Mediaboss Marketing

BURLINGTON, MA--(Marketwire -04/16/12)- Awareness Inc., leading provider of on-demand social marketing management software (SMMS), today announced a new weekly Social Scorecard. The Awareness Social Scorecard monitors week-over-week social media fan gains and losses by brands representing industries most actively using social media as part of their marketing strategy to determine who won the social media 'battle' that week. Social media winners from the initial Social Scorecard include Pringles, Monster Energy, McDonald's, Nike and Reebok. Pepsi's Twitter account is the only social property that decreased in followers.

The Awareness Social Scorecard tracks the social media performance of brands and companies in nine industries -- Airlines, Footwear and Athletic Apparel, Comics, Fast Food, Beverages, Celebrities, Favorite Foods, Hospitality Loyalty Programs, and Gaming. It reports weekly gains and losses to Twitter followers and Facebook fans, identifying the week's winners in each of the industries monitored and analyzing fan growth by channel and industry. It uses this data to identify notable weekly performances and attempts to correlate performance to campaigns and/or events.

The first Social Scorecard, released last week, reports social fan growth for from April 3-10, 2012. It shows all industries, except Airlines, are seeing significantly more Twitter growth than Facebook growth. It also identifies the most competitive industry/ network category for the week as Footwear and Athletic Apparel on Twitter, with each brand experiencing a growth rate over 1%, leading to a total category growth of 3.6%.

The brands selected for inclusion demonstrate a consistently high level of sophistication in their social media programs:

"Using the technology powering the Awareness Social Marketing Hub, the new Social Scorecard will encourage a little friendly competition among leading brands using social media by revealing which companies were the big winners each week," says Mike Lewis, vice president of marketing and sales for Awareness, Inc. "The Scorecard will also serve as a benchmark for those marketers wanting to emulate the best-in-class performance of leading brands."

The Social Scorecard will be updated each Friday at http://www.awarenessnetworks.com/learning/social-media-score-card-main.

About Awareness, Inc.Awareness, Inc. is the leading provider of enterprise-class, on-demand social marketing management software (SMMS) for marketers to publish and manage social content, engage with their audience and measure the effectiveness their social media activities across multiple social media channels. The Awareness Social Marketing Hub is built upon Awareness' expertise with some of the world's leading brands and marketing agencies including MLB, Sony Pictures, Comcast, Likeable Media, Associated Press, Cox Communications, Mindjumpers and American Cancer Society.

About The Awareness Social Marketing HubThe Awareness Social Marketing Hub is built to address the challenges marketers face managing multiple social channels. The Social Marketing Hub is the first enterprise-class application for serious marketers who want to plan, implement and measure meaningful social media strategies across the organization.

Interested in learning more or seeing the Hub in action?

Connect with Awareness

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Weekly Social Media Winners: Pringles, Monster Energy, McDonald's, Nike and Reebok

In recent weeks, Auraria Higher Education Centers botched handling of a confrontation over an art piece containing adult content has been seething within the Arts Building. But now, accusastions of censorship have caused the controversy to boil over.

A mixed media piece of art titled Garbage Vagina was put up on one of the Post Artwork Here wallsnow the Post Approved Artwork Here wallsin the Arts Building as an attempt by artist Estee Fox to be a part of the showcasing of artwork students on campus can create.

It was a serious subject that I was painting, but it was my own personal expression, said Fox, a Metro junior seeking a BFA with an emphasis in painting. Garbage Vagina depicts a blacked out face on a body with garbage discharging from female genitalia, which holds artistic meaning open for interpretation beyond its initial adult content.

A Metro club got all the administrations to approve of putting up boards for students to elect to hang up their own artwork whenever they wanted without ever going through anybody, said Fox. So that is when I put it up.

Shortly after Fox put up her piece, some students took it into their own hands to censor Foxs artwork. The first attempt by a student involved ripping down Garbage Vagina and leaving a message on the back reading, Not here. People bring their innocent children into this building. Show some fucking courtesy.

In a second effort to remove the piece, another student posted a page long letter near the artwork expressing how the piece offended the student and that Garbage Vagina should be put in an area where people can choose to view it instead of in a public hallway. However, the Post Artwork Here walls were originally intended to be an area designated with the intent to showcase student artwork away from the public.

In the third censorship attempt, a student stabbed a several paged manifesto with a large flip-out knife onto Garbage Vagina covering the woman, shocking Fox at the way it had escalated to an angry threat instead of a civilized attempt to send a message about their objection. The first page read, While the First Amendment guarantees the unhindered expression of creativity, it does not guarantee that expressions validity, quality, or gravitas.

Censorship to me isnt about intimidation. Its about expressing your opinionand an opposing opinionand trying to work to control that together to come to an agreement, as opposed to threatening, said Michael Brohman senior instructor of sculpture at CU Denver. What happened with Estee is more of a threat with a knife. Threat and intimidation as opposed to a planned out sit-down-and-talk your differences over.

