Mediaboss Marketing

Quao and Digital Journal Inc team up to launch /newsrooms division

Toronto, Canada (PRWEB) October 01, 2012

Quao previously worked as Vice President Strategy, Emerging Platforms at The Hive Strategic Marketing Inc.

Sabaa is a very talented innovator who has a strong understanding of how to leverage technology and innovation to meet a brands marketing needs, said Chris Hogg, CEO of Digital Journal Inc. He has a deep understanding of social media, marketing and technology and he excels at every step of the digital media process, from concept and collaboration to design and execution. As Digital Journal continues to grow, Sabaa will add tremendous value to both our team and our customers.

Sabaa Quao is a career entrepreneur and has worked as a creative director, business strategist, and marketing specialist. He has extensive experience in brand development across multiple media and technology platforms.

With degrees in Communication and Design, a B.Comm in Marketing, and an Executive MBA from the Rotman School of Management, Quao boasts an impressive portfolio including the launch of the Toronto Raptors and Playdium Entertainment, the rebranding of the CN Tower and the Directors Guild of Canada, and special projects for Toronto International Film Festival Group, Electronic Arts, Nortel Networks, Roots, RBC Royal Bank, Levi's, Bell Mobility, Rogers Communications, The Beer Store, GlaxoSmithKline, McCain Foods, Corona, Coca-Cola, and Jack Daniels.

After seeing the platform, technology and global network of content creators Digital Journal had developed, Quao recognized an immediate application for marketers and the enormous benefit that could come from a social media-driven news network deployed to cover brands.

Im excited to be joining the Digital Journal team, said Quao. The Digital Journal platform and global network gives us incredible positioning for /newsrooms. Over the past three years I encountered a persistent problem with social media management that we can now solve for. Essentially the days of the one-person Community Manager overseeing social media for a brand are over. The demands are overwhelming and you need a broader, deeper, and professional creative network to engage an audience 24/7.

With the ability to leverage Digital Journals proprietary social technologies and content solutions, Quao and Hogg worked closely to create a process and strategy for brands that harnesses the audience-growing skill of journalists with the expertise and commercial inclination of a skilled marketing team.

The response so far from both marketers and creative producers has been immediate and positive, said Quao.

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Marketing and social media veteran Sabaa Quao joins Digital Journal as Chief Marketing Officer