Mediaboss Marketing

Almost 20 per cent of job applicants say they will turn down a job if they do not have reasonable access to social networking sites.

A survey of 870 employers and employees from recruitment company Hays found 19.7 per cent would reject a job offer if they did not have reasonable access to social media sites such as Facebook.

Hays NSW regional manager Shane Little said the survey suggested that many employees, particularly Generation Y, expected access to social media at work for personal use.

She said the percentage of staff with this expectation would increase over time.

"What we are seeing (is) this more projected feeling among employers and the younger workforce that it is going to become a bigger matter as time progresses, as far as attraction of staff and also the retention of staff," he said.

Mr Little said long ago personal phone calls were frowned upon in the office.

About half of those surveyed already accessed social media at work, with 13.3 per cent accessing it daily and 36.4 per cent checking occasionally.

Employers expectations also seemed in line with their staff over social media access.

Almost half (44.3 per cent) believed that allowing employees access to social media at work will improve retention levels, and a third already gave their staff access to it.

Only 23.7 per cent of employers allowed no access to social media sites.

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Social media access at work a drawcard

Konami says PES 2013 is a game that will grow over time to become a title contender.

The firm is hopeful the improvements made to this years game will win over fans, and create long-term success driven by word of mouth.

This is the year where press is openly talking about PES being back to its best, said Konamis PR and marketing boss Brian Ayers.

We think PES 2013 is going to be in it for the long-haul, especially in terms of the total lifetime sales as recommendations are passed on as people play the game.

But its not all about the long-term. PES 2013s launch campaign has included positive press coverage, while Konami took over key portals when the PES 2013 demo arrived in July.

The publisher will also be supporting PES 2013 with a lengthy print campaign, as well as two special editions, which are exclusive to Blockbuster and GAME. The firm is also working closely with TALKSport and sporting websites.

Ayers added: Theres a very strong buzz out there, and press reaction has been both widespread and positive. This is feeding through to retail that PES is a true title contender, so we are confident this is a new beginning for the series.

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PES 2013 is in for the 'long-haul'

LOS ANGELES, Sept. 17, 2012 /PRNewswire/ -- When it comes to Internet marketing, one size simply cannot fit all businesses or websites. With an entirely customized website marketing approach, results can be more pronounced and longer lasting. An SEO marketing company that takes into account the organization's short-term goals and long-term goals can better prepare a strategy that meets its immediate needs and will grow with them over time. Avital Web, Los Angeles SEO company, builds fully customized marketing strategies for their clients based on their individual needs, preferences and goals. With a philosophy built on a foundation of customer service and constant communication, Avital Web provides regular monthly reports, offers monthly meetings and tailors every task to each client's business, websites and goals.

According to the U.S. Census Bureau, half of all private sector employees are employed by small businesses, and between 60 and 80 percent of all new jobs are generated by small businesses. Small business owners spend a lot of time building their businesses, which ultimately builds the economy. They have their own pressing needs and concerns. That is why it can be so beneficial to them to outsource their Internet advertising campaigns. Search engine optimization and Internet advertising is notoriously complicated, and SEO professionals are highly skilled at hitting this constantly moving target and staying current with Google's changing algorithms.

Avital Web's team of SEO experts, design team and marketing professionals understand the importance of small and medium sized businesses, and they are dedicated to providing the type of support necessary to help small businesses grow. With fully customized solutions that include link-building campaigns, reputation management, content marketing, content creation, analytics, website design, page hosting, regular updates and more, a business can ensure its website not only stays current, but it can even stay ahead of the pack with a site that draws more relevant, targeted traffic every day.

Fully customized online marketing campaigns are essential to building a viable website and growing a business. With the support of an experienced SEO firm such as Avital Web, small and medium-sized businesses across the Los Angeles region can make it happen.

To learn more, visit http://www.avitalweb.com or call (877) 971-7177.

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Personalized Services the Core of Avital Web's Successful SEO Solutions

IRVINE, Calif.--(BUSINESS WIRE)--

Mavenlink, the leading online workplace and project management solution, today announced that it will be presenting along with Intuit at the 2012 Internet Marketing Association (IMA) Conference, taking place September 20-22 at the CityCenter complex Las Vegas, Nevada. The IMA is one of the fastest growing professional organizations in the world, and this years event will bring together industry leaders from around the world to address the latest Internet marketing trends and define strategies for success.

