Mediaboss Marketing

Everyone always THINKS they know what will improve a companys bottom line: higher search engine rankings, higher levels of website traffic, more social media outreach, more products, more blog posts and on and on.

But what if I told you that just by focusing on how users interact with and use your website to achieve their goals what is often referred to as usability by making it easier, friendlier and more intuitive, you could increase sales and conversions much faster and with less time and money spent than almost ANY other traffic generating initiative?

So what is website usability and how can it be used (no pun intended) to spruce up your companys current website to immediately convert a higher number of visitors into sales?

Im glad you asked ...ReadMore>>

I want to welcome you to the Biquitous Breakdown.

This is a special real-life series that analyzes and audits one website's Internet presence and SEO strategy in order to provide powerful takeaways for your website.

In other words, you're going to get an exclusive over-the-shoulder look at critical mistakes other companies are making and my recommendations for fixing them in a live video format.

My goal is to be honest in my assessments and provide that particular company with a concrete action plan to fix what's wrong, for their benefit and -- by extension -- your company's website as well.

The breakdown will focus 4 major areas:

I'll then provide a 3-step action plan for the biggest/fastest improvement to address any issues that I find.

This edition is going to focus on Proliability.com, a professional liability insurance company.

Proliability has some problems with sparse content, lack of a social media presence and -- most disturbing to me -- the possibility that they are paying for links, as well as other issues that need to be addressed immediately.

Let's get right to it:

(Click the "play" button to watch the video)

Here is the full transcript of the video:

Hello, this is Chris Fernandez, the Founder and CEO of Biquitous. And I want to welcome you to the Biquitous website and SEO breakdown, a special series that analyzes and audits one website's internet presence and SEO strategy in order to provide powerful takeaways for your website. ...ReadMore>>

Read Time: (5-10 Minutes)

Sometimes we forget what really matters.

We forget that the primary job of marketing is to elicit a strong reaction for our brand, products and services.

Customers don't care how cool YOU think your products are, only how cool THEY think your products are!

The landscape is littered with dinosaurs who thought their products were great (and in fact they might have been) but nobody cared because their marketing and connection with their target audience was not executed properly.

Much to my surprise, a simple thermostat (really, a thermostat!) has reminded me of exactly why we cannot forget the core tenets of marketing, branding and connecting with our customers on a deep and emotional level -- call it Marketing 101.

By now you've probably seen or heard about the new Nest Learning Thermostat.

It's sleek, clean, beautiful to look at, and invokes a sense of wonder at the possibilities -- if a simple thermostat can be this cool, what else in your house can be turned into a functional work of art?

But the design, function and launch strategy of the Nest "smart" thermostat -- founded by Tony Fadell, designer of the iPod -- works on many different levels that we can and should be using within our own Internet marketing and business strategies constantly. ...ReadMore>>

Read Time: (5-10 Minutes)

You would think creating great title tags is simple right? After all its just a 70-character (or less) line of text, how hard can it be?

The fact is, every single client Biquitous has ever worked with no matter how large has always needed help, sometimes urgently, to fix their title tags.

So in this post, Ill share some of our secret sauce for creating great title tags, explain why the title tag is arguably the most important factor for increasing traffic and SEO on your website, and show you 3 critical title tag SEO best practices for creating title tags that will yield the biggest bang for your buck.

(Quick note: For the best experience I recommend watching the short video, but all of the critical elements that you need to know are also in text format below the video along with copious amounts of screenshots.)

...ReadMore>>

Read Time: (5 Minutes)

I woke up the other day to the sound of a commercial...

It caught my attention because it had a little old lady talking about how she "puts that sh*t on everything".

The "sh*t" she was talking about is Frank's Red Hot sauce, and it not only caught my attention, but it made me laugh hysterically.

Here's a video clip of one of the ads (the radio spot is a bit different):

Here's another short spot that will lift your spirits and make you laugh:

UPDATE:

Frank's has since released additional commercials -- they are nowhere near as good as the old ones, but play off of the new love affair with dating apps and a new take on spiking the punch:

So let's talk about what the company did RIGHT with their offline and online marketing initiatives (as well as their website) and also look at what they did WRONG because inevitably, there are always things that could be done better or are being neglected, that a company can improve upon and that we can learn from.

