Socialtec International: Social Marketing Corporate Citizenship to create Sexual Health Programs
http://www.socialtec-international.com. Pauline Moret Speaks on HIV/AIDS: Three years ago I fell in love and within a month of the first time we had slept together I was hospitalized. They thought from the blood test results that it could have been a virus or they did have an AIDS test done and I said, "I #39;m sure that is not it." A week later I did get the diagnosis that I am HIV Positive and my world collapsed. The whole ethos of the Durex Network is that prevention is better than cure. Durex works with a number of international partners and individuals to ensure that we raise the profile of prevention on the international agenda. Dance 4 Life is all about engaging with young people, talking with them, working with them and empowering them. Ollie MacDonald: Dance 4 Life is using music and media like a campaign because we know that young people around the world now- that is what attracts them. We did a whole dance which involves singing, movement and a whole rap about HIV and AIDS. Ten thousand young people from South Africa on a huge screen and ten thousand young people in Amsterdam, danced 4 Life. People had goosebumps with shadows on, we could see the connection- and as Desmond Tutu said, "Young people are moving their bodies to move their future." It is not just a dance it #39;s a statement. Last year across nineteen countries, fifty-five thousand young people choosing to change the world, by 2014 we hope one million young people. And what that their choosing to do is to change ...
By: Peter Roach
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Socialtec International: Social Marketing
Socialtec International: SSL International in Brazil fighting HIV with Social Marketing Impact
http://www.socialtec-international.com Worldwide five million new victims were infected by HIV/AIDS last year. Of that five million, fifty percent were under twenty five. However, the community here in Brazil is fighting back with a project focussed on prevention. Peter Roach of Socialtec International explains that SSL International is the world leader in the manufacturing of condoms and we are inextricably linked to the fight against HIV/AIDS. We have learned a lot through marketing Durex Condoms around the world, and so we are using our expertise to make a difference in low income communities around the world. Program H takes an holistic approach and that is what attracted SSL to this program. We have an educational component that talks to individuals on issue such as sex and reproductive healthcare, fatherhood and caregiving and living with HIV/AIDS. The second components addresses lifestyle social marketing, talking to youngsters in their own language to promote attitude and behavioral change, promotion of public healthcare services and evaluation. (Music) Program H is a social intervention that is designed to change the attitude and behavior of fifteen to twenty-four year olds. We are not going to have women empowered and able to do the things they want to do in their lives if there #39;s not men around who are taking the responsibility for the children they fathered. So we began interviewing, talking with men thinking about our own masculinities and begin to say, "What can we ...
By: Peter Roach
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Socialtec International: SSL International in Brazil fighting HIV with Social Marketing Impact - Video
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How To Social Network | FanBizzy.com - Video
Reasons why I love Justin Bieber
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By: itsOMGNicole
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Reasons why I love Justin Bieber - Video
Far East Movement - The DUB Magazine Project
Heavily influenced by their LA roots, Far East Movement has taken the charts by storm. Ride along as they take us through their LA and discuss everything from cars to music to social networking. Download the entire first season at http://www.dubmagazine.com
By: dub
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Far East Movement - The DUB Magazine Project - Video