Mediaboss Marketing

Search Engines Are Not Everything!

Well there are many different ways to market your web site online and drive that traffic to your site. Most people know about search engine optimisation or at least have heard about search engine optimisation and have a general idea of what it is and what it is all about. So what about the other methods of marketing a website.

We can't all just search engine optimise a website and then just wait for the search engines like Google to come by and pick it up. That just takes too long and there are many other sources of traffic that ever site should tap into to become a popular and successful site.

So lets have a look in to the other parts of online marketing.

Most people know about social networking and what it offers to the internet, from thousands of teens creating the most terrible looking MySpace pages on the Internet to the Facebook profiles with every application installed under the sun. Besides the negative it is a fantastic way to reach target demographics and specific people with specific interests.

You can take advantage of social networking by advertising your business or services on the social networks such as Facebook, MySpace or Bebo (there are many more).

Facebook offer pay per click advertising on their social network. That is, you pay for every click of traffic that is sent from Facebook to your site. These clicks can be targeted towards certain demographics and age groups to ensure better click through rates and better conversions of your ad on your site.

List of social networks

Check out the top 10 YouTube stars in Australia

Could you be the next YouTube star commanding the attention of millions?

The main question to ask in regards to which social network to use and concentrate on is to determine by where the audience actually is.

At PB Web Development we go through a persona development exercise to best understand and verify how the target customer base engage and interact with brand or business. For example, busy doctors and surgeons may never be on Snapchat or Instagram but may be heavy users of Facebook to connect with family and friends. Foodies and adventure seeking travellers flock to Instagram and young millennial live on Snapchat following their fav stars and idols.

This is a form of viral marketing that has appeared on the social networks over the last few years. As more and more people try and customise their profiles and pages to make their sites cool than others, more and more of these applications have appeared on the internet. Some of the most popular and most famous Facebook applications include, the now extinct, Scabulous. Applications like this drew in a huge user base that returned continually to the application page and are exposed to advertising or additional services.

It isn't hard producing a Facebook or any other social network application. The hard bit is coming up with a really good application that people will want to use and spread to all of their friends. Either way, once you start a good social networking application, you're looking at generating decent traffic or even cash.

So from social networking we look at social news sites. These sites are community based sites that rate and market news articles that submitted to the network. Sites such as Digg can cause websites to fall on its knees with the amount of traffic that they can generate. Writing a good news article to So use these with caution.

These micro blogs aren't hugely popular everywhere in the world but where they still generate huge amounts of traffic. They're somewhere between a blog and a SMS. They allow all people or subscribers that are following a users profile to get status updates from profiles notify them when something is happening. It may not seem very powerful but when you integrate this technology with mobile phones or the mobile internet it is basically SMS on a mass scale.

You can update your online profile from your mobile phone, smart phone or iPhone and instantly notify everyone that is following your profile. A simple way to take advantage of this type of technology is to post updates about your products and services to these micro blogs allowing everyone to access the new updates and information.

Chat networks like WeChat and WhatsApp command billions of users. BILLIONS! Some users in China that use WeChat never need to leave the application. Everything in integrated into the app. Engaging on the chat platform can lead to a huge customer base.

Checkout this video from the New York Times that explains how the eco system behind WeChat works.

These book marking services are just the same as the favourites folder in your browser. The difference to these online services is that when your computer crashes and you have to reinstall everything, you don't loose your favourite bookmarks because they are all store online.

Further more, these online links can be categories and tagged making them search able. Other users can search these tagged bookmarks. As a website owner your could promote your sites and articles in these online bookmarking sites and allow everyone to find them via the network.

Real Simple Syndication, the name is simple enough but the things you can do with the technology can become very technical. The simple use of RSS feeds is to push news articles and site updates out to all of the site's subscribers. The traditional method of notifying your users about site updates is to do it with an email marketing campaign where emails will be sent out to users to let them know of site updates.

Sending out emails constantly to a huge user base chews up bandwidth and adds to the worlds spam. RSS on the other hand delivers news directly to the users desktop or news reader where the user and check for updates as they happen. Live and instant updating is now made possible. This technology can be taken even further for republishing on other sites, and even publishing on micro blogs like Twitter. Being able to have your content published all over the internet is a very powerful thing.

