Mediaboss Marketing

LONDON, October 10, 2012 /PRNewswire/ --

Effectively leveraging the mobile channel to engage your audience 20-21 November 2012, Millennium Gloucester, London

Paul Berney, Chief Marketing Officer and Managing Director of EMEA at the Mobile Marketing Association (MMA) recently commented on the industry's "tremendous growth", stressing that companies need to tap into the benefits of this emerging area: "The UK mobile marketing industry is currently worth over 330 million. As recently as 2010, the sector was worth just 85 million per year and it is estimated the value of mobile marketing will be at least 1 billion by 2016".

This is a stark warning that mobile marketing is not an area to be overlooked in a successful marketing strategy. Internet World's recently-released infographic, part of the online Knowledge Bank for their Mobile Marketing Strategies conference, displays a wealth of information about the current position of mobile commerce through to statistics on the financial value that mobile marketing offers businesses. The infographic can be viewed at http://www.mms-conference.com under the Knowledge Bank tab.

Internet World's Mobile Marketing Strategies conference, taking place this November in central London, asked key speaker Neil Swanston, Mobile Experience Manager at British Gas for his perspective on the importance of mobile: "Every piece of analysis or industry stat points to huge growth and significant mobile adoption by consumers. This increased level of take up means there's a fantastic opportunity for businesses to communicate with their customers through a new channel; one which is more personal and indispensable to them than ever before". His opinion was supported by Daniel Bower, Director of Product at Vouchercodes.co.uk; "As mobile usage continues to rise, an effective mobile marketing strategy will be vital to anyone hoping to take advantage of the space. Mobile Marketing Strategies will discuss practical ways you can use mobile marketing effectively, including how we achieved 1.6 million app downloads in under a year".

Neil Swanston and Daniel Bower join speakers from companies including Shazam, Kew Gardens, Visa UK, Waitrose, Telegraph Media Group and Museum of London who will take part in panel discussions and sessions looking at integrating mobile into the multi-channel strategy and measuring the ROI of your mobile marketing strategy and its impact on your business bottom-line. Practical tips can be garnered from case studies looking at leveraging a mobile website to engage more effectively with your customers, Near Field Communication Technology: best practice and developing an app with QR codes and augmented reality.

For full details of the programme and speakers visit http://www.mms-conference.com

Internet World Internet World isEurope'slongest running,best attendedandbiggest annual eventfordigital marketing and online business,attractingover 10,000 visitors and more than 300 exhibitors.

In short, Internet World sets the digital agenda and has been doing so for20years. Over two decadesthe internet has transformed beyond allrecognition the way business is done, and Internet Worldhas been there since these early days charting the journey and providing cutting-edge content fromthe forefront of advancement.

UBM UBM is a global live media and B2B communications, marketing service and data provider.

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