Mediaboss Marketing

Buddy Media sells social marketing services to large U.S. brands.

Salesforce.com, whose software helps corporate sales teams track customers and prospects, announced today that it is buying Buddy Media, which sells social marketing services. Salesforce will pay $689 million in cash and equity for the company, and it expects the deal to close in the third quarter.

Buddy Media, founded in 2007, helps such brands as Ford, Hewlett-Packard, LOreal and Mattel reach consumers on social networks, including Facebook, LinkedIn and Twitter.

The deal will enable Saleforce to combine its Radian6 social platform, which monitors conversations on social networks, with Buddy Medias technology, Salesforce says. Salesforce.com will deliver the first comprehensive marketing cloud that will allow customers to listen, engage, gain insight, publish, advertise and measure social marketing programs, the company says in a statement. Client companies connect to Salesforce.coms software via the web, hence the reference to its marketing cloud.

Buddy Media employs about 1,000 workers, writes Michael Lazerow, Buddy Media CEO and co-founder, in a blog posting. Salesforce.com is welcoming all current Buddy Media employees, and the company is committed to continuing to invest in the Buddy Media business, he writes. Buddy Media plans to continue to innovate and build new product. We plan to build our sales team like crazy. And we plan to continue our global rollout, which is just starting.

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Salesforce.com to buy social marketing specialist Buddy Media

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A lone demonstrator stands down a column of tanks June 5, 1989 at the entrance to Tiananmen Square in Beijing. The incident took place on the morning after Chinese troops fired upon pro-democracy students who had been protesting in the square since April 15, 1989.

In the years immediately following 1989, the anniversary of the deadly June 4 crackdown on demonstrators in Beijing was marked by smaller memorial protests. At universities in the northwest of the city, students would distribute leaflets, sing the Internationale and break bottles in a show of disrespect to the then-paramount leader Deng Xiaoping, whose given name is a homophone for little bottle. In 1992, a protester unfurled a banner in Tiananmen Square itself before being dragged away by police. But such public displays have grown rare. This year, on the 23rd anniversary of the crackdown by troops that killed hundreds, possibly thousands of protesters, the anniversary was marked online, on services like Facebook and the Sina Weibo microblog, and possibly even by the Shanghai Composite index.

The benchmark began the day at 2,346.98, which read backwards gives 89.64, the year, month and date of the Beijing massacre. As if to reinforce the point, the index dropped by 64.89 points Monday. There was no immediate official explanation for the historically symbolic numbers.This opening level is normal, an employee of the Shanghai exchanges media department told the Wall Street Journal. Opening levels are decided by appropriate regulations and todays opening level was normal. The Shanghai exchange has long been seen as a hub of insider trading and market manipulation, but this is the first time it may have been tweaked for political symbolism.

The Shanghai index numbers are likely a random accident, Reuters reported. Regardless, Shanghai stock market joined a long list of search terms banned on Sina Weibo, the Chinese Twitter-like microblog service. Other banned search terms include 64, as the Tiananmen crackdown is known in Chinese, Tiananmen, and even the Chinese word for today. The candle emoticon, used to express mourning, was also disabled from the service, as were searches for the Chinese characters for candle. So a few Sina Weibo users resorted to typing the English word candle. The popular services censors were busy deleted any messages even remotely connected to the massacre, but a few cryptic references survived. One message reposted more than 500 times Monday discussed the 228 Incident, when Chiang Kai-sheks Kuomintang killed thousands of civilians in Taiwans capital of Taipei in 1947. The Kuomintang ruled much of China for two decades before losing a civil war with Maos Communist Party in 1949, forcing the remainder of Chiangs armies to retreat to Taiwan. In 1995, as part of a process of ending its autocratic rule over the island, the Kuomintang apologized for the 228 crackdown. The Kuomintang had the courage to overturn its decision, wrote one person on Weibo, a message meant as much for a Communist Party that has refused to address its 1989 decision that the Tiananmen protests were a counterrevolutionary riot.

The specter of Tiananmen censorship also spread to Hong Kong, the semi-autonomous Chinese city where the 1989 crackdown is remembered in annual vigils. On Friday afternoon about 10 political activists including Legislative Council member Leung Kwok-hung saw their Facebook accounts disabled, says Charles Mok, chair of the Hong Kong branch of the Internet Society. Mok says that he was able to get in touch with a Facebook representative from the companys Washington, D.C. office and the accounts were restored by Friday evening. The social networking giant didnt offer a reason for the account closures, Mok says, though activists in Hong Kong suspect it could have been due to false complaints filed in an attempt to thwart organizing ahead of Hong Kongs June 4 memorial vigil.

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Amid Censorship, China's Tiananmen Crackdown Is Remembered Online

03-06-2012 00:52 is your source for celebrity gossip, news, and videos of your favorite stars! - Click to Subscribe! - Become a Fan! - Follow Us! Alex Russell just wrapped up brunch at King's Road Café, only to be papped for the very first time by our astute camera guy! Alex informs us that if he could have any super power, it would be the ability to control the media -- both for humanitarian and 'selfish' motivations -- and to control time itself. The 'Chronicle' and upcoming 'Carrie' actor confesses that he's always we can see how a time machine might come in handy in that case. is the global leader in capturing celebrity breaking news as it happens. Launched in 2008, we capture all the latest news, exclusive celebrity interviews, star videos and hot celebrity gossip from around the world every minute of everyday. HTV is on the streets 24/7, at all the industry events and invited by the stars to cover their every move in Hollywood, New York and Miami. is currently the third most viewed reporter channel on YouTube with almost 400 million views, and our footage is seen worldwide! Tune in daily for all the latest Hollywood news on and http like us on Facebook! F3118F6B

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Alex Russell wants to control the media and time itself! - Hollywood.TV - Video

SAN FRANCISCO, June 4, 2012 /PRNewswire/ -- Salesforce.com [NYSE: CRM], the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced that it has entered into a definitive agreement to acquire Buddy Media, the world's leading social media marketing platform, for approximately $689 million payable in cash and salesforce.com equity. The transaction is expected to be completed during salesforce.com's fiscal third quarter ending October 31, 2012, and is subject to customary closing conditions.