Example feed, http://feeds.feedburner.com/pbwebdevblog

With the introduction of Blogs came a massive wave of publishers being able to get their content online. Not only has blogs given people the ability to have their content published online quickly and easily but it has also created a massive wealth of information for people to read and learn about various topics and opinions people have on these topics. Having a blog to promote your main site or content is a fantastic way to build traffic.

Medium is worth taking note of as it has risen in popularity due to its simplicity and ease of publishing and reading.

This is one of the traditional ways of online marketing. Building a double opted in email list will ensure that the people that you are sending emails to actually want your email.

This is a very direct way of marketing to your clients or customers. I can also become very expensive. If you have a last minute message to get out to everyone on your SMS list then this is the fastest and most direct way to get to all of them.

Twillo is a great API based SMS marketing service that allows you to integrate in your own applications and business rules into your marketing of customers for a very low cost.

Other applications and services that will allow you to market to customers via SMS include:

Search engines are a key traffic source for the majority of websites. Everyone knows Google. When you want to find things online you are often finding yourself saying, just Google it' for your answers. Now, search engine optimisation will only allow search engines crawl your site better.

Good optimisation will make things more accessible for the blind search engines, but how do search engines know that your site exists and how do you get ALL of those search engines to crawl your site. Well there are several different ways to get your site in to those search engines. Some of the methods of search engine optimisation will help your site get crawled quicker by search engines but why nit just submit your site to the search engines and force them to crawl it.

Most of the top search engines out there will give you certain tools that you can take advantage of and get help promote your site to get it online. A simple XML site map is all you need to get started to submit your site online.

You will also need to be able to submit an XML based site map to these resources.

XML Sitemaps is a tool that will work on any PHP based website and server. It will crawl all the pages of your site and create a XML based sitemap that can be submitted to the search engines via the webmaster tools consoles.

If you're using a CMS like, Joomla, WordPress or Grav, the all have their own XML sitemap generators that can be used to submit to the search engines.

Everyone knows that if you want to find something on the internet that you'll turn to a search engine to give you the answers. Most of the sites that are returned for a search result are there because the search engines deem them to be worthy of having that placement.

It can take ages to get a site well placed in the search engines with lots of search engine optimisation. The easier way to get a high placement. Sure it will cost you more money but if you want the traffic and good well targeted traffic then this is the way to do it. Pay Per Click Advertising! Most of the fancy search engines offer some sort of pay per click advertising.

There is a lot of history behind pay per click advertising but it is all the same where ever you look these days with Goolge, Yahoo and Bing Search being the big players in online advertising.

Google Pay Per click advertising is the obvious winner out of the three because of the user base that performs searches on Google exclusively. But if you were looking for economical options, Yahoo and Bing can provide good returns for the smaller amounts of money that you would spend on ad campaigns on those networks.

Online press releases are just the new way of releasing news all over the internet. Doing a press release can cause such a buzz and your news article can be picked up and placed on sites such as Yahoo News, Google News, Forbes and other major news sites around the world. Not only can these online press releases be picked up by online publications but some of these are also pushed out to print publications.

Automated marketing is the new buzzword in the online world where you can lead nurture people through drip campaigns. A user will sign up to a marketing newsletter and be fed little bits of information to help them move onto the next level of engagement and hopefully send them into a buying stage.

So there are more methods of online marketing but these are the main methods that we use. Please feel free to add more methods to the post. This article will be updated with more methods of marketing. If you want more information about any of these methods of marketing or want to implement some of them to your website then just shoot us an email and we'll organise something for you.

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13 Methods of Online Marketing - PB Web Dev

There are several ways and means of really bringing out the very best in an online marketing strategy. Understanding how online marketing works is of vital importance. Below is an overview as to why online marketing is so effective as an advertising medium and the various tools that you can make use of to achieve the most desired results.

Online marketing gives business owners the freedom to advertise and promote their products or services and receive immediate response. Business owners can reap the benefits of this method of marketing as it is inexpensive and easy to start.

All you need to do is choose an advertising medium that works for you and your businesses objectives. Your site will ultimately receive more traffic and thus more sales.

