vie over ad dollars at NewFronts with new formats ... - Insider Intelligence

The elite list will be announced in a gala ceremony in June 2023

by exchange4media Staff Published - May 3, 2023 8:07 AM | 5 min read

Marketing is ever-evolving in its nature. With new technologies revolutionising the landscape of business, new challenges and solutions have also come to the fore. To celebrate a new generation of leaders who are navigating this space, BW Marketing World is all geared up with the second edition of BW Marketing 40 under 40.

BW Marketing 40 under 40 will honour 40 marketing leaders under the age of 40 years, who understand consumer insights and strategies, bringing the finest growth for their brands and businesses.

The elite list will be announced in a gala ceremony in June 2023 and is open to nominations for all marketers in India. Post the closing of the nomination, an experienced jury will evaluate these nominations and arrive at the final top 40.

"Marketers are the real growth creators and enablers. BW Marketing World is looking to identify these brand builders, brand custodians and growth creators through the second edition of BW Marketing 40 Under 40. We are looking at thoughtful leaders, builders, innovators and value creators through an honest and robust jury-led process," said Dr Annurag Batra, Chairman & Editor-in-chief of BW Businessworld and exchange4media Group.

To know more, register and nominate now at https://bit.ly/3l0Wwkm

The Jury Panel 2023

The 2023 jurors list includes names such as Deepali Naair, Group CMO, CK Birla Group; Charu Kishnani, Executive Vice President Marketing, CarDekho Group; Rahul Singh, VP and Head of Marketing, SAP India; Gaurav Mehta, CMO, Noise; Shubhranshu Singh, Vice President, Marketing, Domestic and IB, Tata Motors; Arvind R.P, CMO, McDonalds India; Amit Doshi, CMO, Britannia; Sai Narayan, CMO, Policybazaar; Manish Sinha, CMO, Sterlite Technologies; Ajay Kakar, Brand & Marketing Strategist; Rajat Abbi, VP - Global Marketing India, Chief Marketing Officer - Greater India, Schneider Electric; Arvind Saxena, Sr. GM & Head - Marketing & Corporate Communications, NEC Corporation India and Jyoti Kumar Bansal, Chief Branding Communication, CSR, Sustainability, Tata Power.

A Look At Past Winners

In the BW Marketing 40 under 40 inaugural edition, the jury chaired by Naveen Soni, President, Lexus India included names such as Atit Mehta, Marketing Head, Byjus; Asha Kharga, Chief Customer & Brand Officer, Mahindra Group; Anjali Malhotra, Founder C-Xcel, Director Founder Institute Accelerator; Anisha Motwani, Founder, StormTheNorm Venture and Shefali Chhachhi, Co-founder and Managing Partner, Hearth Ventures. Also in the jury were the likes of Girish Kalra, CMO, Tata AIA Life Insurance; Karthik Nagarajan, CCO, Wavemaker India; Sachin Chhabra, Head of Brand Marketing, ACC; Nitin Sethi, Chief Digital Officer, Adani Group; Mehraj Dube, DGM Marketing, ABP Network and Sumeet Pahwa, Head Brand Marketing, TATA Tele Business Services.

The inaugural edition witnessed women marketing leaders from a plethora of sectors like FMCG, BFSI, technology, entertainment and digital media and communications and were well recognised namely Antara Kundu, General Manager-Marketing, The BodyShop India; Taniya Biswas, Co-founder, Suta; Arushi Awasthi, Brand Communications Hero Vired; Bhawna Sikka, Category Head Oral Care, GSK Consumer Healthcare; Manisha Dokania, Brand Head, Edelweiss Mutual Fund; Chandni Davda, Senior Manager - Digital Strategy, South Asia, WWE; Khushboo Solanki Sharma, Founder & Director, Zero Gravity Communications LLP; Isha Sharma, Head of Brand & Marketing, Wholsum Foods; Medhavi Nain, Head of Marketing Anastasia Beverly Hills, India, House of Beauty; Neha Dk, Chief Marketing Officer, Pizza Hut India; Sowmya Iyer, Founder & CEO, DViO Digital; Neha Kulwal, Managing Director, APAC, Admitad India, Sonam Bikram Vij, Associate Director & Brand Lead Quaker, Pepsico India and Saumya Rathore, Category Lead PepsiCola, Pepsico.

Tech, Auto & BFSI Sectors High Among Winners

Post the pandemic, it came as no surprise for technology upgradation. The marketers covered the tech space with their bright marketing insights and hence, joined the elite club under 40 such as Aayush Puri, Founder & Business Head, Anacity; Abhinav Chetan, Founder & CEO, Digital for Non Profits & Digicated; Aditya Babbar, Senior Director Head Product & Marketing, Samsung India Electronics; Ankit Khirwal, Head of Marketing, UpGrad; Burhanuddin Pithawala, Head of Growth Marketing, HealthPlix; Kedar Kulkarni, Vice President Digital, Puretech Digital; Nikunj Kewalramani, Communications Lead, Posist Technologies and Vishwas Anand, Content Marketing Strategy & operations Excellence Leader Global Marketing, Schneider Electric.

An increasing demand and safety financial knit, Auto and BFSI sector witnessed an expansion in its industry. Marketers uplifting their respective brands and business made it to the BW Marketing 40 under 40 club. The names include of Aabhinna Suresh Khare, Chief Digital & Marketing Officer & Head of Strategy, Bajaj Capital; Ameya Padmakar Velankar, Head of Marketing, India & South Asia, Uber Systems India; Ayaaz Khan, Vice President Marketing, Max Life Insurance; Chirag Chheda, Head Retail Marketing Activation & Events, IDFC First Bank; Jaspreet Singh, Head of Marketing & Public Relations, Financepeer; Puneeth Bekal, Director Area Marketing, Mastercard; Sameer Nanjangud, Chief Manager Digital Marketing & CRM, Skoda Auto Volkswagen India; Shivam Ranjan, Marketing Head Motorola India and SAARC, Motorola Mobility India; Subhamoy Das, National Director, GroupM Media India (ESP); Taran Kankani, Vice President & Head Brand & Communication, DMI Finance and Vignesh Murali, VP Head of Marketing, Brand & Corporate Communications, Equitas Small Finance Bank.

Multifarious Sectors of Rise

An abundance of marketers, making a mark in diverse sectors is what keeps them united as well. The BW Marketing 40 under 40 witnessed young talents becoming the future of marketers in sectors such as FMCG, F&B, infrastructure as well as media & digital Communications. The talents comprised Abhishank Babbar, Lead, Channel Communications, Bira91; Ahmad Aftab Naqvi, Co-founder & Global CEO, GOZOOP Group; Aman Arora, Co-founder, Director & CMO, Keventers; Muralidharan Kannan, Chief Manager Marketing, ACC Limited; Pranay Swarup, Founder & CEO, Chtrbox.com; Prateek Malpani, General Manager & Head of Brand, Wakefit Innovations and Vikas Chawla, Co-founder, Social Beat.

To register and know more, click on to https://bit.ly/3l0Wwkm

BW Marketing 40 under 40 is an annual initiative to celebrate the future of marketers and leadership spirit in the marketing sector of India.

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BW Marketing Worlds 40 under 40 to honour the most innovative ... - Exchange4Media