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Should You Redesign Your Site for SEO?

While search engine optimization is about making changes to a website in order to attract search engine spiders, improve search engine visibility, and generate more visitors and traffic to a site, it has very little to do with website design. SEO is based on the content of a website, not its “look”. Many potential SEO clients wonder whether they need to redesign their site when getting started with an SEO campaign. It may not be necessary, but in some cases it can’t hurt. While the design of a website doesn’t impact SEO results directly, it can have a big effect on whether or not visitors from the search engines ever convert once they land on your site. If you are investing in SEO, it’s important to make sure that your website is worth the effort. If your website is guilty of any of the following, it’s probably time for a redesign:

It Looks Outdated
The right design for a business website is mostly a matter of taste. Of course, this is subjective. What one person loves, another is bound to hate. There is no way to please everybody. Although, what can be agreed upon is whether a site looks outdated. The web is always evolving and businesses are expected to evolve along with it. If a website hasn’t been designed in over 5 years, it’s probably time for an update. An outdated looking website is unprofessional and may no longer be user friendly. Business websites should be redesigned very 3-5 years or so to keep it fresh. Content doesn’t need to be completely rebuilt, but it should be tweaked over time so that it is still current and accurate.

Decline in Conversions
Most businesses have peak seasons and slower seasons. It’s expected that many business websites will not convert at a steady rate all year long. However, if you see a downward trend in conversion (sales, leads, etc.) over a long period of time it could mean that your website is to blame.

Costly Updates
If you make many changes to a business website each year and are paying lots of money for these changes, since you can’t make them yourself, it’s probably time to analyze the cost of the changes against the cost of a redesign that incorporates an easy to use content management system. Of course, if you are going to invest in a CMS, it will be necessary to take the time to learn how to use it. If you only make a few changes a year, this investment may not be worthwhile.

Optimization Difficulty
If you are going to invest in an SEO campaign, it’s worth doing it correctly. This means that changes will need to be made to a website’s content, meta tags, and social sharing elements. The technical functionality of some websites makes it difficult to do so. If you aren’t able to easily implement website changes for SEO purposes, it’s worth investing in a website redesign.

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Should You Redesign Your Site for SEO?

AmCon and Cazbah Sign Joint Marketing Agreement – Partnership Provides Growth Opportunities for Both Companies

AmCon Design and Contract Manufacturing Expo and The Cazbah Total Internet Marketing Solution have formalized a working relationship by signing of a joint marketing agreement.

Rochester, NY (PRWEB) February 14, 2012

Amcon Design and Contract Manufacturing Expo">AmCon Design and Contract Manufacturing Expo and The Cazbah Total Internet Marketing Solution have formalized a working relationship by signing of a joint marketing agreement.

Under the terms of the agreement, Cazbah will design, develop, update and manage a new dynamic Web presence for the AmCon Expos. Cazbah will also provide extended services related to search engine optimization (SEO). AmCon will provide Cazbah with the opportunity to exhibit at its numerous trade show locations including, Orlando, FL, Seattle, WA, Denver, CO, Minneapolis, MN and Houston, TX. The companies have agreed to work jointly on their marketing activities in order to present a unified message to the attendees and exhibitors at the AmCon Design and Contract Manufacturing Expos throughout the year.

“We were impressed with the people of Cazbah from the moment that we first met them,” said Kevin Woods, CEO and President of AmCon. “They have demonstrated a thorough understanding of the unique situations that small manufacturers face when trying to use the Internet to generate new business ,” he went on to say. “The fact that we serve the same markets, in a complimentary fashion, made the decision to work together a no-brainer.”

For nearly 25 years The AmCon Expo has catered to small manufacturers and engineering companies that design, prototype and manufacture parts for other larger companies under contract. These regional trade shows, held numerous times throughout the year, serve as an ideal opportunity for buyers and product engineers to meet personally with high-quality contract manufacturers who provide machining services, electronic components, assemblies, castings, patterns, molds, fabrication as-well-as tool & die, forms and fixtures.