The online marketing strategy you choose will increase your sites visibility so that you get more qualified visitors. Notably, the following types ofonline marketing strategiesare trackable and enable advertisers to ultimately increase their return on their investment (ROI).

The sole purpose of effective online marketing is to utilise a strategy that has the lowest possible cost and risk investment, in order to maximise sales potential and receive a high return on investment (profit).

Tools that are necessary to deploy an effectiveonline marketing campaigninclude:

Online Marketingis a very powerful medium of advertising, it targets the correct audience and zones in on promoting your business.

Whatever method of online marketing you decide to use, you will soon see that the money you have spent on the campaign is in fact worthwhile in terms of the success of your business.

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Why Is Online Marketing So Effective? | Optimus01 - Online ...

Online Marketing | December 10, 2013

Reaching out to consumers and establishing a brand is an important part of succeeding in business. Without marketing solutions, a business has a very high chance of failure. Online marketing is a strategy that helps build up a companys reputation and exposure online by using a variety of internet tools and solutions.

Before it is possible to understand the different strategies and marketing tools that are available, it is important to identify what online marketing is and how it promotes a business.

Online marketing, which is also called internet marketing or online advertising, is any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.

But, the way that it promotes a business is simple: it builds up the company reputation by increasing its ability to be found online. A large number of potential customers browse the internet, look for information or simply enjoy their favorite pastimes with an internet connection. By taking advantage of the online tools and resources, it is possible to get the company name out to the public and encourage potential customers to look further for information.

When it comes to online marketing strategies, website development plays a crucial role in your ability to reach your target audience. The reason is simple: potential customers look for information, products or services that you provide on your website.

A website provides an online presence that allows customers to find out more about your company, your services and the type of products that you sell. Putting a website together these days is fairly simple, cost effective and absolutely essential to having a business these days. Free website services exist, but come with a number of limitations.

Template websites offer the luxury of getting a professional website up and running at a reduced cost and turn-around time. Business owners choose a template and then create content and color schemes that match their business.

For those with the budget, custom websites are a great option. Depending on the needs of the company, a complete custom solution, from the design to the functionality of the site, is created. This process requires more time but has almost no limitations to what can be provided. Custom websites can range from approximately $5k to more than $100k.

USA TODAY NETWORK TENNESSEE offers premium website solutions to fit almost any budget.

Get your free website quote today!

After a website is built for your company, you must promote it. Search engine marketing, or SEM for short, is one of the best ways that you can promote your company, services and website. SEM is the process and strategy of getting website exposure online with keywords related to your business. SEM includes pay per click ads (PPC) and search engine optimization (SEO).

Pay per click, or PPC, is an ad that displays on search engine result pages. The advertiser pays when the ad is clicked by the user and is directed to their website or landing page. PPC allows for nearly immediate exposure online and can provide a high-level cost transparency.

Search Engine Optimization, or SEO, is the process of optimizing website content online to increase exposure in the organic search results for desired keywords. This is a long-term strategy that has many factors contributing to its success. These include site architecture, on-site content, internal and external links, keyword research and competition analysis to name a few.

While being found online is probably the most important part of an online marketing strategy, there are other types of internet marketing that supplement those efforts.

Update: SEM in the past was widely accepted to be Search Engine Marketing which fully encompassed SEO and SEM. However over time many have adopted the SEM acronym to refer solely to paid search. (source: searchengineland.com)

Making Use of Social Networks

Social networking websites are a powerful marketing tool. They provide the opportunity to develop a solid and professional reputation. You can also advertise your company, website and services through your social networking pages.

A major reason that advertisements and content on a social networking websites help develop your company is word-of-mouth. It allows you to employ reputation management strategies, engage with customers and answer questions. By engaging with your customers, you encourage them to share their experiences with those in their network.

Online marketing strategies may also include email marketing. Businesses use this tool to reach out to current customers by sending out newsletters, coupons or informational emails. You can also encourage new customers to sign up for your newsletter or mailing list to learn more information about the products or services that you provide.

While email marketing is not new, a fairly unknown concept is marketing to a rented list. This process allows you to target individuals who have opted-in to receive promotional emails and have typically provided some information about who they are and their interests. Check out our previous blog post on effective email marketingfor more in-depth information.

