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New ARM & HAMMER® Ultra Last™ Clumping Cat Litter Offers Long-Lasting Odor Control and Freshness

PRINCETON, N.J., Feb. 16, 2012 /PRNewswire/ -- Are you having trouble finding the time to scoop your cat's litter box every day?  If so, you're like the majority of American cat owners. According to a recent study, nearly two-thirds admit that when they arrive home late, scooping the litter box will have to wait until the next day.[1] And despite the unconditional love we give our feline friends, busy schedules tend to get the best of us. That's why the makers of ARM & HAMMER® are introducing the new Ultra Last™ Clumping Cat Litter that works even when you can't scoop every day.

ARM & HAMMER® Ultra Last™ Clumping Cat Litter has a highly effective formula, which contains ARM & HAMMER® Baking Soda coated granules and special odor neutralizers that continuously eliminate even the worst litter box odors. In addition, rock solid clumps allow for easy removal of the source of odors and the moisture activated fresh scent deodorizes the litter every time the cat uses the litter box.

This is welcome news for cat owners, especially since 84 percent are concerned about unpleasant odor from the litter box when they walk in the door.[2] So when you're stuck at the office or slowed down by traffic, rest assured that ARM & HAMMER® Ultra Last™ is working just as hard to keep your home smelling Fresh All Day™.        

"The makers of ARM & HAMMER® products are baking soda experts, and our research and development team has developed this unique formula, which will address the unmet need of cat owners," said Rithika Naik, product manager, Church & Dwight, Co., Inc. "With this new innovation we're able to offer cat owners our longest-lasting litter that fits with their lifestyle and satisfies the needs of their cherished pets."  

ARM & HAMMER® Ultra Last™ Clumping Cat Litter is available in 20lb., 28lb. and 40lb. sizes at leading retail outlets nationally. Suggested retail prices range from $8.99 to $16.99.

With ARM & HAMMER® Ultra Last™ Clumping Cat Litter on hand, let life get in the way. For more information, visit http://www.UltraLastLitter.com.

About ARM & HAMMER®

For more than 165 years, ARM & HAMMER® Baking Soda's familiar orange box has been a trusted fixture in both the refrigerator and home. The brand was founded in 1846 when Dr. Austin Church and John Dwight began to produce and sell sodium bicarbonate under the ARM & HAMMER® brand name.

Today, CHURCH & DWIGHT manufactures a variety of cleaning, freshening and deodorizing products for the home, family, pets, and body under the iconic ARM & HAMMER® brand name.

[1] Arm & Hammer Pet Care Study, StrategyOne / ResearchNow, January 2012

[2] Arm & Hammer Pet Care Study, StrategyOne / ResearchNow, January 2012

Media Contact:
Stephanie Florence/Edelman
(212) 277-3744
Stephanie.Florence@Edelman.com

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New ARM & HAMMER® Ultra Last™ Clumping Cat Litter Offers Long-Lasting Odor Control and Freshness

Bishops plan big birth-control battle expansion

(Reuters) - Catholic bishops, energized by a battle over contraception funding, are planning an aggressive campaign to rally Americans against a long list of government measures which they say intrude on religious liberty.

The U.S. Conference of Catholic Bishops plans to work with other religious groups, including evangelical Christians, on an election-year public relations campaign that may include TV and radio ads, social media marketing and a push for pastors and priests to raise the subject from the pulpit.

"We want to make it something that will get peoples' attention," said Bishop William Lori of Bridgeport, Conn.

The bishops spent the past few weeks pressing President Barack Obama to exempt religious employers from a federal mandate that all health insurance plans offer free birth control.

Obama agreed to modify the mandate a bit, so that religious employers wouldn't have to pay for contraceptive coverage directly. That satisfied some Catholic groups, but the bishops were not mollified. They want the mandate repealed altogether.

And now, they are aiming higher still, lobbying Congress to enact a law that would let any employer opt out of covering any medical treatment he disagreed with as a matter of his personal faith.

