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With IPL 2021 set to commence in a few months and with reports that BCCI is likely to allow 50 per cent crowd attendance for matches, there is visible cheer among the franchise stakeholders. This move can also bring back the fan frenzy that has been missing for almost a year now and allow brands to participate with more touchpoints.

As per reports, the Board of Control for Cricket in India (BCCI) is keen to allow spectators back in the stadium for the upcoming T20 series between India and England. This will be the first time since Covid-19 impacted live sports that such a step is being considered.

Speaking to ANI recently, a BCCI official reportedly said, "We are trying to open the stadium for fans to witness what awaits to be a thrilling T20 series between India and England. While we are yet to decide on the numbers, the idea is to get close to 50 per cent of the seats filled. But the final decision lies with the government. Safety is a priority even as we adapt to the new normal.

According to some observers, this intended move by the BCCI would allow the management and the stakeholders to gauge the situation and accordingly take a decision whether or not to host the IPL at home or allow the fans in the stadium.

If this move becomes reality, the way marketers handled their strategy for IPL 2020 could also be turned on its head.

It must be mentioned that in the absence of spectators during IPL 2020, brands had to rely largely on TV and digital campaigns with very limited ground activations and many touchpoints that brands amplify during IPL traditionally were lost. However, if spectators are allowed again, marketers have reasons to cheer.

According to Ashish Bhasin, CEO APAC and Chairman India, Dentsu Aegis Network, this development is good news.

In India, cricket is evergreen and always works. There is definitely more excitement in bringing in spectators. I dont think it will change marketers strategy, it just makes it more attractive and more effective. So its good news. Of course, this has to be in tune with the social distancing norms and other protocols. It augurs well, and cricket, which is evergreen, will continue to do better with this, said Bhasin.

Now all hopes are pinned on the upcoming India vs England series in March, which could herald the possibilities that brands are so looking forward to. In all likelihood, it will be Ahmedabad, which can hold over one-lakh spectators, where spacing of seats to maintain social distancing will not be an issue and this proposal can be put to test.

Naveen Kundu MD, EbixCash, a major partner of five IPL teams, says with this move, brands will see a new opportunity to bounce back.

According to Kundu, the country is managing Covid well and with new cases falling drastically as well as the starting of the vaccination drive, there is strong hope that spectators could return to stadiums this year.

With BCCI considering allowing 50 per cent stadium capacity for India England series, we feel, by May, when IPL is likely to begin the season of 2021, brands will see a new opportunity to bounce back. In my view, they will make the best of this opportunity as stadiums will come alive and brands will look forward to renewed activations.

Some experts who we spoke to also feel that if spectators are allowed, more brands that were hesitant to be part of the league earlier would be willing to shell out marketing dollars, unlike 2020 where activations were muted and budgets too.

Sapna Arora, CMO, OLX India, believes that IPL is the kumbh mela of media. It is one grand carnival where there is a 45-60-day congregation on multiple dimensions a sangam of sport & entertainment--, unlike any other multifarious media platforms covering the event. In her view this event brings together audience of myriad ages, demographics and regions, and most importantly, appointment viewing in the age of capricious & volatile consumption.

Audience being allowed back in the stadia stalls will certainly add more verve, especially in an environment where people are eager to rebound. It is natural that many businesses will plan around the IPL. After all, it allows brands to meet objectives that could be as varied as a new launch, a challenger brand getting an opportunity to garner top-of-mind awareness, an unknown brand getting national legitimacy or an established brand influencing a change in category behaviour. In 2020, IPL was the darling amongst internet brands and start-up communities. In 2021, having an audience in the stalls will also render to brands an additional opportunity of running offline integrations, that was limited if not totally absent in 2020, explained Arora.

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IPL 2021: Why marketers have reasons to cheer - Exchange4Media

Gray is a member of CeaseFire Pennsylvania, an organization pushing for stricter gun laws. He points to a 2013 shooting in amunicipal building in Ross Townshipin Monroe County as an example of an incident that may have been prevented with tougher restrictions.

The groups Executive Director Adam Garberargues council members should have a say on firearms regulations, since they are most familiar with the needs of their community.

