Mediaboss Marketing

As an extension of the #TheDriveWithin campaign, Hyundai India has launched another leg of the campaign featuring cricketers of the Indian womens team Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues. The campaign, launched near International Womens Day, highlights the real-life stories of the leading Indian women cricketers to encourage todays women to follow their passion and become successful in their careers. Virat Khullar, Group Head Marketing, Hyundai Motor India Ltd. talks about the insight behind the new campaign, leveraging sports events to reach the right target group, efforts towards women empowerment, marketing spends, and more.

Edited Excerpts

Please tell us about the insight and inspiration behind the new Women's Day #TheDriveWithin campaign. What metrics are you aiming to achievewith this campaign?

As a highly youth-centric brand, Hyundai aims to celebrate the true expression of Women Power and inspire budding women athletes across India. #TheDriveWithin campaign captures real events and stories from the lives of four leading Indian Women Cricketers who have laid a significant and strong contribution to Indian Cricket. We believe their grit & spirit is exemplary and will be an inspiration for the entire nation and budding athletes to harness their inner drive.

The campaign features Indian cricketers Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues. What are the synergies here and how are you looking at leveraging this association?

We have had a long-standing association with sports, our players, as well as audiences, share synergies with sports across the globe. Athletes across the world are driven by passion and commitment which enables them to become top performers globally. Hyundai also shares this same spirit of grit and determination; developing products and solutions that are built with passion and commitment to showcasing a superior performance on the world stage.

#TheDriveWithin will put forth the resolve of these cricketers that pushes them to break boundaries and excel with the support of their loved ones. Each film will individually showcase how a key person in the lives of these young and talented Women Cricketers has encouraged, challenged, and supported them in their journey to harness #TheDriveWithin.

How are you buildingon the earlier #TheDriveWithin campaigns?

We previously announced our association with four Indian women cricketers showcasing their drive to achieve extraordinary feats and attain the pinnacle of performance. This new campaign further builds on the narrative, giving viewers an insight into the real-life stories that drove these individuals to achieve higher and better than before. Through the association, Hyundai has been able to build on the unique life stories of Smriti Mandhana, Taniyaa Bhatia, Shafali Verma and Jemimah Rodrigues and connect audiences with their inspirational stories.

How are you looking at leveraging the ICC Women's World cup? Are you looking at associating with the Indian women's cricket team or any other sporting event?

Hyundai Motor India is associated with BCCI as an associate sponsor for all international matches at home. For ICC Womens World Cup, we are a Co-Presenting partner, amplifying our association multifold and further strengthening our bond with cricket. This association is another step towards motivating and empowering the Indian women sportsperson.

Whatis the media mix you are looking at to promote this campaign? Please give us a sense of in terms of percentage.

#TheDriveWithin campaign will run from March to April 2022, showcasing Hyundais commitment to inspire Women Athletes. We will be promoting the campaign across digital and electronic mediums along with TV Exposure during the Womens World Cup.

As an organization, what are Hyundai's efforts towards gender diversity and women empowerment in India as well as globally?

Hyundai continues to realise its global vision of Progress for Humanity through diverse partnerships with women leaders to support and empower young talent. Our partnerships signify Hyundais commitment towards enabling womens power that defines the new age India. As women empowerment is fundamental in driving a countrys socio-economic growth, in the future, we will be investing in innovative campaigns towards gender diversity and women empowerment. Also, on regular basis, we have been committed to iterating programs and policies that will benefit all employees, especially women and underrepresented groups at the company.

For FY21, your digital media spends share had jumped up from 10 to 30%. What percentage is it at currently? Are you looking to increase that as well?

Hyundai follows a digital-first marketing approach. With digital being the fastest medium to reach Millenial & Gen Z audiences, being a youth-centric brand, we explore new ways to reach out to our audience with initiatives like Influencer Marketing. Hyundai India is No. 1 community on social media channels among automotive brands in India. For the past several years, investments in traditional advertising have been consistent but digital marketing spends, by comparison, has consistently and significantly grown year after year.

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'Hyundai will continue investing in campaigns towards women empowerment ' - Exchange4Media

When great minds think alike, society benefits greatly. While the Indian Super League (ISL) works to bring the lives of local players to an international level, Apollo Tyres' #GoTheDistance Heroes initiative brings stories of extraordinary people who are uplifting society through sports.

So far, Apollo #GTD Heroes has recognised and celebrated 60 such individuals from various sports across the country who have used sports as a vehicle to give back to society, one of them being Vijay Barse. Millions of people have seen Amitabh Bachchan's Jhund, which was inspired by Vijay Barse's life. Slum Soccer, founded by Barse, uses football's unifying power to help underprivileged children

When asked about how he feels about the legendary Amitabh Bachchan playing his character in the film, Barse responded with, "It's a big deal for an ordinary man like me. Until I saw the movie, I couldn't believe it."

