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Book Review: Internet Marketing: 8 Key Concepts Every Business MUST Know by Jon Leland

Bookshelves are full and running over with marketing books that promise to deliver instant or overnight success with "one trick" that will push you over the top and make you a millionaire. Internet Marketing: 8 Key Concpets Every Business MUST Know is NOT one of those books. Instead, the author Jon Leland lays out a systematic approach to marketing that both encompasses a strategic vision for authenticity married with practical, functional tactics.

The eight key concepts build upon each other and are part of a big-picture marketing strategy that works every time for one simple reason: it's built around authenticity, not simplistic approaches to quick selling or bait-n-switch techniques. The author argues passionately for an engaging marketing campaign that carefully targets a specific market and creates engagement.

According to Leland, relevance is another key to the kingdom. No matter how authentic you are, if you don't engage your audience in both a relevant manner and with relevant solutions, you'll quickly lose them. And he provides many examples of how to stay engaged.

Beyond the high-level discussions of being authentic and relevant, Leland also introduces you to his vision for where marketing is going through PPC and social media. His extensive experience in these arenas shines through with his pragmatic approach.

Finally, Leland drives home the importance of value. What are you doing for your customers that makes them feel you are far more than your dollar worth to them? This is where the value rubber meets the business road, and he delivers a number of practical applications for transitioning your business to that of value-based decision-making.

Internet Marketing is a short read at about 85 pages, but you'll find that every page is packed with powerful information. It's a distilled version that could be hundreds of pages if Leland wanted to fill the book with fluff. Instead, he provides a very refined and focused piece that is brimming with uniquely centered and balanced approaches to both big picture strategy and down-to-earth tactics for Internet marketing.

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Book Review: Internet Marketing: 8 Key Concepts Every Business MUST Know by Jon Leland

Internet World's Mobile Marketing Strategies Conference:

LONDON, October 10, 2012 /PRNewswire/ --

Effectively leveraging the mobile channel to engage your audience 20-21 November 2012, Millennium Gloucester, London

Paul Berney, Chief Marketing Officer and Managing Director of EMEA at the Mobile Marketing Association (MMA) recently commented on the industry's "tremendous growth", stressing that companies need to tap into the benefits of this emerging area: "The UK mobile marketing industry is currently worth over 330 million. As recently as 2010, the sector was worth just 85 million per year and it is estimated the value of mobile marketing will be at least 1 billion by 2016".

This is a stark warning that mobile marketing is not an area to be overlooked in a successful marketing strategy. Internet World's recently-released infographic, part of the online Knowledge Bank for their Mobile Marketing Strategies conference, displays a wealth of information about the current position of mobile commerce through to statistics on the financial value that mobile marketing offers businesses. The infographic can be viewed at http://www.mms-conference.com under the Knowledge Bank tab.

Internet World's Mobile Marketing Strategies conference, taking place this November in central London, asked key speaker Neil Swanston, Mobile Experience Manager at British Gas for his perspective on the importance of mobile: "Every piece of analysis or industry stat points to huge growth and significant mobile adoption by consumers. This increased level of take up means there's a fantastic opportunity for businesses to communicate with their customers through a new channel; one which is more personal and indispensable to them than ever before". His opinion was supported by Daniel Bower, Director of Product at Vouchercodes.co.uk; "As mobile usage continues to rise, an effective mobile marketing strategy will be vital to anyone hoping to take advantage of the space. Mobile Marketing Strategies will discuss practical ways you can use mobile marketing effectively, including how we achieved 1.6 million app downloads in under a year".

Neil Swanston and Daniel Bower join speakers from companies including Shazam, Kew Gardens, Visa UK, Waitrose, Telegraph Media Group and Museum of London who will take part in panel discussions and sessions looking at integrating mobile into the multi-channel strategy and measuring the ROI of your mobile marketing strategy and its impact on your business bottom-line. Practical tips can be garnered from case studies looking at leveraging a mobile website to engage more effectively with your customers, Near Field Communication Technology: best practice and developing an app with QR codes and augmented reality.

For full details of the programme and speakers visit http://www.mms-conference.com

Internet World Internet World isEurope'slongest running,best attendedandbiggest annual eventfordigital marketing and online business,attractingover 10,000 visitors and more than 300 exhibitors.

In short, Internet World sets the digital agenda and has been doing so for20years. Over two decadesthe internet has transformed beyond allrecognition the way business is done, and Internet Worldhas been there since these early days charting the journey and providing cutting-edge content fromthe forefront of advancement.