So, for instance, a pizzeria owner who objected to childhood vaccinations on religious grounds would be able to request an insurance plan that did not cover them, in effect overriding a federal requirement that vaccinations be provided free with any health-insurance plan.

Leaving coverage decisions up to each employers' conscience might create chaos in the marketplace, "but chaos is sometimes the price you pay for freedom," said Richard Land, the president of the Southern Baptist Convention's Ethics & Religious Liberty Commission, who is backing the bishops whole-heartedly.

Democrats, who control the Senate, are likely to block any bill with such broad opt-out provisions.

But supporters, including prominent Republicans, say they will keep pushing for the change, which fits into a wider theme of defending individual freedoms against government intrusion which is expected to play prominently in the November election.

MESSAGE FROM THE PULPIT

Along with the Southern Baptist Convention, the National Association of Evangelicals stands ready to contribute money and manpower to the bishops' campaign, said Galen Carey, an association vice president.

The group is also considering the unprecedented step of asking pastors of every evangelical denomination across the country to read their congregations an open letter protesting the contraception mandate as an assault on religious liberty.

Liberal groups are already launching counter-attacks.

This week, NARAL Pro-Choice America, which works to keep abortion legal and expand contraceptive access, spent $250,000 to air radio ads in four swing states that will be crucial to the presidential election - Colorado, Florida, Virginia and Wisconsin.

The ads urge support for Obama and his effort to ensure that "women of all faiths, no matter where they work," can get free birth control with their health insurance.

More than 30 organizations supporting Obama teamed up to create the Coalition to Protect Women's Health Care, which has started an online petition and plans further action.

The coalition includes two unions that represent millions of workers and have well-honed networks for getting out political messages, the Service Employees International Union and the American Federation of State, County and Municipal Employees.

Obama's supporters say the president went far enough to accommodate religious institutions when he announced last week that they wouldn't have to pay for free birth control as part of their insurance plans; he said instead their insurers would be required to pick up the costs.

The bishops denounced this as a gimmick that doesn't solve anything, especially for the many religious hospitals and schools that self-insure their employees.

"Reasonable people should be able to work through the details of this and find common ground," said John Gehring, Catholic outreach coordinator for the liberal group Faith in Public Life. "But election-year politics doesn't make for cool heads."

BATTLE FOR RELIGIOUS FREEDOM

The Conference of Catholic Bishops began preparing months ago for a battle royale over religious freedom. Last fall, the conference bulked up its staff, hiring a lawyer who had devoted his career to religious liberty cases and a lobbyist to press the cause in Washington. The group also created a special committee on religious liberty, chaired by Bishop Lori.

In a September letter announcing the committee, Archbishop Timothy Dolan declared that religious freedom "is now increasingly and in unprecedented ways under assault in America." He and other officials offer many examples of that perceived assault.

On the federal level, the Obama administration has cancelled or threatened to cancel contracts awarded to Catholic charities for work to prevent HIV and to help victims of sex trafficking. The administration says the charities have to provide services such as condoms, emergency contraception and abortion referrals to maintain the contracts; the charities protest that such conditions violate their religious faith.

Several states, meanwhile, have required adoption agencies that receive public funds to treat same-sex couples on par with any other prospective foster or adoptive parent. Catholic Charities object, saying the church doesn't sanction gay and lesbian relationships. Rather than comply with the laws, bishops in Illinois, Massachusetts and Washington D.C. have shut down Catholic adoption agencies.

The bishops portray this as an out-and-out war on free exercise of religion.

But secular and liberal groups say no one's assailing the freedom to worship, to proselytize - or even to perform social services, such as placing needy children in loving homes, according to religious precepts.

It is only when a religious institution accepts taxpayer money to do such work that religious freedom must take a back seat to secular laws, said Marci Hamilton, a constitutional scholar at Cardozo School of Law.

