Mediaboss Marketing

NEW YORK--(BUSINESS WIRE)--

Inuvo, Inc. (NYSE Amex:INUV), an Internet marketing and technology company specializing in marketing browser-based consumer applications, managing networks of website publishers and operating specialty websites, announced a reminder today that it will host an interactive web conference with the investment community on Wednesday April 18th 2012 at 4:30 p.m. (EDT). The Company will discuss its 2012 strategy as well as provide a PowerPoint presentation. Any interested parties that wish to participate should follow the instructions below.

Conference Call Details:

Date: Wednesday, April 18th, 2012

Time: 4:30 p.m. Eastern

Participant Dial-In: (877) 941-2068

International Dial-In: (480) 629-9712

Link for Webcast: http://public.viavid.com/viavision/register.php?id=130734&stylesheet=viavid

Click on Enter as a Guest, then enter your name and click on Enter Room

In addition, the call will be webcast on the Investor Relations section of the Company's website at http://www.inuvo.com, where it will also be archived for 45 days.

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Inuvo to Host Live Interactive Web Conference Call April 18th at 4:30 EDT

Scotts Valley, CA, April 16, 2012 (GLOBE NEWSWIRE) -- Market Motive, provider of Internet marketing certification courses online at anytime, today announced that it is offering a new YouTube and Video Marketing Course. The coached online course is taught by Greg Jarboe, Market Motive's Online PR Faculty Chair and the author of YouTube and Video Marketing: An Hour a Day (Sybex, second edition, Nov. 1, 2011).

YouTube marketers are invited to sample this Video Marketing Course during a free webinar, Friday April 20, 2012, by registering here: Getting YouTube Videos Discovered.

Michael Stebbins, CEO and one of the founders of Market Motive, said, "If a picture is worth a thousand words, then how many words is a video worth? YouTube and other video-sharing sites have increasingly become a large part of what people are searching for online. In this series from Greg Jarboe, participants will learn all about the ins and outs of video marketing, find out what kind of content goes viral, why viewers connect with brands via video, and how analytics can help you understand and achieve your online marketing goals. In today's media-rich society, leaving yourself out of the video market is leaving yourself out in the cold."

For no cost to the attendees, Jarboe will present one of the 12 parts of the YouTube and Video Marketing Course on Friday, April 20, at 9:30amPDT (12:30pmEDT) in an online PR workshop entitled, "What You Can Do to Get Your Videos Discovered?" With recent updates to YouTube, there are many ways you can get your videos discovered.

Sign up for this free session here: Getting Videos Discovered.

About Greg Jarboe

Greg Jarboe is a YouTube guru and video marketing expert. He is president and cofounder of SEO-PR Inc., an Internet marketing company that has produced award-winning results for such clients as The Christian Science Monitor, eHarlequin, MarketingSherpa, Parents magazine, SES Conference & Expo, Southwest Airlines, and the Rutgers Center for Management Development.

Jarboe is a frequent speaker at industry conferences and a regular contributor to Search Engine Watch and ReelSEO. He teaches courses in several Mini-MBA programs at Rutgers Center for Management Development. Jarboe was a contributor to Guy Kawasaki's recent book, Enchantment: The Art of Changing Hearts, Minds, and Actions, and was profiled in Michael Miller's Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.

About Market Motive Market Motive provides web-based training in SEO, Web Analytics, Social Media Marketing, Online PR, PPC Advertising, and Conversion Optimization. The strength of the program is not just the in-depth curriculum, but the personal involvement and passion of the industry's top thinkers. The company also licenses their online marketing curriculum to universities and training institutions.

Market Motive was founded in 2007 by Michael Stebbins, John Marshall and Avinash Kaushik and is based in Scotts Valley, California. For more information, visit http://www.marketmotive.com or call (831) 706-2369.

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Market Motive Offers YouTube and Video Marketing Course

WASHINGTON--(BUSINESS WIRE)--

Social media campaigns are proving vital in reaching disparate populations to promote family planning and safe sex in developing countries according to DKT International. Social media has become an integral weapon in the U.S. marketers arsenal and the Washington, D.C.-based social marketing organization is successfully leveraging these powerful new tools for social change in international family planning.

