Mediaboss Marketing

Summary: Organizations ensure social media policies are updated frequently based on trends in social networking industry and keep these guidelines fresh in the mind of employees through frequent discussions.

Social media policies should be updated to keep pace with new trends and employees need to be reminded of these codes of conduct through regular discussions.

Stree Naidu, vice president of Imperva in Asia-Pacific and Japan, said the data security company has different policies for different social media platforms such as Facebook, blogs and Twitter. "Tailoring policies according to the different networks makes it easier for employees to understand and adhere to," he explained.

Public relations firm, Text100 Singapore, also has an existing social media policywhich it reviews and updates every six months, said Kristian Marc Olsen, its digital lead and account director.

Stephanie Ciccarelli, co-founder and CMO at Canada-based online marketplace Voices.com, said the company updates its social media policy along with its employee handbook at least once a year.

In addition, it reviews its social media policy whenever a new social networking Web site gains mainstream attention, Ciccarelli told ZDNet Asia. This will alert the company to evaluate and ensure the use of these new networks is covered by the policy, she said, pointing to Pinterestas an example.

Imperva also reviews its social media policy when there are changes to existing social networks.

Naidu noted: "When there is a new feature introduced to a social network that changes the way users behave or communicate, we will look into this change and the potential implications and risks.

"Take Facebook, for example, the introduction of Timeline earlier this yearhad a huge impact on what content is now available on your profile," he said.

Her remarks quickly went viral and led to her dismissal from NTUC. A spokesperson told ZDNet Asia the organization's terms and condition of employment includes one which states: "All staff shall observe proper decorum in their communication to the external public at large and to all forms of media."

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Firms review social policy based on new tech