Mediaboss Marketing

Posted on March 25, 2012, Sunday

MIRI: Barisan Nasional (BN) members here have been called on to use online social networking sites such as Facebook and Twitter.

Datuk Sebastian Ting, political secretary to the Minister of Energy, Green Technology and Water, said social media is an excellent platform to share the governments messages and policies with the people.

Even the Prime Minister (Datuk Seri Najib Tun Razak) encourages the use of social networking websites because it is one of the ways for the government to be close to the people, he said during the Majlis Mesra Rakyat 1Malaysia organised by Parti Pesaka Bumiputera Bersatu (PBB) at Kampung Lereng Bukit on Friday night.

Although online sites are often used negatively against the government, Ting said they could also be utilised for good.

I hope that people can see Facebook and Twitter as something positive because the majority of Malaysians are actively involved in social networking websites.

We should seize this opportunity to create awareness among the people on various government policies and messages, he said.

Ting, who is Sarawak United Peoples Party (SUPP) Piasau branch chairman, said party members should work to reach out to the people so that they could be of service at grassroots level. He invited the people to approach the party with any concerns or problems.

I hope we (BN members) can all collaborate together more aggressively to nurture trust among the younger generation towards Barisan Nasional.

We must not be too engrossed with past success but we need to work hard continuously, including by listening to the needs of the people. If we neglect all this or refuse to accept criticisms to develop further, the party will be at a loss, he stressed.

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BN should use social media to reach people – Ting