Mediaboss Marketing

NEW YORK, March 21, 2012 /PRNewswire/ --"On the Map," an interactive social reality TV show created for the Facebook platform, has won the 2012 MediaPost Appy Award for Social Networking Apps. The Appy Awards acknowledge creativity and excellence in app design and recognize extraordinary mobile, social, and Web-based Applications living inside another Web site. The Appy Awards feature a prestigious panel of judges, including executives and editors from Zynga, PopCap, Macworld.com and Mac|Life.

"We are thrilled that 'On the Map' has the honor of winning the prestigious 2012 MediaPost Appy Award in the Social Networking category," said David J. Russek, founder and CEO of 7Echo. "'On theMap' capitalizes on real-life travel experiences that are shared through a Social TV app on Facebook, in a way that hasn't been done before."

The show combines social interaction with original reality TV programming. This enables people to select friends to join them on their journey, engage with story elements, and share virtual souvenirs through special "Social Propagation Techniques" that attract and engage the audience.

"It is an honor to accept this award especially at a time when there is so much excitement around the evolving Social TV space. Forward thinking TV advertisers recognize that audiences are building in mass in online places such as Facebook, and now see the potential to allow ad units to be part of the audience experience based on targeted demographics. It is also a great validation that the TV experience and advertising is becoming a proactive and interactive experience 'inside' the show, vs. the 'lean back' passive watching of the past," continued Russek.

"As the presenting sponsor of 'On the Map,' HTH Worldwide is excited to see the application succeed and recognized for its innovative approach, that can leverage social in new ways for consumers, business and multiple advertisers," said David Weber, Managing Director of HTH Worldwide.

Shot on location in Barcelona, Spain including the city's famed La Merce Festival "On the Map" follows seven young people and combines experiential storytelling with innovative digital and social techniques to create the most advanced social TV series to date. "On the Map" allows audience members to interact with their Facebook friends by inviting six "Core" friends to travel with them "inside" the show for the rest of the series after they watch the first episode. Audiences can also compare the experiences and attributes of the actors with those of their socially connected friends and exchange virtual souvenirs with the cast and their friends after they interact with the second episode. As the show progresses through 12 episodes, users' interactions become more involved and the show becomes more socially connected and personalized, based on their previous behaviors.

"On the Map" was produced by Emmy award-winning Banyan Productions, whose credits include TLC's Trading Spaces. This first-of-its-kind show is built on the 7Echo Social TV platform that enables in-show social connectivity, dynamic content and advertising. The show's presenting sponsor is HTH Worldwide, a global specialty healthcare information and services company.

The first seven episodes of "On the Map Barcelona" are available at https://apps.facebook.com/onthemapsevenecho and new episodes will be released weekly through April 19.

About 7Echo

7Echo is the Social TV Platform that puts "Social" inside the show. 7Echo enables friends to connect within and as part of interactive TV shows that are delivered through social networks. 7Echo's patented technology makes Social TV programming more relevant and engaging for both social audiences and advertisers.

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"On the Map" - Interactive Social Reality TV Show on Facebook - Takes Top Social Networking Honor at 2012 MediaPost ...

New guidebook gives fresh perspective on Gods word and eternity

Kansas City, KA (PRWEB) March 21, 2012

In The Disciples Guide to Revelation: With a Special Message to the Sons of Jacob (published by WestBow Press), author Stephen Wood provides the average Christian an in-depth and applicable study guide for the book of Revelation. Unlike traditional end-of-times prophecy material, Woods guide is designed for use as an ongoing resource with significant ties to global headlines. Seeking to present readers with a stronger understanding of Gods word and plan for the return of Jesus Christ, Wood aims to fill the void many feel from confusion and uncertainty.

Most relevant is the undeniable reality of prophetic signs spreading at a dramatic pace throughout the world, says Wood. Travail in the elements, Israel, apostasies with seducing doctrines the outpouring is opening the eyes of multitudes who are thirsty for a deeper, Bible-based understanding of exactly what the Bible says about Gods plan for ushering in eternity.

Wood himself is no stranger to preaching the prophetic word. An ordained minister and seasoned missionary, his passion for spreading the gospel message worldwide is evident in his extensive work in India and the Philippines.

With application to recent events in Europe, Iran and the Middle East, and issues surrounding Occupy Wall Street controversy and New Age doctrines, Wood says now is the time for The Disciples Guide to Revelation, and calls it an adjunct to the sounding of the proclamation that Jesus will soon return.

Many of the 21st centurys most recent events are cross-referenced by Old and New Testament scriptures, all prophesied in the book of Revelation, the crown jewel of the Bible, as certainties just prior to the return of Jesus Christ, says Wood. I am fully inspired that the days are short.

For more information, visit http://www.disciplesguidetorevelation.com.

The Disciples Guide to Revelation: With a Special Message to the Sons of Jacob

By Stephen Wood

Visit link:
Revelation Revealed in New Book

Wednesday, March 21, 2012

NOYNOYING is a catchword that's likely to be short-lived, a passing craze that may just go away. That too, along with senator-judge Miriam Santiago's "wah," will pass.

But not for awhile, not until its fiendish creators replace it with some other protest gimmick or until President Aquino totally proves them wrong.