Courts nationwide have repeatedly ruled that religious groups must follow the same rules as everyone else when holding a government contract, Hamilton said. Any institution that can't in good faith follow those rules shouldn't apply for public funding, she said.

GUARDING CONTRACEPTION

With regard to contraceptive care, courts in New York and California have upheld state laws - similar to the federal mandate - that insurance plans, including those sponsored by religious employers, must cover birth control if they cover other prescription drugs.

It is unclear whether such nuances will filter into the public debate over religious freedom and contraceptive coverage.

Both sides say they believe public opinion is firmly in their corner - and they're determined to keep it that way with a steady drumbeat of snappy soundbites.

More than 100 university professors and religious leaders from different faiths released a letter of protest against the administration Tuesday that was headlined with a single word: "Unacceptable." The letter called the Obama administration "morally obtuse" and blasted the contraceptive coverage mandate as "a grave violation of religious freedom."

On the other side, the American Civil Liberties Union held a press conference to accuse the bishops of playing politics in the name of faith. The bishops are promoting "a distorted view of religious liberty - one that has no basis in law or the Constitution," said Daniel Mach, director of the ACLU Program on Freedom of Religion and Belief.

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CFE Media Launches Patent-Pending Content Marketing Technology

OAK BROOK, Ill.--(BUSINESS WIRE)--

CFE Media launches ContentStream, a service that delivers targeted B-to-B news, analysis, popular articles, and video content to vendors for use in their online communications. To support this content sharing service, CFE Media launched a patent-pending software service designed to make the selection and integration of topic-focused content fast and easy for users. CFE Media launches the service with content from their three titles – Control Engineering, Consulting-Specifying Engineer, and Plant Engineering, and will expand its stable of content with useful information published by experts, industry thought leaders, and organizations in the manufacturing, commercial and industrial industries.

Unlike traditional RSS feeds, which require users to use a small fraction of published material, ContentStream delivers complete content in a variety of formats directly to a customer’s content management system and ultimately their websites. “They are free to mix and match their own content with materials from ContentStream, all with the intention of creating the best user experience and a steady flow of interested and engaged visitors," explains CFE Media CEO Steve Rourke.

“With the explosion of information available online, B-to-B consumers have countless choices when choosing the content they wish to consume. We want to help them rely more on vendors as a trustworthy source. ContentStream ensures a creditable source of content will be integrated into a vendor’s existing website or e-newsletters. The focused content will attract targeted audiences and will present vendors as thought leaders, allowing them to build a loyal following. ContentStream makes it easier for users to find the right content fast, by enhancing the material, adding relevant tagging, and categorizing it to assist searches and delivery,” explains Steve Rourke.

Vendors who are interested in educating an online audience need a steady flow of trustworthy content. With ContentStream, content can be delivered directly to them when and where they need it. For more information about ContentStream and the opportunities the program can provide, contact Steve Rourke at srourke@cfemedia.com.

About CFE Media LLC (Content for Engineers):

CFE Media provides engineers in manufacturing, commercial and industrial buildings and manufacturing control systems with the knowledge they need to do their jobs better. CFE owns and operates three leading industry brands, Control Engineering, Consulting-Specifying Engineer, and Plant Engineering.

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CFE Media Launches Patent-Pending Content Marketing Technology

The rise of social media in Asia

Social media is on the rise. Whether it’s a new app running on the Facebook platform, or an entirely new social networking service (like Google+), it seems 2011 is the year when social media really shined. This is well-exemplified in how social media played a big part in a handful of issues that were relevant on a global scale — like the Arab Spring, Occupy movements, and national elections in some countries.

James Craven, managing director of Tech Wire Asia’s parent company Hybrid News, points out how 2011 “will be remembered as the year when social media gave voice to some of the world’s most disenfranchised people,” in the final session of the World Bloggers Summit in Malaysia.