Subsequently, Fox filed a BETA report and police report, only to find that no one from administration contacted her during or after the occurrence. A few weeks later, Fox decided to take down Garbage Vagina herself.

The Institute for Womens Studies and Services approached me and asked me to hang it up in their gallery, so we put the painting back up in their building, said Fox. Then we had a brown bag discussion, so I invited people to come and talk to me about the issues and censorship and the painting. The conversation that was happening around it was really good and healthy.

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Art censorship stifles speech

16-04-2012 08:26 With a blend of dancehall, reggae and soca in his voice, Mr. Z is one of Europe's hottest, if not the hottest, most promising caribbean entertainers that is jammin the scene right now. A true Ambassador for world music.With indian-surinam-trinadian and guyanese blood he is a true representative for the west-indian and caribbean community. licencing contact:

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Mr. Z - Mine Mine Mine (Official Video) - Video

LAS VEGAS, April 17, 2012 /PRNewswire/ -- NAB Show --

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EMC Corporation (NYSE: EMC - News) today announced at the NAB Conference that EMC Isilon continues to be the preferred scale-out NAS solution of choice for media organizations' broadcast and production storage needs. Organizations across the globe continue to turn to Isilon for scalable, flexible, and powerful storage solutions to address their growing data needs, from initial media creation to management and production to content delivery and archiving.

Isilon has helped some of the world's biggest media companies take control of their storage. By consolidating silos, streamlining processes and simplifying the ability to quickly adapt to dynamic workflows, media and entertainment companies have benefited from increased data performance and capacity. Streamlined management and planning have also allowed companies to cut costs and future-proof their investment in Isilon and in their own long-term growth.

Livestream, the leading provider of live event streaming, needed a storage solution to scale with its rapidly growing user demand, and to accelerate the performance of its data-intensive broadcasting operations. Through EMC Isilon, Livestream has seamlessly scaled storage nodes to meet increasing capacity needs while reducing IT management time and operating costs. For more, please see the full release, announced this week at NAB.

Neoscape, an industry-leading 3D visualization services provider, uses Isilon's scale-out NAS storage systems to manage its growing volumes of rich media, empowering artists and designers to share and collaborate. Neoscape has increased the speed to access files fourfold, providing customers with faster response time. The founder, Nils Norgren explained the process: "EMC Isilon has given us a powerful and integrated system and has enabled us to increase throughput by 400%, with a greatly simplified architecture."

The Associated Press, the global news wire, deployed EMC Isilon scale-out NAS in January 2012, to support the Big Data demands of its high-definition video production and archive workflows. The AP was able to simplify IT management, accelerate content access and seamlessly scale to meet capacity and performance needs all while lowering storage and IT costs. "With EMC Isilon, we don't have to compromise capacity for performance we can grow both simultaneously. EMC Isilon has given us a competitive advantage over other content providers, something that is more important than ever in today's media climate," said Don Merrick, the AP's storage and backup services manager.

Corus Entertainment, Canada's premier integrated media and entertainment company, uses EMC Isilon for a complete storage management solution, allowing the company to focus on creating content, not managing or storing it. "Corus owns 37 radio stations, and brings specialty and pay television programming to audiences across Canada. Our storage architecture needs to be fast and flexible," said Kevin Harkins, engineering supervisor, Corus Entertainment. "The EMC Isilon system gives us a single solution that takes care of storage management so that we can focus our efforts on developing great content."

John Wiley & Sons, Inc., global publisher, was feeling the pressure facing the publishing industry to increase rich-media content creation and struggled to find the right storage solution to manage this newly created content. The company deployed Isilon's scale-out NAS storage systems across eight global locations to replace its cumbersome and disjointed IT infrastructure, streamline data access and reduce management costs. "Since working with EMC Isilon, we no longer have to worry about storing or managing our digital files. As a company that's been around for over 200 years, we are used to thinking long-term. We trust Isilon will go the distance with us," said James Sample, Director, WAN Performance & Reliability at Wiley & Sons.

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EMC Isilon's Star Shines With Top Media Companies

April 18, 2012 3:09 pm

The Printing Presses and Publications Bill 2012 would moderate theHome Ministers power to grant or refuse publishing permits tonewspapers, magazines and other publications.

"This is an important step forward for media freedom in Malaysia,"Prime Minister Najib Razak said. "I pledged to overhaul thedecades-old media licensing regulations and today I have delivered onthat promise." Under the new bill, publications would still need a permit fromthe home minister, who can decline if it represents a risk of socialunrest or to national security. But media outlets would no longerhave to apply for a new one every year.

The bill also allows for a court to revise the ministerslicensing decisions.

On Tuesday, the parliament passed a bill that effectively repealedthe countrys draconian Internal Security Act, which allowed for theindefinite detention of anyone considered a threat to nationalsecurity.

The repealing bill still has to pass the Senate, which isdominated by ruling party members, and be signed into effect by theking, but Tuesdays decision was seen as a significant step inNajibs campaign to reform the legislation on civil liberties.//DPA

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Malaysia proposes draft law on civil rights reforms