Whether it's Apollo or ISL, I'm sure there's a sports fan among them at the higher level who knows how to build sports communities in India which is why they came up with the GoTheDistance initiative, which has proven to be a successful campaign. Organizations like Apollo that work hard at the ground level to find such people do not have an easy task. It takes a lot of work to make such a campaign successful, and we also get funds for our work, said Barse.

Apollo Tyres also helps the heroes and their institutions with infrastructure. Some of the youngsters who have participated in programmes such as Vijay Barse's Slum Soccer have gone on to play in international arenas.

Institutes that are actively working benefit financially as well, and with the assistance of funds, institutes working at the grassroots level can achieve great success in their respective fields, added Barse.

Barse was the first hero to appear in Apollo's GTD Heroes campaign, which is now in its third year. Through this initiative, Apollo Tyres has lived up to its brand motto Go The Distance and demonstrated a keen interest in developing the country's sports infrastructure. The GTD Heroes Campaign was launched during ISL 6.

Apollo Tyre's 'Sports for All' philosophy has led them to cover the grassroots of India in the first year of the initiative, handpicking 20 distinct personalities who, despite limited resources, provide access to sport to their respective communities. The inspiring stories of each of these personalities were captured and amplified through pre-shows during ISL seasons and on ISL's social handles in collaboration with Star Sports.

Speaking of ISL, which is now in its eighth season, Barse stated that the ISL goes above and beyond what these football federations and the Government of India do to improve the lives of local players and help them reach the international stage. "They provide everything needed to assemble a national or international team." ISL encourages player competition while also providing opportunities for them to earn money that others cannot. They're doing an excellent job."

With ISL finals around the corner on March 20, the excitement is palpable. As per Barse, all teams are strong and the ISL is attempting to bring top players to the international stage. We can only nurture talent but properties like ISL help the talent to shine.

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Apollo's #GoTheDistance Heroes initiative is extraordinary: Vijay Barse - Exchange4Media

The proportion of mining industry operations and technologies companies hiring for internet of things (IoT) related positions rose in February 2022 compared with the equivalent month last year, with 26.1% of the companies included in our analysis recruiting for at least one such position.

This latest figure was higher than the 20.7% of companies who were hiring for IoT-related jobs a year ago and an increase compared to the figure of 24.3% in January 2022.

When it came to the rate of all job openings that were linked to IoT, related job postings rose in February 2022, with 2% of newly posted job advertisements being linked to the topic.This latest figure was the highest monthly figure recorded in the past year and is an increase compared to the 1.8% of newly advertised jobs that were linked to IoT in the equivalent month a year ago.

IoT is one of the topics that GlobalData, from which our data for this article is taken, has identified as being a key disruptive force facing companies in the coming years. Companies that excel and invest in these areas now are thought to be better prepared for the future business landscape and better equipped to survive unforeseen challenges.

Our analysis of the data shows that mining industry operations and technologies companies are currently hiring for IoT jobs at a rate higher than the average for all companies within GlobalData's job analytics database. The average among all companies stood at 1.1% in February 2022.

GlobalData's job analytics database tracks the daily hiring patterns of thousands of companies across the world, drawing in jobs as they're posted and tagging them with additional layers of data on everything from the seniority of each position to whether a job is linked to wider industry trends.

You can keep track of the latest data from this database as it emerges by visiting our live dashboard here.

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Internet of things hiring levels in the mining industry rose in February 2022 - Mining Technology

Below is a list of the top and leading Advertising Agencies in Tampa. To help you find the best Advertising Agencies located near you in Tampa, we put together our own list based on this rating points list.

The top rated Advertising Agencies in Tampa, FL are:

Mediagistic is a prime 200 agency and one of the nations largest, employing more than 120 talented individuals with offices in Tampa and Miami. Mediagistic is a tested leader in providing lengthways marketing and advertising services to local, regional, and national businesses. Learn more about Mediagistics perfect track record of creating proven results for distributors and brands across a variety of industries. Their company culture is constantly to put you and your business first.

Mediagistic provides first-class services that align with your business needs. Let them show you the discrepancy. Mediagistics performance-driven marketing strategies will generate measurable results for your business. Pursuing campaigns to your cash register is their business.

Products/Services:

Media Planning & Buying, Group & Co-op Marketing, Print Production Services, Creative Services, Internet Marketing, Radio & Television Production Services

LOCATION:

Address: 8675 Hidden River Pkwy, Tampa, FL 33637Phone:(813) 563-7300Website: http://www.mediagistic.com

REVIEWS:

Always super helpful, respond quickly, and friendly to work with. Thank you Mediagistics. Amy W.

iBoss Advertising is a full-service digital media agency that merges strategy, creative design, and technology to create exceptional online marketing campaigns. Their team produces effective marketing strategies for forward-thinking companies. They have a tested track record in increasing search engine results. They continue relationships based on transparency, persistence, mutual trust, and integrity with their employees, customers, and strategic business partners.

