Mediaboss Marketing

CHESTER, United Kingdom, May 2, 2012 /PRNewswire/ --

SEO Consult, an award-winning UK based agency specialising in organic search engine optimisation, have just announced a new high profile client acquisition in the form of Virgin Balloon Flights, the number one provider of hot air balloon rides in the UK.

Virgin Balloon Flights are looking to unify their online marketing strategy under the guidance of one agency, and SEO Consult's range of creative solutions and innovative SEO strategies made them the ideal candidates. SEO Consult hope their results-driven approach to search marketing will help Virgin Balloon Flights achieve higher rankings in the search engine results pages, and also increase non-brand traffic to their website through organic search and PPC.

SEO Consult are renowned for delivering sustainable results by blending creativity and experience, with their range of internally developed technologies, allowing for a highly targeted SEO campaign. Through this methodology, they have acquired a client portfolio that is now 350-strong, including a number of leading brands from a range of industries, and they will be aiming to make the Virgin Balloon Flights account another success story.

Alexander Ferguson, Head of Communications & Marketing for the Virgin Balloon Flights said, "After a rigorous selection process, involving existing suppliers and a number of other agencies, SEO Consult were the clear winners. They provided an extremely thorough audit of our current position and a comprehensive strategy for future success, building on our already strong natural rankings. They also demonstrated a deeply analytical approach, a high level of expertise and, more importantly, a real passion for our brand. We have been impressed by their creative approach so far and we are looking forward to a long, profitable partnership."

"We've developed a really strong client portfolio here at SEO Consult, and acquiring a prestigious new client like Virgin Balloon Flights is a real indication of the progress we have made as an SEO agency. Our client retention rate currently stands at 97%, and I think that is a testament to how committed we are to achieving quality results without sacrificing transparency. We intend to provide Virgin Balloon Flights with an unparalleled quality of service, and help maximise the chances of success for their search marketing campaign." said Geoff Parker, Client Services Director at SEO Consult. "We believe the range of creative solutions we are able to offer our clients make us a great fit for businesses looking to develop their search marketing strategy. We are confident that this results-driven approach will help deliver a quality of service that exceeds Virgin Balloon Flight's expectations."

For more details about SEO Consult, visit their website at http://www.seoconsult.com or call +44(0)845-205-0292.

About SEO Consult:

SEO Consult is the specialist SEO division of Click Consult. Established in 2003, Click Consult is a leading provider of Search Engine Marketing (SEM) solutions, including PPC Campaigns, Web Design & Development, SEO, Reputation Management, Social Media Marketing and Mobile Web Builds & Marketing. With over 100 staff in Cheshire and London, the Google AdWords and Microsoft adExcellence certified company now has over 350 clients and an impressive portfolio of page one results.

Read more:
SEO Consult® Announce Online Marketing Partnership With Virgin Balloon Flights

NEW YORK and VANCOUVER, British Columbia, May 1, 2012 /PRNewswire/ --Drupal Connect and Canadian Drupal development firm North Studio announced Tuesday they have merged, creating the most diverse professional Drupal development, support and training team with a complement of over 75 professionals.

Both companies will continue to do business under their respective names, with each one respectively becoming the other's American and Canadian division.

John Florez, President and CEO of Drupal Connect, said North Studio's world-class Drupal design, development, SEO and training teams will complement Drupal Connect's elite Drupal development staff. "This merger will keep us on the leading edge of technology while remaining competitive with the huge demand for Drupal CMS," said Florez.

"We are delighted to be joining forces with one of the premier Drupal development and support companies in the world," said North Studio Vice President Karen Smallwood. "Drupal Connect has some of the strongest Drupal developers in the industry, and this partnership will allow both our teams to realize their full potential as the industry moves to mobile development."

Founded in 1999 in Victoria, British Columbia, North Studio is one of Canada's premier Drupal development and support companies. Its Drupal SEO and social media marketing division, Stikky Media, helps drive traffic to clients' sites, while Q College, North Studio's education arm, is the only government-accredited college in the world offering Drupal diploma programs. "Exponential growth and demand for Drupal development encouraged us to ensure professional Drupal training was part of our growth strategy," said Q College Vice President Alida Sinkelman.

Headquartered in New York City, Drupal Connect is a full-service Drupal firm offering Drupal development, training and staffing services. The company is engaged in projects worldwide including Sony Music Entertainment, Waste Management Inc., General Electric Co., A&E, the New York Stock Exchange, NBC Universal, Stanford University and the Carter Foundation. Drupal Connect was founded in 2009 by John Florez, who previously owned Drupal Staffing.

Please visit http://www.drupalconnect.com and http://www.NorthStudio.com for more information.

Read the original post:
Drupal Connect, North Studio Announce Merger

Talking to the Global SEO manager of a large organization with offices around the world, he was bemoaning the high turnover of staff and the difficulty of keeping people in SEO posts around the world with the right level of SEO knowledge and expertise to achieve their goals.

Its a challenge many organizations face. Thats not to say that these businesses are bad at retaining staff the very fact that they are global often means that they offer something special to the world. Their staff are often not moving onto other organziations either but simply are being promoted to a different position, team or department. Some, of course, are leaving the company too.

Another issue is that SEO responsibilities around the world arent often held by people who are dedicated to the cause of SEO. Mostly, they have other marketing tasks to handle too and have a relatively limited bandwidth for SEO.

