Mediaboss Marketing

REDWOOD CITY, Calif., March 21, 2012 /PRNewswire/ -- Wildfire, the global leader in social media marketing software, today announced that over 13,000 paying customers are using its Social Marketing Suite, making it the largest social media marketing platform in the world. The Wildfire Platform has powered over 200,000 social marketing campaigns. More than half of the world's top 50 most valuable brands, including Facebook itself, use the Wildfire platform to engage with audiences across the mobile and social web.

2011 was a year of explosive growth for the company. Last year, Wildfire grew its revenue by 300 percent, while maintaining strong margins, and expanded the team to over 300 employees worldwide by March of 2012. With new offices in London, Paris, Munich, and Singapore, the company also grew its international business by 500 percent, with more than 24 percent of the company's revenue now coming from outside the U.S. Last year, Wildfire was named one of the Top 50 Best Startups by TiE and was also ranked as one of the top 250 global private companies by AlwaysOn.

The company's growth has been fueled in large part by the exceptional results brands achieve with Wildfire, which has led to significant repeat business and strong organic customer growth. On average, Wildfire customers gain a 3x increase in fan growth rate while working with Wildfire. With 300 new subscription clients in the last 6 months of 2011, Wildfire is adding mid- and enterprise-level customers at a faster rate than any direct competitor.

Employee satisfaction and retention rates have also contributed to the company's growth in today's competitive tech hiring climate: in 2011 and 2012, Wildfire was named one of the top 10 best places to work by the San Francisco Business Times, and is currently ranked in the top 1% of best places to work in the U.S. by Glassdoor.com.

New technology innovations have also played a substantial role in the company's growth over the past year. In July of 2011, the company introduced its Social Marketing Suite, integrating best-of-breed social promotion software, robust page management, messaging and sophisticated real-time analytics into one complete platform. In early 2012, the company expanded its offerings to include mobile Facebook marketing, and most recently, through partnership with Adaptly, Wildfire integrated ad buying and ad optimization capabilities into its Social Marketing Suite, enabling organizations to drive greater return on their paid, owned and earned media. Last month, founder and CEO Victoria Ransom was named a TechFellow by the Founders Fund, NEA and TechCrunch, for outstanding technology leadership and innovation.

"Social media has evolved from a stand-alone channel to one that permeates every marketing program. As brands continue to integrate social into all their marketing programs, they will need sophisticated, enterprise-grade software like Wildfire's to successfully manage and optimize every customer interaction," said Victoria Ransom, founder and CEO of Wildfire. "With our continued technology innovation, our strong customer base and our outstanding team, Wildfire is extremely well-positioned to further scale the business in the coming years."

About Wildfire

Wildfire is the global leader in social media marketing software, with over 13,000 paying customers worldwide, including 30 of the world's 50 most valuable brands. Wildfire's Social Marketing Suite combines best-of-breed social promotion and advertising software, robust mobile and desktop page management, messaging and sophisticated real-time analytics in one complete platform. Wildfire's powerful and intuitive software allows creative marketers and non-technical managers alike to create social campaigns and pages, communicate with their social audience and measure social media performance. Brands and agencies such as Facebook, Virgin, Amazon, Target and Ogilvy as well as thousands of small businesses use the Wildfire platform to engage with audiences on major social networks, including Facebook, LinkedIn and Twitter. The only social media marketing company to receive an investment from Facebook's fbFund, Wildfire has offices in California, Chicago, New York, London, Paris, Munich, and Singapore. For more information, please visit http://www.wildfireapp.com.

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Wildfire, the World's Largest Provider of Social Media Marketing Solutions, Reports Record Growth

So youre sitting there playing the PC version of Skyrim, enjoying the game and its incredibly-active modding community, and all of a sudden, you notice a massive slowdown because of system resource allocation issues. What do you do? Well if you have an iPhone with the Power-Grid application installed, you can monitor and take control of your PC.

With an Apple product.

I know, I know. Whats next? In the words of Peter Venkman, human sacrifice, dogs and cats living together mass hysteria? Considering were now living in a world where an Apple device can take control of a PC, mass hysteria may be the next logical step. Developed by Roccat, the Power-Grid appyes, its freeaccording to its description, allows users to do the following:

Power-Grid is a free app that lets you connect, monitor and control your games and PC without having to leave the action and all with your smartphone. It comes preloaded with four control displays or grids. Three feature essential gaming tools. The fourth is completely customizable.

One of the main aspects of control Power-Grid promises is in relation to social media. For instance, the application allows you to respond to Skype requests without leaving the comfort of the game youre playing. Granted, if you have the Skype application installed on your iPhone, or any other social media app for that matter, you wouldnt have to leave your PC game in the first place, but I digress.

