Mediaboss Marketing

Research and Markets (http://www.researchandmarkets.com/research/556b1c35/benchmarking_consu) has announced the addition of the "Benchmarking Consumer Social Networks and Their Applications in Taiwan and China" report to their offering.

Chinese QQ and weibo.com have caught the spotlight in the global consumer social networking market owing to their considerable growth and rapid user base increase in China. Many vendors are eyeing social networking development in the Taiwan market as well. This report offers insight into the applications and service preferences of Taiwanese and Chinese consumer social networks for branded and social networking vendors outlining their future development plans.

List of Topics

- Touching on Internet penetration and social networking market development in Taiwan and China

- Social networking platform preferences of Taiwanese and Chinese consumers, including discussion forums, social utility sites, multimedia-sharing sites, and microblogs

- Different preferences for application activities between Taiwanese and Chinese consumers

- Social platform application usage levels of Taiwanese and Chinese consumers in terms of social networking and information application digital capabilities

- Consumer preferences towards platforms, activities, and applications analyses, it is found that Taiwan consumers focus more on social utility sites and discussion forums, while integrated mobile applications satisfy consumer demand for self-expression in China

Key Topics Covered:

1. China's Internet User Base 30 Times Larger than Taiwan's; Social Networking Market Expected to See Strong Growth

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Research and Markets: Benchmarking Consumer Social Networks and Their Applications in Taiwan and China Report Offers ...

A new era ... NSW schools are set to become more relaxed after students accessing social networking sites.

THE ban on students accessing social networking sites such as Facebook and Twitter at school could be relaxed as the NSW Education Department reviews its internet filtering policy.

Social media sites are at present blocked, but with its internet filtering contract due to expire, the department is surveying schools to ensure the next version of the software meets their needs.

Schools ''have been asked to complete a survey designed to identify the features they believe are required in the future'', a department spokesman said. ''Part of this process has included the question of student access to sites under the social networking category.''

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The department's director of public schools, Dianne Marshall, told an education forum this week she believed that social networking would play a major role in education.

Lila Mularczyk, the deputy president of the NSW Secondary Principals Council - which reviews internet filtering categories as part of a schools web-filtering control group - said there had been varied responses towards social networking.

But through ongoing consultation with the Digital Education Revolution program, the council was aware of websites that could be useful for students to access at school and was looking forward to the survey results, she said.

A spokeswoman for the NSW Federation of Parents and Citizens Associations, Rachael Sowden, said parents would welcome supervision of students accessing social networking sites at school.

''Kids are actually accessing it at school anyway on their mobile phones. It's better to help support our students rather than put our heads in the sand and hope they don't access it by blocking it. We'd much rather have policies in place that support its safe usage.''

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NSW schools may lift social networking ban

I suppose conspiracy theories might be in order. When Consumer Reports concluded that they couldnt recommend the iPhone 4 because of alleged reception problems if you held the handset the wrong way, they might have really expected to see sales of Apples smartphone plummet, Gene Steinberg writes for TechNightOwl. But it doesnt seem there was any impact at all, other than in the quarter before the iPhone 4S came out. That was when customers apparently remained on the sidelines awaiting the new model, not because CR had anything to say about it.

Thats quite a difference from the auto industry. When CR downgrades a motor vehicle for severe handling defects a few models nearly overturned during emergency handling tests you can bet manufacturers will take notice, Steinberg writes. But thats the car business. With the iPhone, Apple didnt pay attention to CRs non-recommendation. The customers didnt either, obviously, or not in any significant way.

Steinberg writes, Now CR tried once again to get in front of the debate when some people complained that the new iPad ran hot The temperature tests of other tablets that indicate the difference between them and the new iPad is, at best, a slight to none. Under normal use and service, those variations wouldnt be terribly noticeable. As these tests are repeated and published, it makes CR look more and more foolish. Clearly, they targeted Apple, hoping, perhaps, to find a serious defect and gain more attention than they received when they messed up the iPhone 4 test.

Read more in the full article here.

MacDailyNews Take: Bird cage liner for bird-haters.

Related articles: Tests prove Apples new iPad heat levels comparable to Android tablets March 26, 2012 Expert: iPad heat claims overblown, not a real issue March 22, 2012 Whats the deal with Consumer Reports and Apple? March 21, 2012 Consumer Reports bombshell: New iPad runs hotter than predecessor but not especially uncomfortable March 20, 2012 FUD Alert: Consumer Reports to investigate reports of iPad and excess heat March 20, 2012 Consumer Reports hops off free PR gravy train, officially recommends Apple iPhone 4S November 8, 2011 Why does anyone believe Consumer Reports? April 6, 2011 Consumer Reports on iPad 2: We didnt notice any significant speed improvement March 15, 2011 Consumer Reports was wrong on Verizon iPhone 4; so-called death grip fixed by Apple March 2, 2011 Consumer Reports: Verizon iPhone 4 has antenna problem; not recommended February 25, 2011 Consumer Reports continues laughable vendetta against iPhone 4 January 14, 2011 Android sweeps Consumer Reports rankings as iPhone 4 is omitted November 17, 2010 All of Consumer Reports recommended smartphones suffer attenuation when held July 19, 2010 Consumer Reports: Apples free Bumper case does not earn iPhone 4 our recommendation July 16, 2010 Consumer Reports: Apples Bumper case fixes iPhone 4 signal-loss issue July 15, 2010 Consumer Reports continues harping on iPhone 4 attenuation issue July 14, 2010 Electromagnetic engineer: Consumer Reports iPhone 4 study flawed July 13, 2010 The Consumer Reports Apple iPhone 4 fiasco July 13, 2010 Consumer Reports: Oh yeah, almost forgot, Apple iPhone 4 is also the best smartphone on the market July 12, 2010 Consumer Reports: We cannot recommend Apple iPhone 4 July 12, 2010 Consumer Reports: Apple Retail Store is the best place to buy a cellphone May 11, 2010 Consumer Reports: AT&T dead last in service survey; 98% of iPhone users would buy iPhone again December 01, 2009 Consumer Reports does their readership a disservice, says viruses target Apple Macs December 13, 2005 Consumer Reports: Apples new iPod screens scratch-prone like iPod nanos October 28, 2005 Consumer Reports dubiously finds 20-percent of Mac users detected virus in last two years -UPDATED August 10, 2005

See the original post:
Consumer Reports was no iPhone killer and they’re no iPad killer, either

26-03-2012 16:33

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26-03-2012 17:04 In this 2011 presentation to Dieticians of Canada, Sameer Deshpande compares social marketing with other social change tools to influence individual behaviour and later on describes its basic concepts. If you are a student or practitioner of public health, especially nutrition, this video is for you.

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Social Marketing to Promote Healthy Food - Video