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The "N" word, PNoy said, doesn't "merit attention." Yet in tackling the issue, he and his press agents are giving it time and energy that it's not supposed to merit.

There's an annoying catch, a Catch-22 of sorts, that pains: whatever he does, he's now victim of the "N" word.

He hit back at the critics who, he said, don't want to see or listen. And, he said, "Noynoying" he's not. In his denial he impliedly accepted what they said the word means. Protesters who coined "Noynoying" smeared his name, then used it to ridicule how he's doing as president.

No lazy bum

In saying PNoy is not "Noynoying," Malacaang unknowingly rides along with slanderers.

The nickname Noynoy is one that PNoy can't shed off: it helped make him president.

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Seares: Is PNoy stuck with ‘N’ word?

If hydraulic fracturing is the stick that can break through stone, why would the word "fracking" ever hurt the industry that practices it?

On Tuesday, The Associated Press released an update to its newspaper industry-standard Stylebook, this time including an entry for hydraulic fracturing:

"A technique used by the energy industry to extract oil and gas from rock by injecting high-pressure mixtures of water, sand or gravel and chemicals. The short form is fracking, a term considered pejorative by the industry."

In other words, go ahead and call it fracking because that's what it's called, but the industry won't like it when you do.

AP energy writer Jonathan Fahey introduced the world to this linguistic concern in January, in a story that began with "A different kind of F-word ..." Yeah, one that ends in a "k," no less. So what?

"It's a co-opted word and a co-opted spelling used to make it look as offensive as people can try to make it look," an official with Chesapeake Energy, the nation's second-largest natural gas producer, told Fahey.

The co-opting culprits are environmentalists who think fracking is bad for the environment and who use the terminology in graphic wordplay to make their point. I'd rather not give examples. I'll also refrain from using "fracking" adjectivally. By now, the comedic shock value is about as new and original as "take my wife, please."

Overlooked in this invented conundrum is that the co-opting had to be done from something or someone. And that something and someone is the industry itself.

The first time I can remember hearing the word, and having the process explained to me, was a couple of years ago on a well pad deep in the South Texas brush. The consultant in charge of the drilling project was doing the talking, and in his way of telling, it was fracking, aka hydraulic fracturing, not the other way around like the AP Stylebook explains it. He said "frack" a lot you know how those guys working the rigs talk. He never blushed, nor did he apologize for using what his industry now considers a pejorative.

His explanation, by the way, was easy for this science- and math-challenged journalism major to follow. Neither the industry nor the engineering profession could have found a better ambassador. Forcing him to change his choice of words would be a tactical blunder.

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TOM WHITEHURST JR.: Overly hyped and hydraulically fractured

You should be listening to Alabama Shakes and Cloud Nothings if you're not already.

SXSW 2012 had a lot of well-known artists I caught who ruled: Bruce Springsteen -- who was joined by members of Arcade Fire, Jimmy Cliff and Rage Against the Machine's Tom Morello -- Jack White, Santigold and Fiona Apple. And there were surprise pop-ins from Rick Ross and Eminem, too. But one of my favorite things about the music festival is stuffing my face with Tex-Mex and BBQ the chance to discover and check out up-and-coming bands to keep on the radar. Some have already been making waves, and some are just about to, but all are Buzzworthy bands you need to know.

Here are, in no particular order, 15 bands from SXSW you need to know:

Alabama Shakes: Holy ish, these guys and gal are fantastic! The group drew long lines and crowds during their multi-show appearances. Brittany Howard's powerhouse, gritty voice conjured Janis Joplin, and the band's Southern soulful, bluesy stomp was as intoxicating as an Alabama Slammer (with all the fun, and zero hangover). Listen: "Hold On," Watch: "You Ain't Alone"

Howler: Talented? Check. Cute? Check. Hilarious? Check! The Midwestern (Minnesota) quartet are an indie rock band for retro-leaning melodies and a young zeal. There was plenty of silly boy banter onstage about tour antics, which added to their already-adorbs charm. Watch: "Back of Your Neck"

Of Monsters And Men: I first saw the Icelandic band at Iceland Airwaves music fest in October, and in five months they've grown their fanbase exponentially, playing to a full house at the larger Stubb's venue. Their song "Little Talks" is getting radio airplay love and due to their appealing orchestral-tipped, rousing folk style (fans of Arcade Fire will approve) and lovely male-female vocal interplay, they garnered a deal with Universal Records. Watch: "Little Talks"

Check out more SXSW bands you need to know after the jump.

The Balconies: Toronto, Canada trio The Balconies mines hook-laden pop-rock and singer Jacquie Neville's arena-worthy, Hayley Williams-esque vocals and bigger-than-the-stage presence (which included scissor kicks, half-splits and all-out rocking about) were as ballsy as she is hot. Listen: "Kill Count"

2:54: Yes, this U.K. band played at the exact time slot as their namesake at Fader Fort, but they're far from gimmicky. The quartet includes two sisters, Collette and Hannah Thurlow, whose axes provide the shoegazy undertone that pleasingly juxtaposed against Collette's hazy vocals. Listen: "Scarlet"

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Alabama Shakes, Cloud Nothings, Kimbra + More: 15 SXSW Bands You Need To Know