Mediaboss Marketing

Though not specifically named in the study, Pangilinan exemplifies what the more than 1,700 CEOs from 64 countries and 18 industries who were subject of the survey revealed: bosses are opening up, and theres a shift in the top honchos management style.

The study reveals that CEOs are changing the nature of work by adding a powerful dose of openness, transparency and employee empowerment to the command-and-control ethos that has characterized the modern corporation for more than a century, a statement from IBM Philippines said.

The statement cited the study titled CEOs Embrace A More Connected Culture, which showed more companies embracing openness, which the statement defines as often characterized by a greater use of social media as a key enabler of collaboration and innovation.

Openness, it seems, has been adopted as a mantra by companies that, the study noted, outperformed their peers.

CEOs are embracing new models of working that tap into the collective intelligence of an organization and its networks to devise new ideas and solutions for increased profitability and growth, said the statement released on Tuesday to the press.

This shift is seen in the CEOs preference to using social networks more than electronic mail or telephones as primary communication vehicles.

Today only 16 percent of CEOs are using social-business platforms to connect with customers as individuals, but that number is poised to spike to 57 percent within the next three to five years.

The trend of dropping e-mail and the phone as communications tools is even more significant in Asean [Association of Southeast Asian Nations], where the use of social networks is expected to go up to 68 percent from the current 25 percent, as Asean CEOs plan a step-change from traditional to social media while continuing face-to-face engagement.

IBMs research finds that technology is viewed as a powerful tool to recast organizational structures. More than half of CEOs [global: 53 percent, Asean: 53 percent] are planning to use technology to facilitate greater partnering and collaboration with outside organizations.

Internally, too, digital communication tools are being eyed by more than half of CEOs (52 percent for global; 47 percent for Asean) to promote great internal collaboration.

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IBM study shows CEOs ‘liking’ social networking

Thirteen. Thats how old kids are supposed to be when they officially allowed on Facebook. But most parents know its really just a number that doesnt mean anything.

Younger tweens are clamouring to get on the social networking site because their friends and everyone else, including parents already are. And many parents are caving in to the kids demands, even helping them fudge their ages on the site so they can use it.

I think on Facebook my son is nine months younger than me, says Charlie Charalambous, a training specialist who lives in Stouffville. I used his birthday and my year, I think. In terms of the age thing, most parents dont really think about it. A bunch of his friends were already on there, which made him want it, and really, it is how kids communicate now. Well, that and texting.

Charalambous son, Niko, recently turned 13, but has been on Facebook since he was 11. Charalambous is pretty tech savvy, and that has rubbed off on his son. So, for Christmas two years ago, he bought Niko a laptop and, as part of the gift, set up a Facebook account with friends and family, so once Niko got on the site, a community would be awaiting him.

Charalambous says it was also a way to let Niko know he would have access to the account and would be monitoring exactly what he was doing on there.

In June, The Wall Street Journal reported that Facebook is thinking of creating a tool to allow parents and younger children to get online together, perhaps with a co-account. Until something official comes along, most parents are finding their own ways to meet their kids desire to connect online with the need to keep them safe.

Sidney Eve Matrix, a media professor at Queens University who has done work on cyber bullying, says a formal option from Facebook would be good, but cautions parents to remember the companys motivation.

If it enables parents to better monitor (kids), that would probably be great, but Facebooks agenda is not really about fostering community spirit, its advertising. I guess Im a bit concerned about offering brands such easy pickings to that younger target market.

Matrix advises parents to keep the lines of communication open throughout the process of introducing kids to social media.

Thats what Charalambous and his wife did.

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What parents need to know about keeping their tweens safe on social networking sites

Congressman Mike Fitzpatricks campaign is going after Kathy Boockvar on the topic of debates with over-the-top language that makes it seem as if the Democratic challenger pushed a grandmother in a wheelchair off a cliff.

A Friday afternoon press release assails Boockvars campaign for not scheduling debates, when in fact she has scheduled several that Fitzpatrick has not agreed to.

It is unfair for the serious, locally-based community organizations to be used as pawns and ignored by the Boockvar campaign. Frankly, its an embarrassment, wrote Faith Bender, Fitzpatricks campaign manager, in a news release.

Boockvars respect for the process and local community is mortifying and shameful. It is a travesty that Boockvar is making a mockery of this long-standing and respected tradition in our community.

Methinks thou dost protest too much.

Fitzpatrick appears to be the candidate declining those invitations from locally-based community organizations.

Boockvar has agreed to participate in debates sponsored by the AARP on Sept. 29; at Ohev Shalom Temple on Oct. 14; and at Heritage Creek in Warwick, sponsored by the Bucks County Coalition of Senior Communities on Oct. 24.

As far back as April 26, she agreed to a Sept. 27 debate sponsored by the League of Women Voters and the Bucks County Womens Advocacy Coalition.

None of those are listed on Fitzpatricks debate schedule.

This is the most outrageous fabrication, said Jon Blair, Boockvars campaign manager. Theres not even a grain of truth on it. From top to bottom false.

