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Integration Of SEO And Social Marketing Strategies For Better Ranking
Q: Integration Of SEO And Social Marketing Strategies For Better Ranking Mixed SEO+Social Media Marketing is the latest online digital media marketing success formula. For more details...
By: MenSagam Technologies
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Integration Of SEO And Social Marketing Strategies For Better Ranking - Video
Many companies had already abandoned "like-gating" for more effective social media tactics, but for those still amassing fans by requiring them to like their Facebook page before entering a contest or accessing content, Facebook put a definitive stop to the practice last week.
The change will create a short-term challenge for some brands, but it will present a much greater long-term benefit to social media marketers by forcing them to focus on more meaningful metrics to gauge social marketing success.
To understand how the end of "like-gating" will benefit social marketers, the marketing team at Offerpop analyzed years of data from hundreds of thousands of Facebook campaigns. We found that removing the "like gate" can actually have a positive and immediate impact on marketing performance.
Here are three reasons why:
Offerpop analyzed more than 100,000 social campaigns run through its platform, and the analysis turned up some surprising results. Campaigns that were not "like-gated" significantly outperformed like-gated campaigns in email address collection.
According to our data, social campaigns that weren't "like-gated" acquire 26 percent more email addresses than those that were. Capturing email addresses takes you a step closer to owning (rather than renting) your audience. Email opens up a direct channel of communication with your customer, so you can re-engage campaign participants with targeted promotions that directly increase sales.
Marketers running "like-gated" promotions often wondered whether the hundreds of new fans they were amassing were only doing it for the incentive. Now, by removing direct incentives the came with a Facebook "like," you're ensuring that new fans really do have an affinity for your brand and are more likely to engage with your pages content.
In light of Facebooks algorithm changes, having high engagement rates is essential to sustaining your contents organic reach. The more people who actively engage with your brand, the higher Facebook will rate your posts.
A more nuanced effect of the end of "like-gating" is how it changes social media advertising strategies for the better. If you are gaining fans who are unlikely to become customers, and then spending social media advertising money to target them with Facebook ads, chances are you are not making efficient use of your advertising budget.
Maintaining a high-quality, targeted follower base makes your advertising laser-focused and highly effective. With your pages fan data, you can use Facebooks custom audience and lookalike audience features to target existing or new customers with paid social ads. These ads are generally less expensive than Google AdWords campaigns, and the more closely these Facebook audiences mirror your top customers, the better your return on investment will be.
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How the End of Facebook 'Like-Gating' Will Benefit Brands
Digital marketing agency theEword is on course to double profits this year following a strategic restructure of the business.
The Trafford Park-headquartered agency, which specialises in website design, PPC, SEO, content writing and marketing, said a combination of a strategic restructure of the business alongside client retention and new big brand clients has led to an increase in turnover, margins and new staff.
Co-founder and managing director Daniel Nolan said: I took sole responsibility of the business 18 months ago as our co-founder Al Mackin concentrated on his new venture Formisimo.
During this time, I took a strategic look at the business and our structure, and what we were doing and how we could make us into a stronger and more efficient business.
As part of that, we decided to put people into speciality teams so they could concentrate on one area rather than several different areas and this has helped us to maximise the work we do for our clients as well as maximise our fee income.
For example, the SEO market has now become saturated compared to three years ago, and while SEO is still an important part of the service we offer, we now have specialist content writing and content marketing experts as well.
We have laid the foundation of much stronger growth and expansion going into 2015 and beyond.
In the year to April 2015, theEword is on course to hit revenues of 2.5m, up from 1.6m, and EBITDA of up to 400,000, up from 175,000 a year earlier.
A series of new appointments and promotions has also taken the team to 40 employees. Among the key promotions and new roles are Rob Bromilow, who is now the companys operations director; Holly Yates, who is now relationship manager; Siobhan Hoy, who becomes head of account management and Rachel Hand, head of planning.
In total, 11 employees have received promotions, while 12 new team members have joined the company, including two university placements from the Agency Life scheme and two apprentices from the Juice Academy.
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TheEword set to double profits
At LouderOnline, we develop digital marketing strategies that include everything from SEO to content marketing to growth hacking for clients around the world. But no matter what particular combination of techniques we recommend or what industry the clients we serve operate in, the one consistent challenge we face is the need to create content and lots of it! Our campaignsoften include blog posts, infographics, social media updates and more, depending on the clients uniqueobjectives.
To meet these needs, we rely on a team of top freelance workers based all around the world. One of the great things about the Internet is that gives businesses the opportunity to work with the best talent out there no matter where around the globe these people are located.
Say one of our content marketing clients sells equipment to the construction industry. Its a niche market, but when we need to find writers to develop blog content on the subject, we arent limited to Australia alone. We can look all over the world for the best writer to handle the project.
From a human resources standpoint, this lets us take on customers wed never be able to support with in-house talent alone, and it allows us to deliver incredible value to these clients by opening our hiring process up to the best candidates out there, regardless of their geographic location.
But from a management perspective, working with remote contractors can be a big challenge that is, unless you take the time to develop the necessary internal systems.
Having strong internal systems and processes is the key to being able to harness the power of freelance workers around the world in an efficient, effective way. In our particular case, that involved addressing three key challenges facing our business:
These considerations led to the creation of our Content Strategy Template. Its built as a Google Docs spreadsheet and helps with all of the following activities:
In its current iteration, the document includes the following tabs:
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An Inside Look: How Our Agency Manages a Worldwide Workforce
New Orleans, Louisiana (PRWEB) November 12, 2014
Brian Hong and the team at Infintech Designs have built a reputation on delivering quality SEO and digital marketing services to companies throughout the USA. Joule Energy, one of Louisiana's leading solar panel sales and installation companies for residential and commercial customers, has trusted their digital marketing, SEM, SEO and web consulting tasks to Infintech Designs.
Infintech Designs is located on the web at http://www.infintechdesigns.com and provides a team of web designers with custom digital solutions for any website. Joule Energy, located on the web at http://joule-energy.com, was in search of a company that would provide fast increases in web traffic and conversions to increase the company's exposure online, so they have hired Infintech to provide consulting services on web design and search engine marketing.
Joule Energy has been ranked as a Top 50 solar installer in the country by Solar Power World Magazine. The company has also been ranked as a Top 5 growing company in Louisiana by Inc. Magazine, awarded an A rating by Angies List and the Better Business Bureau and has been given the Master of Green Design award by New Orleans Home Lifestyle Magazine. Joule has twice as many NABCEP-certified solar professionals as any other company in Louisiana.
Founder and CEO of Infintech Brian Hong says, "We are excited to have the opportunity to work with a great company like Joule Energy. Not only are they part of a fast-growing market but their high level of quality in their products and service makes it easy to draw customers to their website. We apply the best practices in SEO, web design and conversion factors to every website, but it is particularly enjoyable when we are able to work with a company that makes it so easy to sell a great product."
About Infintech Designs: Infintech Designs, founded by Brian Hong, is a web design and SEO company in New Orleans, Louisiana, that specializes in customized website solutions including design, SEO strategies,, e-commerce designs, custom videos, digital marketing, and consulting. They currently manage over 100 active digital marketing campaigns and are growing each day. Infintech Designs can be reached at 504-717-4837 or info(at)infintechdesigns.com.
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New Orleans Web Design & SEO Firm Acquires Client Joule Energy