Take advantage of online display ads by putting up advertisements on search engines such as Yahoo, Bing and Google. Rich media ads, which are advertisements that allow potential customers to interact with the ad, create more engagement with consumers than your run-of-the-mill text ads.

Not only does a display network allow you to place advertisements, but you can learn about your customers throughrich media ads, such as the amount of time that they spend interacting with your advertisement. This tool helps measure interest in your products and provides a visual that encourages potential customers to learn more about your products or services.

Online marketing is an essential part of running a successful business in todays digital world. The USA TODAY NETWORK is located in downtown Nashville, Tennessee and has solutions to fit every type of business and budget. Contact us today to schedule your free comprehensive analysis to see how the USA TODAY NETWORK TENNESSEE can help you meet your business goals.

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What is Online Marketing?

Its my birthday and I have some great news!

In January of 2011, I said that Id make our Internet Marketing Posts of 2011 subscriber only. And I did. Many loyal readers have checked in on the newsletter throughout 2011 to get both evergreen content, the content that typically embraces these monthly updates, in addition to something completely new, monthly digital trends the stuff you use for presentations and proposals, for arguing that social media and online marketing does have a firm place in todays landscape.The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firms eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports.

This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. HubSpot has recently launched a most amazing Marketing Grader tool to help you measure the effectiveness of your website. Please be sure to check it out as its one of the best tools Ive ever seen, and I would be saying that even if they werent a sponsor!

And now, heres what youve all been waiting for: the evergreen portion of my Internet Marketing best posts delivered straight to your doorstep on my birthday as youve come to expect year after year. Want the trends, news, and findings too?Sign up right now at a totally reduced cost for 2012 for a limited time.

Thanks again to HubSpots Marketing Grader for making it possible for you to enjoy these great content pieces again on Techipedia. Again, its a fantastic tool:it analyzesallof your marketing not just your website reviewing over 30 different factors and then providing an overall Marketing Grade on a1-100 scale, including:

Marketing Grader also outlines why you should take particular steps to improve and what your top priorities should be. With customized action items to help the top of your funnel, the middle of your funnel, and your analytics, Marketing Grader makes it easy for you to figure out your next steps.

Dont forget that you can get this all monthly (plus more!) by signing up to my monthly newsletter, reduced 80% for a limited time

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Best Internet Marketing Posts of 2011 - techipedia.com

Much like martial arts, there are many types of marketing.

Here, were going to focus on the 14 types of marketing online.

Because there are so many different forms, each requiring its own set of skills, it would only make sense to call them disciplines.

Some choose to master one discipline, others choose to study many. And just like with martial arts, there are many more who pretend they know when they really dont.

Search Engine Optimization is the process of improving rankings of a website or web page in the unpaid organic search results.

The path of the SEO is to make webpages rank higher in the search engine results pages (aka serp) to increase visibility.

The higher a page ranks, the more visible it is, and therefore will receive more traffic.

At one point, Search Engine Optimization played by a fairly well defined set of rules: Optimize a page for a specific keyword, get links from other websites that use that keyword.

While there is still some level of this, with the introduction of Googles Penguin update, many SEOs who thrived by manipulating the system have found the ground shrinking beneath their feet.

In 2013, Author Rank was introduced and has become a huge factor in how content is ranked in search engines. Many in the SEO industry suspect this will disrupt the game forever.

In a nutshell, AuthorRank gives more credit to verified authors over anonymous publishers.

As social media becomes more woven into the fabric of the internet, search engines factor elements such as social shares, +1s, Facebook likes, and Twitter retweets in addition to the traditional links using the right words

However, its still very important to understand that search engines are still only robots. Sophisticated robots, but robots nonetheless and the first understanding of what a web page is about is going to be based on the text on the page.

There are a number of tools you can use if you decide to follow the path of the SEO, but I highly recommend the following:

If done well, Pay per click is one of, if not the fastest type of online marketing to drive targeted traffic to your web properties.

But when done haphazardly, can cost a company thousands of dollars with little to no return.

Its one of my favorite lead generation techniques because once your campaign is optmized, youre able to calculate a fairly accurate and predictable ROI.