Thankfully, the Power-Grid app is more than just a social media response tool, something the screenshot reveals quite clearly:

As clearly indicated, the Power-Grid app is currently available for the iPhone environment, and the site indicates the application is being developed for the both the Android and the Windows Phone operating systems. Until then, however, revel in the fact that your PC is being controlled by an Apple device. Hopefully, the cosmos wont reject such an idea.

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Control Your PC, While Gaming, With Your iPhone

20-03-2012 10:27 If you haven't heard of "ambient social networking" yet, get ready, because it's quickly becoming a trend. The concept is also known as social discovery and, essentially, it takes the idea of check-in services a little further. These new location-based apps run silently behind the scenes on users' mobile devices and notify them when other users they know enter the same vicinity. Highlight is one app that does this and, although the space is still young, it is already emerging as a leader. WebProNews spoke with its Founder and CEO Paul Davison who told us that the concept would change the way people interact in the future. As he explained, users have been actively sharing information about themselves for quite sometime. However, with apps like Highlight, this information is shared passively, which he believes will have a "profound impact" on social networking going forward. While these apps are gaining a lot of attention, they've also been raising some concerns over the creepy factor of the trend. Davison told us that this reaction was to be expected with any new form of technology. In fact, he said if users didn't raise concerns, as they had with Facebook and other new concepts, he would be worried that it wouldn't succeed.

Link:
What Is Ambient Social Networking

Nashoba School Committee Chairman Nancy Federspiel gave committee members a preview of a proposed draft of a last week. The draft, which was created by the policy committee and requires, among other things, teachers to use their Nashoba Regional School District email accounts when acting as a Nashoba employee to communicate with parents and students through social-networking sites like Facebook.

Teachers must also use professional etiquette and maintain appropriate boundaries. Additionally, under the regulations of the Childrens Online Privacy Protection Act, teachers must contact administration to confirm parental consent before contacting children under 13 through social networking sites.

Teachers can still use personal email accounts to communicate with parents and students when not discussing work-related matters. However, Superintendent Michael Wood said communicating with students on personal matters was strongly discouraged.

When School Committee member Julie Fay asked if teachers should report students who post inappropriate comments, Federspiel said it was not necessary when using a personal account. Wood said postings that violate school policy should always be reported, regardless of whether it is necessary to do so. He cited the honor system of reporting athletes in violation of the alcohol policy as an example.

Federspiel thanked teachers Loretta Williams and Al Fordiani for their dedication to creating the draft, and said its purpose was to provide some guidance for teachers as well as protection for everybody.

Center School

Wood announced that work on the outdoor areas of Center School has resumed after an order to stop work was delivered Wednesday, March 7. Work inside sections of the school was not affected by the order.

The order was the result of actions taken by what Wood called an overzealous subcontractor, who failed to complete paperwork to shut off gas and electricity coming in from the street before demolishing a section of the old school. Wood said gas and electricity had been shut off inside the building before the demolition, but regulations to shut off gas and electricity in the street had not been followed.

Wood said the Occupational Safety and Health Administration agency would investigate the matter. He said the investigation may result in fines, but was not sure of the likelihood of that outcome, nor of the amount the potential fines could cost.

Wood said work is on schedule for Phase 2 despite the brief shutdown.

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Social networking policy previewed

WA's young are more connected than ever, using their mobile devices for everything from social networking, shopping and gambling to reading news and sexting.

_The West Australian _ and HBF's iGeneration survey has confirmed ever-increasing usage of smartphones and social networking among the State's 18 to 30-year-olds, with 40 per cent of them saying they could not imagine their lives without social media.

"Young people take the internet with them everywhere they are going," Curtin University internet studies lecturer Tama Leaver said.

"Most will have a smartphone and not just be using it for text and conversation. They will be doing a lot of the things we take for granted now on the web and social networking is one of the biggest things.

"Facebook is almost a replacement for email these days. It's the thing you almost have to use to communicate."

The iGen survey found just 10 per cent said they did not use social networking sites, compared with 26 per cent in 2009.

More than a third of iGens spend six to 20 hours a week on sites such as Facebook and 7 per cent claim to spend more than 21 hours using them.

The survey also found a third of men and 23 per cent of women used their mobile phone for sending explicit sexual messages or images.

Dr Leaver said sexting was not necessarily a cause for concern between consenting adults. "For a lot of people their mobile devices are caught up in the entire spectrum of their lives and that includes the intimate moments," he said.

"It's by no stretch unusual to think your most intimate moments might be shared across devices as much as they might be shared when you are in the same room.

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Social media sustains young