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Fitzpatrick campaign sparks word war over debates

Featured Article Academic Journal Main Category: Infectious Diseases / Bacteria / Viruses Also Included In: Biology / Biochemistry Article Date: 15 Sep 2012 - 3:00 PDT

Current ratings for: Killer Virus Uses Protein Wrap To Evade Immune System

Writing about their work in the 13 September issue of the online open access journal PLoS Pathogens, lead researcher Erica Ollmann Saphire, and colleagues, suggest their breakthrough offers new targets for drugs and vaccines.

The virus was discovered in the 1960s after lab scientists in Marburg in Germany and other labs in Europe, became infected. The lab in Marburg was using African green monkeys and their tissue to develop a polio vaccine. The five species of Ebola virus are the only other known members of the filovirus family.

The virus has been imported into the United States (Colorado) and the Netherlands by tourists who visited Africa.

There is currently no cure for Marburg infection, which is spread when people come into contact with bodily fluids from an infected person or animal. Most people die within two weeks, from dehydration, massive bleeding and shock: a small proportion have naturally strong and immediate immune responses and survive.

"When these are sensed, an immediate antiviral defense is launched. However, the Marburg and Ebola viruses mask the evidence of their own infection. By doing so, the viruses are able to replicate rapidly and overwhelm the patient's ability to launch an effective defense," she explains.

The immune system relies on being able to recognize the double stranded RNA (dsRNA) at the heart of viruses: this "key signature" of virus infection is detected by "host sentry proteins" like RIG-I and MDA-5, write the authors.

And they had also, from examining the crystal structure of the protein from two ebolaviruses, showed that it formed "an asymmetric dimer to cap the ends of dsRNA molecules".

But what was not clear, until this study, was whether the protein was able to mask the lengths of dsRNA that lie between the ends of the molecules.

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Killer Virus Uses Protein Wrap To Evade Immune System

LAS VEGAS, NV--(Marketwire - Sep 13, 2012) - LiveDeal, Inc. ( NASDAQ : LIVE ), a provider of local Internet marketing services and mobile technology solutions for small- and medium-sized businesses (SMBs), today announced that Perry Teevens has joined the company as its Senior Vice President Business Development, effective October 1, 2012.In this newly created role, Mr. Teevens will be responsible for strategic partnerships and acquiring new subscribers for LiveDeal's suite of products and will report to the company's President and Chief Executive Officer, Jon Isaac.

Mr. Teevens holds more than 15 years' experience in sales management and business development for innovative IP multimedia systems and software companies.Most recently he was the head of business development at Skype, one of the world's fastest growing Internet communications companies, where he was responsible for strategic planning and global business development for the Skype-for-Business and Enterprise Business Unit.

"Perry holds a wealth of experience in spearheading strategic partnerships and growing sales for the enterprise and professional consumer space," said Mr. Isaac."As we continue to transition our business to focus on mobile marketing solutions, Perry's track record of building new revenue streams in mobile, social networking, professional consumer and business markets, make him ideally suited to help cultivate our subscriber base.We welcome Perry to the LiveDeal team and look forward to his contributions as we embark on our next stage of growth."

"The importance of mobile and social media marketing for local SMBs is becoming more and more pronounced," said Mr. Teevens."LiveDeal's suite of products and services address this growth opportunity with an excellent monetization model and I believe we can gain immediate customer traction.I look forward to working with the team to expand our customer base and build a leading position in this burgeoning market."

Prior to Mr. Teevens' role at Skype, he held senior leadership positions at multimedia and software companies including Intel, VideoServer, Radvision and Aricent, as well as holding sales management and business development positions at Skype and Microsoft.Mr. Teevens holds a bachelor's of science degree in business administration from California State University, Fresno.

About LiveDeal, Inc. LiveDeal, Inc. provides local customer acquisition services and related products for small- and medium-sized (SMB) local businesses via Internet marketing and mobile technology solutions. Operating as a software-as-a-service (SaaS) platform, LiveDeal combines services like its InstantProfile mobile profile creator to develop a mobile web presence, Search Engine Optimization, Social Media Management and Website Design, as well as custom analytics and business intelligence dashboards. These easy-to-use tools are designed to deliver an affordable way for SMBs to extend their marketing reach to target customers and simplify managing customer acquisition and online marketing programs. For more information, visit http://www.livedeal.com.

To be added to LiveDeal's email list, please contact livedeal@tpg-ir.com.

Forward-Looking and Cautionary Statements This press release contains "forward-looking" statements that are based on present circumstances and on LiveDeal's predictions with respect to events that have not occurred, that may not occur, or that may occur with different consequences and timing than those now assumed or anticipated. Such forward-looking statements, including any statements regarding the plans and objectives of management for future operations or products, the market acceptance or future success of our products, and our future financial performance, are not guarantees of future performance or results and involve risks and uncertainties that could cause actual events or results to differ materially from the events or results described in the forward-looking statements.

Forward-looking statements are made only as of the date of this release and LiveDeal does not undertake and specifically declines any obligation to update any forward-looking statements. Readers should not place undue reliance on these forward-looking statements.

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Skype Veteran Perry Teevens Joins LiveDeal to Lead Business Development