Mediaboss Marketing

PARIS (AP) The day after Francois Hollande rode to power in France on a slogan of "change now," the conversation in Europe was already different Monday: Austerity had become a dirty word.

What replaces it, though, was anything but clear.

The newly powerful in France and Greece want to roll back the spending cuts and tax increases that have defined Europe's response to its 3-year-old debt crisis. But campaign rhetoric is likely to prove more extreme than any real-world reversal of the budget tightening.

World financial markets took Europe's latest round of political upheaval in stride, convulsing early and then recovering. The continent's uncertain future including the possibility of Greece leaving the euro was causing anxiety but not panic about the threat to the global economy.

But there is hardly unity in Europe.

Sunday night, Socialist president-elect Hollande celebrated his victory over Nicolas Sarkozy by vowing, "Austerity can no longer be inevitable!"

On Monday, German Chancellor Angela Merkel gently pushed back.

She rejected Hollande's call to renegotiate a treaty signed last month on tougher action to control government deficits. "We in Germany, and I personally," she said, "believe the fiscal pact is not up for negotiation."

Still, she stressed the importance of French-German cooperation and her willingness to meet soon with Hollande.

Economists said that while the anti-austerity winds are bound to stir up short-term political instability, especially in Greece, they could eventually bring some financial calm.

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Austerity is a dirty word in Europe but what next?

Dallas, Texas (PRWEB) May 08, 2012

OneSeoCompany.com a Dallas based Lawyer Internet Marketing & Branding company explains the recent changes made by Google. The new concept know as entity based search which is a new addition to Google algorithm may help support the online marketing initiatives of attorneys and law firms seeking to expand their web presence.

Google has implemented several changes to help support the broad goal of providing users with better content quality with the results generated from search queries. The use of search entities is the latest step towards the effort to help the search engine differentiate between content that is relevant to users and that, which lacks substance.

What are search entities?

Entities in terms of search are any items that have a real world existence that may be queried by users. Google assigns to various entities attributes that support the search engines understanding of what the searched term may mean. For example, if the term personal injury lawyer is searched, traditional query results may have included items that represented the words personal injury and lawyer as separate terms. However, the new algorithm changes aid the search engine in understanding it and other long-tail keywords as one meaningful phrase.

How Search Entities Benefit Lawyer SEO

Attorneys and law firms can reap the benefit of Googles entity based search. It can support the efforts of legal professionals to be regarded as an online authority in their chosen practice areas. Traditionally, there was an emphasis placed on keywords integrated into content for competitive placement in search results. Then, there was a shift towards recognizing those with authoritative links. The move toward emphasizing search entities is supportive of getting the well written, purpose designed content released by attorneys and law firms the recognition it has longed deserved. Also, links within social media and professional sites may add additional value in identifying connected attributes. As a lawyer Internet marketing One SEO Company can provide attorneys and law firms with a free consultation about the process of becoming recognized as a search entity on Google, and the benefits specific to ones practice area or law firm.

About OneSEOCompany Lawyer Internet Marketing

OneSEOCompany in relationship with leading lawyers has developed unique legal marketing product suite that help the new entity based SEO.

For more information about how entity based search increase lawyer web marketing contact Dallas Internet Marketing experts at One SEO Company. Our lawyer marketing experts can aid in expanding the online presence of your small practice or large firm, contact us today.

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Entity Based SEO for Lawyer Marketing & Branding

When MySpace ruled the social media world in the early 2000s, everyone believed social networks were only sources of entertainment. Ten years later, social networking has not only taken a central role in our daily lives, it's also integral to any successful business strategy. If you want your business to succeed, it better have a presence on Facebook, Twitter, Tumblr or any number of specialty social sites like Pinterest or SoundCloud.

Until about five years ago, however, the true impact of these networks could not be measured precisely. But now, we can see that the social networking boom has unleashed great waves that are breaking business models left and right, and it's all for the better.

Social media give companies a chance to humanize themselves, giving fans exclusive content in return for their loyalty. Not only do companies gain more fans over Facebook and Twitter than any other platform, but companies can use one of several analytics tools to measure the growth of their brand on those networks to find out the topics or methods that resonate best with fans. It's an effective strategy, and it's helped change the fortunes of several companies on the brink of solvency.