Since 2001, Cazbah has been providing small businesses with everything that they need to succeed on the Internet. The company offers a comprehensive Web marketing solution consisting of technology that is robust, high-functioning and easy to use, work processes that are documented and proven successful and dedicated services and support on the part of Internet Marketing experts at the firm.

“We believe that marketing provides the means to the sales end,” said Charles Broersma, founder and CEO of Cazbah. “Our job is to generate qualified sales leads using the Internet as our primary resource,” he went on to say. “When it comes to sales, there is no substitute for direct, personal relationships.”

“Our trade shows give exhibitors the opportunity to meet face-to-face with qualified decision makers,” Woods said. “These are buyers who bring blue prints and plans to the show in order to find manufacturers to produce them.” “Our job is to shorten the selling process and create a networking environment that gives exhibitors the opportunity to get in on the ground floor with engineers at the early stages of product development,” He went on to say.

“We chose to partner with AmCon because of the types of American small businesses that they serve,” Broersma said. “These are manufacturers who service a variety of industries including, aerospace, automotive, defense, energy, food processing and transportation to name just a few,” he explained. “We’ve helped the same types of companies exceed their revenue and income goals for more than 10 years now,” he explained. “Forging a relationship with AmCon to support these markets together made complete sense.”

About CAZBAH
CAZBAH is a 10 year old Internet Marketing company supporting hundreds of small to medium sized businesses located throughout the US and Canada, providing a comprehensive solution to the Internet Marketing needs of its customers. For information and interviews contact David Wilson at (585) 869-0909, dwilson(at)cazbah(dot)net. Go to http://www.cazbah.net.

About AmCon
AMCON Design and Contract Manufacturing Expo is a working tradeshow that occurs in numerous cities throughout the year, catering to engineering firms and contract manufacturers, providing a location for companies to meet and engage with buyers and specifying engineers from larger manufactures seeking to contract their services. For more information and interviews contact Kevin Woods at (585) 458-2200, kwoods(at)greatlakesevents(dot)com. Go to http://www.amconshows.com.

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For the original version on PRWeb visit: http://www.prweb.com/releases/prwebAmConCazbah/MarketingAgreement/prweb9186533.htm

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AmCon and Cazbah Sign Joint Marketing Agreement - Partnership Provides Growth Opportunities for Both Companies

Internet Marketing Company Announces Nationwide Expansion; Seeks Local Representation in Every Major US Market

DotComSecrets Local schedules a series of free webinars aimed at filling hundreds of local internet marketing positions and is accepting applications from jobseekers even if they have no prior sales or marketing experience

BOISE, IDAHO (PRWEB) February 15, 2012

A major internet marketing company announced today that it is seeking hundreds of people seeking internet jobs with online companies to help spread its mission to match local small businesses with experienced internet marketers.

DotComSecrets Local, a highly respected marketing firm founded by internet millionaire Russell Brunson, is seeking people who want to learn how to work online. It is sponsoring three free webinars this week in which jobseekers can learn how they can earn thousands per week by simply connecting local businesses in their communities with the company.

Many people with online jobs work from home, and DCS Local consultants are no different. Plus DCS Local consultants work part time, provide no actual products or services and do no actual work other than connecting business with the company.

Some DCS Local consultants earn more than $8,000 per month, while others have started earning paychecks on their very first day on the job. Brunson said DCS Local will give people all the skills they need and provide all the tools required to be successful.

Brunson – a self-made internet marketing success story who is an associate of internationally renowned motivational speaker Tony Robbins and was recently recognized by businessman Richard Branson for his internet expertise – said he founded his company after noticing most local business owners don’t know how to advertise effectively.

Instead of focusing on the hottest new internet marketing platforms that target smart phones and portable electronic tablets, many businesses continue to squander their marketing budget on advertising platforms that are quickly collapsing – such as newspapers and local television stations.

Even small, local businesses deserve to have the same internet opportunities that proved so successful for multi-billion dollar companies such as Google, Groupon, Yahoo and Amazon, according to Brunson.

DCS Local has been highly successful in helping small businesses increase their internet presence on such popular sites as Facebook, Twitter and Foursquare, but now it wants to expand nationally, and for that it needs more people, Brunson said.

