Mediaboss Marketing

(PRWEB) May 02, 2012

Doctors Trust Network of Indianapolis, Indiana and Dr Jay Greenstein of Washington DC take great pride in announcing the upcoming kickoff of a national cooperative television ad campaign for Doctors of Chiropractic nationwide. This campaign will help promote public awareness of the health and wellness benefits of Chiropractic as well as generate patient referrals for the Doctors of Chiropractic participating in the program. The principals of Doctors Trust Network have over 7 decades of combined experience in advertising and mass marketing, bringing their unique and creative approach to national Tv advertising. Dr Greenstein is the professional consultant for the campaign and is forming an advisory board of prominent Doctors of Chiropractic nationwide.

Doctors Trust Network offers these Doctors the opportunity to reap the benefits of national TV advertising at a monthly cost of less than a one time magazine ad or direct mailer. The unique exclusive territory aspect of the Doctors Trust Network cooperative offers these Doctors the opportunity to enjoy the branding advantages of national TV exposure while acquiring new patient referrals in their local zip codes. The TV commercials are state of the art high definition spots featuring Dr Greenstein himself as the spokesman for the Network. They are currently in production by Mercury Media of Boston, one of the largest and most effective agencies for direct response television advertising in the nation. The Doctors Trust Network is currently enrolling the first group of Doctors for the kickoff with national airing of these spots on major TV networks beginning during the 3rd quarter of this year.

The monthly investment for each Doctor of Chiropractic is based on the population of the area they wish to claim exclusive rights to. Once again, this monthly investment is so relatively little that it makes this state of the art marketing approach affordable and available to most Doctors who meet the credential requirements for membership. Even more attractive to interested Doctors is the fact that Doctors Trust Network is now offering a Charter Membership with huge discounts and incentives that is only available until the national kickoff on or about August 1.

For complete information on the program, visit http://www.TVForDocs.com and follow the links or contact Ms. Jodi Perry, National Sales Director at jodi(at)doctorstrustnetwork(dot)com or call her at (800) 348-1646.

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National TV for Doctors of Chiropractic for Doctors of Chiropractic

01-05-2012 11:31 SUBSCRIBE to The Internet Adventure Hour! New Episode every Tuesday! TJ & Cozmo interview My Drunk Kitchen's Hannah Hart!

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Internet Adventure Hour: Interview with Hannah Hart - Video

Paul Miller, a technology blogger, is trying life without the Internet for a year.

STORY HIGHLIGHTS

(CNN) -- Maybe it seems like the fastest way for a gadget-and-technology blogger to commit career suicide, but Paul Miller gave up the Internet at midnight Tuesday.

Miller, who was and still is a senior editor at a tech news site called The Verge, plans to stay offline for a full year. When he needs to post something to the website that employs him, he will hand his editors a thumb drive with his stories saved in offline files. If he needs to look up a phone number, he'll get on the phone and start calling people -- who hopefully know people who know the person that he's trying to reach for an interview. There's no other way without access to professional websites and directories, he said.

"I'm going to try to use the six degrees of separation a little bit," he said on Tuesday afternoon in an interview -- by phone, of course. "I have a lot of co-workers and they know a lot of people and so anybody I can get a phone number for I'll call that person and maybe they have a phone number for another person. So I'll have to follow that sort of chain."

Why go to all this trouble? For years, the idea of a digital sabbatical has appealed to the hyper-connected set -- people who spend most of their days in front of computer screens, checking blogs, reading Twitter and somehow trying to figure out how to get their work done in between. At the office, they dodge dozens of click-me-now messages per minute, each demanding instant attention.

Even away from work, phones chime and vibrate to the point that, according to a market research study from Martin Lindstrom, the buzz of a vibrating phone is now one of the top three "most powerful, affecting sounds" -- after a baby giggling and the Intel chime, he wrote in The New York Times.

Depending on your perspective, it may be either surprising or fitting that a technology blogger would get so caught up in the online tornado that he would quit, completely, and for a full year.

On one hand, the Internet is Miller's passion and livelihood.

"I love the Internet," he said. "It allows people to interact in really deep and meaningful ways and to create awesome things and do awesome things. I think it's a wonderful invention and I have no ill will against it."

The rest is here:
Blogger: 'I'm leaving the Internet'

Paul Miller, a technology blogger, is trying life without the Internet for a year.

STORY HIGHLIGHTS

(CNN) -- Maybe it seems like the fastest way for a gadget-and-technology blogger to commit career suicide, but Paul Miller gave up the Internet at midnight Tuesday.