What the needs are in Philadelphia and Harrisburg, may look different in Carlisle or Lemoyne, and so giving local official the ability to say, This is what my community needs, will help empower them, he said.

Across the country, some state officials are rethinking their Capitol gun policies. In Michigan, Republican Senate Majority Leader Mike Shirkey said earlier this month that he would support a ban on the open carrying of firearms in the Capitol. Minority party Democratic lawmakers want to prohibit all guns in the building.

By contrast, some Texas lawmakers are talking of bringing more guns into the Capitol to protect themselves. Licensed handgun owners already can carry firearms into the Capitol, and some lawmakers have been known to wear guns in the chamber.

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Calls to ban firearms in Pa. government buildings intensify following Capitol insurrection - WHYY

Here is the latest article in an eWEEK feature series called IT Science, in which we look at what actually happens at the intersection of new-gen IT and legacy systems.

Unless its brand new and right off various assembly lines, servers, storage and networking inside every IT system can be considered legacy. This is because the iteration of both hardware and software products is speeding up all the time. Its not unusual for an app-maker, for example, to update and/or patch for security purposes an application a few times a month, or even a week. Some apps are updated daily! Hardware moves a little slower, but manufacturing cycles are also speeding up.

These articles describe new-gen industry solutions. The idea is to look at real-world examples of how new-gen IT products and services are making a difference in production each day. Most of them are success stories, but there will also be others about projects that blew up. Well have IT integrators, system consultants, analysts and other experts helping us with these as needed.

The marketing and analytics teams at Samsung had access to a wealth of dashboards and market reports, but digging even one level deeper into their complex customer data could take weeks to answer a single question. When the team needed to understand upgrade preferences across demographics, device profiles, carrier loyalty and more to support an upcoming product launch, they needed better answers, fast.

The questions they needed to answer were critical to inform marketing campaigns, messaging strategy and sales forecasting. Which customers are more likely to upgrade to a new device? Why? What factors influence an upgrade decision? How can we better target customers for a successful launch?

Not only did Samsung need to navigate these questions, they needed to do so quickly. Samsung Mobile traditionally plans two major launch events a year, and the fall launch was rapidly approaching. The Mobile and Internet marketing team wanted to know where to invest in customers, campaigns and programs to maximize the launch. Unfortunately, traditional business intelligence tools couldnt keep up with the volume and complexity of Samsungs data. Looking at these questions required investigating hundreds of variables, including customer demographics, location, device preferences and past interactions with other Samsung products. There was no way the team could reliably check every possible factor in the data.

To find answers fast, the analysts at Samsung realized they needed a speedier data analytics platform. Prior to this launch, the Samsung team used a standard set of BI and dashboarding tools to query and visualize macro trends in sales, unit price, discounting and campaign performance. Their advanced analytics team was also using advanced data science tools to explore the structured data in the warehouse.

Unfortunately, these tools werent designed for the scale and velocity of the data flowing into the system from Samsungs tens of millions of active devices. This led Samsung to seek out a new way to augment their teams ability to quickly explore very wide data and test more hypothesis in an iterative way. This search led them to Sisu, a new diagnostic analytics platform designed to rapidly assess changes in KPIs--such as conversion rates and global sales data.

Samsung quickly realized that Sisus speed and ease of use made it possible for any vertical to get insights quickly. Millions of new records would be created on a daily basis as Samsung products were created, delivered, and sold. But the business value of the data never materialized.

Samsung was able to garner recommendations to marketing leadership in hours that, in the past, would have taken weeks.

As a result, the team changed the entire trajectory of the launch campaigns. To find answers fast, the analysts at Samsung turned to Sisu. They quickly found actionable faces in the data and were able to get recommendations by their marketing leadership in hours that normally would have taken weeks. It changed the entire trajectory of their launch campaigns.

After this initial investigation, Samsung quickly realized that Sisus speed and ease of use made it possible for any vertical to get insights quickly. Millions of new records would be created on a daily basis as Samsung products were created, delivered, and sold. But the business value of the data never materialized.

