An Inside Look: How Our Agency Manages a Worldwide Workforce
At LouderOnline, we develop digital marketing strategies that include everything from SEO to content marketing to growth hacking for clients around the world. But no matter what particular combination of techniques we recommend or what industry the clients we serve operate in, the one consistent challenge we face is the need to create content and lots of it! Our campaignsoften include blog posts, infographics, social media updates and more, depending on the clients uniqueobjectives.
To meet these needs, we rely on a team of top freelance workers based all around the world. One of the great things about the Internet is that gives businesses the opportunity to work with the best talent out there no matter where around the globe these people are located.
Say one of our content marketing clients sells equipment to the construction industry. Its a niche market, but when we need to find writers to develop blog content on the subject, we arent limited to Australia alone. We can look all over the world for the best writer to handle the project.
From a human resources standpoint, this lets us take on customers wed never be able to support with in-house talent alone, and it allows us to deliver incredible value to these clients by opening our hiring process up to the best candidates out there, regardless of their geographic location.
But from a management perspective, working with remote contractors can be a big challenge that is, unless you take the time to develop the necessary internal systems.
Having strong internal systems and processes is the key to being able to harness the power of freelance workers around the world in an efficient, effective way. In our particular case, that involved addressing three key challenges facing our business:
These considerations led to the creation of our Content Strategy Template. Its built as a Google Docs spreadsheet and helps with all of the following activities:
In its current iteration, the document includes the following tabs:
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An Inside Look: How Our Agency Manages a Worldwide Workforce