Mediaboss Marketing

In a SEC filing yesterday, JohnMalone'sLiberty Media laid out its plan to eventually take control of SiriusXM as the satcaster's majority shareholder. According to Bloomberg, Liberty said in its documents that it plans to convert almosthalf of its preferred shares of SiriusXM into common stock and nominate a number of its own candidates to the company's Board of Directors. Liberty says that following this stock conversion, it will have a total of a46 percent stake in SiriusXM. It plans to then continue to buy shares of the satcaster on the open market, which could eventually lead to the ability to replace the current Board and take over.

Liberty also said in itsSEC documentsthat it has re-filed a petition with the FCC asking the Commission to reconsider its request to be awarded "de facto control" of SiriusXM within 30 days. The FCC dismissed this request in May.

Some feel that this may eventually lead to Malone spinning off his share of the satcaster. "Liberty will probably execute a so-called Reverse Morris Trust, which involves splitting off its Sirius stake as a separate entity and giving its stockholders the option to hold or sell their Sirius shares," Barclays Capital Analyst James Ratcliffe told Bloomberg. Of course, Liberty would need the approval of the SiriusXM Board for such a maneuver.

Just last week, SiriusXM CEO Mel Karmazin told the company's stockholders he did not want to have to report to Malone, saying, "I want to be held accountable. I don't want to be responsible for someone else making a decision."

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Liberty Media Lays Out Plan To Take Control Of SiriusXM

03-06-2012 09:58 Google+ Google has announced today that it has created a new tab on Google+ called Google+Local, which is designed to replace Google Places. According to the search engine giant, Google+ Local will be a simple way to discover and share local information featuring Zagat scores and recommendations from people you trust in Google+. How Google + Local Works Once you access the Local tab on the left, you will be able to search by topic and location. If you click on a restaurant, doctor's office, real estate agent, etc..., you'll be taken to a local Google+ page that includes photos, reviews from people in your circles, Zagat scores and summaries, and other useful information contained in Google Places, like the company address and hours of operation. In addition, G+ Local is also integrated into other Google products, such as search, maps, and their mobile apps. If you have not yet set up a Google+ Brand Page for your business, then click here for an instructional video. Google+ Local | What are Zagat Scores? Google+ Local is utilizing Zagat in an effort to bring you a more balanced scorecard approach to reading reviews. Zagat is designed to summarize thousands of scores and reviews into one simple review. Traditionally, Google Places, as with other review sites, used only a 5 star ratings system. However, Google+ Local wants to provide users with a breakdown of multiple factors. For example, a restaurant will be graded on a scale of 0-3 on the ...

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Google+ Local | Google+ Local to Replace Google Places - Video

03-06-2012 18:56 The Miiverse is a "Mii universe" that is the system's redesigned networking and designed Mii Plaza. Miiverse the new network service where Miis from around the world can meet. The redesigned Wii Plaza shows Mii clustered around various Wii U titles. This shows what games players are enjoying and what's popular. Nintendo also showed Miis leaving in-game messages. Mii WaraWara, taken from the Japanese's "warawara" (the sound of things happening, in Japanese). Even when the game isn't designed for online or even if the game's are not online, the Miiverse can still connect consoles and players. Think of it as a social networking system for the Wii U, the 3DS, and even your mobile device or PC. The Miiverse will not be available at the Wii U's launch.

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Wii U - Miiverse Commercial Trailer 'E3 2012' HD - Video

Odds are, the days of looking over your shoulder while aimlessly perusing Facebook at work could soon be over. With workplace use of popular social networking sites on the rise, a recent study suggests the number of large organizations blocking social media is on the downturn.

Researchers at Stamford, Conn.-based Gartner Inc. project that by 2014, fewer than 30 percent of large employers will block employee access to social media sites, compared to 50 percent in 2010. The number of organizations blocking all access to social media sites is decreasing by 10 percent each year.

Andrew Walls, research vice president at Gartner, said the projections are based on a collation of several outside surveys, as well as information gathered from Gartner clients.

One local expert said the trend holds true in Pittsburgh, where employers are increasingly allowing -- and even encouraging -- the use of social media during work.

"People used to go to the water cooler, and now they go to their social media site for interaction," said Chris Posti, president of Posti & Associates, a human resources consulting firm based in Green Tree. "I think it's really an enhancement of productivity when people can feel connected to others."

Ms. Posti said the amount of social media use in the workplace varies from industry to industry, and many area employers are adding clauses into employee handbooks that offer social media guidelines.

These guidelines can range from being required to be active on Facebook or LinkedIn, to the recommendation to operate two Facebook accounts -- one private and one public.

She added that if companies and businesses truly want to attract progressive, younger employees, they need to give serious thought to encouraging social networking while still remaining productive at work.

But that, in itself, may be the trick.

A 2011 study dauntingly suggests that work distractions, with social media at the forefront, are costing companies millions of dollars a year in lost revenue.

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Employers Continue Warming to Social Networking Usage

PHOENIX, AZ--(Marketwire -06/04/12)- A recent article from ABC News examines the benefits social networking sites have on locally-owned and operated businesses. The article uses the local economy of Springfield, Missouri to exemplify the advantages associated with social network marketing. Recently, General Motors pulled out of their Facebook advertising initiatives, citing that the popular social network had little impact on consumers. In contrast to this major corporation, many small businesses rely on social networking sites, including Facebook and Twitter, to drive up sales. To expose small business owners to these advantages, Dynamix7.com provides a collection of educational tools that focus on online marketing for local organizations.

The ABC story cites the success Mother's Brewing Company has had with implementing social network practices into its business model. Jeremy Wicks, marketing and sales director of the company, states, "Social media of everything we've done has probably helped grow this brand more than anything else we've done." In about a year's time, the local Springfield brewery has not only increased business, but has also established an identity.

Staxx is another business located in Springfield that has seen immense increases in boutique sales as a result of social networking strategies. Sales associate Tara Hamilton explains the store's presence on Facebook, "Customers will see [a product], they'll 'like' it, ask us to hold it back and call and pay over the phone." Taking these efforts to the next level, Hamilton says Facebook-driven sales account for 75% of the store's business.

Jeremy Wicks explains that part of this incredible success is engaging a company's online audience. In order to do so, a company must develop a specific marketing plan and maintain it. Mother's Brewing Company is a relatively new company, so its entrance into the social networking world has been a major part of the business' initial establishment. However, for companies that have been around for many years, local owners might have to learn how to incorporate these tactics.

Dynamix7.com is dedicated to exposing such tactics to its clients, by providing several educational resources. By allowing local business owners to learn these strategies on their own time, Dynamix7.com gives small establishments an opportunity to integrate social network marketing in a more organic fashion.

ABOUT:

Dynamix7.com is an online educational resource that offers a diverse curriculum geared toward online marketing strategies for local businesses. Through web-based video tutorials and other resources, Dynamix7.com focuses on boosting the success of small businesses by encouraging improvement in web design and social networking. The company believes that the online presence of small businesses is essential to creating a successful enterprise in today's society.

To learn more about the available courses, visit http://dynamix7.com.

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Dynamix7.com Teaches Local Establishments How to Benefit From Social Networking