DKT focuses on family planning and HIV/AIDS prevention and is no stranger to employing innovative and groundbreaking tactics to reach communities in Africa, Asia and Latin America. A family planning Facebook page in Mozambique reaches 9,500 Mozambicans and is a key educational and promotional tool to reach women. In part as a result, DKT provided family planning to more than 97,000 couples in 2011, an increase of a marked 153%. In Ethiopia, online videos and TV commercials feature footage of native tribes interacting with condomstruly revolutionary.

In Brazil, the Condom Tester Program invites Prudence condom users via Facebook ads, blogs, mens magazine ads and Google ads to submit sexual adventure tales for the opportunity to win a year of free condoms. In addition to submitting his story, the condom tester is encouraged to pin where the adventure took place and share the story on social networks including Facebook. Nearing the end of its fourth season, the 2012 contest has sparked 88,000 website visits and 2,400 stories submitted from countries around the world including the U.S., Canada, Mxico, Uruguay, Argentina, South Africa, Japan and many European nations.

DKT Turkey, a commercial company established to engage the private sector in increased condom use, created a new website, Facebook page, Google Adwords, e-newsletter, viral marketing, banner advertisements and advertisements on a Turkish gay and lesbian rights organization website to promote DKTs own brand of Fiesta condoms. Fiesta condoms experienced twice the growth of a lower-priced condom brand not bolstered by digital media and reported an above-average proportion of online condom sales.

DKT has been effective in reaching people through social media in the Philippines, Brazil, Indonesia, Vietnam, Ethiopia, Mozambique, and Turkey to promote safer sex and family planning on a significant scale. In Turkey specifically, a modest investment of $50,000 in social media programming helped sell 350,000 condoms, says Chris Purdy, Executive Vice President ofDKT International. With the growing availability and use of the internet and social media globally, our experience demonstrates that family planning organizations might consider incorporating these technologies into their educational, outreach and marketing programs.

Since 1989, DKT International has provided safe and affordable options for family planning and HIV prevention through social marketing and serves more than 22 million couples annually, establishing it as the largest private provider of family planning products and services in the developing world. http://www.dktinternational.org

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Social Media Sells Safe Sex and Family Planning

18 April 2012

Toronto, ON -- VFM Leonardo today launched a new VTV Channel Virtual Roundtable - Your Guests are Social. Are You? John McAuliffe, VFM Leonardos Chief Marketing Officer moderates this dynamic discussion that explores social media for hotels from all sides of the story a leading social media company, a social media and hotel marketing consultant and a hotel property level marketer.

Guest Speakers

Social media is a source to sharing experiences, having a conversation with guests, creating awareness of your hotel brand. It is a great tool for engaging with hotel guests, says Fitzgerald. For more insights from the panel on how to leverage social media for hotel marketing success, watch the VTV Virtual Roundtable now.

You will learn:

Watch Now

VTV Channel is an online video series featuring insights and best practices in hotel marketing from subject matter experts and hotel marketers themselves. Check it out and subscribe today.

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General Session: Download What?! Targeting Younger Travelers. Our panelists (including Paolo Boni) will introduce you to the savvy Gen X and Gen Y travelers: who they are, what inspires them to travel, how best to reach them and why they are important. Get connected by learning about the trends and growing influence of this often overlooked market.

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Virtual Roundtable on Social Media in Hotel Marketing - Your Guests Are Social. Are You?

DUBLIN--(BUSINESS WIRE)--

Dublin - Research and Markets (http://www.researchandmarkets.com/research/586da8bb/think_before_you_e) has announced the addition of John Wiley and Sons Ltd's new book "Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign" to their offering.

Be sure you've addressed the most important questions before using social media to market your company or brand!

From small business owners to job seekers, social media marketing campaigns are being started every day. However, without the proper prep work, campaigns fail, brands or organizations are impacted, customers are not engaged, and money and efforts are wasted. This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media so you can avoid common pitfalls.

Social media guru and author David Peck presents you with a working knowledge of the different social media tools that are needed to effectively embark on a social media marketing campaign.

- Guides you through defining goals, setting up a web site, using pertinent social networks, linking sites together, building a community, and monitoring progress

- Features numerous real-world stories that offer unique insight on what to do and what not to do

- Shares simple tips for developing a web site with no code required

- Sifts through the enormous amount of social media available and helps you select which is most appropriate for your needs

- Addresses how to locate and engage people and then keep them coming back

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Research and Markets: Think Before You Engage: 100 Questions to Ask Before Starting a Social Media Marketing Campaign