Jeff Ragovin, the co-founder and chief strategy officer at Buddy Media, spoke at Mashable Connect 2012 in Orlando, Fla., to explain why companies must "adapt [to social], or die." In his lecture, he used three companies -- Mattel, Ford, and Kodak -- as poster children for why social media are an essential part of one's marketing strategy.

Mattel and the Bald Barbie

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On Dec. 20, 2011, a Facebook page was launched for a "Beautiful & Bald Barbie," but it wasn't launched by Mattel. The page was started by two women -- Jane Bingham and Rebecca Sypin -- and its mission was to build enough momentum to eventually petition Mattel to create a bald Barbie for kids with cancer.

When it launched, it started because Bingham and Sypin both had daughters who lost their hair due to cancer treatment, and they wanted a bald Barbie to make the baldness feel "normal." The story spread fast, and the Facebook page grew from 0 to 40,000 fans in a few weeks. A month later in January, the story got out to media outlets. By March, the page had 150,000 fans. Thousands of photos and stories were shared about kids with cancer, and more than 150,000 people poured out petitions to Mattel, and pictures of their own children fighting cancer, all for the sake of getting this doll made.

Finally, on March 27, Mattel announced it would produce a bald Barbie with wigs, hats and scarves.

"Play is vital to children, especially in difficult times," Mattel said.

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Social Media Marketing Strategies: How 3 Companies Changed Their Fortunes With Digital

One city. One focus. One hundred women.

That was the message presented Wednesday when the Milwaukee Health Department, in partnership with the University of Wisconsin-Milwaukee's Zilber School of Public Health, launched a social marketing campaign to reduce Milwaukee's infant mortality rate and increase healthier birth outcomes.

The online campaign, called the Women 2 Women for Healthy Babies Project, is a series of videos that will be posted over the coming year. The videos draw on 17 hours of interviews during which 100 women of diverse races, cultures and ethnicities describe their common experiences as mothers, aunts, grandmothers and neighbors.

"This video project represents a chance to celebrate mothers and to learn from their experience," Milwaukee Health Commissioner Bevan Baker said.

"With this project, we hope to reach the community with parenting wisdom from credible, culturally relevant sources," he said.

In other words, said Bonnie Halvorsen, assistant dean of the School of Public Health, rather than listening to lectures by people in lab coats, those who watch the videos will become engaged with "the real-world stories and experiences of people like themselves."

A montage displaying the diversity and emotional range of the videos was shown to about 400 business and community leaders gathered for the United Way of Greater Milwaukee's annual Women's Leadership Luncheon.

"The women who participated in this project discuss everything from prenatal care and breast-feeding to the importance of involving fathers and avoiding tobacco exposure," said Magda Peck, founding dean of the School of Public Health. "These are issues important for all parents to be mindful of."

The infant mortality rate in some Milwaukee neighborhoods is worse than many Third World nations. Last year, 100 babies did not live to see their first birthdays. While the city's overall infant mortality rate is declining, the racial disparities increased in 2011, when African-American babies died at three times the rate of white babies.

The project's Web page is expected to be launched June 1. Links to the videos, which will be updated weekly, also will be found at the School of Public Health's website, www4.uwm.edu/publichealth.

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Social marketing, video seek to cut Milwaukee's infant mortality rate

After government criticism and a temporary shutdown of Web comments, China's biggest microblogging site plans to introduce a "user contract" that could impede the free flow of information.

Just a couple of weeks after Chinese censors lambasted the social network Sina Weibo for "rumor" mongering, the Twitter-like service announced plans to establish a "user contract" by the end of this month. This comes shortly after the uberpopular site also promised to fight against rumors on the Internet.

According to tech news site The Next Web, which got its hands on the contract and translated it, there are several points that look like they could impede the free flow of information.

It seems as if, for Sina Weibo, the point of the contract is to have greater transparency and be able to better control information on the site. However, there's a danger that this move could be precedent setting for more Web sites in China.

This is The Next Web's translated version of Article 13, which it found to be of particular concern:

China is a blogging and microblogging powerhouse with hundreds of millions of people using microblogging Web sites daily. Sina Weibo has more than 300 million users, which is three-fold Twitter's more than 100 million active users. The growth of blogging sites has resulted in a rapid expansion of places where Chinese people can express themselves -- something the government has long viewed as a threat.

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China's Sina Weibo creates 'user contract,' increasing censorship