Mediaboss Marketing

Summary: Organizations ensure social media policies are updated frequently based on trends in social networking industry and keep these guidelines fresh in the mind of employees through frequent discussions.

Social media policies should be updated to keep pace with new trends and employees need to be reminded of these codes of conduct through regular discussions.

Stree Naidu, vice president of Imperva in Asia-Pacific and Japan, said the data security company has different policies for different social media platforms such as Facebook, blogs and Twitter. "Tailoring policies according to the different networks makes it easier for employees to understand and adhere to," he explained.

Public relations firm, Text100 Singapore, also has an existing social media policywhich it reviews and updates every six months, said Kristian Marc Olsen, its digital lead and account director.

Stephanie Ciccarelli, co-founder and CMO at Canada-based online marketplace Voices.com, said the company updates its social media policy along with its employee handbook at least once a year.

In addition, it reviews its social media policy whenever a new social networking Web site gains mainstream attention, Ciccarelli told ZDNet Asia. This will alert the company to evaluate and ensure the use of these new networks is covered by the policy, she said, pointing to Pinterestas an example.

Imperva also reviews its social media policy when there are changes to existing social networks.

Naidu noted: "When there is a new feature introduced to a social network that changes the way users behave or communicate, we will look into this change and the potential implications and risks.

"Take Facebook, for example, the introduction of Timeline earlier this yearhad a huge impact on what content is now available on your profile," he said.

Her remarks quickly went viral and led to her dismissal from NTUC. A spokesperson told ZDNet Asia the organization's terms and condition of employment includes one which states: "All staff shall observe proper decorum in their communication to the external public at large and to all forms of media."

Read the original:
Firms review social policy based on new tech

At least nobody can accuse him of not showing enough commitment to his craft.

Matthew McConaughey has been working hard to slim down to play AIDS activist Ron Woodruff in the upcoming Dallas Buyer's Club -- and his shocking, gaunt new look has some fans wondering if he's taken his efforts a little too far.

On Sunday, the 42-year-old star, who has reportedly lost 30 pounds so far for the role, recently caused a stir when he stepped out in Austin, Texas looking emaciated alongside his mom, Mary.

PHOTOS: Matthew's hottest shirtless looks

Matthew McConaughey and Camila Alves attend the European premiere of Magic Mike at The Mayfair Hotel on July 10, 2012 in London, England. Credit: Dave J Hogan/Getty Images

McConaughey's movie makeover has been both dramatic and rapid: In July, the Magic Mike actor posed on the red carpet alongside his new wife Camila Alves, looking his usual fit self. One month later, the star's newly-bony torso was on display during a mid-August trip to Ibiza, Spain, and since then, McConaughey has continued his intense quest to shed weight.

A pregnant Camila Alves (not pictured) shows off her growing bump while she was on vacation with her husband, Matthew McConaughey on the spanish party island of Ibiza on August 10, 2012. Credit: INFphoto.com

On August 15, the Lincoln Lawyer actor opened up to Us Weekly at an NYC event about his approach to the ultra-dramatic role.

"I'm playing a guy who was sick and would have loved to have been healthier but wasn't. For me, it's more of a mental thing than a physical thing," he explained, adding that he's been eating "small amounts" of high-protein, low-carbohydrate food. "I'll get down to the weight I need to get to. I'm on my way, and it's what I need to do for the job."

PHOTOS: Hollywood's most talked-about bodies

Continued here:
Whoa! See Matthew McConaughey's Scary, Three-Month Slimdown

fishbat, an online marketing firm, after conducting a social media based bike giveaway for commuter bike manufacturer Linus Bikes, analyzes how social media can boost revenue.

Bohemia, NY (PRWEB) October 10, 2012

fishbat reveals that the main giveaway contest created by fishbat for Linus Bike unveiled a Roadster 8 bike valued at $849 as the giveaway prize. During the time of the giveaway, the number of Facebook followers on Linus page boosted from 6355 to 9754, which was approximately a 53% increase in fans. In addition, the giveaway brought about a sharp increase in online sales revenue from $7,122 to $14,241, an 840% increase from 2011s numbers. May and June sales also yielded a 56.83% and 281.64% boost in sales over the previous year respectively. Over 2496 entries to the contest were received through social media during the contest period.

