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Bevii, a social networking site currently exclusive to the Triangles big three research universities, launched today.

Taylor Robinette, sophomore at the University of North Carolina at Chapel Hill, and founder and CEO of Bevii Inc., said he is confident in the venture but he isnt going it alone. Bevii is starting with a team of eight investors and seven full-time developers to work on the program.

After we launch, we will begin bringing in more people, such as a CPO and other executive positions, Robinette said.

Robinette, a double major in business management and computer science, isnt new to the social networking game.

For me personally, I have been working on this for a long time. Robinette said. It started back during my freshman year of high school. I developed a site called Lifeclickz, which was really simple. All you had to do was invite your friends to receive points and use those points to get physical prizes such as shirts or DVDs.

I had this grand idea for a social network because I didnt like what was currently out there. Robinette said. As a freshman in high school, I didnt really have the means to do what Im doing now. It was a little site but within the first month we had 250,000 members and our servers kept crashing.

About a month after Robinette launched Lifeclickz, he received a cease and desist order from Lockerz claiming the sites started and ended in the same letters and had similar logos. According to Robinette, claims were dropped once directors at Lockerz realized he was a minor.

Lifeclickz is where the idea first started coming from. Robinette said. Over the next four years, I kept turning over the idea of what the perfect social networking site would be. Robinette considered what social media users would like to see.

Robinette said he kept considering What would fit the need right now? Robinette saw that the needs of social media users were not being met by the current options and what he could do to provide that need.

During Robinettes junior and senior years of high school he considered moving to California and not pursuing a college degree. With some convincing from his family and meeting potential and current UNC-CH students during a scholarship interview, Robinette decided to attend UNC-CH.

See the article here:
UNC student launches social network

Facebook may not have pioneered the use of hashtags in social networking conversations, but now that it's adopting the feature, the company is determined to capitalise.

That was the main takeaway from last week's MIPCOM television industry conference in Cannes, where Facebook's vice president of partnerships Dan Rose gave a keynote speech that was low on specific announcements, but high on strategic lines to read between.

"Today, the intersection of social media and television is a given. Nowadays it's literally hard to flip through he channels without seeing social media integrations everywhere you look," said Rose.

"Social media has truly become an inseparable part of the television experience. Everywhere you look you see Facebook, Instagram, and Twitter being integrated into the TV experience."

Note the order of those three services. Rose's speech had several pointers to the social network's desire to establish its credentials as a social TV partner for broadcasters and producers ahead of Twitter, which has spent the last couple of years publicising its own second-screen role, while forging relationships with TV companies.

Part of Facebook's efforts involve adopting some of Twitter's most prominent features, particularly hashtags, which it started making clickable on its social network in June.

"Hashtags are part of the language of the internet, and now part of the language of Facebook. And soon we'll be rolling out trending topics too," said Rose, who added that he's had access to the latter feature for some time. "During primetime hours, unsurprisingly many of the trending topics are about television."

Rose cited examples from big TV events, including 9m people "interacting" on Facebook about MTV's recent Video Music Awards (VMAs) a word that covers Likes and shares as well as actual comments and 125m interactions around the NBA basketball finals earlier in the year.

Now that both Facebook and Twitter support hashtags, the former is hoping that even more broadcasters will display official hashtags while on-air, while also making use of the social network's two new APIs for broadcasters that help them make sense of viewers' activity on Facebook.

Unveiled in September, the Public Feed API shows a real-time feed of public Facebook posts for a specific word, while the Keyword Insights API aggregates posts mentioning a specific term, and helps broadcasters drill down into the data to understand the buzz.

See original here:
Facebook Goes Hard On Hashtags To Tempts TV Execs Away From Twitter

Davidson Wicker, founder of Ravetree, has worked to create the social networking site that he says helps users to stay organized and respects their privacy concerns.

RAVETREE

When Raleigh entrepreneur Davidson Wicker launched his social networking site Ravetree this summer, he faced some obvious challenges.

People join social networking sites to connect with other people friends, family, colleagues and right now most people are already on Facebook. The social networking giant has more than a billion active users, which has made it hard for even the likes of Google to launch competing social networks.

But Wicker, 38, sees an opportunity in creating a social networking site that is free of ads and that allows users to remain anonymous when writing comments or posts.

Our goal is not to become the next Facebook, Wicker said. But a social platform that helps users to stay organized and respects their privacy concerns.

Ravetree has a blue and white newsfeed that echoes Facebooks traditional design, but users can alternate between a public feed and a private feed. It also offers functions that are unavailable on Facebook, such as a dislike button and the ability to add tags to other users posts.

Wickers idea is to get users hooked onto the site for daily, practical uses.

I wanted to create a platform that is useful, even if a user doesnt make any social connections with other people, he said.

Several apps are built into the platform, such as notes, calendar and file storage space. Users can also create a portal for $4 per month and use project management features for their businesses.

Read more from the original source:
Raleigh entrepreneur's networking site touts privacy protection

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