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23-03-2012 21:10 Ted Rubin, Chief Social Marketing Officer at Collective Bias (collectivebias.com shares his thoughts on what it takes for large enterprises and brands to successfully make the transition to social. From SXSW 2012
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Ted Rubin, Chief Social Marketing Officer at Collective Bias on How does business adapt to social? - Video
By KATHLEEN E. CAREY kcarey@delcotimes.com
MEDIA From branding ones self to extreme couponing, speakers and panelists presented a myriad of tips at the sixth annual Womenomics Forum on Saturday.
Womenomics was developed by the Business and Professional Womens Foundation to bring business, government and civic representatives to identify and talk about working women issues.
Saturdays session was sponsored by the Friends of the Delaware County Womens Commission, the Delaware County Business and Professional Women, the Delaware County Womens Commission, The Center Foundation, PathWays PA, Delaware County Council and the Womens Resource Center.
The keynote speaker, Polly Moore, director of human resources at the Centennial School District in Bucks County, shared her story while encouraging women to find and showcase their identity.
Ladies, Im here to tell you now is not the time to play small, she said. We have to play big.
Moore told them to identify their strongest attribute, their sense of worth, and encompass that in engaged morals to create their own unique brand.
Then, she quoted Stephen Covey as saying, On every level, in every relationship, your brand makes a difference.
Moore told of when she was director of compliance for a national financial services company where she was directed on a Friday shed have to lay off her entire staff.
She crafted a severance letter and emailed it to her boss and by 8:30 a.m. Monday, she was the one having it read to her.
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Womenomics Forum in Media helps women take control
Posted on March 25, 2012, Sunday
MIRI: Barisan Nasional (BN) members here have been called on to use online social networking sites such as Facebook and Twitter.
Datuk Sebastian Ting, political secretary to the Minister of Energy, Green Technology and Water, said social media is an excellent platform to share the governments messages and policies with the people.
Even the Prime Minister (Datuk Seri Najib Tun Razak) encourages the use of social networking websites because it is one of the ways for the government to be close to the people, he said during the Majlis Mesra Rakyat 1Malaysia organised by Parti Pesaka Bumiputera Bersatu (PBB) at Kampung Lereng Bukit on Friday night.
Although online sites are often used negatively against the government, Ting said they could also be utilised for good.
I hope that people can see Facebook and Twitter as something positive because the majority of Malaysians are actively involved in social networking websites.
We should seize this opportunity to create awareness among the people on various government policies and messages, he said.
Ting, who is Sarawak United Peoples Party (SUPP) Piasau branch chairman, said party members should work to reach out to the people so that they could be of service at grassroots level. He invited the people to approach the party with any concerns or problems.
I hope we (BN members) can all collaborate together more aggressively to nurture trust among the younger generation towards Barisan Nasional.
We must not be too engrossed with past success but we need to work hard continuously, including by listening to the needs of the people. If we neglect all this or refuse to accept criticisms to develop further, the party will be at a loss, he stressed.
NYC Mayor Michael Bloomberg
Social networking sites are versatile vehicles for articulating views of a society or of sections of it. Thus politicians and other decision-makers cannot remain indifferent to views being posted on these sites. They need not always take the expressed opinions seriously but they cannot be ignored.
Michael Bloomberg, the mayor of New York, has recently spoken about the problems being created by these sites for those who are responsible for governance. Speaking in Singapore on Wednesday, Mr Bloomberg said, Social media is going to make it even more difficult to make long term investments. Mr Bloomberg said this in the context of urban development and added, We are basically having a referendum on every single thing that we do every day. He pointed to the difficulty of taking a decision in the face of constant criticism and with the prospect of an election process looming. Before any comment is made on these views of the mayor of the Big Apple, it should be noted that he is no stranger to social media and is not hostile to it. He has his own Twitter account with a following of around 2,30,000.
Mr Bloomberg, intentionally or otherwise, may have hit upon one of the fundamental issues facing democratic governance. Social media have made democratic polities more accessible to direct interventions by the populace. Social media are as close as it is possible to get to vox populi, the holy grail of democracy.
In developing society, and even on occasions in the democratic world to which Mr Bloomberg belongs, modernizing projects cannot always ignore the opinion of those who see themselves as victims of the projects. To take an example with a contemporary resonance: Calcutta has many markets that are old and have outmoded electric wiring; these markets are a fire hazard. But any attempt to modernize them will entail closing them down for a period of time and that will result in the loss of livelihood for a number of people. No political leader dependent on the electoral process can risk taking such a decision unless he wants to be a martyr for a cause. To enable such a project a degree of coercion like in China, Singapore or in other parts of East and Southeast Asia may be needed. Development and democracy often do not intersect. Mr Bloomberg was perhaps drawing attention to this when he spoke of a daily referendum.
The mayors comments also pointed to a tension that lies at the heart of liberal political theory: between State and civil society. The rights and interests that constitute civil society are often in conflict with the power of the State. The emergence of social media has only heightened the tension because the networking sites offer a direct articulation of the views of civil society. Democracies, both at an intellectual and a practical level, have not addressed this problem. It is possible that Asian perspectives on the matter may differ from the Western one.
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Source: The Telegraph (http://www.telegraphindia.com/1120324/jsp/opinion/story_15286606.jsp#.T22sKNVIvYQ)
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Social media heightened tension between State and civil society
In previous articles, we have discussed the importance of social media as a networking tool. In the business world, professional sites such as LinkedIn, Plaxo, Facebook and others provide useful platforms for networking and engaging substantively online with peers, recruiters and (hopefully) hiring managers.
A recent article in Forbes discussed the opportunities for networking from a business perspective. While the focus of the story is business to business, the principles are relevant to career- and job-search strategies. With so many people involved with social media for both professional and social reasons, the whole idea of social media as a viable, or even essential, career tool is quickly gaining credibility.
In this age of Facebook, Twitter and a plethora of other social-media sites, there has been an explosion of use by business and individuals whose interests are professional as well as social. A recent survey of workplace usage noted that more than half of respondents claimed to engage a social-networking site at work, while a smaller number admitted to using these sites on a daily basis while at work.
With a growing number of firms developing employee policies and engaging in business activity through these sites, the opportunities for both positive and negative interaction with such a network is huge.
For example, other surveys have confirmed the importance of sensitivity to content on the Web. In one survey, almost a third of the
Be careful, too, about what you say about previous employers or colleagues. One in five hiring managers told a CareerBuilder survey that they took exception to candidates badmouthing their previous company or fellow employees while 15 percent of candidates shot themselves in the foot by sharing confidential information from previous employers.
I counsel my clients to ensure they are up to date on what type or information about them is on the Internet, and to be extremely cautious when posting any potentially damaging or embarrassing material that may find its way around cyberspace. In addition, recruiters, hiring managers and HR professionals are doing a growing volume of Internet checks on candidates.
Once you're sure your personal data is up to date, totally appropriate and positioned to reflect a viable career strategy, the use of social networking can be a powerful aid.
Consultants sometimes make it appear a campaign launched on social media is rocket science. If they show you how you could do much of it yourself, why would you hire them? But it's not complex.
Go to Google and type the following keywords: (your product or industry keyword) "social network" (or instead of "social network," type "social media" or "forum"). See how many people are registered, are currently online or are replying to conversation threads. Read and gauge the quality of the conversations. Post a question to the forum or article, and use the responses to create useful content for that community. Link to your own website and to sites of the people or entities who inspired your own posts. Give others credit and they will be more likely to thank you by sharing your content with their networks.
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Using social media as a networking tool