TheEword set to double profits
Digital marketing agency theEword is on course to double profits this year following a strategic restructure of the business.
The Trafford Park-headquartered agency, which specialises in website design, PPC, SEO, content writing and marketing, said a combination of a strategic restructure of the business alongside client retention and new big brand clients has led to an increase in turnover, margins and new staff.
Co-founder and managing director Daniel Nolan said: I took sole responsibility of the business 18 months ago as our co-founder Al Mackin concentrated on his new venture Formisimo.
During this time, I took a strategic look at the business and our structure, and what we were doing and how we could make us into a stronger and more efficient business.
As part of that, we decided to put people into speciality teams so they could concentrate on one area rather than several different areas and this has helped us to maximise the work we do for our clients as well as maximise our fee income.
For example, the SEO market has now become saturated compared to three years ago, and while SEO is still an important part of the service we offer, we now have specialist content writing and content marketing experts as well.
We have laid the foundation of much stronger growth and expansion going into 2015 and beyond.
In the year to April 2015, theEword is on course to hit revenues of 2.5m, up from 1.6m, and EBITDA of up to 400,000, up from 175,000 a year earlier.
A series of new appointments and promotions has also taken the team to 40 employees. Among the key promotions and new roles are Rob Bromilow, who is now the companys operations director; Holly Yates, who is now relationship manager; Siobhan Hoy, who becomes head of account management and Rachel Hand, head of planning.
In total, 11 employees have received promotions, while 12 new team members have joined the company, including two university placements from the Agency Life scheme and two apprentices from the Juice Academy.
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TheEword set to double profits