Mediaboss Marketing

by Annie Macleod

David McGarry, Managing Director of KPMG Isle of Man comments on the announcement of new proposals for the Manx Grand Prix Festival by the Department of Economic Development.

"The news that the DED is considering a revised programme for next years Manx Grand Prix may be met with some concerns and criticism from racing fans. I believe, however, that it is important that the view and concerns of all stakeholders should be taken into consideration, including the silent majority who I believe will be broadly in favour of the move. They may be a little less vocal than the diehard fans, but it is important to the future of the MGP that all views are taken into account.

Whilst racing is certainly a cornerstone of the Islands culture, it is a fact that the Manx Grand Prix has been much less successful than the TT races in recent years, with steadily reducing visitor numbers. It is also worth noting that DED research indicates that increasingly MGP fans do not come to the Island for the whole of the fortnight, but instead make short break visits. The new programme is designed to meet the needs of the short break market, by ensuring that the MGP programme covers two weekends, with a full programme of activity. The refocus of events towards Classic bikes will also be well received by MGP fans.

All of us, as taxpayers, should be concerned by the fact it is costing the Government around 350,000 per annum. If, as the DEDs research suggests, that investment cannot be justified on an ongoing basis then we should surely welcome changes which help to reduce that burden, particularly in these economically challenging times. From the Isle of Man residents perspective, reduced road closures will also be very welcome.

As I said, not everyone will be happy with the proposal. However, I believe it delivers a fair balance between all of the stakeholders, including Isle of Man residents, businesses based in the Isle of Man and most importantly race fans."

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Read the original here:
KPMG Managing Director "Shortened Grand Prix is in best interests of Island"