Mavenlink co-founder Sean Crafts will speak alongside Alex Barnett, Group Manager of Developer Relations for the Intuit Partner Platform at Intuit, in the panel discussion Better Project Management for Marketers. During this session, Crafts and Barnett, along with two Mavenlink and Intuit customers on the panel, will discuss ways that marketing firms can centralize their product management and financial platforms to achieve better results. Attendees will come away with a better understanding of how online project management and financial tools can positively impact their business.

Marketing professionals juggle multiple tasks and projects, which makes it harder to stay on top of workflow and effective client communications. Mavenlinks online workplace allows service professionals, employees and businesses that utilize contractors to manage projects from inception to completion. Mavenlink brings together collaboration, project management, file management, time tracking, invoicing, and online payments to create a single destination that supports the new, remote workforce. The company also seamlessly integrates with QuickBooks Pro and Premier as well as QuickBooks Online, automating many of the steps associated with managing a project including duplicate data entry, and spending time on bookkeeping.

Mavenlinks product will also be showcased at the IMA Conference where attendees will have the opportunity to meet product experts and executives and see a demonstration of the companys online project and work management tools. The integrated Mavenlink and QuickBooks app is available in the Intuit App Center and from Mavenlink directly. For more information about Mavenlink, please visit our websitehttps://www.mavenlink.comor find us on Twitter at@mavenlink.

About Mavenlink:

Mavenlink is the premier online workplace for companies of all types and sizes to conduct business with each other on the web. It provides businesses with the first complete online project management and collaboration platform tailored to inter-company collaboration and a distributed workforce. Mavenlink is the top-installed application across all categories in the Google Apps Marketplace.

Built on a robust collaboration infrastructure, Mavenlink manages the entire lifecycle of project-based relationships including, project & team management, messaging & conversations, time & expenses, invoicing & online payments, file management, and financial reporting. Mavenlink dramatically improves productivity, reduces management overhead, and increases profits. Mavenlink is also easy to implement and use characteristics that are imperative for international, intercompany adoption.

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Mavenlink and Intuit to Present at the 2012 Internet Marketing Association Conference

Referenced Stocks: CBS, DIS, NWS, TWX, VIA

News Corp's ( NWS ) $2 billion bid for Consolidated Media holdings last week will give the company control of Fox Sports in Australia and 50% ownership of Foxtel, which has near monopoly in the Australian pay-TV market. The company's current structure includes Fox Sports in the U.S. and some other countries along with the control of Sky Italia, which is a dominant pay-TV subscription service in Italy. The publishing business is going to separate soon and News Corp will focus entirely on media networks, films and pay-TV services internationally.

See our complete analysis for News Corp

The Strategic Advantage Of The Deal

Sports programming is a lucrative business and ESPN represents gold standard in the industry. Despite Disney ( DIS ) being a diversified media giant in terms of businesses it deals in, ESPN alone contributes close to 45% to Disney's value. This is due to high pay-TV penetration and high fee per subscriber charged by ESPN. Similarly, Fox Sports is critical to News Corp. Just in the U.S. alone, Fox Sports earns approximately $2.5 billion in annual revenues from subscriptions, thus contributing close to 15% to News Corp's stock.

Therefore, it makes sense for the company to aggressively pursue the sports programming market and getting full control of Fox Sports in the Australian market is the right move. A multitude of international media networks are result of joint ventures between big media companies from the U.S. and local media players. Wherever it makes sense, News Corp will try to convert these joint ventures to full ownerships. Sports programming is one such area given the high fee per subscriber potential and sustained demand among the viewers.

As far as Sky Italia is concerned, the value contribution is low. However Foxtel's story could be different since the company almost has a near monopoly over the Australian pay-TV market. News Corp could use this to its advantage given that it owns content as well, and continue to maintain that monopoly. It could also push on-demand content from its library and thus charge additional fee from subscribers.

Australian Market Is Small

Even though upscale, the overall market is small in Australia given its low population. The Australian population is less than 10% of the U.S. population and that renders the overall revenue potential a little low in comparison to many other potential markets. Additionally, it is not yet clear whether News Corp will be able to actually acquire Consolidated Media with its bid and it is likely that it may face some challenge from other bidders.

Our current price estimate for News Corp which stands at $26.50 , implying a premium of about 10% to the market price.

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News Corp's Conslidated Media Bid Is All About Sports And Pay-TV