Their team of specialists gives outstanding results, combining innovative ideas with their vast years experience in the internet marketing industry. They can help you construct a sustainable, meaningful relationship with your clients by engaging them with your brand using the web.

Products/Services:

Social Media Marketing, Search Engine Optimization, Advanced Web Analytics, Email Marketing, Pay Per Click, Content Strategy

LOCATION:

Address: 1228 E 7th Ave #312, Tampa, FL 33605Phone:(813) 296-6150Website: http://www.ibossadv.com

REVIEWS:

iBoss Advertising is an amazing and innovative company. With a vast knowledge of the industry, including branding and marketing, they are an essential tool in taking your business to the next level. Jeff S.

C3 Media, Inc., their greatest skill is to unite their clients marketing objectives with their imaginative solutions, always remembering to put the clients needs ahead of their own. They endeavor to continue building credibility as a strategic business partner through their creative services and a great network of resources. With over 50 years of combined agency experience, their team delivers quality work that stems from extensive research and results-driven data.

They apply their marketing proficiency towards solving their clients problems to build trusting relationships and credibility. Their team wants to help you, educate you, and guide you within every step of the creative, digital, or traditional marketing process. They will secure that you are thrilled with their creative solutions towards your marketing objectives.

Products/Services:

Creative Design, Website Development, Digital Marketing, Traditional Advertising, Network

LOCATION:

Address: 6608 E Adamo Dr suite a, Tampa, FL 33619Phone:(813) 263-7275Website: http://www.c3medianetwork.com

REVIEWS:

Ive worked with C3 at two different companies. They produce great pieces and are always on budget and on time. They actually help to keep me on time and keep our projects moving. I would highly recommend them for any company needing marketing help for any industry. Taryn D.

Brick Media cares about people, keeping them real, and doing the right thing. They have taken their teams combined decades of digital marketing and social media experience and packaged it up for growing brands that need a dedicated partner. Social media is their thing. They initiated in 2018 in Tampa, and now they help brands stay applicable in the evolving, fast-paced world they live in. Their plans always commence at the consumer level, then they adjust based on their reactions.

Both brand and agency experience allows their team to comprehend both sides of marketing. Their clients love that They respond quickly and explain things in a sincere, simple way. They are long-standing thinkers who believe the best brands are built day by day, not overnight.

Products/Services:

Social Media Marketing Services, Media Buying Agency, Web Design Packages, Online Presence Audit, Corporate Photography, Branding Services

LOCATION:

Address: 615 Channelside Dr Suite 207, Tampa, FL 33602Phone:(813) 985-2617Website: http://www.brickmediagroup.com

REVIEWS:

Ive partnered with Brick Media on a number of projects and Ive had a fantastic experience on each one. Their team is highly professional, super knowledgeable, and very easy to work with. I highly recommend Brick Media and their services to any business big or small. Matt C.

McKay Advertising + Activation was established in 2005 and quickly established itself as Tampas most trustworthy digital marketing partner. Adding the word Activation to their name is premeditated. It reflects a distinct mission, purpose, and a transparent view on how they create client partnerships, through supporting businesses to achieve their objectives, ineffective and measurable ways.

Accordingly, the name also discloses a focus on getting the job done and contributing to brands improvement, growth, and revenue, including our own brand. McKay Advertising + Activation is dominant in the franchise and multi-location space by employing a consumer-centric and store-focused approach. Each location, where the consumer can converge with the brand, has a unique media delivery strategy.

Media technologies are furnished with store-level tracking and additional performance tracking elements. These additional incorporations enhance their Google and Facebook campaigns, for example, with the latest attribution and consumer tracking technologies.

Products/Services:

Programmatic Buying for ALL Media, Data-Driven Solutions for Digital Communications, Activation Bridge, Website and Digital Storefront, Open Source Knowledge

LOCATION:

Address: 1517 E 7th Ave, Tampa, FL 33605Phone:(813) 498-0376Website: http://www.mckayadvertising.com

REVIEWS:

McKay and his team are great to work with. They are a great partner to the AM&AA Tampa Chapter. The McKay team is always responsive, flexible and they have creative solutions to our needs. Scott Y.

Ermily has worked as a journalist for nearly a decade having contributed to several large publications online. As a business expert, Ermily reviews local and national businesses.