Before going further, I have to declare two areas of personal interest. My company runs the International Search Summit with SMX and training programs. Im also a long standing fan of SMX and SearchEngineLand and first attended conferences by Danny Sullivan and Chris Sherman in 2003 in the UK and 2004 in the US. So this gives me something of a bias, but also I think a unique insight into the industry were all in.

In many sectors there have been studies into the value of training. I dont propose to labour this point I think were all aware of the rapidly changing nature of the business.

The value of keeping abreast of search engine and social media developments pays for itself many times over Im sure we all agree. You would think that investing in training would be a no-brainer but its still a cost and its value isnt always recognized. (My staff at this point are also nodding.)

We also have to recognize at this point that for those working in international SEO the challenges are particularly tough. No one speaks 20 or even 10 languages well. If you see someone who claims that, I suggest you challenge it. So how can a normal human being SEO working internationally actually cope? Lets look at some strategies.

If you think Im about to say its a good idea to go to conferences, youd only be half right. There are conferences all over the world so you could quite easily send staff to the most local conference for them. I think there is a better strategy which Ive seen a few companies deploy.

A good strategy is to choose a big and wide ranging conference somewhere in the world and then to fly in the relevant staff from all over the world. Yes I can hear the sharp intake of breath and I know theres a little more cost involved with that, but the value is clear.

With all of the global SEO team in one place, they can discuss not just what theyve seen and heard but also their own issues. In effect you can organise a parallel conference for you own organisation alongside the main conference with the inspiration of the main conference in the teams minds.

See original here:
5 Tips For Maintaining International SEO Knowledge With Training

TORONTO--(BUSINESS WIRE)--

SES Toronto, the global Internet marketing education and training event being held June 11-13, 2012 at the Hyatt Regency Toronto, offers a full slate of advertising and PPC panels and presentations for experienced and hands-on advertising and marketing professionals. The session, Driving Mobile Traffic: PPC and SEO, will take the experienced marketer to the next level of marketing to smart phones and tablets with inexpensive and effective strategies. As the level of expertise in the industry has accelerated, so has the programming, said Andrew Goodman, Page Zero Media, SES Advisory Board member and conference speaker. While weve included advanced panels and presentations to address experienced advertising and marketing professionals, we continue to expand our content for newcomers eager to get on the fast-track, Goodman added.

Mobile device usage continues to surge among consumers accessing the web, said Matt Lawson, Vice President of Marketing, Marin Software and speaker. I look forward to sharing insights from benchmark data and best practices culled from our client list of over 1,500 leading advertisers to help marketers understand how to increase relevance and conversions from mobile.

Other sessions for the professional marketer include Paid Search Analytics & Multi Touch Attribution Analysis and Crossing the Digital Divide: From Search To Display. Effective Paid Search Tactics will provide a kick start for those in need of sprucing up their campaigns. These sessions address the fundamentals required to understand customer behavior across all digital channels in order to optimize future efforts.

Marketing and advertising professionals participating in SES Toronto can sign up with Vivastream to begin networking with other like-minded marketers attending the conference and planning their day-to-day schedule.

To attend the conference, fill out the SES Toronto registration form here. Register before May 11 to receive the early-bird discount of up to $300.

About SES

Incisive Media'sSES is a leading global conference and training series focused on search engine marketing. Other Incisive resources for interactive marketers includeClickZ for digital marketing news, information, commentary, advice, opinion and research andSearch Engine Watch,which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness.

Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. The company's principal markets include financial services, legal services, commercial real estate, marketing services and risk management. Incisive Media's market-leading brands includeAccountancy Age, Computing,Investment Week,Legal Week, Post,Risk, and SES Conference and Expo. For more information, visit http://www.incisivemedia.com

For more news and event updates visit the SES press room.

Read more here:
SES Toronto 2012 Offers PPC Advertising Professionals Accelerated Learning Program

By George Winslow -- Broadcasting & Cable, 5/1/2012 8:02:46 PM Internet Broadcasting (IB), a provider of digital technology and a major digital advertising agency, is launching interactive mobile-marketing products designed to help advertisers to offer text-based solutions for digital marketing campaigns.

The new turnkey products, which are powered by SMS and TextingForward, are the latest addition to the IB Digital Agency's full suite of mobile solutions that provide help in streamlining and automating digital marketing, from creative and trafficking to workflow and reporting issues.

The new products include Text-for-Info, a two-way SMS communication system that lets marketers reply to inbound texts with company information, specials and promotions; Text-To-Win, which allows advertisers to create random-drawing text-to-win mobile games; Mobile Coupon, which allows advertisers can create mobile coupons that users can redeem straight from their phones; and Capture Email, which allows viewers to opt-in for receiving marketing information, newsletters and other communications.

"Today's digital advertising strategies are predicated on the ability to reach and engage consumers wherever they are -- in the home or on the go," said Reed Varner, VP, digital agency for Internet Broadcasting, in a statement. "These innovative mobile solutions enable our clients' advertisers and customers to interact on their terms, where and when it's most convenient for them. In partnering with TextingForward, IB Digital Agency now has a tremendous addition to our suite of mobile-marketing and digital advertising solutions that enhance the effectiveness of digital campaigns and contribute to a higher overall ROI for advertisers."

Related Content

No related content found.

Rovi Corporation is focused on revolutionizing the digital entertainment landscape by delivering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations. The company also provides extensive entertainment discovery solutions for ..more

View post:
Internet Broadcasting Unveils New Mobile-Marketing Products