(Logo: http://photos.prnewswire.com/prnh/20050216/SFW105LOGO)

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Buddy Media The World's Leading Social Media Marketing Platform

Founded in 2007, Buddy Media started as an idea to empower chief marketing officers (CMOs) and agencies to organize their teams and optimize their social media marketing programs. The Buddy Media platform allows customers to publish content, place and optimize social advertising and measure the effectiveness of social media marketing programs. As a result, customers can determine which content is driving the most engagement, test different strategies and understand which campaigns are delivering the greatest return on investment. Leveraging Buddy Media's award-winning social media marketing platform, companies can connect and engage with more than a billion customers across Facebook, Google, LinkedIn, Twitter, YouTube and more.

With 8 of the top 10 advertisers as clients, Buddy Media is the clear leader in social media marketing. The company currently has nearly 1,000 customers, including major global brands like Ford, Hewlett Packard, L'Oreal, Mattel and the world's largest marketing agency groups such as IPG (Interpublic Group), Omnicom, Publicis and WPP. Buddy Mediais the only company to be named a charter Facebook Preferred Marketing Developer, Google Engagement Solutions partner and LinkedIn Certified Developer.

The Salesforce Marketing Cloud Transforming Marketing for the Social Era

The marketing industry is undergoing the biggest transformation it's seen in 60 years, and it's all being driven by the unprecedented growth of social networks. Today's leading brands are looking to completely transform their traditional marketing strategies for the social era. Industry analysts predict that CMOs will surpass CIOs in spend on technology within the next five years(1) and that social advertising will be the largest growth area of online advertising by 2013(2).

By combining Buddy Media, the world's leading social media marketing platform, with Salesforce Radian6, the world's leading social media listening platform, salesforce.com will deliver the first comprehensive Marketing Cloud that will allow customers to listen, engage, gain insight, publish, advertise and measure social marketing programs. With the Salesforce Marketing Cloud, CMOs will be empowered to manage the entire social marketing lifecycle.

Financial Details of Proposed Buddy Media Acquisition

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Salesforce.com Signs Definitive Agreement to Acquire Buddy Media

OAKDALE, Minn.--(BUSINESS WIRE)--

Imation Corp. (IMN), a global scalable storage and data security company, today announced the availability of Imation RDX Media Secure with CyberSafe Pro Security Technology, the first RDX media with built-in encryption and cryptographic erase capability. RDX Media Secure is an ideal solution for backup and recovery, data archiving and data shuttling. Activated through a one-time software driver installation, all data written to the RDX media is automatically encrypted. Businesses that use Imation RDX Media Secure can easily manage data security and safely restore content, and are assured that data stored on RDX media is protected at rest and while the cartridge is being transported, which is often part of the cloud seeding process.

Data security is an ongoing concern of small business and mid-sized enterprise as many organizations experience data breaches, which according to The Ponemon Institute cost companies $214 per compromised record on average in 2010. Balancing data security and compliance with productivity and cost-effective data storage proves challenging. Imation RDX Media Secure with CyberSafe Pro Technology provides enterprise-class certified encryption and strong authentication, delivering the benefits of hard disk storage paired with security features that are critical for any company with sensitive, regulated data.

The growth of digital content in companies is exploding and the SMBs modernization of IT is helping to fuel this boom. However, they need a way to manage data securely, ensure regulatory compliance and protect data in case of disaster recovery all at a reasonable cost. They are also looking for practical ways to capitalize on the benefits of cloud computing but concerned about the barriers to adoption, said Deni Connor, founding analyst, Storage Strategies NOW. Imations RDX Media Secure with CyberSafe Pro Security Technology combines a reliable, high capacity hard disk storage with built-in security features to help eliminate some of these barriers including time requirements and security concerns of transfer and recovery.

Combining Security and Ease of Use

RDX Media Secure with CyberSafe Pro Security Technology delivers an unprecedented combination of security and convenience.

For years, companies have been using RDX media as an affordable, easy to use and durable solution, said Bill Schilling, director of marketing, Scalable Storage, Imation. The launch of Imation RDX Media Secure with CyberSafe Pro Technology represents an important evolution of both RDX removable hard drives and multi-tiered storage by weaving vital data security features into RDX storage solutions.

Secure Data Shuttling

Leveraging removable storage media (such as RDX media for data transfer) significantly reduces the time required to share data between environments or to initially seed a cloud storage solution. With Imation RDX Media Secure with CyberSafe Pro Technology, companies are assured of safe delivery of data to remote offices, customer sites or other offsite locations and are protected from malicious or unintentional data loss. Further, rugged, shock-resistant RDX cartridges help protect against damage that can occur during transport.

Imation RDX Media Secure is available through Imations network of channel partners in three capacities 1TB, 500GB, 320GB and is expected to be priced at $50 more than traditional RDX media at each capacity.

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Imation Introduces RDX® Media Secure with CyberSafe™ Pro Security Technology – The World’s First RDX Media with Built ...