Mediaboss Marketing

BOSTON--(BUSINESS WIRE)--

Zmags, provider of commerce-enabled digital catalogs and publications, today announced that Daren Tomey, Director, Enterprise Business Development, will be speaking at Internet Retailers Mobile Marketing & Commerce Forum (MMCF), being held October 8-10 in San Diego. Daren will be joined by Scott Cohn, Vice President of Merchandising and Sales for BakersShoes.com, to discuss what retailers and marketers need to know about marketing and selling to the tablet shopper.

With higher average order values than desktop e-commerce, tablet shoppers are among the most coveted of all digital shoppers. In this session, retailers and marketers will learn how to curate digital experiences for this fast-growing group of consumers. In addition, Zmags will unveil proprietary research on tablet shoppers expectations and plans for the holiday season.

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For more information on how commerce-enabled digital catalogs and publications can increase revenue and deepen brand affinity for tablet shoppers, please visit the Zmags website to learn about Verge.

About Zmags

Zmags unlocks new revenue opportunities for retailers and marketers by delivering fully-branded, commerce-enabled digital catalogs and publications that are consistent across all consumer touchpoints. The Zmags platform provides an immersive digital environment that invites discovery, deepens customer engagement and allows streamlined purchasing directly from the page.

Original post:
Zmags to Speak at Internet Retailer’s Mobile Marketing & Commerce Forum

(PRWEB) October 02, 2012

Internet Marketing Ninjas acquires Cre8asiteforumes & welcomes founder and lead administrator, Kim Krause Berg to Internet Marketing Ninjas executive staff as their Usability and User Experience Analyst.

To say Im thrilled would be an understatement, said Founder and CEO of Internet Marketing Ninjas, Jim Boykin. To have the opportunity to work with the Cre8asiteforums community alone is such a privilege, but to have Kim Krause Berg on board as well is a dream come true. I consider her the worlds leading usability analyst. Kim was already a legend when I started in 1999 and I have the utmost respect for her and the Cre8asiteforums community.

Krause Berg will be joining the companys executive staff as their Usability and User Experience Analyst, and also continue as Cre8asiteforums Administrator. As a member of the Internet Marketing Ninjas team, Krause Berg will be instrumental in helping clients to improve on-site usability, increase conversions and strengthen their overall profitability.

As the founder of Cre8pc.com and Cre8asiteforums, Krause Berg has been involved in Internet marketing and website usability since 1996. As one of the earliest pioneers of the online marketing community, a frequent conference speaker and popular industry blogger, she has worked with countless websites over the years, focusing on user behavior and conversion optimization.

In her new position, she will continue to be the administrator and community manager of Cre8asiteforums, stating:

"For years I've visualized what I felt would be the perfect next step in my career, but I feared I was imagining an impossible situation. I turned down countless opportunities; because none fit what I knew would be best for my skills, desire for growth in Human Factors and never ending passion for Internet marketing. I also stubbornly, and against all professional advice, required that wherever I go, I wanted Cre8asiteforums with me. I could never abandon that community," said Krause Berg With Internet Marketing Ninjas, she will get her wish. Working with Kim to invest in and grow the Cre8asiteforums community is an honor; its two amazing acquisitions in one and I feel even luckier than usual, said Boykin, regarding the new partnership. Im excited to have the opportunity to listen to what the community would like and to allocate our resources into taking that community to the next level

Boykin also recently acquired the Developer Shed Network of websites and continues to offer a wide range of SEO and Internet marketing services through Internet Marketing Ninjas.

Krause Berg will also be working with IMNs analytics team to perfect their website analytics process and add a new dimension of persuasive design to website conversion and SEO analysis. "When Jim Boykin surprised me by making the exact job and career offer I wanted, I immediately accepted. Krause Berg notes. By adding advanced usability and Human Factors methodology to his present extraordinary analytics team, Internet Marketing Ninjas not only meets stringent search engine requirements, but now exceeds in meeting all their clients' user experience needs and expectations. This, and his intuitive understanding of the value of online communities, puts me over the moon excited."

The Internet Marketing Ninjas are delighted to add another SEO thought leader to their roster and to continue to improve their services to clients and contributions to the entire internet marketing industry.

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Internet Marketing Ninjas Acquires Cre8asiteforums; Kim Krause Berg, Forum Founder & Lead Administrator, to Join IMN ...

fishbat, Inc. weighs in on an article discussing the potential for using social media clout to help determine customer interests.

Bohemia, NY (PRWEB) October 02, 2012

According to The New York Times, businesses that have begun to utilize social media in their marketing plans should think very carefully on what they use to determine a potential customers clout or importance. The article discusses the concept of a social media credit rating and how customer eligibility for certain business perks can be determined by what they discuss through social media platforms. While a marketer can focus on clients that have a multitude of followers, it would be more practical to consider what a person is retweeting or sharing on Facebook.

The article offers the example of a hotel to exemplify how social media credit rating could work. Utilizing a persons social media information to determine their interests, a hotel can make recommendations on restaurants and shops that the client may enjoy; ensuring customer satisfaction and increase the likelihood of a client returning.