Today, Sisu is deployed globally at Samsung, serving critical insights to every part of the business. Theyre continuously tracking changes in key metrics like customer upsells, retailsales and campaign performance.

Alongside its rich dashboards, Sisu provides the answers to Samsungs most important questions on a daily basis. Even better, its analytics workflows are far more collaborative. Ad hoc questions are handled in real-time as analysts and their business partners use Sisu to test preliminary hypotheses and drill into the data together. Its saving their team hundreds of hours of time every month and they are able to answer 10 times more questions than before.

The official case study can be found here.

If you have a suggestion for an eWEEK IT Science article, email [emailprotected].

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IT Science Case Study: The Need for Speed in Analytics - eWeek

ANN ARBOR LinkedIn is adding live video capabilities to its platform. Its not open to every business, says Melih Oztalay, CEO of SmartFinds Marketing, a digital marketing agency in Birmingham, MI. Rather you must show LinkedIn you have a track record in video production and be accepted into its portfolio. This process requires that you first apply for LinkedIn Live before you can start to stream to your followers. Learn more from the video interview on YouTube.

The two solutions both work in the same way as they did before only now you choose whether you want to stream your LinkedIn Live broadcast to all of your LinkedIn Page followers, or stream it as an event for a specific audience, in the same way as you would a webinar. This gives you powerful options for how you invite people to your live video event, issue notifications, and curate an experience. When you turn LinkedIn Live broadcasts into LinkedIn Events you get control over who attends and how you communicate with them. Learn more at LinkedIn Business Blog.

SmartFinds Marketing is a digital marketing agency. SmartFinds provides full marketing strategies and solutions to businesses. The marketing process is managed with a team of contemporary marketers who manage new ideas and incorporate early adoption of new strategic technologies to achieve successful results. Helping customers understand web marketing and web advertising world through education and consultation is part of any SmartFinds program.

Our trusted years of experience in advertising and marketing solutions date back to 1987 and the Internet since 1994. Since the very early days of the industry, we traversed the Internet to gain the knowledge, expertise, and more importantly, the imagination to apply the Internets resources to your business needs, says Melih Oztalay.

Melih Oztalay is an industry leader as a guest author on on many websites like Search Engine Journal. Additionally, he is a guest speaker at many conferences and events along with being a subject matter expert called on my radio shows and podcasts.

SmartFinds Marketing.Creative strategies. Innovative ideas. Use the full power of the Internet with us!

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LinkedIn Live Analysis By SmartFinds Marketing - mitechnews.com

SEATTLE (PRWEB) December 14, 2020

Digital.com, a leading independent review website for small business online tools, products, and services, has announced the best SEO (Search Engine Optimization) firms in Fort Worth. The top companies were selected based on core service offerings and customer feedback.

Each firm was required to offer multiple service lines, such as web design, link building, and email marketing. The guide also examined large companies that can deliver greater resources and small firms with a more personalized approach. Service providers were expected to work with businesses across various industries, including healthcare, education, and law.

SEO firms use high quality design and content strategies to increase website traffic and generate more leads, says Josephine Miller, PR Manager of Digital.com. With so many firms in Fort Worth, this guide can help businesses make informed decisions when choosing a service provider.

Researchers at Digital.com conducted a 40-hour assessment of over 50 companies across the web. To access the complete list of best SEO firms in Fort Worth, please visit https://digital.com/seo-firms/fort-worth/.

15 Best SEO Firms in Fort Worth

-Ardent Creative-Balcom Agency-Bay Leaf Digital-Central Station Marketing-Glint Advertising-ioVista Inc-JSL Marketing & Web Design-madison/miles media-Moon and Owl Marketing-Nativz-Tech-Critic-Thrive Internet Marketing Agency-WABW Media Group-Warren Douglas Advertising-Wired SEO Company

ABOUT DIGITAL.COMDigital.com reviews and compares the best products, services, and software for running or growing a small business website or online shop. The platform collects twitter comments and uses sentiment analysis to score companies and their products. Digital.com was founded in 2015 and formerly known as Review Squirrel. To learn more, visit https://digital.com/.

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Digital.com Announces The Top 15 SEO Firms in Fort Worth - PR Web