“We want to help these small businesses and we have the resources to do it,” Brunson said. “We’re just missing one thing that we need to reach them: A local presence. We need somebody on the ground.”

The three DCS Local webinars scheduled this week will be open to only 300 people each, and will be filled on a first-come first-served basis. Once all the positions are taken, no more will be opened up.

Previous DCS Local webinars filled up with hours, and thousands of people were turned away. To ensure their spot in one of these three webinars, jobseekers are encouraged to sign up right away.

During the webinars, participants will learn how they can earn thousands per week simply by connecting local businesses with DCS Local. The company will then work with the businesses to build effective marketing campaigns that will grow their businesses exponentially.

Webinar participants also will learn how DCS Local chapters in their home towns can help them become highly paid consultants while working part time from their own homes, while providing no actual products or services and doing no actual work other than making connections between local businesses and the company.

And DCS Local will even provide all the tools consultants will need to make the sale every time, regardless of their prior sales or marketing experience. The company provides its consultants with everything they need to be internet marketing experts, so that when they approach local businesses they have the tools they need to close the deal.

Brunson warned those people who want to learn how they can start making thousands of dollars per week while working part time from their own homes should not risk being left out in the cold. Interested participants need to sign up fast before all the positions are filled.

Participants can sign up for one of this week’s three webinars by visiting:

http://dcswebinar.dotcomsecrets.com/r/1/1#

For more information about this week’s webinars or about DotComSecrets Local, visit http://local.dotcomsecrets.com/

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Kelsie Green
DotComSecrets Local
208-323-9451 7102
Email Information

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Internet Marketing Company Announces Nationwide Expansion; Seeks Local Representation in Every Major US Market

Michelle Eye 2 Eye Consulting Social Marketing Assessment – Video

14-02-2012 18:03 Brandon Krieger Social Technologies Coach from 4 Square Marketing assesses Eye 2 Eye Consulting Social Marketing. to contact Brandon e-mail him at info@4Squaremarketing.ca

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Michelle Eye 2 Eye Consulting Social Marketing Assessment - Video

Tellem Grody PR Launches “Suite” Social Media for Business

LOS ANGELES--(BUSINESS WIRE)--

Tellem Grody Public Relations, Inc. (TGPR), a public relations and social media marketing agency, today launched one of the most comprehensive social media suites for virtually any business. Available as either an exclusive software license or complete social media marketing package, TGPR’s social media suite was created for businesses with limited or no social media expertise or for those looking for a more robust customer relationship management (CRM) and measurement tool. Founded in 1994, TGPR (www.tellemgrodypr.com) expanded in recent years to offer social media services to its clients including Celebrity Entertainment Group, Michael Flatley’s Lord of the Dance, Marina Plastic Surgery Associates, Rational Therapeutics, Inc., Aurora World Inc., YooHoo & Friends™ and LA Music Academy College of Music, but now offers a whole new level of research and contact management for the social arena.

“Business owners know they need to integrate social media to build their brands, but lack in-house expertise,” says Dan Grody, partner at TGPR. “Many companies have a ‘set it and forget it’ approach to Facebook and Twitter -- hoping for miracles -- but that’s simply not enough in this social media environment.”

TGPR’s capabilities include brand monitoring, consumer engagement, community building and publishing of creative content. The most valuable component of the TGPR Social Media Suite is the robust social CRM tool that sits at its core. “Our clients can discover key audiences through this new platform. We monitor conversations and search terms globally via Twitter, Facebook, Friendfeed, YouTube, Foursquare and more than 200 million micro-sites, blogs and forums,” says Grody. “TGPR builds rich social profiles about people that include sentiment, conversation history and previously unavailable contact information for marketing databases. CRM tools such as salesforce.com integrate with the social media suite, adding value to existing customer tracking methods.

“We give our clients unparalleled power to build trust in their brands and reach customers with appropriate messaging at a competitive price,” Grody says.

For more information or to schedule an in-person demo, tweet Susan Tellem at @susantellem, call 310-313-3444 or email susan@tellemgrodypr.com.

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Tellem Grody PR Launches “Suite” Social Media for Business