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Two Methods:Plan an Internet Marketing FunnelSet up your Internet Marketing FunnelCommunity Q&A

An Internet marketing funnel is a marketing strategy whereby you are constantly funneling new leads into your business, in the hopes of developing a sale and relationship with the user. A marketing funnel is often seen as an upside down pyramid. At the top, you lead potential clients to your website, in the middle you offer them valuable services if they sign up to your list, and at the end you convert them into customers. There are a number of processes that have to be working in order to ensure you capture leads, communicate properly to them and value your repeat customers. This article will tell you how to create an Internet marketing funnel.

Method 1

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Define your lead gathering strategy. You should choose 5 to 10 ways to get the attention of your target demographic(s). Some common Internet lead capture strategies are Facebook, Twitter and YouTube accounts, guest blogs, search engine optimization (SEO)/search engines, article directories, online ads, affiliate marketers and more.

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Define the valuable product or service you can offer to get the client to sign up. You may need to brainstorm with your marketing team about what you can provide. Ideas include a free trial, free services, a coupon, a video, educational content, a free account, or access to a number of such services.

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Define your end goal. This is the end relationship you want to have with the information you gather, and it differs greatly for online businesses. In some cases, the contact details of a person is your Internet-based goal, because it may funnel leads into a service-based business that calls its customers by phone, and in other cases, it is developing repeat clientele.

Method 2

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Have someone examine the ratio of visitors to your page, versus how many people enter their contact information to get access to content. A high percentage means you are targeting your demographic well, and should continue to offer similar content. A low percentage means you need to invest more in adding value to the free content or service you are offering.

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Gather the leads from your lead generation software. You should get information to add to your content management system (CRM) or database every week. Make sure you code new leads according to the offer that enticed them to sign up.

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Mark people who buy your products as "customers" in your database. Customers should be given extra content and discounts for loyalty. The desirable end to the funnel is that customers continue to enter the funnel on their own and buy more products as they become available.

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Don't allow your funnel to stagnate. Your marketing team should constantly be updating the lead generation points, the offers and the database, in an ongoing pipeline. Unless you have cornered the majority of the market, a successful marketing funnel can continue working in the same fashion for years.

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How to Create an Internet Marketing Funnel: 11 Steps