Whatever you do, dont go into Ppc under the misconception that youre just going to target a couple of keywords, write some copy, then watch the dollars pour in.

Far from it actually.

With Ppc, the entire goal is to turn passive viewers into interested prospects, and interested prospects into buyers.

To do this you must first entice users to click on an advertisement and send them to the perfect landing page with copy that matches the ad .

The idea is that you want to keep similar phrasing throughout the experience so your new visitor stays grounded throughout the experience.

Pay per click ads are no longer just displayed on the sidebar on search engines, but can be displayed on niche websites, or act as sponsored stories on social networks. They can be displayed as product listings, or as a video advertisement. They are targeted, either by search term, profile interest, or by the website on which the pay per click ad is displayed.

For some excellent resources on getting started with Ppc check out:

Think of email marketing as the bridge between the top of your sales funnel ( Awareness Seo, Social Media, Online Networking) and the sale.

Sure, email is not as sexy as its younger, hipper counterpart Social Media, but its one of the most direct and private forms of communication. Because of this, its still one of the most effective types of online marketing in terms of driving sales.

The best email marketers embrace the private nature of email communications and take care to treat their email subscribers a little more special than non email subscribers.

This could be done by giving access to exclusive content, special email subscriber discounts, personalized deals, or other insider goods not accessible to the outside public.

Email is also a popular form of marketing because, when your email campaigns are set up properly, you can tie exact dollar amounts to individual customers.

This allows you to create hyper targeted messaging that reflects you understand where your customer is in the buying cycle. Are they just looking or are they an evangelist? Creating email marketing programs for each stage of the customer lifecycle allows you to deepen loyalty and directly increase revenue.

One major disadvantage for email marketers is the constant evolution of spam filters in email programs. Companies must also make ensure their program does not violate spam laws such as the United States Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM)

And of course, we havent even talked about Autoresponders:

For resources on getting started with email marketing:

Did you know Youtube is the second largest search engine in the world, and the third most visited site, period?

While it may seem that a standard commercial might be the easiest way for a business to engage in video marketing, this is simply not the case.

Video can be incredibly social, and smart video marketers are blurring the lines of whats acceptable for branded content.

Take for example the Old Spice Guy or the WalMart Clown. Both videos make great use of humor to deliver their message, and the commercial side is almost secondary to the goal of making you laugh.

Because of this, video can be an incredibly powerful tool to deliver the right message to the right market and attract the right kind of customer from the very beginning. (Understanding your target market and a well defined brand character go a very long way in making this actually work though.)

Personally, video marketing is one of my favorite types of online marketing because it fuses together so many different elements: Copywriting, Seo, and of course Video Production.

Unfortunately, the biggest misconception about video marketing is that you can shoot a video on your webcam, slap it up on Youtube, then watch the revenue pour in. This couldnt be any further away from the truth, and if video marketing is something youre considering, I would highly recommend you get the proper training before taking your video efforts to the next level.

It may seem strange to see blogging on this list, because many of the things weve talked about may seem encapsulated in blogging.

But really, a blog is just a channel. It can host videos, podcasts, text articles, news topics, sell affiliate advertising, provide instruction or insight however at the end of the day, what youre talking about isnt blogging, youre talking about content that fills the channel.

Blogging makes this list because managing that channel is really a skill on its own.

Scheduling content, tagging and categorizing content appropriately, managing internal link architecture, optimizing navigation items these are just a handful of items that a real blogger manages.

Blog management is critical to the success of the blog as its fundamental structure is what helps search engines index your blog for the content you want to be known for, and visitors to go to appropriate pages within your site.

If youre considering following the path of the blogger, the Problogger book is an absolute essential read.

For more resources on blog management:

Content marketing is one of those buzzwords that keeps flying around, yet very few people (including marketers) really understand what its about.

If blogging is really about how everything is distributed and structured, content marketing is the practice of creating media that brings the person interacting with it towards one of the following four goals:.

The primary purpose of this kind of content is to spread throughout a community and get maximum exposure. Generally this kind of content will appeal to the different extremes of your markets personality.