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5 Best Advertising Agencies in Tampa, FL - Kev's Best

By Chaitanya Chinta

Email marketing may be 40 years old, older than the internet, but it is still more robust than ever. With the explosion of new technologies, email has continued to be one of the most effective marketing channels. In fact, in the last 18 months, end users are getting 30% more emails than before that are being opened and read. This is an important parameter as the success of a good email campaign depends on the email open rate. New business generation only happens when the user opens an email and this is crucial for email marketing. This growth is attributed to offline brands moving online, more app first companies adopting email as one of their core channels and brands finding email impacting their customer lifetime value positively. Email leapfrogged into 2021 with several disruptive technologies like AI-powered intelligent emails, Gmails support of brand indicators for message identification (BIMI), accelerated mobile pages (AMP), and disruptive events like Apple mail privacy protection (MPP). Acquisitions, and mergers of several high-profile email service provider (ESP), helped boost service offerings and marketeer preference for email. As we navigate the ever-changing marketing landscape, several businesses rearranged their marketing strategy to connect with their customers digitally. Also, marketers found it interesting that numerous companies could increase their ROI with the power of email marketing.

Here are the top five email marketing pattern predictions for 2022 that cant be missed to stay ahead of the curve:

1. Interactive email with AMP (accelerated mobile page) will see better adoption

As AMP emails become easier to create, their adoption will increase. It enables email marketers to deliver a personalised experience across Gmail, Yahoo and few other email service providers across the globe. Email marketing has traditionally been a push channel. Usually, clicking on a link within an email will take the user to a website/app where they are expected to do actions like search for products, add them to a cart, fill a form, etc. However, a user can now do these actions without ever leaving the email application. Moreover, marketers can also introduce gamification within email with AMP. According to a Litmus research survey, only 23% of marketers have used interactive elements in their email marketing, indicating that this may be the right time to increase interactivity to gauge customer responses better. When done right, AMP delivers responses as high as 5x than that of a regular campaign. As consumers expect interactive, seamless in-email experiences, there will be a growing acceptance of AMP for email among marketers.

2. Minimal email will be adopted more

Minimalism and clean email design make it easy for the reader to scan the contents. This makes them mainly ideal for connecting with the digitally native generations. However, with a smartphone in almost every hand and high-speed digitization all around us, we live in an era of information surge. As information brims over and attention spans reduce, keeping the email design minimalistic has emerged as a sure-fire way to grab eyeballs and get the target audience to engage with the content. Hence, a minimalist email design makes it easier for the reader to comprehend while at the same time subtly delivering the message.

3. Messaging itself to carry more depth

Email marketing is not just another marketing channel. Its the key to the overall customer experience. People are drawn towards things that stand out from the ordinary. Making them feel important is an easy way to differentiate the emails from the rest of the messages in subscribers inboxes. Marketers need to create a feel-good factor to engage with audiences and ensure that they perceive value. Brands should enhance engagement by soliciting users to click, fill a form, answer a quiz, or play a game within email, rather than executing an ROI or sales type of campaign. Sometimes emails can nurture relationships and help increase engagement.

4. AI will continue to expand the reach

Artificial Intelligence has been the Catchphrase in almost every industry so far. One of the big changes for marketers in 2022 is the democratisation of AI. AI will help reduce the workload of marketers and help them with better decision making and executing creative campaigns. Hence, it only makes sense that AI adoption in email marketing will increase in 2022.

AI will help email marketing campaigns with:

Audience selection manage list segmentation to target users with high-impact content

Content optimisation crafting engaging subject lines and personalise content to create the right message

Delivery optimisation optimise delivery times to get higher engagement and reach the user at the right time

Decision making provide marketers with reports and analytics that help provide better decision-making capabilities to the marketer

5. Email for preference management

Sending the right message at the right time to the right person can make a huge difference in click-through rates. If gotten wrong, email can fall flat not to mention time wasted and resources. But how can we get closer to that ultimate email dream? An email preference center gives subscribers control. It allows them to make a choice in the emails they get (such as content or frequency) and also gives the option of unsubscribing. Subscribers have the liberty to opt down instead of opting out. One of the benefits of giving subscriber options is that their preferences can fuel segmentation strategies and personalization efforts. This allows us to understand what exactly subscribers want and leads to a better subscriber experience. Email preference managers gather 10x more responses than regular preference managers and use intelligence to gather further personalization and yield better engagement rates. Using creative methods, marketers will try to know more about their users by asking them the right questions and using those preferences in designing a personalised experience in the email.

Looking ahead to 2022

Email Marketing has been constantly evolving over the last two decades. Email is an enabler for every user introduced to the internet and continues to be a dominant channel with over 96% of users checking their email at least once a day. In 2022, brands that innovate their communication to ignite curiosity and enable the user to engage with their email will win the game.

The author is global head email business, Netcore Cloud

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Top five email marketing trends and predictions for 2022 - The Financial Express