Sida Li, VP of Internal Operations at fishbat, Inc., commented on the article stating, Businesses and marketing firms have a grand opportunity with the growing use of social media. Li continued stating, Thoroughly analyzing potential clients social media activity can help customize a business plan that can maximize satisfaction.

fishbat, Inc. is a full service online marketing company. As experts in reputation management, search engine optimization (SEO), web design and public relations, fishbat strives as a marketing agency to raise awareness about your brand and strengthen your corporate image.

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Scott Darrohn fishbat 855-347-4228 Email Information

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Online Marketing Agency, fishbat, Inc., Comments on the Use of Social Media Clout and How to Market to Customers

SAN FRANCISCO, Oct. 1, 2012 /PRNewswire/ --Ootem, a San Francisco-based advertising agency, will plan and execute advertising strategy and develop creative for Kazaana, a social and creativity platform for kids aged 6-12.

Kazaana combines smart tools for parental visibility with the latest technologies and engaging design to create a safe social networking platform for kids, their friends, and family. Kids can communicate via video chat, upload and share content like photos and videos, play games, and style their own 3D avatar.

"We are so excited about working with Kazaana," says Jason Kelley, president and founder of Ootem. "There is such a strong desire in the marketplace for this product, and we love Kazaana's vision to create this creative, expressive community for kids. It's an amazing opportunity to school the younger set on good digital citizenship. We're excited to be part of the team and to help drive growth for the company."

Ootem created the logo and tagline, developed a launch advertising campaign and event, and is working on developing strategic partnerships.

"Ootem has a lot of experience in driving acquisition, while establishing and reinforcing a strong brand presence," adds Kristen Alexander, VP of Marketing for Kazaana. "They are great partners with a tremendous amount of creativity."

Kazaana launched July 24th, 2012.

About Ootem

Ootem is a San Francisco-based agency with a deep passion for connecting brands with consumers through a variety of consumer touch points, including media planning and buying, creative services, publisher strategy and support, and personal connection media. Find out more at http://www.ootem.com.

About Kazaana

Headquartered in Menlo Park, CA, Kazaana (www.Kazaana.com) is an immersive social platform where families and kids ages 6-12 can interact with engaging applications and share their personal content, experiences, and growth with other family members and friends. Parents will be able to participate unobtrusively, as kids organically pull them in offering a window into their child's growing independence. Other Kazaana features include customizable 3D avatars and backgrounds, a community wall with comments, text and video chat, email, and the ability to create a curated digital portfolio with photos and videos, all in a safe and COPPA (Children's Online Privacy Protection Act) compliant environment.

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Ootem Selected by Kazaana, a Kid-Centric Social Platform, for Marketing Strategy and Creative

Quao and Digital Journal Inc team up to launch /newsrooms division

Toronto, Canada (PRWEB) October 01, 2012

Quao previously worked as Vice President Strategy, Emerging Platforms at The Hive Strategic Marketing Inc.

Sabaa is a very talented innovator who has a strong understanding of how to leverage technology and innovation to meet a brands marketing needs, said Chris Hogg, CEO of Digital Journal Inc. He has a deep understanding of social media, marketing and technology and he excels at every step of the digital media process, from concept and collaboration to design and execution. As Digital Journal continues to grow, Sabaa will add tremendous value to both our team and our customers.

Sabaa Quao is a career entrepreneur and has worked as a creative director, business strategist, and marketing specialist. He has extensive experience in brand development across multiple media and technology platforms.

With degrees in Communication and Design, a B.Comm in Marketing, and an Executive MBA from the Rotman School of Management, Quao boasts an impressive portfolio including the launch of the Toronto Raptors and Playdium Entertainment, the rebranding of the CN Tower and the Directors Guild of Canada, and special projects for Toronto International Film Festival Group, Electronic Arts, Nortel Networks, Roots, RBC Royal Bank, Levi's, Bell Mobility, Rogers Communications, The Beer Store, GlaxoSmithKline, McCain Foods, Corona, Coca-Cola, and Jack Daniels.

After seeing the platform, technology and global network of content creators Digital Journal had developed, Quao recognized an immediate application for marketers and the enormous benefit that could come from a social media-driven news network deployed to cover brands.

Im excited to be joining the Digital Journal team, said Quao. The Digital Journal platform and global network gives us incredible positioning for /newsrooms. Over the past three years I encountered a persistent problem with social media management that we can now solve for. Essentially the days of the one-person Community Manager overseeing social media for a brand are over. The demands are overwhelming and you need a broader, deeper, and professional creative network to engage an audience 24/7.

With the ability to leverage Digital Journals proprietary social technologies and content solutions, Quao and Hogg worked closely to create a process and strategy for brands that harnesses the audience-growing skill of journalists with the expertise and commercial inclination of a skilled marketing team.

The response so far from both marketers and creative producers has been immediate and positive, said Quao.

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Marketing and social media veteran Sabaa Quao joins Digital Journal as Chief Marketing Officer