Mediaboss Marketing

Idaho Falls, ID. (PRWEB) July 04, 2013

During the last week of June, Netmark released the most comprehensive and thorough internet marketing research study ever conducted. Since the studys release, Netmarks study has been featured on several industry websites and has garnered a great deal of commentary. The study is important for several reasons, most notably because it is current as of the most recent search engine algorithm update, and because the market research gives insight into what internet marketing strategies produce the best results in ranking.

In the internet marketing industry, knowing ranking factors and their impact is, perhaps, the Holy Grail of marketing. Every website wants to know what they can do to increase traffic to their website, and everyone knows that ranking position is the primary determinate in traffic. That is why Netmarks study is so pertinent. It demystifies the clandestine world of internet marketing definitively answering: Where should I invest my marketing capital? Now, with Netmarks study that question can be answered.

So what was the process of complying Netmarks ranking factors study and how can a company know that it is reliable? That question is not only fair, but demands to be asked. The answer starts with software that Netmark developed over the course of several years. Netmark developed an advances scrapper looking for specific attributes of websites. These attributes include things like outbound links, exact match domains, social media presence, etc. After complying all of these attributes Netmark was able to create a database that recorded accurate linking profiles, social media interactions, etc. Netmark then searched hundreds of keywords and compared the ranking factors between the top ranking websites. This was used to create statistical ratios that led to the birth of the correlation study. Netmark now knew the primary difference in the top ranking website for a keyword versus the second, etc. Using this data, Netmark created the correlation study with accurate ratios. These ratios are what should be used to focus an internet marketing campaign.

Netmarks correlation study is being used by Netmark to help business owners in their marketing efforts. Netmark works with website owners, enterprise businesses, and other marketing firms all with the same goal in mind: to contribute to the internet marketing industry. Netmark is a leader and a highly awarded and recognized internet marketing agency.

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Netmark’s Correlation Study Impacts the Philosophy and Practice of Internet Marketing

Jersey City, New Jersey (PRWEB) July 02, 2013

The recent Penguin update by Google has been a cause for concern for many webmasters and website owners. As always, there is worry about the impact it will have on average websites. Jonathan Goodman, Professor at The School of Internet Marketing and President of Halyard Consulting discussed these concerns in a recent podcast. He explained what the update was about and how it could affect website owners.

"If they were obeying the rules,...everyone would kind of take this with a grain of salt instead of all...this conversation going into the fear and the threat of the Google algorithm." Jonathan Goodman

Goodman's basic message to listeners was that if you are doing what you should and not attempting to manipulate Google, you should have nothing to worry about with the latest Penguin update. He continued the discussion by stating Google's purpose in the update. Besides the generalized changes to prevent black hat SEO tactics, Google also created a Penguin Spam Report that people could use to submit information to inform Google when they are directed to a spam site in their searches.

He explained that Google algorithms change daily and that the update was an attempt to improve search results. Penguin 2.0 is actually the fourth update and focuses on improving detection of hacked sites to alert website owners when someone has hacked into their websites. Goodman recommended that site owners take the time to update their server and website to prevent hackers from being able to gain access. He also reassured listeners that the sky isn't falling and the best way to protect yourself is to educate yourself on authorship markup and Google Webmaster Tools; the update will affect approximately 2.3% of English queries.

To listen to the podcast, please visit: http://www.spreaker.com/user/jonathangoodman/the_sky_isn_t_falling

About The School of Internet Marketing

The School of Internet Marketing allows business owners to take control of their web presence in order to develop new leads and customers. The School works to empower business owners with the understanding that a little education can go a long way. It offers a variety of 100% web-based courses for small business owners wanting to learn how to market their business online for just $47 per month. Please visit http://www.theschoolofinternetmarketing.com for more information.

About Jonathan Goodman

Jonathan Goodman is a professor at The School of Internet Marketing and the President of Halyard Consulting. He started his career over 20 years ago at the dawn of the Internet age producing websites for Fortune 500 companies. He holds an MBA, an MS, and a BFA. Halyard Consulting is an Internet marketing firm, exclusively focused on WordPress development and search optimization. Jonathan is also the author of the well-received book The World of Internet Marketing and has a weekly podcast by the same name.

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School of Internet Marketing Instructor on Surviving the Google Penguin Update

Nationwide (PRWEB) July 02, 2013

Clearwater FL real estate internet marketing company ARME Realty.com recently launched a survey to over 250 real estate professionals in various markets around the country. The only prerequisite for these professionals was that they had to be spending at least $500.00 a month or more on internet advertising products.

After gathering and analyzing the data, ARME Realty.com reports that 87% of these real estate professionals report a trend of increased foot traffic from their internet marketing programs, up an average of 32% from the same time last year. Many industry insiders attribute this growth to the rebound of the real estate business in many areas.

"Real estate professionals who were part of this survey have not only seen a growth in the numbers of their walk ins and home sales, but most of these real estate professionals have also moved more of their advertising budget away from offline media into online media", states Simon Landers, spokesperson.

"The online real estate internet marketing traffic trends are clear. More people are visiting a real estate brokers office this year than last year as a direct result of a brokers' internet marketing directives. Platforms like Google Places and our very own web development toolkit allow real estate pros to monopolize their local search space for their desired property types and areas, and the result is more new homes are being built and sold", continues Simon.

Local real estate SEO, or local search engine optimization, has been touted as the top method for real estate professionals marketing online to bring in new local business. ARME Realty.com leverages the power of social media, online video distribution, web 2.0 marketing, and other platforms to help real estate brokers maximize their website presence and produce more business from it.

For more information about ARME Realty.com and their real estate internet marketing programs contact the company today at (727) 459-8841.

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Real Estate Internet Marketing Trends Showing Sharp Growth For Real Estate Professionals

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