And while Frank's did a lot right, they also made some key mistakes that you can and should learn from.

...ReadMore>>

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Examples Of GOOD Internet Marketing | Biquitous

Digital marketing. Internet marketing. Content marketing. SEO marketing. Figuring out what all these marketing terms mean and how they fit together is baffling. And once you untangle the definitions, you have to decide which marketing methods align with your business goals.

So, what is digital marketing all about? First, lets look at marketing as a whole. Marketing is a set of tactics that distinguish your business from competitors and get people to buy products. This includes the research you use to develop campaigns. The goal is to convey distinct selling points, so customers choose your business.

Traditional marketing can happen just about anywhere. Trade shows, TV ads, and press releases are common ways to promote a business and attract customers. But marketing also happens when you deliver great service and customers spread the word about their experiences.

The marketing methods or platforms you use are known as channels. Digital marketing involves using online channels to promote the benefits of your products. Sending emails, blogging, and connecting on social media all fall into this broad category. Online channels allow remote, but authentic, interactions that build loyalty. Common channels for digital marketing include:

Digital marketing has become one of the most effective ways to reach customers. In a 2015 survey, Pew Research Center reported that 21 percent of Americans go online almost constantly, and 42 percent are online multiple times a day. With so many people using mobile devices, its quite common to be online all the time.

Connecting with people you cant see may seem like a challenge. In reality, the internet creates a lot of new opportunities to learn about customers. As a result, youre able to draw more people to your business through targeted marketing.

Now that you understand digital marketing, it raises a bigger question. Whats the difference between internet marketing and digital marketing? If all these activities happen online, why use so many different words to describe them?

Internet marketing involves building a web presence and turning the resulting traffic into sales. When the internet was younger, the four major marketing activities involved:

Yet, online marketing has grown to include many activities that dont involve internet search engines, paid ads, or websites. People are using a wide range of digital devices to get online and interact with content. By reaching customers through online channels they frequently use, you can influence their buying choices offline.

Think about how often you connect with brands. Customers form positive opinions about products or services from reading blogs. Interactive video ads prompt viewers to make decisions. Customers receive coupons for local stores straight from smartphone apps. Internet marketing is a major subcategory of digital marketing. And digital marketing encompasses diverse online and offline tactics that drive digital engagement.

Internet, SEO, and content marketing are key pillars of digital marketing. Combining these strategies is the best way to launch and grow a proficient business.

SEO, or search engine optimization, is the process of formatting your website and content to improve search rankings. The internet is filled with websites and blogs fighting for attention. However, targeting niche keywords your customers search for can reduce online competition.

Content marketing involves creating assets that offer value to your customers. Online assets, such as blogs, photos, videos, and guides, build awareness of your brand. Creating content encourages customers to trust you and engage with your business. Since content is easy for customers to share, it also drives a lot of traffic to your sites.

Getting great leads is an ongoing challenge for business owners. Customers are less responsive to overt sales pitches, so pushy ads arent the best way to attract them. While passive activities, content and SEO marketing show customers you can answer their questions. These methods support your digital marketing plan by consistently drawing inbound traffic to your site.

You may have noticed online communities and platforms getting more interconnected every day. Digital marketing gives businesses of all sizes access to a bigger customer base. At the same time, digital marketing includes a lot of organic tactics that help brands create an authentic image. Consider these five benefits of digital marketing when growing your business.

The most important thing about digital marketing is its flexibility. You dont have to copy everything your competitors are doing to be successful. Focus on finding out where your customers are online, and connect with them at key touchpoints. Theres no point wasting time on Facebook if all your customers are on LinkedIn and Twitter.

Track your online marketing activities to keep refining your methods. Digital trends evolve quickly. Its essential for businesses to change and serve customers in ways that matter to them. Marketing is also about setting your brand apart. If you can identify unfilled niches, dont hesitate to try online methods your competitors arent using.

The first step in building a digital marketing strategy is to create a professional business website. Learn more about our website solutions here.