In this Sunday, Feb. 5, 2012 photo, Syrian protesters wave a revolutionary flag during a demonstration in Idlib, Syria. President Bashar Assad's government vowed Sunday to continue its crackdown on a nearly 11-month-old uprising that has become one of the deadliest of the Arab Spring.(AP Photo)

While social networks and applications have existed for almost a decade now (even further back, depending on how you define “social media”), it does seem that it was last year when social media users really tested the mettle of social apps and services. 2011 meant “heady times for social media and Asia’s politics scene.” In Singapore, for example, the use of social media has given marginal or independent politicians a voice. Twitter and Facebook also played a big part in the Arab uprisings in that year.

But it’s not always a bed of roses for social networks in the region, given concerns about censorship and control of information. We know that China is notorious for its censorship policies, to the extent of establishing its so-called Great Firewall of China, through which all (legal) information flows. Other countries have likewise followed suit, to some extent, like Thailand and India, which have been in approval of Twitter’s plan to selectively censor tweets.

It’s still a challenge, both for social media users and those who run the social networks. Even with China banning Twitter and Facebook, the country has one of the most active social networking scenes, and users have perhaps adjusted to the strict information regime, and are making sure their voices are heard without necessarily offending those in power. Is the spirit of social media still alive in this sense?

For those intent on better-harnessing the power of social media in their organizations — whether political or not — James gives a few tips, which include transparency, engagement, relevance, and an understanding of the nuances of each social networking application. Blogs are given a particular highlight, because of the wide misuse by organizations as mere PR outlets rather than journals that present personal views and standpoints. (You can check out a few soundbytes here.)

In the end, the rise of social media opens up more questions and challenges than answers. “[T]his watershed represents a whole new world of challenges, and a whole new range of opportunities for the flow of information in a truly global online social village.” Let’s take these as opportunities to learn and to shape our world — virtual or real — for the better.

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The rise of social media in Asia

EU court: Web sites need not check for IP breaches

BRUSSELS (AP) — A European Union court ruled Thursday that social networking sites cannot be compelled to install general filters to prevent the illegal trading of music and other copyrighted material.

The decision is a victory for operators of social networking sites in the EU, but a setback for those who seek to protect copyrighted material from being distributed without payment or permission.

It also comes as protests are growing in Europe against ACTA, the proposed international Anti-Counterfeiting Trade Agreement, which is meant to protect intellectual property rights.

In Thursday's decision, the EU Court of Justice, which is based in Luxembourg, ruled that requiring general filters that would cover all the site's users would not sufficiently protect personal data or the freedom to receive and impart information.

SABAM, a Belgian company that represents authors, composers and music publishers, filed the lawsuit leading to Thursday's ruling. In it, the company objected to the practices of Netlog NV, a social networking site, saying users' profiles allowed protected works to be shared illegally.

Michael Gardner, head of the intellectual property practice at London law firm Wedlake Bell, called the ruling a further blow to copyright owners because it appears to rule out forcing operators of social network sites and Internet service providers — at their own expense — to impose blanket monitoring and filtering aimed at stopping infringements.

In November, SABAM lost a separate case in which it sought to require Internet service providers to install filters that would prevent the illegal downloading of files.

Gardner said the ruling would not stop copyright owners from seeking more limited injunctions against social networking sites or Internet service providers, but he said the injunctions would have to be more "proportionate" in scope and effect.

"Under EU law, there has to be a balance between the interests of copyright owners and the rights of privacy and freedom of expression," he said. "So far, the courts seem to have rejected the draconian solutions urged on them by the rights owners."

Mark Owen, head of the intellectual property practice at London law firm Harbottle & Lewis, said the new ruling shows how difficult it can be to protect intellectual property.

"As clouds continue to gather around Anti-Counterfeiting Trade Agreement and other attempts to control online use of copyright works, today's ruling from the European Court provides a useful illustration of the practical challenges enforcement poses," Owen said.

____

Satter reported from London. Follow Don Melvin at http://twitter.com/Don_Melvin

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EU court: Web sites need not check for IP breaches