Mediaboss Marketing

By KATHLEEN E. CAREY kcarey@delcotimes.com

MEDIA From branding ones self to extreme couponing, speakers and panelists presented a myriad of tips at the sixth annual Womenomics Forum on Saturday.

Womenomics was developed by the Business and Professional Womens Foundation to bring business, government and civic representatives to identify and talk about working women issues.

Saturdays session was sponsored by the Friends of the Delaware County Womens Commission, the Delaware County Business and Professional Women, the Delaware County Womens Commission, The Center Foundation, PathWays PA, Delaware County Council and the Womens Resource Center.

The keynote speaker, Polly Moore, director of human resources at the Centennial School District in Bucks County, shared her story while encouraging women to find and showcase their identity.

Ladies, Im here to tell you now is not the time to play small, she said. We have to play big.

Moore told them to identify their strongest attribute, their sense of worth, and encompass that in engaged morals to create their own unique brand.

Then, she quoted Stephen Covey as saying, On every level, in every relationship, your brand makes a difference.

Moore told of when she was director of compliance for a national financial services company where she was directed on a Friday shed have to lay off her entire staff.

She crafted a severance letter and emailed it to her boss and by 8:30 a.m. Monday, she was the one having it read to her.

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Womenomics Forum in Media helps women take control