Miller, who was and still is a senior editor at a tech news site called The Verge, plans to stay offline for a full year. When he needs to post something to the website that employs him, he will hand his editors a thumb drive with his stories saved in offline files. If he needs to look up a phone number, he'll get on the phone and start calling people -- who hopefully know people who know the person that he's trying to reach for an interview. There's no other way without access to professional websites and directories, he said.

"I'm going to try to use the six degrees of separation a little bit," he said on Tuesday afternoon in an interview -- by phone, of course. "I have a lot of co-workers and they know a lot of people and so anybody I can get a phone number for I'll call that person and maybe they have a phone number for another person. So I'll have to follow that sort of chain."

Why go to all this trouble? For years, the idea of a digital sabbatical has appealed to the hyper-connected set -- people who spend most of their days in front of computer screens, checking blogs, reading Twitter and somehow trying to figure out how to get their work done in between. At the office, they dodge dozens of click-me-now messages per minute, each demanding instant attention.

Even away from work, phones chime and vibrate to the point that, according to a market research study from Martin Lindstrom, the buzz of a vibrating phone is now one of the top three "most powerful, affecting sounds" -- after a baby giggling and the Intel chime, he wrote in The New York Times.

Depending on your perspective, it may be either surprising or fitting that a technology blogger would get so caught up in the online tornado that he would quit, completely, and for a full year.

On one hand, the Internet is Miller's passion and livelihood.

"I love the Internet," he said. "It allows people to interact in really deep and meaningful ways and to create awesome things and do awesome things. I think it's a wonderful invention and I have no ill will against it."

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Prominent blogger: 'I'm leaving the Internet for a year'

According to Randstad Canada's latest global Workmonitor survey, the majority of Canadian workers are not blocked from accessing the internet in the workplace.

TORONTO, May 2, 2012 /CNW Telbec/ - Findings from Randstad's latest Global Workmonitor, surveying employees in 32 countries around the world, reveal that most Canadian workers have access to the Internet at work, and nearly half own a private smartphone or device.

According to the survey, most Canadian employees report having access to the Internet at work (76%). In Canada alone, 13 per cent of employees say they have a smartphone which includes e-mail that is provided by their employer, while another 47 per cent of respondents report owning a smartphone privately.

When it comes to employers limiting access to the internet at work, Stacy Parker, Executive Vice President of Marketing for Randstad Canada says employers should rethink their assumptions about internet usage."The use of email and the Internet has become an integral part of today's workplace. They offer a great deal of benefits to corporations, such as improved communication among employees, improved customer support and research capabilities," says Parker.

"For a lot of companies, including our own, instant messaging is a legitimate work tool that allows for quick communication between colleagues, helps avoid inter-office voicemail-tag and cuts down costs on long distance charges," says Parker.

The overall global results indicate most employees around the world are also provided with Internet access in the workplace, especially in Japan (83%), India (93%), China (93%), and Malaysia 89%). Belgium is at the low end with 66 per cent.

Additionally, nearly half of all global respondents say they own a private smartphone which includes email from work, while the number of employees with a Smartphone that is provided by their employer is significantly lower. In China (84%), Hong Kong (79%), India (71%) and Malaysia (71%), smartphone ownership is much higher than average, while Belgium (26%) and Czech (25%) sit at the lower end of the spectrum.

While there are plenty of positives to having internet access in the workplace, Parker does acknowledge that organizations have valid concerns about security risks, and employee productivity. "Many employers are concerned, for instance, that employees will waste time "browsing", rather than using the Internet efficiently and productively. But it's important for companies to harness the comfort levels their employees have with Internet-based resources," she explains. "Failure to do so could very well lead to the loss of top talent and can open the door for competitors to gain an advantage through a better equipped and enabled workforce."

Source: Randstad Canada A complete press report, including detailed regional differences, is available on http://www.randstad.com/press-room/research-reports

The Randstad Workmonitor: After the successful introduction of the Workmonitor in the Netherlands in 2003 and more recently in Germany, the survey now covers 32 countries around the world, encompassing Europe, Asia Pacific and the Americas. The Randstad Workmonitor is published four times a year, making both local and global trends in mobility regularly visible over time. The quantitative study is conducted via an online questionnaire among a population aged 18-65, working a minimum of 24 hours a week in a paid job (not self-employed). The minimal sample size is 400 interviews per country, using Survey Sampling International. Research for the first wave of 2012 was conducted from January 20 to February 14, 2012.

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Internet at Work: Global Survey says Most Canadians are Granted Access