Justin Maas, VP of Client Relations at fishbat comments on the long-term benefits of the contest stating, The bike giveaway was very value-forward and showed that providing fans with a reason to keep coming back can spur growth on not only a Facebook fan page, but for an entire company. Maas further comments that the giveaway and related social media features on Linus Bike's page have contributed largely to the current fan-base following the company.

Linus number of Facebook likes has grown to over 20,000 and counting, thanks in large part to the bike giveaway. It really shows not only the power of social media contests but how social media in general has a way of bringing people together and keeping them interested in a brand, says Maas.

fishbat, Inc. is a full service digital marketing agency. Striving through social media management, search engine optimization (SEO), web design, and public relations, fishbat flourishes as a marketing firm to raise awareness about your brand and strengthen your corporate image.

Scott Darrohn fishbat 855-347-4228 Email Information

Read this article:
Online Marketing Firm fishbat, Inc., Analyzes Social Media Results of Online Bike Giveaway for Commuter Bike ...

DANVILLE The media circus you've seen surrounding major political events this year has landed at Centre College for Thursday night's vice presidential debate between incumbent Joe Biden and U.S. Rep. Paul Ryan.

A huge portable stage for MSNBC arose behind the statue of President Lincoln sporting his own, personalized debate credential and a line of TV broadcast locations was forming along the sidewalk outside of the Norton Center for the Arts, where the debate takes place at 9 p.m. Thursday.

Inside, the college's gymnasium has been converted into a massive media center complete with "spin alley," where, immediately after the contest, representatives of each campaign will try to convince reporters their guy won.

It's all in preparation for Danville's international media close up.

"It offers us a chance to get out and about and talk to folks about what's on their mind and where they're at in the election," says Fox News anchor Bret Baier, who will anchor the network's coverage from Danville Thursday night along with Megyn Kelly. "There's always a lot of energy at the event."

Baier and Kelly are two of numerous Fox News personalities slated to be in Danville Thursday including Shepard Smith and Neil Cavuto. But in addition to them are numerous producers and technicians behind the Fox operation.

"There are a lot of people who make it work and thousands of feet of cable," said Baier, who has taken over anchoring duties this year following the retirement of Brit Hume. "I don't know how many people we're bringing more than a hundred."

CBS News is sending only two on-air reporters to the debate Nancy Cordes covering the Barack Obama and Biden ticket and chief legal correspondent Jan Crawford covering the Mitt Romney and Ryan campaign. But supporting them is a crew of producers, technicians and off-air reporters for the broadcast that will be anchored by Scott Pelly in New York.

"We're setting up a mission control," said Tim Gaughan, CBS News director of digital news gathering and special events. "It's essentially a remote bureau ready to do anything we need."

At the MSNBC tent, approximately a dozen technicians were working to set up the broadcast stage where shows such as The Daily Rundown with Chuck Todd and Chris Matthews' Hardball will originate Thursday. The network is offering free coffee and network souvenirs to people who come watch from the lawn between the stage and the Lincoln statue.

Link:
Media circus pitches its tent in Danville for Biden-Ryan debate

SEO Tips toolbook reaches over 1100 downloads. Free download code expiration extended to November 1.

Stamford, CT (PRWEB) October 10, 2012

"Thousands of small business owners and marketers have benefited from our SEO Toolbook and the free tools it identifies," explained Jason McDonald, Director of the JM Internet Group. "So in today's tough economy, we thought of an innovative way to seed the market with SEO knowledge: giving away free copies of this amazing book, and even allowing people to 'regift' it by spreading the free downloads."

To download the free SEO Toolbook, copy the coupon code cctb-ce0a2107b and go to -

http://www.jm-seo.org/books/seo-toolbook.html

SEO Classes begin October 12th - Building on the SEO Tips List

The JM Internet Group will be kicking off the fall session with their online SEO training courses for small business. The classes are an hour long of instruction and a half an hour of question and answer, in which the audience is encouraged to ask any SEO related questions they have. These questions are a key part of learning, and are also posted on the JM Internet Group's website under SEO Tips.

SEO Course Syllabus

Top Ten: Top Ten Free Tools for SEO / Search Engine Optimization

Keywords: How to Generate Great Keywords for Great Google Rank

Visit link:
Amazing Results for Free SEO Toolbook Download Announced By JM Internet Group