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Difference Between Internet Marketing & Digital Marketing

In this modern age of internet almost every progressive business have web presence, some of people think that website is just a commercial requirement but others think that it is mandatory to run their company activities. These different theories about internet have been discussed a lot in recent marketing literature. In the past decade marketers have been arguing about the role of internet in marketing. In the start marketers used internet as communication tool but as time passed they realized the true potential of internet and the idea of Internet marketing evolved.

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Internet Marketing-Literature Review

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Smith and Chaffey (2005) give a short and basic definition of Internet marketing as Achieving marketing objectives through use of electronic communication technology. According to Hoge (1993), Internet marketing is the transfer of goods or services from seller to buyer that involves one or more electronic methods or media. Internet Marketing began with the use of telegraphs in the nineteenth century. With the advent and mass acceptance of the telephone, radio, television, and then cable, electronic media have become the dominant marketing force.

Hoges (1993) idea of Internet marketing is simple but it does not touch the important aspect of customer relationship. Strauss and Ansary (2006) defined Internet marketing in there latest book as the use of information technology in the process of creating, communicating, and delivering value to customers, and for managing customer relationships in ways that benefit the organization and its stake holders. This explanation tells that e-marketing is not only about selling products or providing services through IT but it is lot more than that.

It is not just traditional marketing using the information technology tools but its a strategic model to achieve brand value and provide customer satisfaction. On marketconscious. com (2006), the author simply stress on having a website URL in marketing effort, he recognize that even a conventional marketing effort like magazine or radio adverts are considered as e-marketing if they are promoting a website. (www. marketconscious. com/dict2. tm, 2006) this is a arguable description of e-marketing as internet is not the only medium for e-marketing. A very complete definition of e-marketing has been given on an educational website; it says Moving elements of marketing strategies and activities to a computerized, networked environment such as the Internet.

It is the strategic process of creating, distributing, promoting, and pricing goods and services to a target market over the Internet or through digital ools. (aede. osu. edu/programs/e-agbiz/pageglossary/main. html, 2006) From above definitions, idea of E-marketing can be derived as type of marketing in which objectives are achieved through use of electronic communication tools like internet, interactive TV and mobile phones. Generally people do confuse e-marketing with online or internet marketing, where online marketing is just limited to the use of internet technology to attain marketing objectives.

Dave Chaffey (2002) defines E-marketing as Applying Digital technologies which form online channels (Web, e-mail, databases, plus mobile/wireless & digital TV) to contribute to marketing activities aimed at achieving profitable acquisition and retention of customers (within a multi-channel buying process and customer lifecycle) through improving our customer knowledge (of their profiles, behavior, value and loyalty drivers), then delivering integrated targeted communications and online services that match their individual needs. (http://www. wnim. com/archive/issue2904/emarketing. htm, 2006).

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Internet Marketing-Literature Review Example | Graduateway

You can sell each product individually and keep the entire profit!Why share your profits with anyone else?You could bundle products together in order to create attractive offers that customers cant resist!Your customers will keep returning to buy products from you because they know that you always provide them with excellent value. Wouldnt you just love to make money without having to spend too much money on the products you sell?You can sell the rights to customers as the owner with Total Resell Rights. You could also give the products away absolutely for free as a bonus!This is one of the best ways to manage your business since you have complete flexibility with how to use your resources!You dont have to spend money to get products to give away for free to your prospects for free!Youll be able to strengthen your relationships with your clients by offering them useful and interesting products as gifts!You can get people to sign up for your newsletter by giving them FREE products as a joining bonus!Can you think of an easier way to build your mailing list? Youll need a good mailing list to be successful at business!You can get into collaborations with other internet marketers by creating packages that customers will find totally irresistible!This is one of the quickest ways of making money easily!You can earn money easily with your own affiliate program!Wouldnt you just love to have other make money for you? Once you get your affiliate program running you can quit slogging at your day job once and for all!You can do a very special Fire Sale for a limited period!You will make a lot of money this way.You can sell the products at deep discounts!Imagine how many customers you can grab if you offer your products at very low rates. Remember that youll need to do all you can in order to be competitive.You can find customers for some of your Mega Package products on eBay!Wouldnt you just love to sell products at the worlds biggest auction site, especially if you get the products for almost nothing?And finally Youll find it very easy to manage your business thanks to the information you get here!I assure you that youll become an internet tycoon with the information you find here!