UBM UBM is a global live media and B2B communications, marketing service and data provider.

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Author and Social Media Marketing Expert, Thomas Bukacek, Hits Amazon Best-Seller List

Thomas Bukacek, Social Media Marketing Expert, recently hit five separate Amazon.com best-seller lists with Marketing Miracles book.

Austin, TX (PRWEB) October 10, 2012

Marketing Miracles features top advice from leading entrepreneurs, business owners and marketing experts in a variety of industries from around the world. The authors tackle an array of subjects including the most creative strategies and tactics to attract clients and customersand keep them, as well as guarantee higher sales conversations. Thomas Bukacek contributed a chapter titled 4 Keys To A Successful Social Media Optimization Plan.

On the day of release, Marketing Miracles, reached best-seller status in five Amazon.com categories - The book reached best-seller status in the Direct Marketing, Marketing Research Business, Marketing, Marketing and Sales, and Small Business and Entrepreneurship categories.

Tom Bukacek is an author and social media marketing expert sought out by professionals seeking to brand themselves online. Tom utilizes the latest web 2.0 marketing strategies, such as social networking sites, video marketing, local online search, pay per click, article marketing, web design, and more. His clients include real estate professionals, doctors, bestselling authors, motivational speakers, Reality TV stars, professional sports teams, and more. Tom recently spoke at the NBA owners meetings in Chicago about how they can improve their online presence.

Along with business partners Curt Maly and Nick Bridges, Tom is the owner of Black Box Social Media and co-creator of Social Media In 7 Minutes, an online training and implementation program designed for small businesses to learn how to utilize Facebook, Google+, Twitter, YouTube, and other social media sites for marketing.

Marketing Miracles features some of the newest, the best and, of course, the most extreme ways to deliver your marketing message in the most impactful way possible - all devised by successful business leaders who aren't afraid to innovate or outrage. Prepare yourself for proven powerful strategies that deliver.

From CelebrityPress:

Regardless of whether or not you are an experienced speaker, trainer or entrepreneur or you wish to review the most contemporary concepts in todays health, wealth and success, the ideas that these Celebrity Experts bring to the table will be worth their weight in gold when you read and incorporate them into your daily life.

After such a successful release, Thomas Bukacek will be recognized by The National Academy of Best-Selling Authors, an organization that honors authors from many of the leading independent best-sellers lists.

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Author and Social Media Marketing Expert, Thomas Bukacek, Hits Amazon Best-Seller List

planetRE Launches New Agent Lead Generation and Social Media Marketing Platform

SAN JOSE, Calif., Oct. 10, 2012 /PRNewswire/ -- planetRE, the nation's leading technology cloud vendor for online real estate, announced a new generation of Socialite Real Estate Marketing Platform for agents and brokers. It comprises of high end agent branded IDX websites with advanced property search, market statistics, community information, neighborhood mashups, integrated lead capture, routing with redundancy removal, property alerts and new patent pending technologies like Social Scrubbing, Campaigns, Open House, Social Chats, and Social Feeds with Predictive Analytics.

Social Scrubbing does automatic social profiling on incoming leads saving days of manual work. Social Campaigns allows creation and running of branded social campaigns with property flyers, e- cards etc. Social Chats allow agents to communicate with leads instantly on Facebook and save each conversation. Agents can plan events like Open houses with RSVP on social media. Social Feeds shows latest activity for each lead from multiple social channels like Facebook, Twitter and LinkedIn, all time interleaved on the agent dashboard. New algorithms in Predictive Analytics uses structured transaction data and unstructured chat logs to predict clients for closure.

"No other vendor in the market comes close to richness of Socialite features," says Subrao Shenoy, CEO of planetRE. "We are proud to offer these innovations to hard working sales professionals who seek to get high quality business and close deals with predictions. Marketing is the science of what people want, but until recently it has been a science of imprecision. Instead of looking at consumers as demographic blots, the Socialite platform applies analytic rigor to see consumers as they are - as individuals and define new standards in customer relationship management."

"We run a small but highly productive real estate business in the high tech Seattle market," said Daniel Renne, Owner of Flux Real Estate. "planetRE Socialite provides leading edge tools to manage high agent productivity with quality collaboration and communication with consumers."

"We need a tightly integrated system with websites, lead management, CRM and transaction management," said Johnny Reeves, Owner of Prudential Southern Realty. "planetRE provides that solution with Socialite and Compliance integration and Single Sign On. We have been very happy with the quality of their support and turnaround for new features."