This can be done through humor, shock, motivation, sadness, anger, being remarkably cool, making people smile, cute, or incredibly honest.

The trick for something to go viral is that it has to appeal to a humanity that is shared with a large group of people. (This is why more viral videos feature cute babies or animals more than anything else)

The goal of this kind of content is to start a conversation within a community.

This can be done by leveraging big news items (newsjacking), addressing a common problem, exposing a dirty secret (or really any controversy) or creating a valuable, game changing resource.

When looking to create discussion content, there is one singular purpose, get people talking. Yes, this can lead to viral sharing, but the intent of the two types of content is very very different.

While the first two types of content marketing are essentially about raising awareness, getting the lead conversion process to work properly is about creating content that gets your viewer to first identify their problem, then say, I need help

After that, its about offering a solution to help fix that problem. (in fact if this is a problem for you, request a strategy session with me, and we can find ways to fix this)

Structure wise, this is very similar to lead content but the lead nurturing cycle is a lot shorter if not virtually non-existent.

Generally speaking, the reasons this kind of selling content takes place is because

A.) the cost of the product is low, and therefore is a lower risk or

B.) the key phrase people are using to discover the content indicates theyre further along in the decision making process (theyre searching for product reviews, comparisons, etc)

Content marketing has to always have one of these four goals at its core in order to keep it focused.

Without one of these four goals, youre creating content for contents sake which over time will leave you frustrated and your viewers confused.

For great resources on content marketing:

While one true unified definition of Social Media marketing exists, many have embraced the use of social platforms to promote their brand.

If I were to define the starting process of social media marketing:

I would look at various social media channels in a very similar way as a traditional media buyer.

This would mean looking at the usual suspects Facebook, Twitter, Google+, Youtube, Pinterest, Linkedin(maybe) but then also niche networks, forums, active blog communities, and any place where theres active two way conversation happening.

In these networks, I would be seeking a core customer type and pay close attention to the language theyre using, the questions theyre asking, and the content theyre sharing.

During this process, I would seek to identify the taste makers within the community, and determine the best ways to appeal to them.

Using this approach, I would then create content or report to a content developer, the types of content that would stand out to each smaller network, then distribute to only the communities that will find it the most relevant.

This is the exact inverse of what many social media marketers do.

The more commonly practiced technique is create THEN distribute where this approach is more intense listening, create, distribute selectively

Perhaps the most misused approach for social media marketers is the share everything with everyone approach.

By using a more strategic and calculated plan, you can develop marketing communications that show many layers and build a much wider audience over time.

While Network Marketing and Social Media share similar roots, the network marketer takes the work the social media marketer does, and takes it a step further.

If the Social Media marketers job is to identify the smaller networks and appeal to the collective mindset of the group while identifying the influencers, the network marketers job is to build relationships with those influential people.

Taking those relationship skills a step further, the most notable trait of these professional networking masters is their ability to connect people within their own network with each other.

At a moments notice the network marketer can recommend a handful of service providers of different skill levels and price ranges. Network marketers commonly spend a lot of time emailing, commenting on blogs, interacting in forums.

The network marketer also realizes that for any piece of content to Go Viral, the content must not only be good, but they must also plant seeds with the bigger content distributors.

Because of their vast network, the network marketer has a pretty solid understanding of what content will gain the attention of a particular network , and if they dont create the content itself, you can bet they know the best person for the job.

And you know the best place to start finding great professional networking opportunities? LinkedIn

For more resources on Network Marketing

Where the last two disciplines focus more on outreach, community building is what happens after youve brought people in.

Community building is a field of practices directed toward the creation or enhancement of community among individuals around a common interest.

The primary belief of community managers is to use brand properties as a hub to facilitate the conversation between users.

Doing this increases brand loyalty, and builds a core group of enthusiasts that will be the first to interact with and share brands content.

If network marketers build relationships on the individual level, and Social media marketers are focus more on mass communication, Community managers are those who set the stage for interacting with the brand and with each other.

Much of community building is reliant on trust. Chris Brogan and Julian Smiths Trust Agents will help you learn how to build that trust.

At the time of this writing, one of the fastest emerging trends in online marketing.

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The 14 types of marketing online - Online Marketing Strategist