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Internet Marketing Zoom

Free Book Preview Ultimate Guide to Facebook Advertising

Get a glimpse of how to use Facebooks marketing resources to your businesss advantage.

June3, 20145 min read

Opinions expressed by Entrepreneur contributors are their own.

Marketing is the lifeblood of any startup without it, the company will be sure to sink. So for entrepreneurs looking to boost their productivity with simple tricks, I set out to find answers.

I recently asked some of the smartest and most experienced marketing people I know for their No. 1 marketing hack. While all provided extremely effective solutions, I was amazed at how simple some of them were.

Here is a list comprised of the top ten, categorized by marketing experts.

1. Boost your posts. "Give your social media content a boost. Businesses are finding it more and more difficult to get their message heard. By the latest estimates, Facebook is showing only 6 percent of a business' content to their fan base. So give your content a paid boost. If you have more than 100 likes on your page, a 'boost' button will appear at the bottom of each post. Use it. For less than $30, you can get your message out to thousands of unique users."-Rob Wellman, CEO ofSocial5

Related:Is Your Marketing Message Getting Muddled?

2. Load up on data, and do it quickly. "Facebook advertising can deliver the cheapest CPM's in online marketing with the ability to test ad efficiency in real-time. Use the power editor "duplicate" tool to create hundreds of ads and change one element per ad. Give these a small budget, and you'll quickly see what works and what doesn't without breaking the bank. Double down on the ones that work, and kill the ones that don't."-Kyle Ivins, co-founderEnvolve Agency

3. Retweet and engage "Don't just tweet out stuff about your company. Engage with other companies, your customers and thought leaders in your market.Retweet their tweets and add your thoughts. Respond to tweets that aren't directed at you and give your thoughts on those. Followers will start flowing your way."-Jason Barber, co-founderFriendemic

4. Explore pay-per-click advertising. Google isn't the only show in town when it comes to pay-per-click advertising.

"Google has the most volume when it comes to their ad network. But they're far from the only option.Bing provides great results for businesses targeting the baby boomer generation. You can also look into Google Search Partner Networks for other opportunities for higher ROI."-Jacob Baadsgaard, CEODisruptive Advertising

5. One ad per keyword. "If you're running a campaign with a dozen keywords and only have one ad, then you're throwing money away. Create specific ad groups that target single keywords. Then create two to three ads for that one keyword. See which ad works best, then run with it."-Scott Cohen, CEO of180Fusion

Related:7 Marketing Truths Every Business Leader Should Know

6. Don't brag, give real value. "The greatest secret in media and public relations right now is that the press (and your potential customers) are most interested in the value added information that will help them succeed in a given areanot in hearing promotional information from you. By thinking of your readers' needs firstnot your own self-interestsyou will receive business traction and audience engagement beyond your dreams."-Cheryl Snapp Conner,Snapp Conner PR

7. One sentence "Here's a pro tip that's extremely obvious, but often completely ignored by entrepreneurs everywhere:You should be able to explain your startup in one sentence. That's it. No exceptions."-Harrison Weber, Journalist and News Editor forVentureBeat

8. Poach your competitors' mentions. "Create a Google Alert for your competitors' brand names. Find out where they are being mentioned and in what context. Then, see if there's opportunities to be mentioned alongside of them. Many times journalists and editors will write about one brand and be open to including a similar brand for parity."-Nathan Tanner,Foxtail Insights

9. Trim your subjects. "Get an immediate lift in emailmarketingrevenue by reducing your subject lines to only one word. Choose that word carefully. It should induce irresistible curiosity, while staying relevant to your message. With the right word, your open rates will skyrocket. Do some testing to really dial it in."-Tyler Dixon, Marketing Director forSpinGo

10. Think outside the box. "Get creative when working with a budget and with advertisers. A client of mine recently secured a pay for performance' billboard on one of the busiest stretches of an interstate. They only pay the billboard agency if a sale results from that billboard. You'd be surprised what you can get accomplished if you only ask."-Matt Frisbie, CEO ofChiefMO

Related:6 Ways to Get Customers Hooked and Raving About Your Brand

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10 Marketing Tricks From the Pros