About planetRETrSoft (d.b.a. planetRE) is a privately held, leading cloud vendor, providing online multi tenant Enterprise software to the real estate industry. Headquartered in Silicon Valley, CA; its primary mission is to provide cutting edge products and services to the global real estate industry in areas of CRM, Transaction and Financial Management. More information about planetRE Socialite can be found on http://www.planetre.com.

planetRE, planetRE Socialite are trademarks. All other registered trademarks are the property of their respective holders.

Contact Information

planetRE Media Inquiry: 1-408-251-6078 info@planetre.us

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planetRE Launches New Agent Lead Generation and Social Media Marketing Platform

Conservatives Preach Diversity of Thought Without Practicing It

There's also a lucrative market for telling conservatives what they already believe. It's now theoretically possible to go from evangelical homeschooling to a conservative college where debating abortion is verboten to a job at a conservative think tank, reached via a talk-radio-filled commute. On Fridays you can attend a happy hour hosted by a right-of-center networking organization, start dating a fellow attendee, and marry, at which point you can split a subscription to Glenn Beck TV for evening infotainment. Thirty years later you can both move to a retirement community where Fox News plays 24/7. Epistemic closure is more possible than ever.

Dennis Prager reminded me of this subject. "There is no greater uniformity of thought than at our universities: Their much-ballyhooed commitment to diversity is about race and ethnicity, not about ideas," he wrote in his latest column. "So, too, the great majority of news-media people live in the same bubble, the left-wing herd that covers national and international news. Reading the New York Times, the Washington Post, the Los Angeles Times, Le Monde, or listening to the BBC is essentially reading or listening to the same selection and presentation of the news. One reason that leftists talk to, read, and listen only to fellow leftists is that they are certain there is no other way to think rationally, compassionately, or morally. Therefore, there is no reason to debate conservatives, let alone expose oneself to their ideas."

Credit where it's due: Prager frequently invites people with whom he disagrees, myself included, on his talk-radio show, and his output there is far superior to most people in the medium. He also has a long history of engaging in interfaith dialogue and political debate. But his sweeping statements about academia and media aren't supported by the facts, and he ought to know better than to make them based on both personal experience and easily made observations.

Anyone can see that The New York Times and The Washington Post, whatever their faults, don't publish "only fellow leftists." David Brooks has been at the Times for years. Ross Douthat took over after a short stint by Bill Kristol. William Safire preceded them both. The Washington Post publishes George Will, Charles Krauthammer, and Jennifer Rubin, among other conservatives.The Los Angeles Times, one of the newspapers Prager criticizes for being part of a closed loop including only fellow leftists, has published Prager himself. It's one thing to argue these efforts are insufficient, or to observe that these are generally center-left publications, especially in their cultural coverage. It's quite another to write as if efforts to have diversity of though aren't happening.

Prager's biography states that he is "widely sought after by television shows for his opinions," noting appearances "on Larry King Live, Hardball, Hannity & Colmes, CBS Evening News, The Today Show and many others." He writes that "there is no greater uniformity of thought than at our universities," but his biography also states:

None of this is to deny that there are more liberals than conservatives in academia and media. It is only to say that conservative complaints about how closed those worlds are is dated and exaggerated. Media organizations from CNN to Reuters to NPR actively solicit content from conservative contributors. Ombudsmen are increasingly frequent, in part to field complaints of ideological bias. Calling out ideological bias, when it exists, remains perfectly legitimate. But right-leaning institutions have made nothing like the same effort to ensure that they are ideologically diverse, a quality accorded very little value in their aspirations and business models. This would be less bothersome if conservatives hadn't insisted for so long that diversity of thought is vital if you're to run a quality institution of higher education or mass media.

For a while, conservatives will keep getting away with complaining that liberals control academia and media. But that can't and shouldn't last forever. Folks on the right need to compete for spots in existing academic and media organizations, start alternative institutions of comparable quality and ambition, or else quit the interminable complaints that things are stacked against them. Specific complaints against inaccurate information will always remain legitimate. The sweeping generalizations about liberal universities and media outlets, and how hostile they are to diversity of thought, have already gotten old -- they are certainly prone to groupthink, but not nearly so much as the conservative institutions that have sprung up in reaction to them. And those new conservative institutions are growing big and influential in their own right.

So conservatives, is diversity of thought important or isn't it?

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Conservatives Preach Diversity of Thought Without Practicing It